Syllabus of Managerial Economics
IMBA program, NCCU
Fall 2014
Instructor:
Wen-Chieh Jack Wu (吳文傑)
Associate Professor, Department of Public Finance
Office: Room 271539, South Wing, General Building
E-Mail: jackwu@nccu.edu.tw
Website: http://pubfin.nccu.edu.tw/faculty/jackwu/imba.htm
Phone: (02)29393091 ext 51539
Recommended Textbooks:
Ivan PNG and Dale Lehman, Managerial Economics, Third Edition, Blackwell
Publishing, Taiwan Agent: Best Wise 智勝.
Ivan PNG, Managerial Economics, Fourth Edition, Routledge, Taiwan Agent: Best
Wise 智勝.
Grading:
Examination (In-class and closed book)
Group Case Presentation and Report (8 members)
Group Homework (4 members)
Classroom Participation & Discussion
Course Outline:
Date
Topic
9/15
9/22
9/29
10/6
10/13
10/20
10/27
11/3
11/10
11/17
11/24
12/1
12/8
12/15
12/22
12/29
1/5
Introduction
Demand
Elasticity
Supply (HWK1 Due)
Markets
Efficiency and Cost (HWK2 Due)
Monopoly
Pricing Policy (HWK3 Due)
Strategic Thinking
Imperfect Market
Basic Macroeconomics (HWK4 Due)
Examination
Modern Macroeconomic Issues I
Modern Macroeconomic Issues II
Case Presentation (HWK5 Due)
Case Presentation
Submission of Case Report
35%
30%
25%
10%
Reading
Png Ch1
Png Ch2
Png Ch3
Png Ch4
Png Ch5
Png Ch6 & Ch7
Png Ch8
Png Ch9
Png Ch10
Png Ch12 & Ch13
Lecture Note
Png Ch1~10, 12~13
Case Report
This is a group project. Each group with eight members chooses a real case and
identifies managerial economics questions related to the case. In addition to
addressing the details of the case during the presentation, each group is responsible
for leading other classmates to discuss these related questions by applying the
knowledge of managerial economics. Moreover, each group has to raise one
managerial economic question related to the case. After the presentations, all students
have to answer questions raised by all groups and submit the answers to me.
Moreover, each group has to submit a written case report to me as well.
Example: The Ticket Fare Adjustment Policy of Taiwan High Speed Rail
Possible contents:
Introduction of Taiwan High Speed Rail Company
The old ticket fare policies
The current financial performance of the company
The new ticket fare policies
The related managerial economics questions
11/28: Submit the case topic.
12/22 & 12/29: Make case presentations. Each group has 30 minutes.
1/5: Submit the written care report and the file of answers to raised questions.