ETHOS, PATHOS, & LOGOS Work Packet / Schedule
Pre – Work: Due Date______________________
Watch the following video on advertising and to learn about how consumers are persuaded. Access the following
link: http://www.youtube.com/watch?v=BpTb2RjbMn4 for definitions of rhetorical appeals (ethos, logos, pathos)
and how these appeals appear in advertising. The video length is approximately six (6) minutes long.
Please complete the following questions after viewing the video.
1. What is ethos?
2. What is pathos?
3. What is logos?
4. How does a celebrity endorsement bring credibility to a product?
5. What emotion is evoked in the Cheerios commercial?
6. Does logos require the use of statistical data?
7. Can two different appeals be used in one advertisement? Explain why.
**For our in-class activity, print the “Ethos, Pathos, & Logos Commercial Table” and bring to class.
In-Class Activity: Date ________________________
Watch commercials and view printed advertisements. Identify the rhetorical appeals (ethos, pathos, logos) used,
and identify what evidence supports the identification.
Homework: Date Due___________________________
Research two more advertisements on your own. One must be print and the other can be a video. Complete the
table addressing these advertisements. This is due at the beginning of class.
Pre-Work for Day Two of class activities:
 Access the link http://www.youtube.com/watch?v=tAsxyffBqm0 and take notes in your own words. The
length of the video is 5:45 minutes.
 Access the link http://courses.durhamtech.edu/perkins/aris.html and take notes paraphrasing definitions
and key concepts in your own words.
 Take notes on the information presented. This is a little more in-depth than the first activity. Be prepared to
be able to identify the rhetorical appeals used in persuasive writing.
For in-class activity, print the “Ethos, Pathos & Logos Statement Analysis” worksheet.
In-Class Activity: Day Two_______________________
“Ethos, Pathos, & Logos Statement Analysis” Worksheet. The class will complete this worksheet with teacher
guidance, group work and individual activity.
Pre-Work for Day Three of class Activities:
Read President Obama’s Commencement Speech for Morehouse University (abridged). Identify the appeals
used and identify the evidence to support your judgment. Be ready to discuss findings in class.
In-Class Activity: Day Three_______________________
Discuss and debate student identified appeals and evidence from President Obama’s speech. Read “Advice to
Youth” by Mark Twain and determine the rhetorical appeals being used; then respond to a prompt using an
effective rhetorical appeal. This could last another class period, so be prepared to finish response on day four.