New York University
Leonard N. Stern School of Business
A History of Scandal: The Evolution of Corporate Governance
B65.2177
Dates: Nov. 4 – Dec. 16, 2008
Tuesdays 6pm – 9pm
Classroom: KMC3-60
Instructor Marc Hodak
Office: 10-98
Office hours: Tuesday 3-5pm or by appointment
Phone: 212-998-0026 (during office hours) or 212-877-1297
E-mail: mhodak@stern.nyu.edu or mhodak@hodakvalue.com
Course description:
This course examines the role of scandals in prompting corporate reforms and
government regulation intended to improve the practice of corporate governance. We
will explore how the response to scandal comprises both market (economic) and nonmarket (social, political, legal) components. We will employ this distinction to better
understand how these responses work with or against each other to affect corporate
governance and prevent subsequent market crises. Our cases will include some of the
most notorious business scandals in U. S. history, and the governance policy changes
they prompted, including:
* How diabolically clever stock machinations at the Erie Railroad—"The Scarlet
Woman of Wall Street"—helped make the NYSE the most sophisticated stock
exchange in the world
* The strange, amazing story of Ivar Kreuger, and how it enabled passage of the
Securities Acts of 1933 and 1934
* How the Enron and WorldCom collapses led to Sarbanes-Oxley, and it discontents
We will contrast prescriptions for improving transparency and incentives with those that
constrain managerial and investor action, and assess their effects on corporate
governance and capital markets.
Method of instruction
Classes will rely primarily on lecture and cases with a mixture of historical, financial, and
legal facts. We will also have occasional guest lecturers to complement the readings.
Students will be required to prepare for classes, attend, and participate in discussions
around the lectures and readings. There will also be certain cases requiring students to
interact with each other in various roles under certain rules. Scandals invite controversy,
and students will not be spared from offering their considered views on historical events
or their echoes in current news.
Readings
Preparatory readings are assigned for each class. All readings will be located on either
this class’s Blackboard page or a Xanedu course pack, which must be purchased. On
the class Blackboard page, you will find a copy of this syllabus and various reading. On
Xanedu.com you will find additional required readings. To access these readings, you
will need to purchase a Xanedu access code from the NYU Professional Bookstore.
How to access your Xanedu Course Pack:
1. Open a Web browser and go to www.xanedu.com.
2. ALREADY A REGISTERED XANEDU USER?
Log in to go to your My Xanedu page. At the bottom of your My Xanedu page is a
field labeled ‘Do you have a key for a Course Pack or ReSearch Engine?’ Enter the
16-digit key shown below, including the hyphens, into this field and click ‘Go’.
3. NOT A REGISTERED XANEDU USER?
You’ll need to register and create a user name and password. Click the Register link
under the “Students” login area on www.xanedu.com. Click the button labeled
‘Student Registration’. Complete the online registration form. Enter the 16-digit key
shown below, including the hyphens, at the bottom of the form. Submit the form.
Your My Xanedu page is displayed.
4. Select your Course Pack from the My Course Packs list and click ‘Go’.
Important things to know about the key and your digital Course Pack
 You can enter the numeric key shown above only one time. If you have a problem or
question, call Xanedu Customer Service at 800-218-5971, Option 3, or send email to
contact@xanedu.com.
 Access to your digital Course Pack cannot be resold. Once you enter the numeric
key, only you can access the Course Pack.
 You will have unlimited access to your digital Course Pack until whichever comes
first:
Six months after the date of purchase,
Or two months after the last day of your course (as specified by your instructor).
 To access your Course Pack at anytime:
1. Open a Web browser and go to www.xanedu.com.
2. Log in with your user name/password combination.
3. Select the Course Pack from the My Course Packs list on your My Xanedu page.
4. Click ‘Go’.
Please let me know as soon as possible if you have any problems accessing the course
pack.
Grading
Class participation: 20%
Quizzes: 20%
Report: 20%
Final exam: 40%
Course schedule and readings:
1. Agency costs gone wild: The Railroad Era
Nov. 11
Topics:

The problem of agency: Separation of ownership and management

Evolved mechanisms for containing agency costs

Corporate charters and state law

Informal regulation

Case 1: The Erie War (1867-1868)

Case 2: Credit Mobilier and the Union Pacific (1872)

