6411
Computer Applications I
COURSE
Unit B
Software Applications for Business
COMPETENCY
3.00
B2
32%
Understand documents and publications used
in business.
OBJECTIVE
3.02
B2
10%
Understand business publications.
 What are five design principles and what impact do they have on publications?
 What are four characteristics of the target audience that affect the design and
development of publications?
 What publication is the most effective means for communicating information to
the selected audience and for the selected topic?
ESSENTIAL
QUESTION
UNPACKED CONTENT
Business Publications
Notes to Teacher
I.

In today’s information age, society has become desensitized to words and prose that
require more than a cursory glance to comprehend.

Readers must instantly recognize that a message is important enough to warrant further
investment of their time.

Information that is delivered must be arranged attractively and consistently in the
publication, accurately presented, and concisely stated.

Information must be delivered with a hook that will grab the reader’s attention.

Selection of an appropriate type of publication is dependent upon:
o knowledge of design principles,
o characteristics of the target audience, and
o the desired effect of the communication.
Design Principles
A.
Balance – graphics don’t overpower text and the page is not too heavy on one
side or the other
B.
Proximity/unity – the distance between elements on a page. Used to
demonstrate a relationship or lack of a relationship between elements
C.
Alignment – justification of elements. Related items should be justified the
same to emphasize their relationship to each other.
D.
Repetition/consistency – consistent pattern of font and color schemes and
graphic types; repeated fonts, color schemes, or graphics
1.
2.
II.
Specific font, size, and style for headings, subheadings, and body text.
Do not mix photographic images and cartoon images on the same page.
E.
Contrast – the use of size and color to emphasize the most important elements
on a page
F.
White space – the blank or negative space on a page that is used to give the
reader’s eyes a break. White space does not have to be white.
The Target Audience
Knowledge of the target audience is critical to effective communication through
publications. The identifying characteristics of the target audience provide the “hooks”
6411 – Computer Applications I
Summer 2008, Version 2
Unit B – 3.02 – page 215
UNPACKED CONTENT
III.
for grabbing their attention by appealing to their age, ability, special interests, and group
memberships.
A.
Age – What is the general age of the target audience?
1.
Is the publication being prepared for young children to entertain them and
tell a story at a birthday party?
2.
Is it for a classroom to inform students about a topic?
3.
The age of the target audience will assist in choosing design elements
that will be used in the publication.
B.
Educational Background – What is the general education level of the target
audience? If it can be defined, knowledge of the educational background will
determine the amount of text, word choices, and amount of graphics used in the
publication.
C.
Interests – Does the audience share common interests, such as knitting, doll
collecting, or kayaking?
D.
Group Memberships – Does the audience share similar group memberships,
such as Boy Scouts, FBLA, sororities or fraternities?
Purpose of Publication
A.
Identify and provide contact information for a business or individual that often
includes the name, address, phone numbers, email address, web address, and a
logo or picture. Two publications with common information:
1.
Business card – A business card is a publication that contains contact
information for a business or individual.
 Used to help recipients remember you or your business and
typically includes the contact’s name, company, logo, address,
telephone and cell phone numbers, email address, and fax
number
2.
Letterhead stationery – the phrase letterhead stationery implies the use
of a heading at the top and sometimes also at the bottom of a letter
 Used by businesses, organizations, or individuals to communicate
a message and relay contact information
B.
Advertise, Educate, Inform about an event, product, or idea
1.
Flyer – used to advertise a one-time upcoming event such as a play or
PTSA meeting
a.
Typically used to convey information that is temporary in nature
and has a short life span
b.
Advertises a single event and is used for a one-time purpose
2.
Brochure – used to inform or advertise, such as a description of the AP
program at a school or the pathways within each career cluster
a.
Provide information, educate, or advertise a specific topic or
product
b.
Describe a single entity in detail such as a course or a product or
service
c.
More long-term nature than that of a flyer
3.
Newsletter – used to provide informational updates to a specific club,
group, or organization on a regular basis – weekly, monthly, or quarterly
a.
Describe a variety of events over a specific time period
b.
Usually tailored to a specific group
6411 – Computer Applications I
Summer 2008, Version 2
Unit B – 3.02 – page 216
INSTRUCTIONAL ACTIVITIES
Instructional Activities
1.




2.


3.




