SCHOOL J.G. School of Business
Course Title
E-Marketing
Course Code / Section
Semester
MAR 316Ν
K 2015
Day / Time
Credits / ECTS
Tuesday,Thursday/ Periods 10-12
3/6
Lecture Room
Prerequisite(s)
214
MAR 101, MAR111, MAR 207
Instructor
Office Telephone Number
Dr. Elmos Konis
22713271
Office Room Number
Office Hours
N.10
Tuesday and Thursday 4-7 pm
E-Mail
Website
e.konis@euc.ac.cy
elmoskonis.tk
Course Description:
This course disentangles the complications of internet marketing through theoretical and practical
means. First, by reviewing related textbook based marketing theory and second, by examining and
evaluating actual successful (and unsuccessful) real-life cases.
Learning Outcomes:
Upon successful completion of this course, students will be able to:
1. apply the theoretical bases of E- Marketing to various business settings
2. express the business environment from a E-marketing perspective.
3. apply the learned E- marketing skills which they have acquired in class via the usage of questioning
and industry based case studies.
4. explain E- marketing related positions after being exposed to contemporary industry based
examples.
5. explain the complexities and challenges involved in working in the field of E- Marketing.
Textbook:
*Ian Lurie (2013), Internet Marketing Basics, Lynda.com
Bailey, M. (2011), Internet Marketing: An Hour a Day, John Wiley & Sons Ltd
Blyth, A. (2011), Brilliant Online Marketing: How to Use the Internet to Market Your Business Prentice
Hall
Recommended Additional Readings:
Amerland, D. (2011), “ Brilliant Search Engine Optimization”, Prentice Hall
The Copyright Law on Data Protection In Cyprus and the European Union
‘Copyright’ is the legal term used to describe the rights given to an author to protect his / her original work. The
Law protects this work from being copied without permission and upholds the author’s right to derive an income
from his / her work.
It is an offence to photocopy more than 10% or one chapter (whichever is the greater) of the course textbook or
any other textbook, which is not less than 10 pages long. The photocopy must be for personal use only.
Possession of substantial photocopied material (such as a whole textbook) on the campus of the European
University Cyprus or Cyprus College can result in disciplinary measures by the institution and by the Law
enforcement authorities.
Buy your course textbook and keep it forever!
It offers you a better deal in visual learning skills, course links, and online data bases.
And Cyprus can maintain a good name in the academic community!
Students must complete the column with the actual hours of study time and return it to their instructor on the
final exam day or in case there is no final exam, on the last day of classes.
COURSE:
MAR 316N
SEMESTER:
Summer 2015
WEEK
SUBJECT
1
Introduction to E-marketing, Internet culture and trends,
Legal and Ethical Issues
2
3
Relationship Marketing, Researching E-markets, The importance of
interaction and SEO
4
Mid-Term Exam
5
Visual and other effects, Internet marketing strategy
Writing for the internet, e-marketing components
6
Consumer online behavior, Internet campaigns
7
Final Exam
EVALUATION
PERCENTAGE%
MID-TERM EXAM
25
FINAL EXAM
PRPJECT
PARTICIPATION
TOTAL
35
30
10
100%