CONTEMPORARY TRAJECTORIES IN INSTITUTIONAL THEORY Soc. 294 Spring 2002 Tuesday 12:30-3:20 Sociology Seminar Rm. Ellison 2803 John Mohr 3117 Cheadle Hall Office Phone 893-2013 email: mohr@soc.ucsb.edu Office Hours: Thurs. 1:00-3:00 PM Course Description: Twenty-five years ago the organizational sociology community was rocked by the appearance of a new style of theorizing, heralded by the classic American Journal of Sociology article by John Meyer and Brian Rowan “Institutionalized Organizations: Formal Structure as Myth and Ceremony.” What followed was the rapid rise and successful institutionalization of a style of work which led to a thorough overhaul of theorizing about organizations and society, away from a rational actor, resource driven model toward a radical new cultural approach to understanding social organization. The end result of this early phase of development (marked by the publication of the Powell and DiMaggio edited volume The New institutionalism in Organizational Analysis in 1991) was a style of research which took as its goal the description and explanation of recognizable clusters of activity known as social institutions. Theoretically, the work follows the mandates of social theorists who call for an analysis that integrates the duality of agency and structure, and thus, presupposes an integration of the cultural and the social. Having started in what at the time seemed to be the most unlikely of sociological venues, the new institutionalists have progressively worked toward de-stabilizing if not actively overturning many of the old shibboleths of mainstream sociology and are leading the charge toward a new culture-centered paradigm in American sociology. One of the most interesting features of this project is that it has become a site — perhaps the key site — in which the formalist methodologies of mainstream American sociology are running up against the interpretative hermeneutic methodologies of the humanities. The goal of this seminar is twofold. First, we will be looking to map out the various alternative futures of institutional theory. This means that we will try to organize our readings and discussions around what would appear to be the major contenders for the “next big move” in institutional research. I have broken these down into three general categories that I call features of the self, features of the text and features of the social. The first reflects the move back to a more thorough understanding of the effect of physical subjectivity, from the workings of the brain, to the machinations of the body located in physical, material, practical space. The second has to do with the turn toward the humanities and the tools that humanists have developed over the years for describing, explaining, and accounting for the textual character of meanings. This includes a renewed focus on the study of genres, of rhetoric, and of narratives that serve to organize meaning. The third concerns the ways in which broader aggregations of agents and meanings are structured in the world. Here we will look in particular at research directed toward understanding the character of organizational fields and also the work coming out of European studies of science described as “actor-network theory.” Each of these represents a place where new scholarship is turning to reap innovative insights and styles of approach for new research projects. -1- Institutional Theory Spring '02 Second, the focus of the seminar is on the research process itself. Though this is not strictly speaking a course on methods, our focus will nonetheless be turned toward how these ideas are being grounded in research practice. How do you do these things as a practicing research scholar? The procedure we will follow is to read recent (usually very recent) empirical work on these topics with an eye to asking the question, how have scholars operationalized these kind of theoretical constructs. What kind of data does one look for? How does one collect these kind of data? What sort of analysis is appropriate? Course Requirements: No prior course work in sociology is required. A reader is available at Grafikart (6550 Pardall Road) in Isla Vista (Phone # 968-3575; email: info@grafikart.com). Seminar participants will be asked to take turns in reporting to the group on one recommended reading each week. You will also be asked to write a paper based on course readings and your own research project. -2- Institutional Theory Week 1 (April 2). Spring '02 Course Introduction. Some Background Reading: DiMaggio, Paul J. and Walter W. Powell. 