Preparation: Prior to this activity, gather an
assortment of business cards, letterhead
stationery, flyers, newsletters, and brochures
from your personal cache, the Internet, or other
sources. Suggest that students bring examples
from home as well
Divide students in groups and distribute one of
the following publications to each group:
 Business card
 Letterhead stationery
 Flyer
 Brochure
 Newsletter
Distribute a Publication Examination sheet to
each group. Instruct each group to examine
their publication using the questions on the
Publication Examination sheet as a guideline.
One member of each group should record the
answers
Facilitate a class discussion of responses from
each group
Relevancy
Resources
 Helps students
 Publication
UNDERSTAND (B2)
samples
design principles
supplied by
including alignment,
teacher or
consistency, contrast,
brought to
proximity/unity, and
class by
white space
students
 Publication
Examination
group activity
Using a digital projector, view and discuss the
 Helps students
Design Principles PowerPoint while students
UNDERSTAND (B2)
take notes using the Design Principles graphic
the six design
organizer
principles used to
create effective
Facilitate class discussion to review each design
business publications
principle. Ask students to describe each
principle in their own words and record their
answers on the board.
 Design
Principles
PowerPoint
 Design
Principles
graphic
organizer
Distribute the Principle’s Description activity to  Checks to see if
students as a short quiz OR display the activity
students
UNDERSTAND (B2)
using a projector and have students record their
answers on scrap paper.
design principles
Review the answers as a class
The answers to the matching are as follows:
F; 2. D; 3. C; 4. A; 5. B; 6. E
The teacher key for the second part of the
activity provides suggested answers, but student
answers may differ.
 Principle’s
Description
activity
  Design Key
6411 – Computer Applications I
Summer 2008, Version 2
Unit B – 3.02 – page 217
INSTRUCTIONAL ACTIVITIES
Instructional Activities
4.


5.

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

6.



7.




8.


Distribute the Classify the Design Principle
activity to students and display Figure 1 while
guiding students through discussion and
selection of each answer.
Identify key words that help the students link the
design principle to the descriptions.
Relevancy
 Helps students
CLASSIFY (B2) the
characteristics of
each design principle
Distribute the Design Principles in Action
 Helps students
UNDERSTAND (B2)
activity to students and display Figure 2 using a
digital projector.
the characteristics of
each design principle
Instruct students to complete the activity
independently and then share and compare their
answers with a partner.
Once all students have finished, go over the
activity with the class and discuss why students
selected each answer.
Identify key words that help the students link the
design principle to the descriptions.
Resources
 Classify the
Design
Principle
activity and
key
 Figure 1
  Figure 1
 Design
Principles in
Action activity
and key
 Figure 2
  Figure 2
Distribute Traits of the Target Audience to
students for their use in taking notes while
viewing The Target Audience PowerPoint
Facilitate class discussion concerning student
interpretations of the PowerPoint and to review
their notes
Review the characteristics of age, education,
interests, and group membership
 Helps students
 The Target
UNDERSTAND (B2)
Audience
the three traits of the
PowerPoint
target audience that
 Traits of the
need to be addressed
Target
when creating
Audience
publications
graphic
organizer
View the Publications PowerPoint and facilitate
class discussion as students take notes using
the Publications graphic organizer
Note: This is an interactive PowerPoint; not a
linear PowerPoint; you will need to click the
hyperlinks and should preview the PowerPoint
before presenting it to the class
Facilitate class discussion about the different
types and purposes of publications.
Check for understanding to make sure all
students have appropriate notes in proper place
on graphic organizer.
 Helps students
UNDERSTAND (B2)
the types of
publications and their
uses as related to the
purpose of the
communication
 Publications
PowerPoint
 Publications
graphic
organizer
Distribute What Publication Am I? to students
and instruct them to use their notes to complete
the activity
Upon completion of the activity, review the
answers with the class. Ask students to state
the reasons why they chose each document.
Ask students why one document is preferred
over another in each scenario.
 Helps students
UNDERSTAND (B2)
the characteristics
and uses of
publications
 What
Publication Am
I? activity and
key
6411 – Computer Applications I
Summer 2008, Version 2
Unit B – 3.02 – page 218
INSTRUCTIONAL ACTIVITIES
Instructional Activities
9.




10. 




Relevancy
Resources
Distribute Guided Practice: Business Card to
students for their use in taking notes while
describing the purpose of a business card.
Facilitate class discussion and instruct students
to record the answers about the characteristics
of the target audience for this publication. The
characteristics of the target audience will be
different for the independent practice activities.
Using a digital projector, demonstrate how to
format a business card as students continue to
take notes on the Guided Practice: Business
Card activity sheet and follow along at their
computers to format the publication.
Facilitate class discussion about the three
characteristics of the target audience as they
apply to the business card in this activity. Ask
students the following questions:
 Is the font and color scheme used in the
business card for this activity appropriate for
the target audience? Why/why not?
 Why is knowledge of the target audience an
important design consideration?
 Why would the owner of the shop need a
business card?
 Helps students
 Guided
UNDERSTAND (B2)
Practice:
the characteristics of
Business Card
a target audience and   3.02/
the use of a business
Publication
card as a means of
Samples/
communicating
Petals Card
information through
guided practice
Distribute Independent Practice: Business
Card and instruct students to complete the
activity according to directions.
Monitor/provide assistance as necessary
Note: If desired, allow students to select a
business different than the surf shop for all
independent practice publications. Some
students may wish to develop a portfolio.
Display student work around the room or view
using a digital projector.
Facilitate class discussion using the following
questions about the target audience:
 What do they think is the average age of the
surf shop customers?
 What about the educational background of
the target audience?
 In what kind of groups might they
participate?
 How did these characteristics influence their
design?
 Helps students
 Independent
UNDERSTAND (B2)
Practice:
the characteristics of
Business Card
a target audience and
activity
the use of a business
card as a means of
communicating
information through
independent practice
6411 – Computer Applications I
Summer 2008, Version 2
Unit B – 3.02 – page 219
INSTRUCTIONAL ACTIVITIES
Instructional Activities
11. 
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12. 
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13. 
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


