Lesson Plan
Level:
Semester:
MARKETING
Course Name:
Topic:
3

2
2
Week Number:
Advertising and its Purpose (Chapter 19 p.335-344)
At the completion of level B, the student will be able to:


Appreciate the concept and purpose of advertising
List the different types of advertising media
Level B Procedures
List the section objectives to discuss with students, ask questions to ensure that the
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students have a minimal understanding of the chapter structure.
Introduce the basic terms : Promotional advertising , Institutional advertising , Media ,
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Print media, Broadcast media , Online advertising.
3 Explain the meaning of advertising, and what is the main purpose of advertising
4 Explain the differences between the promotional and institutional advertising?
The teacher will bring newspapers and magazines, have the students to find examples of
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promotional and institutional advertising.
Ask students to define the word media and let them try to name the different types of
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media.(open discussion)
Ask students - Have you ever made a purchase based on newspaper or magazine
7 advertisement? Explain the types of print media, their advantages and disadvantages.
(Open discussion)
8 Explain direct mail advertising, write the answers on the board & give examples.
Divide students into groups & ask each group to select any product , develop an
9 advertising poster for this product , choose the most suitable print media to advertise
this product & mention why they choose this media.
Ask students why so many businesses use broadcast media for advertising. Write the
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answers on the board
Let the students compare the advantages and disadvantages of radio and television.
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Have students write the answers on their notebook.
12 Discuss with students the factors that affect an advertiser's choice of promotional media.
13 Assign and review the vocabulary terms.
14 Assign and review the section (19-1) assessment. Page (344)
15 Assign and review the appropriate activities in the students’ activity workbook.
OPTIONAL ADDITIONAL ACTIVITIES
Level A Procedures
16 Have students create flash cards covering the contents of this chapter.
17 Complete all level B requirements and help students who are struggling.
18 Have students to complete facts and ideas review exercise for section 19-1 page 352.
Required Syllabus Test Assessment
Week Number
Description
Student Activity Workbook Chapter 19 p.160
2
 Fact and Idea Review
1
Lesson Plan
Facts and Idea Review (Answers)
1-Advantage 2-Advantage 3-Disadvantage 4-Disadvantage 5-Advantage
6-Adv & Dis 7-Advantage 8-Advantage 9-Disadvantage 10-Disadvantage
Student Activity Workbook Page (160)
11-Advantage 12-Adv & Dis 13-Advantage 14-Advantage 15-Disadvantage
16-Disadvantage 17-Advantage 18-Advantage 19-Advantage 20-Disadvantage
(1 mark for each answer - Total 20 marks)
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