Capitol Broadcasting Company, Inc. Raleigh Employment Unit
Consisting of WRAL-TV, WRAZ-TV, WRAL-FM, WCMC-FM, WDNC-AM, WCLY-AM
Outreach Activity Description Form
July 24, 2012 through July 26, 2013
This employment group engaged in the following outreach efforts during the reporting period.
Activity: Co-sponsoring at least one job fair with organizations in the business and professional
community whose membership includes substantial participation of women and minorities.
WRAL/Job Link Career Expo– October 4, 2012
This career expo was collaboration between WRAL and Capital Area Workforce Development to
discuss available jobs in the Raleigh/Durham area. Members of WRAL management attended to
discuss career opportunities in broadcasting.
Activity: Participation in scholarship programs designed to assist students interested in pursuing a
career in broadcasting
The company contributes $1,000 annually to the Radio Television Digital News Association of
the Carolinas (RTNDAC) scholarship program. Two $1000 scholarships are awarded annually to
rising juniors or seniors in the Carolinas who are pursuing a major course of study with emphasis
in broadcast or electronic journalism.
Activity: Training to management level personnel as to methods of ensuring equal employment
opportunity and preventing discrimination.
The Corporate Human Resources department provides ongoing training and support of
management on anti-discrimination policies and procedures and assistance in recruitment
efforts to attract and maintain equal employment opportunity standards.
During this reporting period, WRAL-TV managers have participated in a mandatory management
training program. Training topics have included Company EEO policy and procedures, Productive
Work Environment (anti-harassment) policy training, Performance Review training and
communication/social media policy training.
Activity: Participation in at least four events or programs sponsored by education institutions relating
to career opportunities in broadcasting.
Enable America – November 29, 2012
Meet with veterans to discuss job opportunities in broadcasting. The veterans were currently
enrolled or recently graduated from college. Each station department manager attended this
event to discuss careers in the field in which they supervise.
School Visits/Presentations/Career Fairs – WRAL-TV staff visits local schools to discuss
broadcasting and careers in broadcasting.
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August 13, 2012 – Anchor/Reporter David Crabtree presented to St. David’s School.
September 6, 2012 – Multimedia Journalist Mark Binker presented to a Political Science
class at Peace College.
September 14, 2012 – Anchor/Reporter Ken Smith participated in the School to Career
event with Wake County Schools.
September 24, 2012 – Anchor/Reporter David Crabtree presented to a class at Nash
Community College.
October 19, 2012 – Anchor/Reporter Ken Smith participated in the Career Fair at Sanderson
High School.
November 8, 2012 – Vice President George Habel spoke at North Carolina Central
University.
November 29, 2012 – Anchor/Reporter Kelcey Carlson was the guest speaker at the St.
David’s School Senior Seminar.
December 4, 2012 – Anchor/Reporter David Crabtree was a guest speaker at Duke
University.
January 15, 2013 – Anchor/Reporter Debra Morgan presented at Triangle Math and Science
Academy.
January 24, 2013 – Reporter Kevin Holmes participated in the YMCA – Hope Elementary
School after School Learning Program.
January 28, 2013 – Anchor/Reporter Bill Leslie was a guest speaker at Oak Grove
Elementary.
January 30, 2013 – Anchor/Reporter Sloane Heffernan presented at Career Day at St.
Catherine of Siena Catholic School.
February 12, 2013 – Multimedia Journalist Mark Binker provided a Legislature Tour for Daily
Tar Hill students.
February 14, 2013 – Reporter Amanda Lamb participated in Career Day at Cary Academy.
February 14, 2013 – Business Manager participated in Wakefield High School’s Career Fair.
March 1, 2013 – Anchor/Reporter Kelcey Carlson presented at Cleveland Middle School’s
Career Day.
March 1, 2013 – Anchor/Reporter Kelcey Carlson presented at Baileywick Elementary
School’s Career Day.
March 7, 2013 – Reporter Renee Chou was a guest speaker at Bugg Elementary School.
March 7, 2013 – Documentary Producer Clay Johnson spoke to a Documentary Producer
Class at the Duke Center for Documentary Studies.
March 7, 2013 – Creative Services Director Shelly Leslie spoke to a Broadcast Management
Class at UNC – Chapel Hill’s School of Journalism.
March 20, 2013 – Anchor/Reporter Michelle Marsh was a guest speaker at Boone Trail
Elementary.
March 20-23, 213 – Executive Producer Kerwin Speight participated as a Mentor at the NABJ
Short Course with NC A&T University.
March 26, 2013 – News Director Rick Gall was a panelist at UNC – Chapel Hill Journalism and
Mass Communication panel.
March 27, 2013 – Anchor/Reporter Renee Chou spoke at East Clayton Elementary School.
April 18, 2013 – Anchor/Reporter David Crabtree served on a Panel at Duke University.
April 18, 2013 – Anchor/Reporter Ken Smith presented at X-treme Beginnings, a Wake
County Schools career fair.
April 22, 2013 – Program Director Barry Fox spoke to the Broadcast Class at Shaw University.
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April 22, 2013 – Documentary Producer Clay Johnson spoke at the East Carolina University
Journalism Club meeting.
April 30, 2013 – Anchor/Reporter Jackie Hyland spoke at Career Day at Panther Creek High
School.
May 18, 2013 – Anchor/Reporter Ken Smith was a Leadership Academy participant for Wake
County Public Schools.
May 21, 2013 – Anchor/Reporter Bill Leslie was a guest speaker at Holly Ridge Elementary.