Distribute Guided Practice: Letterhead
Stationery to students for their use in taking
notes while describing the purpose of letterhead
stationery.
Ask students for examples of situations in which
the flower shop owner could use letterhead
stationery.
Using a digital projector, demonstrate how to
format letterhead stationery as students take
notes on the Guided Practice: Letterhead
Stationery activity sheet and follow along at
their computers to format the publication.
If desired, view and/or use online templates for
letterhead stationery at
http://office.microsoft.com/enus/templates/CT101043261033.aspx
Relevancy
 Helps students
UNDERSTAND (B2)
the use of letterhead
stationery as a
means of
communicating
information through
guided practice
Distribute Independent Practice: Letterhead
 Helps students
Stationery and instruct students to complete the
UNDERSTAND (B2)
activity according to directions
the use of letterhead
stationery as a
Monitor/provide assistance as necessary
means of
Ask for student responses as to the differences
communicating
and similarities between a business card and
information through
letterhead stationery
independent practice
Display student work around the room or view
using a digital projector
Distribute Guided Practice: Flyer to students
for their use in taking notes while describing the
purpose of a flyer.
Using a digital projector, demonstrate how to
format a flyer as students continue to take notes
and follow along at their computers to format the
publication.
Ask students for additional examples of how the
owner of the flower shop would use a flyer
Facilitate a class discussion about the design
principles used in this activity (uses of proximity,
white space, font styles, and font sizes, color
scheme), the purpose of a newsletter, and the
characteristics of the target audience
If desired, view or use online templates for flyers
at http://office.microsoft.com/enus/templates/TC060862091033.aspx?CategoryI
D=CT101043281033&av=ZWD000
6411 – Computer Applications I
 Helps students
UNDERSTAND (B2)
design principles and
the use of a flyer as a
means of
communicating
information through
guided practice
Summer 2008, Version 2
Resources
 Guided
Practice:
Letterhead
Stationery
Internet
(optional)
  3.02/
Publication
Samples/
Petals
Letterhead
 Independent
Practice:
Letterhead
StationerY
 Guided
Practice: Flyer
Internet
(Optional)
  3.02/
Publication
Samples/
Petals Flyer
Unit B – 3.02 – page 220
INSTRUCTIONAL ACTIVITIES
Relevancy
Resources
Distribute Independent Practice: Flyer and
instruct students to complete the activity
according to directions.
Monitor/provide assistance as necessary
Facilitate discussion about the characteristics of
the target audience for this activity.
 What is the average age of the people
targeted by the flyer information?
 Can they assume anything about the
educational background of their target
audience?
 Of what other groups might the target
audience be members?
Display student work around the room or view
using a digital projector.
Ask students for additional examples of how the
surf show owner could use a flyer.
 Helps students
UNDERSTAND (B2)
design principles and
the use of a flyer as a
means of
communicating
information through
independent practice
 Independent
Practice: Flyer
Distribute Guided Practice: Brochure to
students for their use in taking notes while
describing the purpose of a brochure.
Facilitate class discussion and instruct students
to record the answers about the differences and
similarities between brochures, newsletters, and
flyers.
Using a digital projector, demonstrate how to
format a brochure as students take notes on the
Guided Practice: Brochure activity sheet and
follow along at their computers to format the
publication.
Discuss with students the design principles,
purpose of the brochure, and characteristics of
the target audience.
If desired, view and/or use online templates for
brochures at http://office.microsoft.com/en-
 Helps students
UNDERSTAND (B2)
the use of a brochure
as a means of
communicating
information through
guided practice
 Guided
Practice:
Brochure
Internet
(Optional)
  3.02/
Publication
Samples/
Petals
Brochure
Instructional Activities
14. 




15. 




us/templates/TC060862091033.
aspx?CategoryID=CT101043281033&av=ZWD000
6411 – Computer Applications I
Summer 2008, Version 2
Unit B – 3.02 – page 221
INSTRUCTIONAL ACTIVITIES
Instructional Activities
16. 





17. 





