Dr. ANAND AGRAWAL
Email: prof.anand@gmail.com
Cell: +91 99711 77249
Publication Details
Refereed Research Articles
1. “Impact of IT on B2B Relationships in India: An Empirical Analysis,” ICFAI Journal
of Supply Chain Management, December, 2006, Vol. 3, No. 4, pp: 39-46.
2. “Entrepreneurship: A Study of Its Characteristics,” (With Sunil Bhardwaj) ICFAI Journal of
Entrepreneurship Development, December, 2006, Vol. 3, No. 4, pp: 21-28.
3. “The Effect on Personal Finances Due to the Irresponsible Use of Credit Cards and
Compulsive Buying Behavior,” ICFAI Journal of Bank Management, Vol. 3, No.3, August
2004, pp. 62-70.
4. “Development Programs at National Fertilizers Limited,” (With Sunil Bhardwaj), ICFAI
Journal of Organizational Behavior, May 2004, pp. 13-28.
5. “Perceptions of Women in Advertising in India: A Survey based Study” (With Sunil
Bhardwaj), DCE School Journal, Volume 1 Issue 1 July-September 2003, pp. 15-21.
6. “Evolution of Market Segmentation," (With Disha Mahajan and Navneeta Agarwal),ICFAI
Journal of Marketing Management, May 200, Vol. VII, No. 2, pp 30-38.
7. “ Exploration of Environmental Dimensions of Servicescapes: A Literature Review,” (With
Sunil Bhardaj and Indrani Palaparthy), ICFAI Journal of Marketing Management, February
2008.
8. “Are Indian Pharma Players Ready for New Strategy?” Chartered Financial Analyst,
February, 2008
9. Brands And Branding: A Research Perspective,” ICFAI Journal of Brand Management,
March, 2006, Vol. 3, No. 1, pp: 7-13.
10. “Integrated Marketing Communication: Need, Approaches, and Issues- A Research
Perspective,” (With Preeti Agrawal) ICFAI Journal of Marketing Management, Vol. V No.1,
February 2006, pp: 57-65.
11. “Corporate Governance for competitive credibility,” (With Sanjay Fuloria), Journal of Social
Sciences, Volume 9, Number 3, November 2004, pp: 185-194.
12. “Corporate Governance for competitive credibility,” (With Sanjay Fuloria), Corporate
Governance Journal, Electronic Journal, Vol. 3: Issue No.11: December, 2003, Academy of
Corporate Governance.
13. “Corporate Culture Matters! Lessons from real enterprises,” (With Sunil Bhardwaj) ICFAI
Journal of Organizational Behavior, July 2003, pp. 31-37.
Primary Refereed Research Article in edited book :
1. Accepted: "Assessing e-Governance Online Service Quality-EGOSQ,” In E-Government
Development and Diffusion: Inhibtors and Facilitators of Digital Democracy-IGI Global
Publications-USA
2. “A study on Interest, Awareness Level, Perception and Acceptability of E-governance by
Indian Citizens,” Gupta M.P. (Ed), December, 2004, E-Governance: Promise of Egovernance: Operational Challenges, Tata McGraw Hill Publications, New Delhi.
3. “EGOSQ – Users’ Assessment of e- Governance Online-Services:A Quality Measurement
Instrumentation” Ashok Agarwal and V Venkata Ramana. (Ed), December 2007,
Foundations of E-government, GIFT PUBLICATIONS.
Articles in books:
1. “Corporate Culture Matters! Lessons From Real Enterprises,” Organization Culture: Global
Perspectives and Cases, ICFAI University Press.
2. “Development Program at National Fertilizers Limited”
Training and Development, ICFAI University Press.
ICFAI University Press on HRM-
4. “The Effect on Personal Finances Due to Irresponsible Use of Credit Cards and Compulsive
Buying Behavior,” Proceedings of the International Conference on Business and Finance Vol. IV.
5. “Market Segmentation in Services,” Services Marketing - A multi dimensional approach.
6. “Integrated Marketing Communication: Need, Approaches, and Issues -A Research
Perspective,” Integrated Marketing Communication: Concepts and Cases
Articles on world wide web:

