primary user questionnaire

advertisement
THE QUESTIONNAIRE OF “BSW” PRODUCTS KEY CONSUMER
(аgents of commodity distribution network)
Dear Sirs!
Our enterprise sends questionnaires to its customers to determine their demand in
our products and to satisfy their requirements at the most.
Please, be assured that the information received will be used exclusively to improve
the quality of the enterprise operation. Your opinion is of great value for us.
Thank you in advance for the time you have spent filling the questionnaire!
CUSTOMER
What kind of products have you bought at
our enterprise this year?
Name and position
Telephone, fax number, E-mail
(for feedback)
Indicate the best competitor at your market
and evaluate him in our questionnaire
Steel melting production products
Bloom.……………………………………………….
Cast billet ………………………………………….
Rolling production products
Reinforcing bars …………………………………..
Round …………..........................................……
Wire rod ……………………………………………
Square billet …………………………..…………
Pipe billet …………………………………………
Pipe rolling production products
Seamless pipes …………………………………
Hardware production products
Steel cord …………………………………………
Hose wire …………………………………………
Bead bronze-plated wire ………………………
Various purpose wire …………………………
Fiber ……………………………………………
The competitor of steel melting production products …………………………………………………
The competitor of rolling production products
……………………………………………………
The competitor of pipe rolling production products
……………………………………………………
The competitor of hardware production products
………………………………………………………
Questionnaire date
Open Joint Stock Company "Byelorussian Steel Works - management company of "Byelorussian Metallurgical
Company" holding"
We suggest 10-point scale for determination of the rating:
If you are satisfied completely, please, indicate 10 points. If you are unsatisfied completely, please indicate 1. Other ratings ( 2 ,3 ,4 ,5 ,6 ,7 ,8 ,9 ) reflect the level of your approach to any rating
1. General satisfaction with products quality (from 1 to 10 points):
Blooms, cast billet
Rolling production
BSW Competitor BSW
Competitor
Hardware production
products
Competitor BSW Competitor
Seamless pipes
BSW
1.1 Functionality
1.2 Technical
characteristics
1.3 Reliability
1.4 Packing
1.5 Marking
Your proposals on improvement of our products quality:
1. Have you rejected our products this year?
2.1 Indicate the products (product name)
2.2 Indicate the reason
2.3 Indicate the substituting product
2.4 Indicate the best analogous product
2.5 Indicate the main advantage of analogous product
2.6 Indicate the main disadvantage of analogous product
2. Your rating for accompanying technical documentation of our products
(from 1 to 10 points):
Blooms, cast billet Rolling production
BSW Competitor BSW
Competitor
Seamless pipes
BSW
Competitor
Hardware production products
BSW Competitor
3.1 Completeness
of documentation
3.2 Quality of content
3.3 Quality of
execution
Please, give your recommendations to improve the quality of accompanying documentation for
our products
4. What new products, at your opinion, should be developed at our plant? Indicate the
quantity you are ready to purchase.
Open Joint Stock Company "Byelorussian Steel Works - management company of "Byelorussian Metallurgical Company" holding"
5. Are you satisfied with? (from 1 to 10 points)
Rolling
Hardware producSeamless pipes
production
tion products
BSW Competitor BSW Competitor BSW Competitor BSW Competitor
Blooms, cast billet
5.1 The quantity
of products
5.2 Terms and
conditions of payment
5.3 Time of delivery
5.4 Mode of delivery
5.5 Immediacy
in providing of services
Your proposals regarding the improvement of goods delivery
6. Assess the correlation “price/quality” for our production in comparison with the
competitors (from 1 to 10 points):
BSW
Competitor
If our production is assessed by point, less than 8, what is the reason of low correlation
“price/quality in comparison with a competitor?
7.
Are you satisfied with cooperation? (from 1 to 10 points):
BSW
Competitor
7.1 Completeness of assistance in solving of emerging
technical matters
7.2 Personnel competence
7.3 Immediacy of decision making
Your proposals regarding the improvement of cooperation while problems solving.
Open Joint Stock Company "Byelorussian Steel Works - management company of "Byelorussian Metallurgical
Company" holding"
8 Comparison of «BSW» steel products with the analogous products of other suppliers
(from - 10 to +10 points):
What is the rating of our products in comparison with your suppliers?
Products rating scale
(- 10)
(0)
– considerably worse than the similar product of the competitor
– is at the same level with the similar product of the competitor
(+10)
– considerably better than the similar product of the competitor
Other values ( -1 -2 -3 – 4-5 -6 -7 -8 -9 -10
level of your approach to any rating.
+1 +2 +3 +4 +5 +6 +7 +8 +9 +10 ) reflect the
If the rating is from ( -1) to (-10) , indicate the reason of our products low rating.
If higher points are given to the competitor's same product in the questionnaire compared with
our products, then clearly specify the reason.
Indicate your methods of our production promotion in the world market
……………………………………………………………………………………………………………
……………………………………………………………………………………………………………
…………………………………………………………………………………………………………….
Thank you for your participation in the questionnaire!
Open Joint Stock Company "Byelorussian Steel Works - management company of "Byelorussian Metallurgical
Company" holding"
Download