Relevancy
Resources
Distribute Independent Practice: Brochure
 Helps students
UNDERSTAND (B2)
and instruct students to complete the activity
according to directions.
the use of a brochure
as a means of
For this activity, students will need to compose
communicating
the content for the brochure. Facilitate class
information through
discussion to generate suggestions for content
independent practice
and/or allow students to work in groups.
Monitor/provide assistance as necessary
Display student work around the room or view
using a digital projector
Discuss students’ designs and review the design
principles, purpose, and characteristics of their
target audience.
Ask students for additional examples of how the
surf shop owner could use a brochure.
 Independent
Practice:
Brochure
Distribute Guided Practice: Newsletter to
 Helps students
UNDERSTAND (B2)
students for their use in taking notes while
describing the purpose of a newsletter.
the use of a
newsletter as a
Facilitate class discussion and instruct students
means of
to record the answers about the differences and
communicating
similarities between a flyer and a newsletter for
information through
this activity.
guided practice
Using a digital projector, demonstrate how to
format a newsletter as students take notes on
the Guided Practice: Newsletter activity sheet
and follow along at their computers to format the
publication.
Discuss with students the design principles,
purpose of the newsletter, and characteristics of
the target audience.
Facilitate a discussion about the similarities and
differences between a brochure and a
newsletter.
If desired, view/use online templates for flyers at
http://office.microsoft.com/enus/templates/TC060862091033.
aspx?CategoryID=CT101043281033&av=ZWD0
00
 Guided
Practice:
Newsletter
 Internet
(Optional)
  3.02/
Publication
Samples/
Petals
Newsletter
6411 – Computer Applications I
Summer 2008, Version 2
Unit B – 3.02 – page 222
INSTRUCTIONAL ACTIVITIES
Instructional Activities
18. 