“Is BPO Really a Boon for India? A Re-examination with a Different Paradigm,”
ReSEArch-Asia Research News
Link: http://www.researchsea.com/html/article.php/aid/886/cid/4/research/
 Research is Like Sailing on a Sea, Link: http://www1.ximb.ac.in/RW.nsf/pages/A6.2
 Are
Indian
Pharma
Players
Ready
for
new
Strategy?
Link:
http://www.researchsea.com/html/article.php/aid/2749/cid/4/research/are_indian_phar
ma_players_ready_for_new_strategy_.html
Management Cases:
1. "Indian Low Cost Airlines: How Far Will They Fly?," (With Dhiraj Sharma), In B. S. Sahay,
Roger Stough, and G. D. Sardana (Eds.), Cases in Management; Allied Publishers, Delhi.
(2005); pp. 572-589
2. "Hutchison in India : The Road Ahead in Unified Licensing Regime," (With Dhiraj Sharma),
In B. S. Sahay, Roger Stough, and G. D. Sardana (Eds.), Cases in Management; Allied
Publishers, Delhi. (2005); pp. 632-652.
3. “Colas’ Countryside Crusade: The Distribution Challenge,” (With V S Pai), November 2004,
Marketing Mastermind, ICFAI Publication. (Name included via corrigendum, December
2004), pp. 62-68. Erratum in January 2005, pp. 81.
Non Refereed Articles
1. “Services Marketing Evolution: Some Concerns,” (With Sumeet Singh Arora) Marketing
Mastermind, October 2006, pp: 22-25
2.
“Market Segmentation in Services,” Marketing Mastermind, August, 2006, ICFAI
Publication, pp. 25-29.
3. “Behavior School of Marketing Thought,” Marketing Mastermind, November 2004, ICFAI
Publication, pp. 45-48.
4. “Corporate Culture Matters! Lessons from real enterprises,” (With Sanjay Fuloria), HRM
Review, August 2003, ICFAI Publication, pp. 31-37.
5. “Trends in Indian Entertainment Industry: (With Sunil Bhardwaj), Effective Executive,
August 2003, ICFAI Publication, pp. 43-50.
6 . “2003 Budget Analysis” Portfolio Organizer, May 2003, ICFAI Publication, pp. 20-24.
Book Reviews
1.
“Passion to Win: How Winning Companies Develop and Sustain Competitive Edge”
authored by Abad Ahmad and O P Chopra, Excel Books, New Delhi, 2004. South Asian
Journal of Management, (With V S Pai) Vol. 30, June 2006. pp: 129-131.
2. “The Art of Pricing: How to Find the Hidden Profits to Grow Your Business” authored by
Rafi Mohammed, Crown Business, (With Siddhant Singh Raka) Marketing Mastermind,
November 2006, pp: 52-55.
C o n f e r e n c e s papers presented
National Conferences
1. “Customer Evaluation of E-services: An empirical analysis using e- recruitment firms in
India.” COSMAR, Indian Institute of Science, Bangalore, September 2004.
2. “Corporate Governance for competitive credibility” (with Sanjay Fuloria), AIMS Xavier
Institute of Management, Bhubaneswar, June 2003.
International Conferences:
1. “Measuring e-service quality: A comparative analysis of alternative measurement models,”
International Conference on Quality, Innovation and Knowledge, February, 2007.
2. “Measuring e-service quality: A comparative analysis of alternative measurement models,”
International Conference on Research in Marketing, January 3-5, 2006.
3. “Measuring e-service quality: A comparative analysis of alternative measurement models,”
COSMAR, Indian Institute of Science, Bangalore, September 2006.
4. "Indian Low Cost Airlines: How Far Will They Fly?," (with Dhiraj Sharma), International
Conference on Management Case-studies (Organized jointly by Institute of Management
Technology, Ghaziabad, India & George Mason University, Virginia, USA). 19 - 20
December 2005.
5. "Hutchison in India: The Road Ahead in Unified Licensing Regime," (with Dhiraj Sharma),
International Conference on Management Case-studies (Organized jointly by Institute of
Management Technology, Ghaziabad, India & George Mason University, Virginia, USA). 19
- 20 December 2005.
6. “Customer Evaluation of E-services: An empirical analysis using e- recruitment firms in
India” International Conference on Marketing: Paradigms for Emerging Economies, Indian
Institute of Management Ahmedabad, January, 2005.
7.
“A study on Interest, Awareness Level, Perception and Acceptability of E-governance by
Indian Citizens” (With Sanjay Fuloria), International conference on E- Governance, IIT
Delhi, 18 – 20 December, 2003.
8. “Management Pedagogy in the Global Village: A Study to Explore the Content and Process
of Business Management Education in India.” AIMS International, Indian Institute of
management, Bangalore, 28 – 30 December, 2003.
9. “The Effect on Personal Finances Due to Irresponsible Use of Credit Cards and Compulsive
Buying Behavior” Proceedings of the International Conference on Business and Finance Vol. IV, ICFAI University Press.
Papers accepted at International Conferences
1. NIRMA International Conference on management, January, 2004
2. AGSE - BABSON Australia: Research Exchange Forum, February, 2004.
Industry Projects and Consultancies

Developing a course called Little MBA for Byrraju Foundation - an NGO, Satyam group.
The course is designed for rural youths to impart management education for encouraging
entrepreneurship and community leadership.

Product Development and Marketing Strategy for packaged coconut water for Byrraju
Foundation – an NGO, Satyam group

Business development and marketing consultancy to Ideal Images (Lavanya Group-Tirupati).

Consultancy to Standard Chartered Bank - Development of discriminant model for assessing
the loan repaying behavior of customers.

Re-establishing a fast-food joint and a retail outlet – the need for integration, at Jodhpur,
Rajasthan (As part of a consultancy project while pursuing MBA in year 2000)

FMCG retail shops at Petrol pump- outlets in Delhi-NCR. A study to find potential for Dabur
Real Juices (As part of Summer Internship Project while pursuing MBA in year 2000)
-Social Project

Faculty coordinator of Environment Club-Prakriti at ICFAI Business School, Hyderabad

Team leader of the special NSS (National Service Scheme) team sent to Bhuj and Rapar,
Gujarat, the two most devastated and affected areas due to the earthquake which hit the state
on 26th January, 2001, for relief and rehabilitation.
Research Reviews Done: For Management Journals:



Journal of Management Education, Sage publications
Journal of Research Practice, ICAAP
ICFAI Journal of Brand Management
Currently acting as Associate editor of “Research World”