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Think More to Eat Less
‘Tis the season when many of us go on a seafood diet: we see food and we eat
it. But if you want to avoid packing on the pounds, a new study suggests that
you should spend more time thinking about food. Because the more of a thing
you imagine eating, the less you’ll actually eat.
Common sense suggests that daydream eating is not the best idea. Once you
picture a piece of pecan pie, chances are you’ll go out and get some. But what
if you did more than give the pie or cookie or candy a passing thought? What if
you mentally ate your fill?
To find out, scientists had people imagine eating M&Ms. Thirty-three of them.
One after another. They asked a second group to imagine an activity that was
equally repetitive, but less filling: pumping 33 quarters into a clothes dryer.
Then they put out a bowl of M&Ms.
Sure enough, people who’d already maxed out on M&Ms in their mind ate fewer
than the folks who’d been doing their mental laundry. The results appear in the
journal Science. [Carey Morewedge, Young Eun Huh and Joachim
Vosgerau,"Thought for Food: Imagined Consumption Reduces Actual
Consumption"]
So when visions of Haagen-Daz dance through your head, don’t think twice. Just
pull up an imaginary spoon. And don’t skimp on the fantasy hot fudge.
—Karen Hopkin
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