Ford Motor SWOT Analysis
“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and
the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely
used technique through which managers create a quick overview of a company’s
strategic situation. The technique is based on the assumption that an effective strategy
derives from a sound “fit” between a firm’s internal resources (strengths and
weaknesses) and its external situation (opportunities and threats). A good fit maximizes
a firm’s strengths and opportunities and minimizes its weaknesses and threats.
Accurately applied, this simple assumption has powerful implications for the design of a
successful strategy.”
Ford Motor
Ford Motor Company (Ford) is one of the largest automotive
manufacturers in the world. The company's premier automotive brands include
Aston Martin, Ford, Lincoln, Mazda, Mercury and Volvo. The company
manufactures and distributes automobiles in over 200 markets across six
continents. The company's strong brand portfolio gives it a significant competitive
advantage. However, sluggish light vehicle production in developed markets
would reduce demand for the company’s products, thus negatively impacting its
financial performance.
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Ford Motor SWOT Analysis
Strengths, Weaknesses, Opportunities and Threats (SWOT)
Location of Factor
TYPE OF FACTOR
Favorable
Internal
Strengths
Unfavorable
Weaknesses
¾ Strong brand portfolio
¾ Strong engineering
capability
¾ Wide network of
¾ Continued decline
in market share
¾ Product recall
¾ Declining operating
distributors and
efficiency and weak
dealers
returns
¾ High employee
productivity
External
Opportunities
¾ Opportunities in India
and China
¾ Launch of new models
Hybrid vehicles
¾ Increasing demand for
dual fuel vehicles
Threats
¾ Sluggish light
vehicle production
in developed
markets
¾ European Union
vehicle regulations
¾ Economic
slowdown in the US
and Eurozone
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