BERNIE MALONSON
1572 West Linda Lane, Chandler, AZ 85224
T: (480) 855.7197  M: (480) 383.3904  bernie.malonson@gmail.com
http://www.webprofile.info/bmalonson/
VP/Director: Marketing, Innovation, Business Development
Strategically focused senior marketing and business development executive with a record of successful
accomplishments and innovation in multibillion-dollar B2B and B2C environments. Experienced in identifying new
market segments, developing innovative products, defining new revenue opportunities, and creating world-class
marketing plans and strategies that consistently deliver double-digit revenue and profit results. Resourceful problem
solver who implements new and emerging technologies and possesses insight and forward-thinking ability to
conceptualize solutions to challenging problems through expertise in:
 Business Development
 Product Marketing / Strategy
 Leadership / Management  Consumer Insights
 New Product Innovation
 Strategic Planning
 Customer Focus
 Marketing Communications
 Product Commercialization
PROFESSIONAL EXPERIENCE
Rain Bird Corporation  Tucson, AZ
Privately held global manufacturer of golf, commercial, and consumer irrigation equipment.
2007 – 2008
Product Manager, Commercial Division
Managed three product lines and led marketing initiatives for new product development of fourth product line.
Developed global marketing strategy for computer-controlled electronic irrigation systems. Responsible for
quality, vendor negotiations, promotions, and communications with sales force and distribution channel.

Led three electronic product lines worth $3.3 million dollars. Developed marketing communications
strategies that included product webinar series, press releases, direct mail campaign, and sales aids.

Achieved 33.7% cost reduction and 91.2% quality improvements by implementing electronic product
redesign. Product line experienced growth of more than 50% ($1.4 million to $2.2 million).

Project lead and program manager for $15 million next-generation electronic control system.
Motorola Inc.  Tempe, AZ
2005 – 2007
Fortune 500 global manufacturer of wireless communication products with $42 billion in annual sales.
Senior Manager, Business Development
Recruited to create markets for audio, video, and data services offered by Motorola Digital Media Services. Led
initiatives and negotiated agreements to increase the value of Motorola Bluetooth automotive accessory.

Took startup accessory sales from zero to $4.3 million at 47.8% margin in 16 months.

Successfully negotiated $2.5 million contract for second-generation vehicle Bluetooth audio solution.

Created pipeline of $3.8 million in new contracts by expanding channel commercialization and licensing.

Conceived and implemented strategic plan for derivative MP3 and iPod Bluetooth adapters with first-year
projected sales of $540,000 in response to delay of launch of cell phone music service.
Visteon Corporation  Van Buren Township, MI
Fortune 500 automotive component manufacturer with approximately $11 billion annual sales.
2002 – 2005
Product Innovation and Research Manager
Market research lead for new product concepts, ideas, and innovation.

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Identified $63 million in “fast-track” incremental revenue opportunities from new technology concepts.
Led five-member innovation and product research team that completed $300,000 North American product
research clinic.
BERNIE MALONSON
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Product Marketing Manager Emerging Technologies
Cultivated market prospects for in-vehicle information (navigation) and entertainment systems (audio/video).
Leveraged emerging technologies, e.g. Bluetooth, Wi-Fi, Hard-Drive, and Flash memory.

Improved product family revenue 60%. Redefined strategy and conducted intensive 30-day market review
of buying factors. Reestablished foothold in highly competitive $1.8 billion vehicle video market.

Initiated breakthrough licensing of Nintendo technology for automotive applications. Projected revenue of
more than $6 million. Initiated content relationships with Dell Computers, Microsoft, and Walt Disney.

Product marketing lead for $22 million video product line. Developed white papers, product messaging,
marketing collateral, and corporate presentations. Spokesperson at industry events.

Reduced time-to-market 50%, from 18 months to 9 months, for new product introductions by initiating fasttrack aftermarket product development model with initial revenue stream of $15 million.
Covisint, LLC  Southfield, MI
2001 – 2002
$500 million eBusiness JV of Ford Motor Company, General Motors, Daimler-Chrysler, Nissan, and Renault.
Marketing Communications and New Market Development Manager
Developed mid-market product strategies, positioning, and go-to-market plans. Launched global CRM system.

Directed $400,000 development of multilingual eBusiness website, interim branding strategy, corporate
presentations, and multimedia sales collateral. Supported tradeshows and industry events.

Negotiated 45% reduction of agency expenses in 12 months by collaborating with XPLANE to develop
visual messaging strategy for four product lines; managed agency relationships, and assets.
Ford Motor Company  Dearborn, MI
1999 – 2001
Fortune 10 “Big Three” automobile manufacturer.
Product Marketing Manager
"Voice of the customer" champion for $4.3 billion North American small vehicle product line. Coordinated sixmember cross-functional team focused on cost reductions, revenue growth, and launch of Ford Focus.

Developed profitable $375 million annual revenue business case for introduction of Ford Focus 4-Door
Hatchback, into North American market.

Drove $10 million in new small vehicle business opportunities. Introduced vehicle electronics option
packages, and two Ford Focus specialty vehicles into North America.

Recruited to develop marketing strategy and product positioning for Covisint.com, a $500 million automotive
eCommerce infrastructure joint venture between Ford, GM, Chrysler, Renault, and Nissan.
US Navy  United Kingdom & Japan
1992 – 1997
Commander in Chief U.S. Naval Forces Europe: Data Systems Interoperability Officer (C4)

Achieved $40 million savings in 18 months by integrating U.S. Navy organic tactical C2 data and
communications systems into NATO tactical systems architecture.
Early Warning Squadron 115: Naval Flight Officer / Air Warfare Officer (C2)

Motivated/led team of 20 avionics specialists. Achieved 98% operational readiness rate during 1994 Arabian
Gulf deployment at 80% staffing levels.
EDUCATION / TEACHING / PUBLISHING
M.B.A., Business, INSEAD, Fontainebleau, France
M.S., International Relations, TROY STATE UNIVERSITY EUROPE, London, England
B.A., History, HARVARD UNIVERSITY, Cambridge, MA
Adjunct Faculty, UNIVERSITY OF ARIZONA, Tucson AZ; UNIVERSITY OF PHOENIX, Detroit, MI
Publisher: North Audley Media