Running Head: RAP MUSIC CONTENT The Effect of the Content in Rap Music Stephanie Velarde Sport and Medical Sciences Academy March 2, 2015 1 RAP MUSIC CONTENT 2 Music affects all Aspects of Teen’s Lives Music has been around for centuries. It is something we all listen to whether it is rock, hip-hop, or classical music. Music is something we all have in common, and it is something that is present in our everyday lives. Whether it is played voluntarily or heard in a TV commercial ad, whether it is present in a movie or heard through the loud speakers at retail stores (e.g. the mall) music is something we cannot escape from. Nowadays, music can be transported with us everywhere we go, so it is near to impossible to say that it is not important in today’s society, specifically to youths and teens. One survey of 2,760 fourteen to sixteen year olds in ten different southeastern cities showed that “they listened to music an average of 40 hours per week” (“Impact of Music”, n.d.). Music should have a positive impact, including rap music, and that can only be done if the lyrics and videos of songs convey positive messages. Rap music has become a very prominent part in today’s pop culture, but exactly when did rap originate? Rap music actually dates back thousands of years ago. It all starts in Africa with the “griots”. “Griots” are village story tellers who tell stories of family and village events while playing a simple instrument as an accompaniment. As of today, the griot is still used as one of the major forms of communication in certain parts of Africa. This is where, and how, rap music originated. The griot is the basic form of rap that we know of today (Wood, 2004). Since the 1980s, when rap music began to gain popular attention, rap music immediately became “criticized for its ‘street’ message and origins” (Dixon, n.d.). Although rap music began to be thought as containing negative messages it was not until the mid 1990s when scholars began studying the impact of rap music on audiences. All of the studies carried out from the 1990s and on, reveal practically the same thing about rap music—that it has a negative impact on teens’ behaviors and attitudes (Dixon, n.d.). RAP MUSIC CONTENT 3 One of the first studies to specifically explore the influence of rap videos on emotional and physical health revealed that rap music videos had a negative effect on teen girls. During the course of one year, 522 black girls were studied and it was found that “the girls who viewed…[rap] videos for at least 14 hours per week were far more likely to practice numerous destructive behaviors” (Kirchheimer, 2003). Example of these risky behaviors included hitting a teacher, getting arrested, and having multiple sex partners. This research was carried out by Ralph J. DiClemente, PhD, of Emory University's Rollins School of Public Health (Kirchheimer, 2003). In the study, researchers found that “compared to those who never or rarely watched [rap] videos” (Kirchheimer, 2003) the girls who did were more likely to partake in risky behaviors. This might show that rap music videos can have a negative impact, but it also shows that it is only because of their content. The girls watching the rap videos with explicit content were the ones who developed these behaviors not those who did not watch explicit rap videos: “Teens who spend more time watching the sex and violence depicted in the ‘reel’ life of ‘gangsta’ rap music videos are more likely to practice these behaviors in real life” (Kirchheimer, 2003). A separate study concluded the same thing—that exposure to these types of rap videos, especially gangsta rap, which is explicit about sex and violence, was “prospectively associated with the occurrence of health risk behaviors”. The same risk behaviors the first study described (Wingood, 2003). Thus, the type of content in these rap music videos is what needs to change. If the content was not so explicit then the messages conveyed by the videos would not be so negative. Another study carried out by Johnson, Jackson and Gatto (1995) found out that “teens exposed to violent rap music expressed greater acceptance of the use of violence and reported RAP MUSIC CONTENT 4 that they would likely engage in violence in the future” (Dixon, n.d.). In other words, it is showing that violent rap themes can lead to violent thoughts and actions. Through the same study it was also revealed that black teens who listened to gangsta rap music would be more prominent to engage in violent behavior and drug selling. It is the “violent themes” in rap music that causes greater acceptance of the use of violence (Dixon, n.d.). The same proved true in the study carried out by Ballard, Dodson, and Bazzini. They proved that the antisocial rap lyrics are what caused a negative impact in teens. Ballard, Dodson and Bazzini were part of a 1999 study that found that “antisocial rap lyrics were less likely to inspire prosocial behaviors” (Dixon, n.d.). Those same aggressive behaviors were also present in the studies carried out by Henderson, Pinn, Powell, Rose, and Watts due to, again, “rap lyrics [with]…subordinating words” (Dixon, n.d.). All of these studies indicate that the lyrics are the ones that cause these negative consequences—lyrics depicting violent themes. These same lyrics are dominant in most rap songs. In a given study, carried out by Charis E. Kubrin, the percentage of rap songs that referenced a violent theme was sixty five (Durgin, n.d.). Therefore, it is the negative content of rap songs and videos that cause negative consequences among teens, not the rap music in its self. Just like rap music videos, containing explicit content, can convey negative messages to teens and cause aggressive behavior (like proved in the first study), rap lyrics can also cause negative effects on teens—those with themes of violence, drug abuse, or sexuality. Which are most rap songs out today: “Content analyses have provided some support for the notion that much of the most popular rap music appears to contain objectionable lyrics” (Dixon, n.d.). This needs to change. Statistics should be showing that most of popular rap music appears to contain inspirational themes. Both rap music videos RAP MUSIC CONTENT 5 and lyrics should