Mile High Holidays, 2010
Participation Information
VISIT DENVER, the Denver Metro Convention and Visitors Bureau, launches Mile High Holidays, 2010! This annual, successful campaign is in
part targeted to regional markets outside of Denver with the following anticipated results: increase visitors, provide discount incentives for
participants and educate all that are exposed to the campaign on the plethora of things to do when visiting Denver! The 2010 campaign will run
from November, 2010 through January, 2011 and will be focused in the following markets:
Colorado: Colorado Springs, Fort Collins, Grand Junction, Greeley, Pueblo
Kansas: Wichita
Nebraska: Grand Island, Lincoln, Omaha, Kearney, North Platte, Scottsbluff
New Mexico: Albuquerque, Farmington, Santa Fe
Wyoming: Casper, Cheyenne
Iowa: Rapid City
Texas: Amarillo
Utah: Salt Lake City
The campaign will be developed over the next few weeks and launched early November.
Visitors will be directed to
www.MileHighHolidays.com where the program and select offers will be presented. Currently a Public Relations, Marketing and
Communication plan is in development which includes non-traditional, interactive and mass media outlets in select markets.
Need more Sales? More exposure in select markets?
VISIT DENVER invites you to participate in the Mile High Holidays 2010 Campaign. We are looking for events, attractions and creative holiday
promotions from our members that will assist in attracting visitors to Denver.
While there is no participation fee for the program; however, we do require your organization present an offer that is not currently in the
marketplace as well as manage the offers’ deliverables to the customer.
What do we need from you?
We need two things from you:
1. The Offer: We are looking for you to provide a non-traditional, value discount (i.e 2 for 1). The campaign will be launched in the
target markets noted above with the goal and intent to get people in these markets to travel in close proximity to their home and
create memories with their family and friends. Our goal is to offer package purchasing incentives not currently in the marketplace,
expose the plethora of entertainment options Denver offers and ease of purchasing for the visitor.
2. Information completed and sent to Patty Moser, PMoser@VISITDENVER.com by Friday, October 15, 2010.
How do I participate?
The campaign’s goal is to create incentives for travelers to come to Denver, engage in the Mile High Holidays program and increase revenues
for our members. We hope you see the value in our outreach efforts and participate today! For all participating organizations, we will be listing
events on the website to showcase all that Denver has to offer! All information must be received via email on or before Friday, October 15,
2010.
For additional questions and/or to set up a time to discuss program sponsorship and participation opportunities please contact our campaign
consultant, Patty Moser at PMoser@VisitDenver.com or call 303.513.0300.
VISIT DENVER Mile High Holidays 2010 Program Overview
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VISIT DENVER Member Name:
Contact:
Signature:
Email:
Phone:
Address:
What do we need from you?
Deadline: Friday, October 15, 2010
Send To: PMoser@VISITDENVER.com
#1:
Questionnaire (on following page).
#2:
On or before Friday, October 15, 2010 we need the following from you sent via email:
1.
Name of Business or Title of Offer: (This will be the header of your web listing.)
2.
50 word description of your holiday special and/or a little about your business.
3.
Please Include (required, where applicable) to list the dates your offer is valid through:
Start (date): __________________________ End (date): ___________________________
4.
URL Link to send customers:
#3 Promotional Giveaways:
Promotional giveaway items/gift certificates will be used throughout the promotion as radio giveaways. Please provide copy
points, any disclaimers about your giveaway or organization that can be used for radio promotion in these regional markets.
Send all giveaways items to:
VISIT DENVER
Attn: Erin Ross
c/o Mile High Holidays
1555 California Street, Suite 300
Denver, CO 80202
E: ERoss@VisitDenver.com
To be included, all promotional giveaway items must be received no later than Friday, October 15, 2010.
VISIT DENVER Mile High Holidays 2010 Program Overview
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Questionnaire
Please let us know if you would like to participate by responding to the following questions and sending them by
10/15/2010.
1.
Please provide your special events and/or holiday happenings your organization have between 11/1/2010 and
1/31/2011. Use a separate sheet, if applicable.
2.
Please identify any current marketplace promotions and discounts you currently have and/or anticipate being
offered through 1/31/2011.
3.
For this campaign, please advise of the offer you will be extending to visitors:
Please advise of any restrictions that would coincide with the offer noted above.
Please advise of the best way for visitors to receive the offer:
Thank you for your participation in this Free Marketing Opportunity!
VISIT DENVER Mile High Holidays 2010 Program Overview
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