Lesson Plan
Level:
3
Semester:
Name: Waleed Al-Younis
Email:
Course
Topic:
Marketing
Name:
Chapter
6
19 Week Number:
At the completion of level C, the student will be able to:
 Appreciate the concept and purposes of advertising.
 List the different types of advertising media.
2
School:
Sharjah Technical School
Advertising Media
Number of Weeks to Complete:
1
Lesson Procedures
Level C –
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
List the section objectives to discuss with students, ask questions to ensure that the students have a
minimal understanding of the chapter structure.
Introduce the basic terms : Promotional advertising ,
Institutional advertising ,
Media ,
Print media, Broadcast media , Online advertising .
Explain the meaning of advertising, and what is the main purpose of advertising
Explain the differences between the promotional and institutional advertising?
The teacher will bring newspapers and magazines, have the students to find examples of promotional and
institutional advertising.
Ask students to define the word media and let them try to name the different types of media.(open
discussion)
Ask students - Have you ever made a purchase based on newspaper or magazine advertisement?
Explain the types of print media, their advantages and disadvantages.( Open discussion.)
Explain direct mail advertising, write the answers on the board & give examples.
Divide students into groups & ask each group to select any product , develop an advertising poster for
this product , choose the most suitable print media to advertise this product & mention why they choose
this media .
Ask students why so many businesses use broadcast media for advertising. Write the answers on the
board.
Let the students compare the advantages and disadvantages of radio and television . Have students
write the answers on their note book.
Discuss with students the factors that affect an advertiser's choice of promotional media.
Assign and review the vocabulary terms .
Assign and review the section (19-1) assessment. Page (344)
Level B (after completing ALL Level C requirements) – 3 Stages
16
17
18
Assign and review the appropriate activities in the students activity workbook.
Have students create flash cards covering the terms of this chapter.
Level A (after completing ALL Level C and B requirements) - 2 stages
19
20
Complete all level (C) (B) requirements and help students who are struggling with levels (C) and(B).
Have students to complete facts and ideas review exercise for section (19-1) page 352 .
Facts and Idea Review
(Answers)
1-Advantage
2-Advantage
3-Disadvantage
4-Disadvantage
5-Advantage
Student Activity Workbook Page (160)
6-Adv & Dis
7-Advantage
8-Advantage
9-Disadvantage
10-Disadvantage
11-Advantage
12-Adv & Dis
13-Advantage
14-Advantage
15-Disadvantage
(1 mark for each answer – Total 20 marks)
16-Disadvantage
17-Advantage
18-Advantage
19-Advantage
20-Disadvantage