Distribute Independent Practice: Newsletter
and instruct students to complete the activity
according to directions.
In this activity, students are creating a
newsletter for the surf shop and must create the
content. Facilitate class discussion to generate
suggestions for the content and/or allow
students to work in groups.
Ask students to share their plans for the
newsletter content by answering the following
questions:
 What topics of information do they plan to
include?
 Will graphic images be used?
 What font scheme will they use and why?
Monitor/provide assistance as necessary
Display student work around the room or view
using a digital projector
Ask students for additional examples of how the
surf shop owner would use a newsletter.
Relevancy
 Helps students
UNDERSTAND (B2)
the use of a
newsletter as a
means of
communicating
information through
independent practice
19.  Distribute the Publications Characteristics
 Helps students
UNDERSTAND (B2)
graphic organizer to students
the formatting
AND
guidelines,
 Instruct them to use their notes to summarize and
characteristics,
describe each publication
similarities and
OR
differences, and uses
 Assign students to groups and instruct them to
of each publication
complete the activity together.
AND
 Instruct students to use a unique symbol to
identify characteristics that are common between
two or more publications.
 For example, a brochure and a flyer are both
used to advertise or provide information.
Students would write the characteristic in
both boxes and place a star beside each
 Students should use unique symbols for
each grouping of common characteristics
 Facilitate a class discussion about the
differences and similarities of each publication
6411 – Computer Applications I
Summer 2008, Version 2
Resources
 Independent
Practice:
Newsletter
 Publications
Characteristics
graphic
organizer and
key
Unit B – 3.02 – page 223
Instructional Activities
Publication Examination ..........................................................................................................225
Design Principles ....................................................................................................................226
Principle’s Description .............................................................................................................227
Classify the Design Principle ...................................................................................................229
Classify the Design Principle Key ............................................................................................231
Design Principles in Action ......................................................................................................232
Design Principles in Action Key ...............................................................................................234
Traits of the Target Audience ..................................................................................................235
Publications ............................................................................................................................237
What Publication Am I? ...........................................................................................................238
What Publication Am I? Key ....................................................................................................239
Guided Practice: Business Card ............................................................................................240
Independent Practice: Business Card ....................................................................................241
Guided Practice: Letterhead Stationery ..................................................................................242
Independent Practice: Letterhead Stationery .........................................................................243
Guided Practice: Flyer............................................................................................................244
Independent Practice: Flyer ...................................................................................................245
Guided Practice: Brochure .....................................................................................................246
Independent Practice: Brochure .............................................................................................247
Guided Practice: Newsletter ...................................................................................................248
Independent Practice: Newsletter...........................................................................................249
Publications Characteristics ....................................................................................................250
Publications Characteristics Key .............................................................................................251
6411 – Computer Applications I
Summer 2008, Version 2
Unit B – 3.02 – page 224
Publication Examination
Group Activity
Student Names:
Date:
PUBLICATION EXAMINATION
Directions: Select a member of your group to record answers to the questions below about the
publication your group has been assigned to examine.
1.
In what order do students read the information (left to right, top to bottom)?
2.
How are the text and objects aligned?
3.
Is there a color scheme?
4.
What do students notice about the font size and style?
5.
What types of graphics have been used?
6.
How do the graphics relate to the topics of each publication?
7.
What part of the publication caught their eye first? Why?
8.
What do students notice about the relationship between the graphics and the text they
represent?
9.
What is white space and what is its purpose?
6411 – Computer Applications I
Summer 2008, Version 2
Unit B – 3.02 – page 225
Design Principles graphic organizer
Student Name:
Student Activity
Period:
Date:
DESIGN PRINCIPLES
Six Design Principles
1.
Balance
4.
Repetition/Consistency
2.
Proximity/Unity
5.
Contrast
3.
Alignment
6.
White Space
6411 – Computer Applications I
Summer 2008, Version 2
Unit B – 3.02 – page 226
Principle’s Description
Student Activity
Student Name:
Period:
Date:
PRINCIPLE’S DESCRIPTION
Directions: Select the description from the right that best describes each design
principle.
Principle
Description
1.
Balance
a. Blank space
2.
Alignment
b. Font and color schemes
3.
Proximity/unity
c. Grouping of related items
4.
White space
d. Justification
5.
Repetition/
Consistency
