DEEDEE DALTON
11752 Bayfield Ct  Reston, VA 20194  Phone: (954) 696-9362  d2_pr@yahoo.com
~ MARKETING / PUBLIC RELATIONS EXECUTIVE~
PROFESSIONAL EXPERIENCE
PUBLICIST, MARKETING, PR & SPECIAL EVENTS CONSULTANT, D2PR
2005-Present
Manage and direct public relations and marketing for athletes and VIPs. Clients: Momentum Sports PR, YMCA, ExpoZur
Sports Management Group, BocaRaton.com, InsidePulse, Actors Expo, TMG Films.
 Plan events with charitable organizations; schedule VIP appearances; handle transportation and accommodations
and act as direct liaison with the media to ensure coverage; organize venues, caterers, liquor, music, fashion, art,
gift bags, raffles, contests and silent auctions.
 Develop website content in collaboration with the design team, upload pictures/videos and organize video streams.
 Coordinate radio, television, internet, and print interviews; obtain press and video clips for media kits.
 Create marketing proposals, contracts, advertisements and media contacts; write and distribute press releases,
newsletters, television and radio spots, and e-blast invitations.
 Secure sponsors and media partners to increase exposure, revenue and cross promotions.
MARKETING & COMMUNICATIONS MANAGER, ACS, A XEROX COMPANY, Fairfax, VA
2009-2011
Developed internal communications channels and strategies to increase site visits; created cross promotions and wrote
monthly press releases and newsletters. Managed branding initiatives through relationships with the media and worked
closely with non-profit organizations, charitable events, golf tournaments and trade associations to gain exposure for
the company.
 Managed compliance issues, trademark and brand guidelines during the Xerox acquisition transition.
 Researched industry trends, conducted competitive analysis and developed community outreach programs.
 Integral member of the team that created sales materials, direct mailing, podcasts, webinars and multimedia
presentations.
 Negotiated contracts and secured procurement and purchase order placements; supervised the internship program.
 Developed strategic plans for integrated campaigns using traditional methods of marketing including media
networks, online advertising, web, outdoor advertising, print advertising, and radio spots.
MARKETING DIRECTOR/PUBLICIST, MY HOUSE PRODUCTIONS, Boynton Beach, FL
2005
Managed marketing and publicity for My House Productions and Kendra Todd, “The Apprentice” Season 3 Winner.
 Wrote press releases for the local and national media; obtained press/video clips and developed a portfolio and
demo reel.
 Updated the website, created media kits and booked speaking engagements and print, radio and television
interviews.
 Scheduled guests for the My House radio show and wrote commercial spot scripts.
 Managed appearances for community and charity events; negotiated trade agreement to drive media exposure.
DIRECTOR OF PRODUCTION & SPECIAL EVENTS, TMG ENTERTAINMENT, Miami, FL
2002-2005
Managed television productions including “Model's Life” and “Today in Real Estate” and special events including
Oscar Night America, Palm Beach International Film Festival and the VIP Suites in Cannes, Venice and Sundance.
 Developed and built excellent relationships with venue representatives, media/talent agencies and non-profit
organizations.
 Negotiated contracts, scheduled castings, scouted locations and managed talent release forms.
 Composed, designed and distributed press releases, publications, invitations, and collateral.
 Created sponsorship packages and databases for e-vites, secured sponsors and arranged product placements.
 Maintained website updates and managed print and television advertising specifications and deadlines.
DEEDEE DALTON
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MEDIA DIRECTOR, CITY MARKETING, Vienna, VA
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2000 - 2002
Developed quarterly and annual budgets, set up media schedules, negotiated contracts and all media buys (print,
television, radio, Internet).
Researched for creative development and clients in eastern regional markets. Coordinated direct mail and
promotional events/items and signage placement. Assisted in ad creative, copy and proofing.
CLASSIFIED ACCOUNT EXECUTIVE, LA WEEKLY, Los Angeles, CA
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1997 - 1999
Set up contracts with clients and agencies including national television programs, casting and entertainment
companies. Contacted potential clients, distributed media kits and maintained account balances. .
Achieved Best of LA goal and Triple Crown of Sales award.
EXECUTIVE ASSISTANT, VIRGIN ENTERTAINMENT GROUP, Beverly Hills, CA
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1995 - 1996
Maintained daily activities of corporate offices and executives, including travel arrangements and meetings.
Assisted in the organization of special media events and company promotions.
SERVICES & SKILLS
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Marketing Communications
Special Events
Account Management
Press Kits/EPKs
Client Relations
Strategic Marketing
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Advertising Campaigns
Press Releases
Copywriting/Editing
Media Relations
Sponsorships
Market Research
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Public Relations
Project Management
Social Media/Blogging
Online Marketing
Product Placement
Database Management
CLIENT & PORTFOLIO HIGHLIGHTS
Represented: Bryant McKinnie; Brendon Ayanbadejo; Bennie Blades; Brandon Lloyd; Kendra Todd (winner of “The
Apprentice” Season 3)
Companies: The Academy of Motion Picture Arts and Science; Minnesota Vikings; Chicago Bears; Detroit Lions
Cannes Film Festival Screening Department; The Radio City Rockettes; Casa Casuarina (formerly The Versace
Mansion); Trump Organization
Sponsors: McDonald’s; Budweiser; Origins; W Hotels; Regal Cinemas; Wyndham Resorts; Red Bull Energy Drink;
Sports Club LA; Three Olives; Hard Rock Casino
Charities: American Red Cross; Covenant House Florida; Bennie Blades 36 Foundation; amFAR; Starlight
Starbright; People Serving People; Children’s Home Society, Amer-I-Can Foundation
Talent: Mario Lopez; Jim Brown; Bill Russell, Alan Thicke, Romero Britto; Renny Harlin; Victor Webster
Media: ESPN; Hollywood Reporter; People; NBC; JET; Sirius Radio; WGN Radio 790am; Palm Beach Illustrated
Sun Sentinel; Miami Herald
SPECIAL EVENTS & PROJECTS
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What’s Next DC? – Conducted on-camera interviews with speakers at Fortune 500 marketing conference
Young Professionals for Covenant House – PR Chair and member 2006 -2008.
Bennie Blades 36 Foundation – Assisted in coordinating and publicizing events
Santa Monica BayKeeper - Assisted in the organization of beach clean ups, press conferences and non-profit
awareness campaigns and event promotions.
T.J. Martel Foundation - Talent Liaison - Direct contact for talent and managers for press, backstage and on-stage
events at award shows such as the American Music Awards, American Comedy Awards and Cable Ace Awards.
The Improv on Melrose - Improvisational comedy troupe courses.
EDUCATION
BA Communications, George Mason University, Fairfax, VA, 1992
Emphasis in Broadcasting, Minor: French