The Art of War was written over 2500 years ago,
but the principles of it are still utilized by the
military, government and businesses.
Read the quotes below and then write
down the many implications for
businesses and yourselves.
If you know the enemy and know yourself, you
need not fear the results of a hundred battles.
Market
Research
Competitor
Research
SWOT
analysis
Quality
Assurance
Due
Diligence
Business
Plan
Strategic
Planning
Regard your soldiers as your children, and they
will follow you into the deepest valleys; look
on them as your own beloved sons, and they
will stand by you even unto death.
Motivation
Pay
Training
Reduced
labour
turnover
Theory Y
Customer
Service
Relationship
Building
He who knows when he can fight and when he
cannot, will be victorious.
One defends when his strength is inadequate,
he attacks when it is abundant.
Energy is likened to the bending of a crossbow,
decision, to the releasing of a trigger
Timing
Not taking on a
larger competitor
head-to-head
Strategic
Planning
Retrenchment
Unique Selling
Point
Avoid “Price”
Wars
When the common soldiers are too strong and
their officers too weak, the result is
insubordination. When the officers are too
strong and the common soldiers too weak, the
result is collapse.
Recruitment
Training
Hierarchy
Span of
Control
Do not repeat the tactics which have gained you
one victory, but let your methods be regulated
by the infinite variety of circumstances
Product
Development
Market
Development
Product or
Market
Orientated?
Market
Research
Application to
case study
Ponder and deliberate before you make your
move
Loss of 1st
Mover
Advantage?
Business
Market
Knowledge
(and essay)
Planning
Risk & Reward
Strategy
Overall, “Every battle is won
before it’s ever fought”
List the many things a business should do to
reduce the risk of failure and ensure success.
100% chance of
failure
100% chance of
success
Extension: Rank the 3 most important factors and explain
why.