e. More important elements are emphasized
6.
Contrast
f. Graphics don’t overpower text or vice versa
Each design in the table below has been labeled with its primary design principle.
Describe how each principle is demonstrated.
Design
Principle
Alignment
Appalachian State
University, located in
beautiful Boone, North
Carolina is the temporary
home of over 16,000
students. The 1,300
acre campus is nestled in
the Appalachian
Mountains.
6411 – Computer Applications I
Summer 2008, Version 2
Unit B – 3.02 – page 227
Principle’s Description
Student Activity
Student Name:
Period:
Design
Meet Yosef
Date:
Principle
Balance
Yosef is the Happy Appy
Mountaineer and mascot for
Appalachian State. His motto
is “be yourself.”
ASU
Student Life
Repetition/consistency
Arts & Culture
Arts, performances, entertainment
Recreation
Paddling, hiking, climbing, skiing
Service
Outreach, food banks, at-risk youth
www.appstate.edu
Proximity/unity
6411 – Computer Applications I
Summer 2008, Version 2
Unit B – 3.02 – page 228
Classify the Design Principle
Student Name:
Student Activity
Period:
Date:
CLASSIFY THE DESIGN PRINCIPLE
Directions: Select the design principle described in each item while referring to Figure 1 on the
next page.
1.
2.
3.
4.
5.
6.
In Figure 1, the small graphics do not distract from the text. This is an example of which
design principle?
a.
Alignment
d.
Proximity/unity
b.
Balance
e.
Repetition/consistency
c.
Contrast
f.
White space
In Figure 1, the body text is left justified. This is an example of which design principle?
a.
Alignment
d.
Proximity/unity
b.
Balance
e.
Repetition/consistency
c.
Contrast
f.
White space
In Figure 1, blank space is used to break up the text boxes between each section. This
is an example of which design principle?
a.
Alignment
d.
Proximity/unity
b.
Balance
e.
Repetition/consistency
c.
Contrast
f.
White space
In Figure 1, the headings for each section are keyed in Georgia 14 pt font and the body
is keyed Gill Sans MT 12 pt font. This is an example of which design principle?
a.
Alignment
d.
Proximity/unity
b.
Balance
e.
Repetition/consistency
c.
Contrast
f.
White space
In Figure 1, the graphics are placed close to the related text. This is an example of
which design principle?
a.
Alignment
d.
Proximity/unity
b.
Balance
e.
Repetition/consistency
c.
Contrast
f.
White space
In Figure 1, the text boxes are highlighted with a light blue background. This is an
example of which design principle?
a.
Alignment
d.
Proximity/unity
b.
Balance
e.
Repetition/consistency
c.
Contrast
f.
White space
.
6411 – Computer Applications I
Summer 2008, Version 2
Unit B – 3.02 – page 229
Figure 1
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 230
Classify the Design Principle
Teacher Key
CLASSIFY THE DESIGN PRINCIPLE KEY
Directions: Select the design principle described in each item while referring to Figure 1 on the
next page.
1.
2.
3.
4.
5.
6.
In Figure 1, the small graphics do not distract from the text. This is an example of which
design principle?
a.
Alignment
d.
Proximity/unity
b.
Balance
e.
Repetition/consistency
c.
Contrast
f.
White space
In Figure 1, the body text is left justified. This is an example of which design principle?
a.
Alignment
d.
Proximity/unity
b.
Balance
e.
Repetition/consistency
c.
Contrast
f.
White space
In Figure 1, blank space is used to break up the text boxes between each section. This
is an example of which design principle?
a.
Alignment
d.
Proximity/unity
b.
Balance
e.
Repetition/consistency
c.
Contrast
f.
White space
In Figure 1, the headings for each section are keyed in Georgia 14 pt font and the body
is keyed Gill Sans MT 12 pt font. This is an example of which design principle?
a.
Alignment
d.
Proximity/unity
b.
Balance
e.
Repetition/consistency
c.
Contrast
f.
White space
In Figure 1, the graphics are placed close to the related text. This is an example of
which design principle?
a.
Alignment
d.
Proximity/unity
b.
Balance
e.
Repetition/consistency
c.
Contrast
f.
White space
In Figure 1, the text boxes are highlighted with a light blue background. This is an
example of which design principle?
a.
Alignment
d.
Proximity/unity
b.
Balance
e.
Repetition/consistency
c.
Contrast
f.
White space
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 231
Design Principles in Action
Student Activity
Student Name:
Period:
Date:
DESIGN PRINCIPLES IN ACTION
Directions: Select the design principle described in each item while referring to Figure 2 on the
next page.
1.
2.
3.
4.
5.
6.
In Figure 2, one graphic is used to enhance and illustrate the title of the publication.
a.
Alignment
b.
Balance
c.
Contrast
d.
Proximity/unity
e.
Repetition/consistency
f.
White space
d.
Proximity/unity
e.
Repetition/consistency
f.
White space
In Figure 2, the body text is justified.
a.
Alignment
b.
Balance
c.
Contrast
In the middle panel of Figure 2, blank space is used to separate each design strategy.
a.
Alignment
b.
Balance
c.
Contrast
d.
Proximity/unity
e.
Repetition/consistency
f.
White space
In Figure 2, the main heading, Principles of Design, is keyed in Lucinda Sans 20 pt,
section headings are keyed in Arial 14 pt, subheadings are keyed in Lucinda Sans 11 pt,
and body text is keyed in Arial 11 pt.
a.
Alignment
b.
Balance
c.
Contrast
d.
Proximity/unity
e.
Repetition/consistency
f.
White space
In Figure 2, the graphic is placed directly below the introductory text about principles of
design.
a.
Alignment
b.
Balance
c.
Contrast
d.
Proximity/unity
e.
Repetition/consistency
f.
White space
In Figure 2, the text boxes are highlighted with different shades of background color.
a.
Alignment
b.
Balance
c.
Contrast
6411 – Computer Applications I
Summer 2008
d.
Proximity/unity
e.
Repetition/consistency
f.
White space
Unit B – 3.02 – page 232
Figure 2
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 233
Design Principles in Action
Teacher Key
DESIGN PRINCIPLES IN ACTION KEY
Directions: Select the design principle described in each item while referring to Figure 2 on the
next page.
1.
2.
3.
4.
5.
6.
In Figure 2, one graphic is used to enhance and illustrate the title of the publication.
a.
Alignment
b.
Balance
c.
Contrast
d.
Proximity/unity
e.
Repetition/consistency
f.
White space
d.
Proximity/unity
e.
Repetition/consistency
f.
White space
In Figure 2, the body text is justified.
a.
Alignment
b.
Balance
c.
Contrast
In the middle panel of Figure 2, blank space is used to separate each design strategy.
a.
Alignment
b.
Balance
c.
Contrast
d.
Proximity/unity
e.
Repetition/consistency
f.
White space