Scandal and regulatory response: NYSE listing requirements; rail regulation

Institutional evolution: Finance capitalism as a check on agency
Guest: John Steele Gordon - business historian and author
Readings:
 Hodak, M (2007) “Adams Smith’s Folly.” Forbes (BB)
 Gordon, J. S. (1988) The Scarlet Woman of Wall Street, New York:
Weidenfeld & Nicolson, pp. 156-193 (Chapters 8 & 9)
 Selections from “The Railroad System” by Charles F. Adams, Jr. (1871)
2. Boom and bust: Investing before the 1929 crash
Nov. 18
Topics:

Asymmetrical information: Investors chasing returns

Era of state regulation: “Wildcatting” and Blue Sky laws
 States as “laboratories of democracy”

Investors abusing investors: Related-party transactions, squeeze-outs, etc.

Case 3: Dodge v. Ford (1916)
 Shareholder primacy and business judgment

Incentives: Aligning managers and owners

Case 4: Sloan’s GM and the rise of management (1923-37)
Movie clips: The Roaring 20s
Readings:

Payne, W., “How Kansas Drove Out a Set of Thieves,” The Saturday Evening
Post, December 2, 1911, Vol. 184, Number 23, Philadelphia, Curtis
3. What the shareholders don’t know: Evolution of disclosure
Nov. 25
Topics:

Regulation: Policy vs. disclosure

Case 5: Kreuger & Toll (1932)

Case 6: Insull’s empire (1932)

Disclosure and the media

Rise of professional SROs (accounting, industry)

Onset of federal regulation: Securities Acts of ‘33 and ‘34

Mandating disclosure

Incentives of the regulators
Guest: John Prestbo, Dow Jones & Co.
Readings:

Flesher, D. and Flesher, T., Ivar Kreuger’s Contribution to U.S. Financial
Reporting, The Accounting Review, Vol. 61, No. 3 (Jul. 1986), pp. 421-434

Cudahy, Richard D. and William D. Henderson, “From Insull to Enron:
Corporate (Re)Regulation After the Rise and Fall of Two Energy Icons,
Energy Law Journal, Vol. 26, No. 35 (March 2005), pp. 36-77
4. Managerial entrenchment: Corporate raiders, corporate saviors
Dec. 2
Topics:

Managerial power: Changing the locus of corporate control

Conglomerates and the M&A revolution

Financial engineering: Reinvigorating the market for corporate control

Case 7: Drexel and Milken (’89)

Case 8 (abbreviated): The Keating 5 (‘89)

Williams Act; LBOs and the rise of “corporate raiders”
Guest: Frederick Joseph, former CEO of Drexel Burnham Lambert
Readings:

Greenwald, John, “Predator’s Fall,” Time, February 26, 1990

Nocera, Joseph, “Junk Bondage,” The New York Times, August 6, 1995

Weiner, Eric J., (2005) What Goes Up: The Uncensored History of Modern
Wall Street, New York: Little Brown, p. 212-232, 319-335 (Chapters 16 & 22)
5. Perverse incentives: Paying managers to fail
Dec. 9
Topics:
 Unobservable behavior: When directors can’t judge the bets
 Poor alignment as cause or effect of governance failure
 Case 9: WorldCom (2002)
 Informal incentives
 Case 10 (mini): Shell & Coca Cola (2004)
Presentations
Readings:

Pulliam, Susan and Deborah Solomon, “How Three Unlikely Sleuths Exposed
Fraud at WorldCom,” Wall Street Journal, October 30, 2002

Coffee, John C., "What Caused Enron? A Capsule Social and Economic
History of the 1990's," (2003)
6. Failure of the gatekeepers: “When the tide goes out…”
Dec. 16
Topics:

Roles and incentives: Directors, lawyers, auditors, analysts, journalists

Case 11: Enron

Redefined expectations; Sarbanes-Oxley; “Global Settlement”

“Ethics officers”

Discussion of Final Exam
Guest: Kurt Eichenwald, author “Conspiracy of Fools”
Readings:

Ribstein, Larry E., "Market vs. Regulatory Responses to Corporate Fraud: A
Critique of the Sarbanes-Oxley Act of 2002". Journal of Corporation Law, Vol.
28, No. 1 (2002)