1991. "Introduction." Pp. 1-38 in The New Institutionalism in Organizational Analysis edited by Walter W. Powell and Paul DiMaggio. Chicago: University of Chicago Press. Marc Ventresca and John W. Mohr. 2002 “Archival Research Methods.” Pp. 805828 in Companion to Organizations, edited by Joel Baum. Blackwell. Zald, Mayer N. 1996. "More Fragmentation? Unfinished Business in Linking the Social Sciences and the Humanities." Administrative Science Quarterly , 41:251-261. New Directions #1: Features of the Self Week 2 (April 9). Cognition and Culture: New Contributions of Cognitive Science to the Empirical Analysis of Culture DiMaggio, Paul J. 1997. Culture and Cognition. Annual Review of Sociology 23: 263-87. Porac, Joseph F., Howard Thomas, Fiona Wilson, Douglas Paton and Alaina Kanfer. 1995. "Rivalry and the Industry Model of Scottish Knitwear Producers." Administrative Science Quarterly 40:203227. Further Reading: Ruef, Martin. 1999. "Social Ontology and the Dynamics of Organizational Forms: Creating Market Actors in the Healthcare Field, 1966-1994." Social Forces 77(4):1403-1432. Lakoff, George and Mark Johnson. 1999. Philosophy in the Flesh: The Embodied Mind and its Challenge to Western Thought. New York: Basic Books. (see Chp. 25 for summary of argument). Porac, Joseph F. 2002. "Interorganizational Cognition and Interpretation." Forthcoming in Companion to Organizations. Edited by Joel A. C. Baum. Blackwell Publishers. Porac, Joseph and Howard Thomas. 1990. "Taxanomic Mental Models in Competitor Definition." Academy of Management Review 15:224240. -3- Institutional Theory Spring '02 Porac, Joseph, Howard Thomas, and C. Badden-Fuller. 1989. "Competitive Groups as Cognitive Communities: The Case of Scottish Knitwear Manufacturers." Journal of Management Studies 26:397-415. Anand, N. and Richard A. Peterson. 2000. "When Market Information Constitutes Fields: Sensemaking of Markets in the Commercial Music Industry." Organization Science 11(3):270-284. Week 3 (April 16). An Alternative Cognitive Theory: The Epistemologies of Enacted Practice Cook, Scott D. N. and John Seely Brown. 1999. "Bridging Epistemologies: The Generative Dance Between Organizational Knowledge and Organizational Knowing." Organization Science 10:381-400. Hutchins, Edwin. 1995. Cognition in the Wild. Cambridge, Mass. : MIT Press. (chapter 8 & 9). Further Reading: Bourdieu, Pierre. 1990. The Logic of Practice. Stanford: Stanford University Press. Week 4 (April 23). Analyzing Practices: The Study of Grammars of Action Pentland, Brian.T. and Henry H. Rueter. 1994. “Organizational Routines as Grammars of Action,” Administrative Science Quarterly, 39 (3):484-510. Pentland, Brian.T. 1999. “Organizations as Networks of Action.” In Joel Baum and Bill McKelvey (eds.) Variations in Organization Science: In Honor of Donald T. Campbell. Newbury Park, CA: Sage Publications. Further Reading: Padgett, J. F., and Ansell, C.K.: “Robust Action and the Rise of the Medici, 1400-1434,” American Journal of Sociology, 98(6) (1993):12591319. New Directions #2: Features of the Text Week 5 (April 30). Studying Genre Orlikowski, Wanda J. and JoAnneYates. 1994. “Genre Repertoire: The Structuring of Communicative Practices in Organizations.” Administrative Science Quarterly, 39(4): 541-574. -4- Institutional Theory Spring '02 Yates, JoAnne, Wanda J. Orlikowski and Kazuo Okamura. 1999. "Explicit and Implicit Structuring of Genres in Electronic Communication: Reinforcement and Change in Social Interaction." Organization Science 10(1):83-103. Further Reading: Bakhtin, M. M. 1981. The Dialogic Imagination. Austin: University of Texas Press. (See especially “Forms of Time and of the Chronotope in the Novel”). Yates, JoAnne and Wanda J. Orlikowski. 1992. "Genres of Organizational Communication: A Structurational Approach to Studying Communication and Media." The Academy of Management Review 17(2):299-326. Yates, JoAnne. 