Quiz Ch. 14
1. Which of the following is NOT a form of trade sales promotions?
A. Push Money
B. Trade Shows
C. Core Products
D. Promotional Products
2. A collection of products offered for sale in book form, usually consisting of product descriptions
accompanied by photos of the items is
A. Catalog
B. Telemarketing
C. Direct Marketing
D. None of the above
3. What is the 3rd step of the Creative Selling Process?
A. Close
B. Sales Presentation
C. Follow-up
D. Approach
4. Which of the following is an approach used to close a sale?
A. Last Objection close
B. Assumptive close
C. Standing-room-only close
D. All of the above
5. ________ management is the process of planning, implementing, and controlling the personal
selling function of an organization.
A. crisis
B. Sales
C. Customer
D. Public Relations
6. What is the last stage of the Creative Selling Process?
A. Evaluation
B. Exchange
C. Follow-up
D. Profit analysis
7. The goal of relationship selling is to ________ long term relationships.
A. Secure
B. Develop
C. Maintain
D. All of the Above
8. what is a point of purchase display?
A. Any in-store display or sign
B. A window display
C. A sign of the product you just purchased
D. none of the above
9. Which is NOT a key form of direct marketing?
A. mail orders
B. word of mouth
C. Telemarketing
D. M-commerce
10. which sales job is responsible for developing long term relationships with customers or
generating new sales?
A. missionary salesperson
B. team selling
C. order getter
D. technical specialist
Answers
1. C
2. A
3. D
4. D
5. B
6. C
7. D
8. A
9. B
10. C