Cd: 1 - SK EDUCATION AND RESEARCH CENTRE

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For The Listed Readymade Projects
LIST OF MARKETING PROJECTS FOR
MBA/BBA/PGDMM,PGDBm,M.COM/MFC/M.PHIL ETC.
Marketing
No
Project title
1 Market response for MTR food products in Ganjam district
Factors that enhance a dealer to gain a competitive advantage over other
2 dealers in cellular industry
3 Market potential for face book equipment in Bangalore city
4 A Study on Consumer behaviour And Market Survey on LMN products
5 Consumer perception towards Life Insurance Products
Awareness and market analysis of business magazines in the odisha
6 market
7 Consumer behaviour of Omfed milk
8 Consumers awareness and perception towards ‘Led/Lcd Television’
9 Market survey of mobile services in odisha
10 Comparative study between Britannia and Amul in BBSR.
11 Customer Satisfaction Towards State Bank Of India (SBI)
12 Evaluation of customer satisfaction towards retail market.
13 Analytical study of hutch
Perception and expectation of retailers and wholesalers towards kores art
14 material products
Consumer switching habits regarding dairy products with respect to omfed,
15 heritage & kamadhenu.
16 Consumer preference towards air conditissoners in Bhubaneswar city
Consumer behaviour towards insurance products with special reference to
17 LIC.
18 Customer satisfaction towards cosmetics products
19 Analysis of post purchase behaviour of motor bike in Cuttack city
Pre-purchase buyer behaviour and brand awareness towards bajaj Polsore
20 bike in Berhampur.
21 Customer satisfaction with special reference to “SBI credit cards”
22 Consumer behavior towards LG projection TV.
Market study of LG home appliances in comparison with other brands in
23 Cuttack district.
24 Consumer behaviour on electronic products in BBSR market
25 Customer satisfaction after sales and service provided by Honda.
26 Customer satisfaction adopted by Amco batteries ltd., Hyderabad.
27 Consumer behaviour of the existing and new hutch subscribers
Consumer behaviour towards insurance products with special reference to
28 HDFC life insurance.
Brand loyalty and the impact of the price increase of Parle-g on tiger at
29 Britannia industries limited
30 Consumer behaviour with special reference towards Maruti motors, Kolkata.
31 Customer satisfaction with reference to ICICI home loans, Cuttack
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For The Listed Readymade Projects
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Customer perception towards mobile services
Customer satisfaction of IFFCO products
Retailer behaviour towards FMCG products with reference to VISAL Mega
Mart.
Investors preferences towards pension plans at SBI life insurance, BBSR.
Consumer preference of TVS bikes in Sambalpur city.”
Evaluation of dealers satisfaction towards Birla cement limited.
Customer satisfaction on Hyundai cars with special reference to Hyundai
motors, CTC.
Feasibility study of inverter business in Wipro peripherals”.[wep]
Satisfaction of retailers and customers towards omfed ice- cream
Evaluation of marketing mix strategy and consumer preference towards soft
drink products of Sprit
Costumers perception towards Mutual Fund
Consumer behaviour towards the insurance products with special reference
to Tata AIG Life Insurance.
Consumer behaviour – with special reference to Alto.
Customers satisfaction level of Co-operative bank
Consumer attitude towards Pleasure Bike.
Customers perception towards after sales service at HONDA motors private
limited
Organization structure & customer satisfaction of Eicher tractor ltd
Consumer/ industry awareness and perception study of the new product of
Hindustan lever limited (bru coffee, lipton tea and knorr soupy snax)
Assess the consumers behavior towards MTR brands
Post purchase buyer behaviour and satisfaction towards Honda Bike
Customer satisfaction with special reference to Jet Airways
Marketing strategy for eco-drive watches of citizen brand
Customer satisfaction towards Hero Honda motorcycles
Sales of retail banking products and customer satisfaction survey (study on
HDFC bank ltd.)
Consumer perception towards front loading washing machines with special
reference to LG.
Market survey on customer satisfaction with reference to frontier business
systems pvt. Ltd.