In Figure 2, the main heading, Principles of Design, is keyed in Lucinda Sans 20 pt,
section headings are keyed in Arial 14 pt, subheadings are keyed in Lucinda Sans 11 pt,
and body text is keyed in Arial 11 pt.
a.
Alignment
b.
Balance
c.
Contrast
d.
Proximity/unity
e.
Repetition/consistency
f.
White space
In Figure 2, the graphic is placed directly below the introductory text about principles of
design.
a.
Alignment
b.
Balance
c.
Contrast
d.
Proximity/unity
e.
Repetition/consistency
f.
White space
In Figure 2, the text boxes are highlighted with different shades of background color.
a.
Alignment
b.
Balance
c.
Contrast
6411 – Computer Applications I
Summer 2008
d.
Proximity/unity
e.
Repetition/consistency
f.
White space
Unit B – 3.02 – page 234
Traits of the Target Audience
Student Activity
Student Name:
Period:
Date:
TRAITS OF THE TARGET AUDIENCE
Directions: As you view the Target Audience PowerPoint, take notes about how
the four traits affect the design of a publication. For each trait, describe the
appropriate combinations and amounts of text and graphics that should be used in
a flyer you are creating for a group of middle school (preteen) children about
FBLA.
Age
Color and font schemes are used to set mood and should appeal to age of audience.
What color and font schemes are appropriate for the preteens AND the message?
What kind of graphics would appeal to preteens? – Cartoons or photographic images?
What else?
Educational
Background
How well do they read? Use this information to determine the amount of text, graphics, and white
space.
Continued on next page
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 235
Traits of the Target Audience
Student Activity
Student Name:
Period:
Date:
Interests
What common interests does the group share?
Do they all like to text, visit chat rooms, watch cartoons, ride skateboards, etc.?
What jargon or buzzwords would appeal to them?
What graphics will grab their attention?
Group
Membership
You know their main group is preteens, but what subgroups are popular for preteens?
Boy Scouts? Girl Scouts? Band? FBLA?
Summarize
Put all of the characteristics you have gathered about the target audience in a brief paragraph.
Describe the color and font schemes, the amount of text and the type of graphics that are
appropriate for the age of the audience and the mood of the message.
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 236
Publications graphic organizer
Student Activity
Student Name:
Period:
Date:
PUBLICATIONS
Select the Publication
Define the Purpose
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 237
What Publication Am I?
Student Activity
Student Name:
Period:
Date:
WHAT PUBLICATION AM I?
Directions: Read each scenario and determine the type of publication that is the
most appropriate means of communication. Place the letter of the publication in the
blank provided.
A.
Brochure
D.
Business card
B.
Newsletter
E.
Flyer
C.
Letterhead
1.
Susan wants her neighborhood babysitting clients to remember her
and have quick access to her phone number whenever they are in
need of a babysitter.
2.
Jane wants to advertise the upcoming blood drive at her school.
3.
Mark wants to send a professionally prepared communication to
potential clients to introduce himself, provide contact information, and
describe his web development services.
4.
Sam is trying to drum up new FBLA members and wants to describe
the purpose of FBLA and some of the different activities in which the
club participated in previous years. He also wants to include a few
pictures of students at different FBLA regional competitive events and
community service projects.
5.
Jay is the communications specialist for his Boy Scout troop. He
wants to send monthly updates to the members of his troop and their
parents about recent activities, make announcements about honors
some of the members have received, and provide information about
upcoming events.
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 238
What Publication Am I?
Teacher Key
WHAT PUBLICATION AM I? KEY
Directions: Read each scenario and determine the type of publication that is the most
appropriate means of communication. Place the letter of the publication in the blank
provided.
A.
Brochure
D.
Business card
B.
Newsletter
E.
Flyer
C.
Letterhead
D
1.
Susan wants her neighborhood babysitting clients to remember her and
have quick access to her phone number whenever they are in need of a
babysitter.
E
2.
Jane wants to advertise the upcoming blood drive at her school.
C
3.
Mark wants to send a professionally prepared communication to potential
clients to introduce himself, provide contact information, and describe his
web development services.
A
4.
Sam is trying to drum up new FBLA members and wants to describe the
purpose of FBLA and some of the different activities in which the club
participated in previous years. He also wants to include a few pictures of
students at different FBLA regional competitive events and community
service projects.
B
5.
Jay is the communications specialist for his Boy Scout troop. He wants to
send monthly updates to the members of his troop and their parents about
recent activities, make announcements about honors some of the
members have received, and provide information about upcoming events.
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 239
Guided Practice: Business Card
Student Name:
Teacher Demonstration
Period:
Date:
GUIDED PRACTICE: BUSINESS CARD
Directions: For this activity, you will follow along with
your teacher to create a business card for a client who
owns a flower and gift shop. Think about what information
should be included and how it should be presented on the
card. Use the following questions as guidelines for planning
the publication. If additional space is needed for notes,
use the back of this sheet.
1. Describe the purpose of this publication.
2. Describe the characteristics of the target audience that is likely to use this information.
a. Age
b. Education
c. Interests
d. Group memberships
3. Formatting instructions:
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 240
Independent Practice: Business Card
Student Name:
Student Activity
Period:
Date:
INDEPENDENT PRACTICE: BUSINESS CARD
Directions: For this activity, you will work independently to create a business card for a client
who is opening a surf shop. Think about what information should be included and how it should
be presented on the card.
Describe the purpose of this publication.
Describe the characteristics of the target audience that is likely to use this information.
