Marketing 2.03 Activities
Activity 1
Identify whether it is Consumer or Industrial Market.
Statement
Computer used by a teacher to keep her grades.
For a 16th birthday gift, Mary gets a computer.
A first-grader who loves to draw on post-it notes.
Smith High School provides their teachers with post-it
notes.
Each Pfizer sales rep keeps their appointments in a palm
pilot.
Alyssa bought a palm pilot to use to remember birthdays.
The Urks are expecting their second child so they need a
minivan.
All employees of “Geeks on Wheels” are provided a
company car.
Memorial Hospital purchases toilet paper for their hospital
rooms.
Trey always buys Charmin at the grocery store for his
house.
Answer
Consumer
Consumer
Industrial Market
Industrial Market
Industrial Market
Consumer
Industrial Market
Consumer
Consumer
Industrial Market
Activity 2
In a word Document, label four sections market share, mass marketing, niche
marketing, and market segmentation. Have students illustrate each of these
terms by the Internet, or clipart. You must include 5 per section.
- Marketing Share
-Mass marketing
-Niche marketing
-Market Segmentation
-
Activity3
Identify the following terms:
1. Market Segmentation- The process of dividing up a total
market into subgroups with similar characteristics.
2. Demographics- The characteristics of human population
for purposes of social studies.
3. geographic- study of the earth’s surface.
4. Behavioral- manner of action or controlling yourself.
5. Psychographic- In the field of marketing, demographics,
opinion research, in general, psychographic variables are
any attributes relating to personality, values, attitudes
interests, or lifestyles.
Activity4
Research any product of your choice. Identify its target market. Make sure you
use illustrate your findings.
Ferrari Spider F350
Target market
- Ages 30-40
- The price is $245,000
- News paper, Radio, and T.V. Internet
-Ferrari Dealer Ship
Please upload your file as “yourname_2.03marketing”