CEO Score Card
Copyright © 2002, Enterprise Development Group, Inc.
Please score each question on a scale from 1 to 10,
with 1 being the lowest score and 10 being the highest.
In the case of Y/N questions, give yourself a 10 for Yes and 1 for No
External Awareness
How well do you understand your competition and the market trends in your industry?
Best Practice Perspective
How successful have you been at improving internal practices and procedures?
Customer Orientation
To what degree are you aware of what really matters to your clients?
How frequently does your organization actively solicit and respond to feedback from
your customers regarding their experience of quality, service, price, etc in their dealings
with your company?
Have you developed clear metrics for capturing and comparing this data over time?
(Y/N)
Organizational Sensitivity
How well do you deal with the people issues and internal politics of your company?
How high is the morale of your team?
How much turnover have you experienced?
Analytical Thinking
To what extent have you developed key metrics that you use to track your performance
on a weekly, monthly, quarterly and annual basis?
How effective are you at gathering relevant information and analyzing it in making
decisions?
Conceptual Thinking
Do you have a clear written Mission Statement? (Why your company exists) Y/N
Do you have a clear written Vision Statement? (What you want your company to
become)
Now - 1 year? Y/N
Near – 3-5 years? Y/N
Far - 20 years? Y/N
Do you have a clear written statement of Core Values? (What you believe in) Y/N
Visionary Leadership
How well do you apply creativity to your business and help it to continuously re-invent
itself?
To what extent do you focus your team and resources on the development and execution
of new strategies vs. the implementation of previously developed plans and strategies?
Strategic Planning and Competitive Differentiation
Have you developed a SWOT analysis for your business? (Strengths, Weaknesses,
Opportunities and Threats) Y/N
Have you developed a written 1-year business plan that makes it clear where you are
going, how you are going to get there and why? Y/N
Have you developed a written 5-year business plan? Y/N
Have you developed a clear strategy for your organization that creates a competitive
difference and advantage? Y/N
Are you clear about how your organization needs to behave differently so that the
customer experiences your organization differently and better than the competition? Y/N
Creating Buy-in
Does everyone understand the Mission Statement of your business? Y/N
Have you rallied the organization around your vision and created clear alignment? Y/N
Does everyone understand the core values of your business? Y/N
Communication
How effective are you in your verbal and written communication?
How well do you present internally and externally?
Team Leadership
Have you done an effective job building teams within your company?
Do you hold regular team meetings at least once a week?
How efficient and effective are team meetings?
Relationship Building
How do executives and employees feel about working for you?
How well have you crafted strong relationships with key customers and suppliers?
Modeling Key Values
How clearly and frequently do you communicate the core values of the organization?
How well do you walk your talk and provide an example of what you say is important?
Delegating and Empowering
How effectively do you delegate responsibility and empower your team to take initiative?
Coaching
How well have you helped your people grow and supported them in developing their
skills and abilities?
How well have you created a learning organization?
To what extent has your leadership lead to improved performance?
List a few things you have done to improve performance:
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Execution & Performance Management
Have you established clear job descriptions for all executive positions within your
organization? Y/N
Have you established SMART goals for yourself and your executive team for the next
quarter and the upcoming year? Y/N
Does everyone understand the current top 5 priorities for the organization for this quarter
and for the year? Y/N
Does everyone understand each other’s SMART goals so that they know who is
responsible for what? Y/N
Is everyone clear about your individual priorities and how it relates to the overall
priorities of the company? Y/N
Do all employees clearly understand how their performance supports and contributes to
your company’s success? Y/N
How well have you kept the organization focused on most important priorities?
How well have you held people accountable for their SMART goals?
How frequently have you met with direct reports and provided them with feedback on
their performance?
How effective have you been at hiring the right people?
How effective have you been at motivating people to perform?
The Year in Review
Looking at the year that is about to end, how well has your organization performed with
respect to the goals that were set in each of the following areas: (if no clear goals were
set, grade your performance vs. your expectations for the year)
Financial (the shareholder’s view)
(i.e. growth of sales, profits, ROI, net margin vs. competition, sales growth
vs. your industry, etc.)
External (the customer’s perspective)
(The things you did to create increased value and differentiation from the
perspective of your customers and prospects. This may include
developing new products and services.)
Internal Business Process Development –
(Developing new ways for achieving operational excellence, doing things
better or less expensively so as to create greater value for the customers
and shareholders.)
Developmental (Learning and Growth)
(Creating a climate that supports and encourages organizational change,
innovation and growth. This may include developing your company’s
core competency and skills, developing your leadership skills and that of
your team, improving the use of technology, investments in training that
improves staff competencies.)
Add any comments here:
Decisiveness
How decisive have you been regarding important decisions with respect to people?
How efficient have you been about making decisions (i.e. how much data do you need to
gather before making important decisions)?
Do you second-guess decisions once they are made? Y/N
Self-Confidence
How much self-confidence do you feel?
How much self-confidence do you exude?
How well do you inspire the team with your confidence in the capability of your
company to win in the market and to grow over time?
Strengths
To what degree are you aware of your most important strengths?
How well do you play to your strengths and delegate areas of weakness?
Weaknesses
To what extent are you aware of your weaknesses?
How well do you manage the organization in such a way that you minimize the impact of
your weaknesses on the performance of the company?
Developmental Issues
To what extent are you aware of the areas in which your skills can be developed and the
impact this would have on your performance and the performance of your company?
Can you identify one or two developmental areas to focus on in the coming year that
would have high leverage for you and your company? Y/N
Please list them here in priority order:
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After completing this questionnaire, what overall score would you give yourself as the
CEO of your company during the past year?
How useful has this questionnaire been in helping you reflect on the role of the CEO?
Has this questionnaire helped you identify things you would like to do differently next
year? Y/N
I would appreciate any comments or suggestions for improving this questionnaire:
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