1989. Control through Communication: The Rise of System in American Management.” Baltimore, MD: The Johns Hopkins University Press. Week 6 (May 7). Studying Rhetoric (session with guest author — Charles Bazerman, Gervirtz School of Education, UCSB). Bazerman, Charles (2002). "The Production of Information for Genred Activity Spaces: Informational Motives and Consequences of the Environmental Impact Statement." Manuscript. Bazerman, Charles (2001). "Nuclear Information: One Rhetorical Moment in the Construction of the Information Age." Written Communication 18:3. Bazerman, Charles (1999). The Languages of Edison's Light: Rhetorical Agency in the Material Production of Technology. Cambridge, MA: MIT Press. (Selected chapter). Further Reading: Bazerman, Charles. 1988. Shaping Written Knowledge: The Genre and Activity of the Experimental Article in Science. Madison: University of Wisconsin Press. Bazerman, Charles. 1998. "The Rhetoric of Technology." Journal of Business and Technical Communication 12(3): 381-387. Bazerman, Charles. 1997. "Discursively Structured Activities." Mind, Culture and Activity 4:4 (1997): 296-308. -5- Institutional Theory Spring '02 Bazerman, Charles. 1994. "Systems of Genre and the Enactment of Social Intentions" Rethinking Genre. Ed. A. Freedman and P. Medway. Taylor & Francis: 79-101. Week 7 (May 14). Studying Narrative Pentland, Brian T. 1999. “Building Process Theory from Narrative: From Description to Explanation,” Academy of Management Journal, 24(4):711-724. Bearman Peter S. and Katherine Stovel. 2000. “Becoming a Nazi: A Model for Narrative Networks.” Poetics 27(2-3):69-90. Further Reading: Bearman, Peter S., Robert Faris, and James Moody. 1999. “Blocking the Future: New Solutions for Old Problems in Historical Social Science. Social Science History 23(4): 501-534. Propp, V. 1968. Morphology of the Folktale. Austin: University of Texas Press. Albert, Stuart. 1995. "Towards a Theory of Timing: An Archival Study of Timing Decisions in the Persian Gulf War." Research in Organizational Behavior 17:1-70. Abbott, Andrew. 1995. "Sequence Analysis: New Methods for Old Ideas." Annual Review of Sociology 21:93-113. New Directions #3: Features of the Social Weeks 8 (May 21). How Culture Creates Fields (and vice-versa) (session with guest author — Marc Ventresca, Kellogg School of Management, Northwestern University). Ventresca, Marc and Rodney Lacey. 2001. "Origins and Activities of Industry Entrepreneurs in the Formation of the U.S. Online Database Industry, 1969-1982. Forthcoming in The Entrepreneurial Dynamic edited by C. Schoonhoven and E. Romanelli. McDonough, Patricia M., Marc Ventresca and Charles Outcalt. 2000. "Field of Dreams: Organization Field Approaches to Understanding the Transformation of College Access, 1965-1995. Pp. 371-405 in Higher Education: Handbook of Theory and Research, edited by J.C. Smart and W. G. Tierney. New York: Agathon Press. Further Reading: -6- Institutional Theory Spring '02 Andrew J. Hoffman and Marc J. Ventresca (eds). 2001. Organizations, Policy, and the Natural Environment. In press, Stanford University Press. Joseph Porac and Marc J. Ventresca (eds). 2002. Constructing Industries and Markets. In press. Elsevier. Weeks 9 (May 28). Actor-Network Theory Law, John. 1999. “Topology and the Naming of Complexity.” In Actor Network Theory and After, edited by John Law and John Hassard. Blackwell. Bijker, Wiebe. 1995. “King of the Road: The Social Construction of the Safety Bicycle.” Pp. 19-100 in Of Bicycles, Bakelites, and Bulbs. Cambridge, MA: MIT Press. Further Reading: Latour, Bruno. 1999. “On Recalling ANT.” In Actor Network Theory and After, edited by John Law and John Hassard. Blackwell. Latour, Bruno. We Have Never Been Modern. Week 10 (June 4). Analyzing Duality: The Study of Institutional Logics Breiger, Ronald. 2000. “A Tool Kit for Practice Theory.” Poetics 27(2-3):91-115. Harcourt, Bernard. 2002. "Measured Interpretation: Introducing the Method of Correspondence Analysis to Legal Studies." Forthcoming in University of Illinois Law Review. Further Reading: Friedland, Roger and John Mohr. 2002. “Introduction.” The Cultural Turn in American Sociology. Forthcoming, Cambridge University Press. Mohr, John W. and Vincent Duquenne. 1997. "The Duality of Culture and Practice: Poverty Relief in New York City, 1888-1917."Theory and Society Vol. 26/2-3: 305-356. Friedland, Roger and Robert R. Alford. 1991. "Bringing Society Back In: Symbols, Practices and Institutional Contradictions." Pps. 232-263 in The New Institutionalism in Organizational Analysis edited by Walter W. Powell and Paul DiMaggio. Chicago: University of Chicago Press -7- Institutional Theory Spring '02 -8-