Aim of this document to decide on a strategic direction for EU EASE advocacy work in 2011. Once finalized, a work and communications plan will
be developed.
This plan will include:
-
Strategic Objective: What do you want to ultimately achieve?
-
Relevant Dossier (s): What is the reason, hook or pretext for any actions?
-
Target Audience: Who has to be convinced?
-
Message: What 2/3 things do you want to say?
-
Timing: When will your activity make the most impact?
-
The Case : Can we, for each activity, present ‘the case’ using concrete examples
-
Communications channel: How can you convince your target? What channels are most effective?
-
Partner: Will partnering with an existing organization/individual strengthen your message/approach?
Strategic Objective
What do you want to
ultimately achieve?
Relevant Dossier
(s)
What is the reason,
hook or pretext for
any actions?
Target Audience
Who has to be
convinced?
Message
What 2/3
things do
you want
to say?
Timing
When will your
activity make
the most
impact?
The Case
Can we, for
each
activity,
present ‘the
case’ using
concrete
examples
Communications
channel
How can you convince
your target? What
channels are most
effective?
Partner
Will partnering with an
existing
organization/individual
strengthen your
message/approach?
High level
Commissioner
Oettinger
To include energy
efficiency as a priority
in the 2020 agenda
German
Outreach
Roadmap
for
moving to a lowcarbon economy in
2050
G8 Summit
Commissioner
Hedegaard
March 2011
New Multiannual
Financial
Framework
Commissioners
and DG for
Energy, climate
action and
environment
Proposal
foreseen in June
2011
EU Cohesion Policy
2014-2020
Commissioners
and DG for
Regional
cohesion,
Agriculture and
rural dev., Energy,
Climate Action
and Environment
Proposals on
structure and
regulations of
EU cohesion
funds foreseen
in July 2011
26-27 May 2011
Policy Framework
To mainstream energy
efficiency into all
future policies and
strategies
Meetings
CEO meeting
Hedegaard
Media
DENEF
German MEPs
with
Competitiveness
and
Innovation
Framework
Programme (CIP)
Framework
programme
Research
Development
for
and
Commissioners
and
DG
for
industry
and
entrepreneurship,
Research Science
and Innovation
9 Feb 2011:
presentation of
the Green paper
Consultation
opened until 20
May 2011
Proposal to be
presented
by
the EC by the
end of 2011
Specific Policy
Energy Efficiency
Action Plan
To secure binding
targets for energy
efficiency by 2020
9 March 2011
Proposal to be
presented
no
later than Jan
2012.
To apply from
2013
White Paper to
be issued in
early 2011
Community
Framework for the
Taxation of Energy
White Paper on
Future Transport
Policy
and
Transport and
Environment (T&E)
Strategic
Transport
Technology Plan
Modernisation of
EU public
procurement policy
Commissioner
Barnier
Consultation
open
until
18/04/2001
High
level
conference
planned for the
Regional/local
authorities
and/or
related networks ?
30/06/2011
BXL
Evaluation of the
Eco-design
directive
Other points that could be addressed:
Revision of Energy Services Directive
3rd Energy Package
Joint Programme for Euro Energy Alliance
Smarts Cities Innovation Partnership
Green Paper on Development Policy
Commissioner
Tajani
DG ENTR
in
Legislative
proposals
foreseen
in
early 2012
Centre
for
Strategy
and
Evaluation
Services
LLP
should
finish
the study by
Dec. 2011
Relevant Events
European Council
Environment Council
Sustainable Energy Week
European Council
Energy Ministers Meeting (informal)
Cohesion Policy Council (informal)
Green Week (comm.)
World Environment Day comm
TTE Council (Energy)
European Council
World Habitat Day comm
EU weeks of Regions and Cities
UN Climate Change Conference
11/03
14/03
11-14 April 2011
24 & 25/03
2 & 3/05
19/05
24-27 May 2011
5 June 2011
10/06
24/06
3 Oct. 2011
10 to 13 Oct. 2011
28 Nov. to 9 Dec. 2011 (Durban- South Africa)