a. Age
b. Education
c. Interests
d. Group membership
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 241
Guided Practice: Letterhead Stationery
Student Name:
Teacher Demonstration
Period:
Date:
GUIDED PRACTICE: LETTERHEAD STATIONERY
Directions: For this activity, you will follow along
with your teacher to create letterhead stationery for
the flower shop.
What is the purpose of letterhead stationery?
List examples of how letterhead stationery can be
used for the flower shop.
Formatting instructions:
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 242
Independent Practice: Letterhead Stationery
Student Name:
Period:
Student Activity
Date:
INDEPENDENT PRACTICE: LETTERHEAD STATIONERY
Directions: For this activity, you will work independently to create a letterhead for a client
who is opening a surf shop. Use the same design and color scheme as the business card you
created in Independent Practice: Business Card.
List examples of how the surf shop owner will use the letterhead stationery.
Describe the differences and similarities of the letterhead stationery and the business card you
created.
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 243
Guided Practice: Flyer
Teacher Demonstration
Student Name:
Period:
Date:
GUIDED PRACTICE: FLYER
Directions: For this activity, you will follow along with your
teacher to create a flyer for the flower shop advertising a
Mother’s Day Special.
1. What is the purpose of a flyer?
2. Describe the characteristics of the target audience.
3. What are some additional examples of how the owner of the
flower shop could use a flyer?
4. Is the color scheme appropriate for this publication? Why or why not?
Formatting notes:
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 244
Independent Practice: Flyer
Student Activity
Student Name:
Period:
Date:
INDEPENDENT PRACTICE: FLYER
Directions: For this activity, you will work independently to create a flyer for the surf shop
advertising a Memorial Day Special.
What is the purpose of this flyer?
Describe the characteristics of the target audience that are likely to use this information.
a. Age
b. Education
c. Interests
d. Group membership
Guiding Questions for the Flyer: What kind of sale are you planning? What products are you
selling? Will the sale offer a 10% discount on all merchandise or just some?
List additional examples of how the surf shop owner could use a flyer.
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 245
Guided Practice: Brochure
Teacher Demonstration
Student Name:
Period:
Date:
GUIDED PRACTICE: BROCHURE
Directions: For this activity, you will follow along with your teacher to
create a brochure about fall gardening that is used by the Petals in the
Wind Garden Club. Use the back of this sheet for additional space to
record formatting notes.
1. What is the purpose of a brochure?
2. How is a brochure different from a newsletter?
3. How is a brochure similar to a newsletter?
4. How is a brochure different from a flyer?
5. How is a brochure similar to a flyer?
Record formatting notes on the back of this activity sheet.
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 246
Independent Practice: Brochure
Student Activity
Student Name:
Period:
Date:
INDEPENDENT PRACTICE: BROCHURE
Directions: For this activity, you will work independently to create a brochure for the surf
shop.
Possible topics for the brochure:
•
Features of a specific surf board
•
Tidal information and cautions
•
How to surf
•
Great surf destinations
Describe the characteristics of the three traits of the target audience that are likely to use this
information.
a. Age
b. Education
c. Group membership
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 247
Guided Practice: Newsletter
Teacher Demonstration
Student Name:
Period:
Date:
GUIDED PRACTICE: NEWSLETTER
Directions: For this activity, you will follow along with
your teacher to create a newsletter for the Petals in the
Wind Ladies’ Garden Club that is hosted by the flower shop.
What is the purpose of a newsletter?
How is the newsletter different from a flyer?
How is the newsletter similar to a flyer?
Formatting notes:
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 248
Independent Practice: Newsletter
Student Activity
Student Name:
Period:
Date:
INDEPENDENT PRACTICE: NEWSLETTER
Directions: For this activity, you will work independently to create a newsletter for the Wave
Catcher’s Club that is sponsored by the surf shop.
1. What topics of information do you plan to include in the newsletter?
2. Do you plan to use any graphic images and if so, from which resources (list them
separately)?
3. What font scheme will you use? Why?
6411 – Computer Applications I
Summer 2008
Unit B – 3.02 – page 249
Publications Characteristics graphic organizer
Student Name:
Student Activity
Period:
Date:
PUBLICATIONS CHARACTERISTICS
Directions: Use the graphic organizer to describe the characteristics of a business card, letterhead stationery, a flyer, a newsletter, and a
brochure. Use a unique symbol of your choice to indicate similarities among the publications.
Flyer
Newsletter
Business Card
Letterhead Stationery
Brochure
6411 – Computer Applications I
2008
Competency B – 3.02 – page 250
PUBLICATIONS CHARACTERISTICS KEY
Directions: Use the graphic organizer to describe the characteristics of a business card, letterhead stationery, a flyer, a newsletter, and a
brochure. Use a unique symbol (your choice) to indicate similarities among the publications.
Flyer
 Printed on one page
 Distributed as an email attachment, displayed on
bulletin boards or telephone poles.
 Usually short-term
 Usually displays date, time, location of and event
 Used to advertise or provide information
Newsletter
 Usually keyed in columns
 May require one or more pages
 Usually prepared for a specific organization, company,
or group to provide updates and information about
group members.
Business Card
 Contains contact information
 Usually contains a logo
 Usually printed on cardstock
 Used as a remembrance
Letterhead Stationery
 Contains contact information in the header and
sometimes in the footer
 Usually contains a logo
 Used to identify a company or organization and the
design scheme used is similar for all publications they
produce.
Brochure

Usually printed on high quality paper

Information is of longer-term than a flyer

Uses color and graphics

Requires more than one page

Printed in bi-fold, tri-fold, or booklet form

Used to advertise or provide information
6411 – Computer Applications I
2008
Competency B – 3.02 – page 251