Awareness Of Children’s Insurance Policy In The Market With Special
Reference To SBI Life Insurance
Research on case tools in software development life cycle
A study on consumer awareness, buying behavior and satisfaction towards
Samsung T.V
Analysis of consumer preferences and frequency of purchase with special
reference to Omfed ghee ltd.
Market analysis of ready to eat packaged foods in Vishakhapatnam city (a
case study on MTR foods ltd.)
Consumer response to Samsung television
Indian consumers attitude towards life insurance at HDFC bank
consumers attitude towards Mutual Fund in odisha
Effectiveness of mobile advertising
Perceptions of advertisers & viewers on star network
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For The Listed Readymade Projects
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Study on OMFED
Sales promotion towards Omfed ghee and butter
Brand image of eureka forbs with specific to aqua guard
Aqua cento packaged drinking water
Paper on onscreen adoption of indo-pak relations
Brand awareness of Reliance mobile connection
Mutual fund at ICICI
Selling pattern of retail outlets with reference to hero Honda motor cycle pvt
ltd
Media effectiveness and customer opinion of world space products
Brand awareness of Airtel mobile connection
Effectiveness of online advertising
Satisfaction of customers regarding BSNL mobile services
Satisfaction of customers regarding reliance India mobile
Market analysis of customer satisfaction of Garuda
Analyzing and understanding the operations of an advertising agency
Consumer preferences in buying water purifiers
Consumers perception towards private bus services at Sambalpur.
Analytical study on investors’ perception towards mutual funds in
Bhubaneswar
Comparative study of mutual funds a study done at SBI funds management
pvt. Limited Bhubaneswar
Consumer preference of Bajaj bikes in Berhampur
Consumer satisfaction in respect to Cigarette the taste and preferences with
respect to wills Flack and Gold Flack Cigarette
Customer satisfaction with special reference to private banks
Customer satisfaction survey on sale of HDFC retail banking products
Customer satisfaction for Aditi technologies
Comparative study of life insurance under private sector” at “Ing Vysya life
insurance co. Pvt. Ltd.” Odisha
Advertising strategy in ZEE TV
Dealers perception towards marketing mix strategy of Amco Yuasa
Batteries (two wheeler)
Consumer satisfaction towards TVS vehicles at Bhubaneswar and Cuttack.
Customer perception towards General Insurance Corporation of India (GICI)
A study on consumer behaviour towards casual wears with respect to
identity
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100 Distribution benchmarking & territory realignment of BBSR city Dabur foods
Opportunities for interactive white board display with respect to Godrej &
101 boyce (benq) from the present customers of lcd projectors
102 Customer satisfaction as well as employee satisfaction at Kolkata Bajar
103 Facilities management at HCL Infosystems
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Disseminating information as to the advantages of himalayas complete face
care kit
Frequency of usage of atm cards by the customers in the city of Bangalore
Consumers perception towards Honda vehicles
Comparative study of different brands of cars for sales promotion activities
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in Kolkata city” with special reference to toyota motors
Consumer behaviour of existing and potential hutch subscribers
Customer level of satisfaction of wood products
Customer perception, references and practices at HDFC bank
Identify the existing after sales and service standards of refrigerators and
washing machines of the market and benchmark those servicing standards
for eletrolux kelvinator .
Study on web services in business process management
Consumer/ industry awareness and perception study of the new product of
hindustan lever limited
Event management with specific reference to the city of Cuttack
Event management with specific reference to the city of BBSR
Study on life insurance corporation with different policies and schemes
Brand awareness of MTR’s spices and masala products
Mutual fund portfolio in HDFC and ICICI”
Dealers satisfaction” towards “standard furukawa batterys”with reference of
exide industries ltd. Hyderabad
General insurance industry: a study on general insurance industry in india
with special reference to iffco-tokio
Consumer perception of Kamadhenu milk .
Analyze the housing finance industry. & analyze hdfc as a player in the
housing finance industry as compared to other major players.
Understand the various objectives that companies have while deciding to
merge and probing whether the companies under study managed to
achieve the objectives they had in mind
Effectiveness of promotional activities at café coffee day
Customer perception & retailers opinion regarding ghee & milk at
Berhampur. ”Conducted on behalf of OFMED.