start containing constructive messages that could impact teens in a beneficial manner—that is the only way rap music could become a positive impact on teens. As well as stating that rap music promotes aggressive behavior among listeners many other scholars have also claimed that rap music promotes misogyny. Henderson, Pinn, Powell, Rose, and Watts are among a few examples that have stated that “rap lyrics attempt to objectify, devalue, or subjugate African American women through insulting and subordinating words” (Dixon, n.d.). In other words, some of these studies have shown that black women are a target of rap music and that they are portrayed as simple objects that can be used and disposed of. There has also been research on the psychological outcomes of rap music. One of the results, found by Gan, Zillman, and Mitrook in 1997, stated that exposure to rap lyrics containing profound sexual imagery created negative appraisals of black women among men (Dixon, n.d.). Lyrics such as those found in the song “I Wish” by Cher Loyd Ft. T.I.: I'm not sure what kinda fella you like But I can give you paradise, have it however you like I'm talking solitaire iced out, ring, watch, necklace Ain't no talking reckless, girl, I'm certified respected, girl Yeah, you like to run your mouth, well you're about to learn a lesson, girl Yeah, you the one but I'll replace you in a second, girl And I ain't even trying to see you naked, girl Wait, there I go exaggerate Clearly carried away, but what I'm saying you could true that I wanna be wherever you at So you wishing you could kiss me Do you really wanna do that, eh? Make a wish, girl These lyrics are depicting clear, negative messages of women. The woman is shown that she can be bought with rings and necklaces. It also shows how women can be “replaced in a second” and, thus, that they are simple, interchangeable objects. He specifically tells her that if she starts RAP MUSIC CONTENT 6 to annoy him with her talk then he is going to teach her a lesson by dumping her and getting another girl. This is clearly promoting misogyny. Not only that, but T.I. is also saying that he is the only one that decides whether or not the girl can be with him. He tells her that for her to get a kiss from him she has to “make a wish” even though he knows she likes him. Not only that, but he is promoting the message that the only thing that matters in a relationship is having sexual intercourse. It is not just the lyrics that promote these behaviors and thoughts, though. Rap music videos are also powerful enough to do the same. Rap music videos need to start being less misogynistic as well. The first two studies concluded that rap music videos with explicit content can promote harmful behaviors, but rap music videos depicting violence can also promote misogyny. Susan Buttross, the spokeswoman for the American Academy of Pediatrics (AAP), as well as the rest of the AAP’s committee, found out that “75% of music videos involved sexual imagery, and more than half involved violence -- usually against women” (Kirchheimer, 2003). That is why rap music videos are conveyed as negative—because 75% of them involve some type of content that indorses drug abuse or violence. This staggering number is what needs to change and I want to help contribute to the change by creating rap songs, and in turn, rap music videos that depict positive messages instead of negative ones. Due to all of the research above I want to change the way rap music is preserved. That is why I want to create rap songs with meaningful lyrics not songs that promote violent behavior or drug and alcohol abuse. All of the studies mentioned above share one thing in common—they all conclude that rap music affects teens negatively. Thus, it probably cannot be debated that most rap music has a negative effect on teens. The real question is why rap music has this derogatory effect on society and what can be done to change it. RAP MUSIC CONTENT 7 Rap music has an overall negative effect on teens, but only because of its explicit content both through its lyrics and through its messages conveyed in rap videos. Since 1979 the “references to illegal drug use in rap music [has] jumped sixfold” (Yang, 2008). Six times as many references to drugs is one of the reasons why critics and scholars are finding that rap music has a negative impact on teens. That is why I want to make my words count. I want to go back to the time when rap used to be a form of storytelling. Through my rap lyrics I want to change the negative aspects that come with rap music at the same time that I change people’s lives and inspire them day by day. Instead of creating misogynistic or violent lyrics I will create positive and inspiring ones. RAP MUSIC CONTENT 8 References Dixon, T. (n.d.). Rap music and rap audiences: Controversial themes, psychological effects and political resistance. Retrieved January 10, 2015, from http://www.rcgd.isr.umich.edu/prba/perspectives/fall2002/dixon-brooks.pdf Durgin, R. (n.d.). Rap Music Lyrics and the Construction of Violent Identities: Among Adolescents. Retrieved February 23, 2015, from http://cola.unh.edu/sites/cola.unh.edu/files/student-journals/RachelDurgin.pdf Impact of Music Lyrics and Music Videos on Children and Youth (RE9144). (n.d.). Retrieved January 15, 2015, from http://www.public.asu.edu/~dbodman/candv/aap_musiclyrics_videos.pdf Kirchheimer, S. (2003, March 3). Does Rap Music Put Teens at Risk? Retrieved January 10, 2015, from http://www.webmd.com/baby/news/20030303/does-rap-put-teens-at-risk Wingood, G., DiClemente, R., Bernhardt, J., Harrington, K., Davies, S., Robillard, A., & Hook, E. (2003, March 1). A Prospective Study of Exposure to Rap Music Videos and African American Female Adolescents’ Health. Retrieved February 20, 2015, from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1447759/ Wood, J. (2004, April 1). Rap Music. Retrieved January 17, 2015, from http://novaonline.nvcc.edu/eli/evans/HIS135/Events/Rap79/RapMusic.html Yang, S. (2008, April 1). 04.01.2008 - New study finds glamorization of drugs in rap music jumped dramatically over two decades. Retrieved January 23, 2015, from http://www.berkeley.edu/news/media/releases/2008/04/01_rapmusic.shtml RAP MUSIC CONTENT 9