High Tunnel Business Planning and Marketing Project Description
Objective: The purpose of this project is to apply all that you have learned from the High Tunnel
Fruit and Vegetable Project unit. In groups of three to four, you will develop a business plan for
a new high tunnel enterprise.
Assignment: You are designing a high tunnel enterprise. In small groups, you will utilize the
steps to business planning to develop this enterprise. You have already completed the “Idea” step
of the planning, and your notes from the final lesson of the unit will assist you in completing the
rest of the process. You can choose to work together to plan a soil proprietorship for each
individual in the group, a cooperative, or a general partnership.
Parameters: Research and develop responses to the questions on the handout “Business
Planning and Marketing Worksheet” as well as the additional questions below. Type your
responses using Times New Roman 12 pt. font with 1 inch margins. From these responses,
develop a presentation to explain your high tunnel enterprise.
Questions to Address:
(Questions will be scored on thoroughness and quality of responses within the written
business plan and incorporation into the presentation)
 Adequately describe your business, business structure, products and business goals.
 Handout “Business Planning and Marketing Worksheet” (pg. 102 – 104)
o For more help responding to these questions, see notes on feasibility studies.
 What sources for capital do you plan to seek? Why?
 Briefly explain your plans for the high tunnel. What size will your tunnel be
(dimensions)? What produce do you plan to grow? Why?
Scores Earned:
(See Back for Explanation of Score Expectations)
Points
Component
Possible
Written Business Plan (Responses to Questions)
25
Business Summary
10
Local Economic Impact
15
Marketing Plan
20
Technical Resources
5
Financial Projection
10
Management
15
Presentation Score: Overall Quality (See Next Page)
50
TOTAL SCORE
100
Team
Score
High Tunnel Business Planning and Marketing Project
Project
Component
10-9
8-6
5-3
2-0
Content
Did the
presentation
have valuable
material?
Presentation had an
exceptional amount
of valuable material
and was extremely
beneficial to the
class.
Presentation had a
good amount of
material and
benefited the class.
Presentation had
moments where
valuable material
was present but as
a whole content
was lacking.
Presentation
contained little to
no valuable
material..
The teammates
Collaboration
Did everyone
always worked from
contribute to the others’ ideas. It was
presentation?
evident that all of
Did everyone
the group members
seem well versed contributed equally
in the material?
to the presentation.
Organization
Was the
presentation well
organized and
easy to follow?
The presentation
was well organized,
well prepared and
easy to follow.
Presentation
Did the
presenters speak
clearly? Did they
engage the
audience? Was it
obvious the
material had
been rehearsed?
Presenters were all
very confident in
delivery and they
did an excellent job
of engaging the
class. Preparation is
very evident.
Overall Effect
Presentation
accurately and
directly
answered all
questions and
met all listed
requirements.
It was evident that
students worked
together to
thoroughly address
all assignment
requirements. The
group presented
their work
effectively and
creatively.
The teammates
worked from
others’ ideas most
of the time. And it
seems like
everyone did some
work, but some
people are carrying
the presentation.
The presentation
had organizing
ideas but could
have been much
stronger with better
preparation.
Presenters were
occasionally
confident with their
presentation
however the
presentation was
not as engaging as
it could have been
for the class.
Presenters were
not consistent with
the level of
confidence/prepar
edness they
showed the
classroom but had
some strong
moments.
Presenters were
unconfident and
demonstrated
little evidence of
planning prior to
presentation.
The group worked
together to address
all assignment
requirements, but
some were not
address thoroughly
enough. A lack of
preparation for the
presentation was
evident.
The group lacked
cohesiveness and
did not address all
assignment
requirements. The
group lacked
enthusiasm and
did not properly
prepare their
presentation.
It was evident
that the group
considered the
project an
assignment. They
lacked
enthusiasm and
preparation.
The teammates
sometimes worked
from others’ ideas.
However, it seems
as though certain
people did not do
as much work as
others.
There were
minimal signs of
organization or
preparation.
The teammates
never worked
from others’
ideas. It seems as
though only one
or two of the
people worked
on the
presentation.
The presentation
lacked
organization and
had little
evidence of
preparation.