June 4, 2013 – Anchor/Reporter Ken Smith provided a station tour to a class from Triangle
Day School.
June 6, 2013 – Anchor/Reporter Renee Chou was a guest speaker to 5th graders at Cameron
Park Elementary.
June 21, 2013 – Anchor/Reporter Jackie Hyland was a Career Day presenter at Highcroft
Drive Elementary.
Weather Presentations – WRAL-TV Meteorologists visit local schools to discuss weather and
careers in meteorology and broadcasting:
 September 11, 2012 – Meteorologist Elizabeth Gardner presented at Hillsborough
Elementary School.
 September 19, 2012 – Meteorologist Elizabeth Gardner presented at Turner Creek
Elementary School.
 September 28, 2012 – Meteorologist Elizabeth Gardner presented at Smith Elementary
School.
 October 23, 2012 – Meteorologist Elizabeth Gardner presented at Joyner Elementary
School.
 October 29, 2012 – Meteorologist Elizabeth Gardner presented at Triangle Day School.
 December 11, 2012 – Meteorologist Elizabeth Gardner presented at Fred Olds Elementary.
 December 13, 2012 – Weather Executive Producer Nate Johnson presented at Rosewood
Elementary School.
 December 18, 2012 – Weather Executive Producer Nate Johnson presented at Lee Christian
School.
 December 20, 2012 – Meteorologist Mike Moss presented at Bullock Elementary School.
 January 8, 2013 – Meteorologist Mike Moss presented at Mt. Energy Elementary.
 January 9, 2013 – Meteorologist Elizabeth Gardner presented at Holly Springs Elementary.
 January 15, 2013 – Meteorologist Mike Moss presented at Research Triangle Charter
Academy.
 January 29, 2013 – Meteorologist Mike Maze presented at Grady Brown Elementary.
 February 8, 2013 – Meteorologist Mike Maze presented at Our Lady of Lourdes School.
 February 14, 2013 – Meteorologist Elizabeth Gardner provided Weather Center tours for
North Carolina State University Media students.
 February 15, 2013 – Weather Executive Producer Nate Johnson presented at The Raleigh
School.
 February 18, 213 – Meteorologist Mike Maze presented at Princeton Elementary School.
 February 19, 2013 – Meteorologist Mike Moss presented at Sanford Creek Elementary.
 February 22, 2013 – Meteorologist Mike Moss presented at Middle Creek High School.
 March 5, 2013 – Weather Executive Producer Nate Johnson presented at Leesville
Elementary.
 March 6, 2013 – Meteorologist Elizabeth Gardner presented at Swift Creek Elementary.
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March 13, 2013, Meteorologist Elizabeth Gardner presented at Leesville Elementary.
March 19, 2013 – Weather Executive Producer Nate Johnson presented at Micro Pine
Elementary.
March 20, 2013 – Meteorologist Elizabeth Gardner presented at Combs Elementary.
March 20, 2013 – Meteorologist Aimee Wilmoth presented at Louisburg Elementary.
April 11, 2013 – Meteorologist Elizabeth Gardner presented at Heritage Elementary.
April 26, 2013 – Meteorologist Elizabeth Gardner presented at Root Elementary.
May 15, 2013 – Meteorologist Elizabeth Gardner presented at Underwood Elementary.
Mary 22, 2013 – Meteorologist Elizabeth Gardner presented at Lead Mine Elementary.
Activity: Establish training program designed to enable station personnel to acquire skills that could
qualify them for higher level positions.
Employees have the opportunity to take various continuing education courses, including
computer training, management training etc. In addition, full-time employees are eligible for
tuition reimbursement in their pursuit of a college bachelor’s or master’s degree. The company
reimburses up to $7000 per employee annually.
During this reporting period, employees were offered the opportunity to participate in a
companywide employee training program called Employee Edge. This program was created to
give employees the opportunity to acquire skills that could assist them in qualifying for a higher
level position. Training topics included Crucial Conversations and Seven Habits of Highly Effective
People.
ACTIVITY: Establishment of an internship program designed to assist members of the community to
acquire skills needed for broadcast employment.
Capitol Broadcasting Company, Inc. partnered with the University of North Carolina to establish
a Diversity Fellowship Program. In this inaugural year, 11 journalism students from colleges
across the country spent five days at WRAL-TV. The fellows worked in the field with new
photographers, crafted stories, prepared their own newscast and had a variety of educational
seminars about the broadcasting industry. The purpose of the program is to provide potential
journalists the opportunity to learn about our profession. In addition, the fellows were able to
produce an outstanding story on their resume reel in order for them to have a better chance to
land a first job.
During this reporting period, the employment group offered an internship program for students
from local universities. Interns worked with meteorologist, in the consumer reporting unit and
with online news editors. Internships lasted one full college semester.
The employment group has established an ongoing “Learning for Life” partnership with the Boy
Scouts of America. These programs, Explorer Post 5 and Explorer Post 50, goal is to train school
aged children, both male and female, in all aspects of television broadcasting and associated
careers.
Post 5 members meet bi-weekly at WRAL to learn about broadcasting from operating a camera
to writing a newscast to anchoring a newscast. These individuals also assist with various station
projects. As part of the program, Post 5 members produce half hour programs of youth issues.
Portions of these programs are aired during WRAL local programming.
Post 50 members meet regularly to learn about broadcasting. As part of the program, Post 50
members produce the broadcast of Durham Bulls Baseball team home games.
Many former members have been hired in regular employment positions. In addition, several
former members have gone on to be photojournalists, reporters and anchors across the
country. This program is coordinated by the Director of Station Operations.