Satisfaction level of HDFC customers
Customers satisfaction of BSNL
Sales potential of eros pharma limited
Tata as a brand was positioned in the mind of the consumer
Analyze the consumer preference towards TATA Tee.
Know the consumer awareness towards the bajaj products (electricals)
Comparative analysis of market potentiality depends on different types of
market share of bata shoes vies-a –vies other brands of shoes.
Assessment of customer satisfaction towards IDBI bank
Market survey on the pre- purchase buyer behaviour & brand awareness of
Hero Honda “ Splendor” bike
Customer portfolio for mutual funds– SBI
A market study on sales and distribution activities of tata tea limited
Consumer survey on airtel roaming
Customer’s perception towards service quality at the service provider of
Reliance mobile
Customer satisfaction towards the service of Nokia LTD.
Customer’s perception towards service quality at the service provider of
hyundai
Consumer behaviour towards nandini milk & milk products of Bangalore
dairy
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For The Listed Readymade Projects
142 Consumer behaviour towards Lazza ice creams
143 Study and marketing of depositary services offered by karvy consultants ltd
144 Customer satisfaction towards vaibhav exports”
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Analysis of post purchase behaviour of muv's on behalf of telco in bangalore
city
Role of outdoor advertising in marketing on behalf of m/s sujay advertising
Behavior and satisfaction of acadamic institutions with reference to audiovisual products in Bangalore city
Awareness of home loan protection insurance in the market" with special
reference to MetLife India insurance
Awareness of keyperson insurance policies in the market with special
reference to MetLife India insurance company
Assessment of customer satisfaction towards IDBI bank
Facilities management at sodexho pass services India pvt. Ltd.
Market Potential Of Broad Band Internet Services In Berhampur
A report on market potential of internet services in BBSR with reference to
ortel
To investigate the profile of existing home solutions customers of asiain
paints
Customer response towards icici debit cards
Customers perception toward the services provided by bmtc
Customer satisfaction towards the sales and service of eureka Forbes
Market competition and customer attitudes regarding hutch products
A study on awareness of children's insurance policy in the market with
special reference to MetLife India insurance company
Study on promotional mix with special reference to Pepsi brand" in epsi,
karimnagar
A report on market potential of broad band internet services in Bangalore
with reference to B.S.N.L.
Agents satisfaction towards public and private insurance (lic & amp)
A study on retailer behaviour towards fmcg products with reference to jyothy
laboratories limited products
A study on channel wise distribution of Pepsi soft drink with special
reference oyc (own your cooler) scheme
Market research on consumer behaviour with special reference to amul
ice cream
A study on evaluation of dealers satisfaction towards cement
A study on availability and awareness of den stick among retailers”
conducted on behalf of lowe india ltd
E- initiatives of icici bank
Consumer response and market survey on hero honda passion.
Market potential and growth of the hms product
Nandini as a brand was positioned in the mind of the consumer
Comparative study of corporate salary accounts offered by icici bank
A study on Customer Care with reference to State Bank of Maharashtra
Consumer perception about appy fizz
Comparative Study on Training and Development in Garment Industry
conducted on behalf of Maruthi Clothing Company
Study On Market Potential Of SME and Corporate Segment For Tata
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Indicom Services
A study on Impact of Advertising Strategies of Nokia Cellular Phones
Hindustan Latex Limited (HLL )
The Federal Bank Ltd
Nava Karnataka Steels Ltd
The Apollo Clinic
Tafe access limited
A study of customer preference of tubeless radial tyres of passenger cars
for good year tyres India ltd in calicut district
Sales Promotion Strategy And Market Potential For Carpets
A comparative analysis of Templeton & Reliance Mutual Fund with respect
to Prudential ICICI Mutual Fund Schemes
A study on customer perception of HDFC’S swapping machine in Bangalore
market
A study on customer satisfaction towards Hyundai cars with special
reference to Advaith Motors Pvt. Ltd
A Comparative Study Of Resourcing Process Of It Companies For Mascot
Systems
Honeywell Automation India Limited.
A study on the performance of Option trading strategies-a tool for profit
enhancement
Customers perception towards Madhyamam Daily Ltd in Bangalore is
conducted at Madhyamam Daily Ltd Bangalore
Customer satisfaction towards Prakash motors with reference to Hero
Honda motorcycles
A Study On Market Penetration Of Various Banks In The Car Loan Sector
A study on consumers buying pattern towards different brands of rice with
respect to periyar rice
Consumer Behaviour On Murdeshwar Ceramics Ltd In Hubli-Dharwad City
Metlife India Insurance Company Ltd
Study of distribution system of general insurance industry with relevance to
Bajaj Allianz company pvt ltd
A survey on the measurement of Customers Satisfaction for BEML
construction equipments/products
Formulation of Marketing Mix Strategy for iQ Puma-Cub a bike security
system
A Study On Customer Retention Analysis On Vacuum Cleaner In Bangalore
City
“The Indian Express” from “Free Press India Madras Ltd”
A Study on Customer Portfolio for Mutual Funds– ICICI Bank LTD
A Comparative study on brand perception among the customers of Kotak
Mahindra and others
A dissertation on the brand recall of TV advertisements with special
reference to the toothpaste segment
A study on Retailer’s Perception towards branded and non branded
products of FMCG.
consumer perception” towards “BAJAJ PLATINA” motorcycle manufactured
by “BAJAJ Auto Limited” with reference to JATTI motors
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For The Listed Readymade Projects
208 A Study On Brand Image Of Eureka Forbes With Specific To Aqua guard
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INDUSTRY BASED PROJECTS
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A study on passenger amenities in railways
A study on customer expectations and experiences with mobile phone services in Bangalore
city
Comparative analysis of customer satisfaction towards supermarket and provision stores
Brand loyalty of cigarette smokers in Bangalore city
Consumer brand preference on jeans trousers
A study on consumer buying behaviour towards soft drinks in Bangalore metro & a
comparison of leading brands
A study on the factors that enhance a dealer to gain a competitive advantage over other dealers
in cellular industry
Marketing strategy: potential for elements casual wear brand
Duct positioning in cement industry
Marketing strategies in brand building on the internet
A study report on consumer satisfaction of hero Honda bike in Bangalore
Consumer perception about life insurance policies
Market Analysis Of Luxury Car- In Car Industry
A study on sales promotion of television industry in Bangalore.
Market analysis of luxury cars in automobile industry
A study on effectiveness of personal selling as a promotional tool of consumer durables
Emerging trends in marketing
A study on leasing and hire-purchase with special reference to textile and pharmaceutical
industries
A study on risks, opportunities and hedging process in commodities market
A study on student satisfaction level towards computer education industry
A retailer survey on home lighting brands in non-electric stores as a part of market sensing
process
A study on consumer perception towards Hotels of BBSR.
Study of customer expectation and satisfaction towards mobile phone services
Evaluation of commercial vehicles with respect to customer attitude towards hire purchase
A study on customer satisfaction in multi utility vehicle segment
Study on consumer behavior towards footwear’s
Consumer preference for motorbike features among youths in Bangalore city
Impact of advertisement in electronic media on purchasing behavior of consumers of select
brand of refrigerators
Marketing management through news papers
Investment planning and solutions with mutual funds
An analytical study of supply chain management
Industrial buying behaviour of air conditioner
A study on event management with specific reference to the city of Bangalore
Investment patterns in India
Consumer Perception towards Online shopping
A study on selected service providers of on-line share trading
A study on investment pattern of people in mutual funds
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For The Listed Readymade Projects
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A study to ascertain advertiser’s satisfaction towards print media with special reference to
English news papers dailies
A study on consumer/customer awareness
A study on marketing of Sambharam in Pathanamthitta City, Kerala”
A study conducted on executive perception towards organizational environment in a firm
A study on market competition and customer attitudes
Customer Relationship Management In Hotel Industry
A Study on Comparative Analysis of Customer Satisfaction Towards Provision Store and
Supermarket
Advertisement influence on consumer purchase Decision in small car segment
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