Cumulative Index to Journal of Promotion Management, 1991-2004
by Author
A
Adams, William J. (see Lubbers, Charles A.)
Agrawall, Jagdish (see Ponsford, Brenda J.)
Alden, Dana L. (see Huff, Lenard C.)
Ali, Abbas J.: Lee, Monle; and Camp, Robert C. (2002). Issues of competitiveness: Factors
influencing innovation and marketing of new products in Taiwan. Journal of Promotion
Management, 8(2), 163-175.
Amyx, Douglas (see Bristol, Terry)
Anderson, Bill (2001). Celebrating Jackie Robinson? Major League Baseball sees the limitations
of promotions. Journal of Promotion Management, 7(1/2), 215-224.
Arnold, Karen (see Fisher, Caroline M.)
Asquith, Jo Ann L.; Daugherty, Patricia J.; and Stafford, Marla Royne (1994). Advertisers and
advertising agency views on electronic zipping. Journal of Promotion Management, 2(2), 87100.
Assimakopoulos, Makis K. (see Irwin, Richard L.)
Ayers, Douglas J. (see Gordon, Geoffrey L.)
B
Babcock, Kathryn (see Higgins, Lexis F.)
Babin, Laurie A. (see Brennan, Ian)
Babin, Laurie A., and Carder, Sheri Thompson (1996). Advertising via the box office: Is product
placement effective? Journal of Promotion Management, 3(1/2), 31-51.
Bae, Sung-Woo; Wright, Linda Berns; and Taylor, Ronald D. (2001). Advertising context
effects: The influence of media credibility on advertisement credibility. Journal of Promotion
Management, 6(1/2), 73-88.
Batra, Madan M. (2001). Managerial challenges of global advertising agencies. Journal of
Promotion Management, 7(1/2), 161-176.
Beasley, Fred M., and Shank, Matthew D. (1997). The effect of price promotions on repeat
purchase behavior. Journal of Promotion Management, 4(2), 103-118.
Beasley, Fred M., and Shank, Matthew D. (1994). An examination of the incidence of purchase
quantity and timing acceleration. Journal of Promotion Management, 2(3/4), 89-103.
Beltramini, Richard F. (2002). Impact gifting: The way to build solid business relationships.
Journal of Promotion Management, 8(1), 67-71.
Bennett, Roger (2002). Off-the-shelf cultural symbols: Impact of the use of mythological
characters in print advertisements, findings from a European study. Journal of Promotion
Management, 8(2), 177-189.
Berger, Jason (2001). Buffalo Bill’s Wild West and John M. Burke: Exploring the origins of
celebrity brand management. Journal of Promotion Management, 7(1/2), 225-252.
Bigné, J. Enrique (1997) The effectiveness of sponsorship: Bases for an evaluation model.
Journal of Promotion Management, 4(2), 65-90.
1
Bjerke, Rune, and Polegato, Rosemary (2001). Cross-cultural meanings of healthy and beautiful
in words, beauty types, and products: Implications for international advertising. Journal of
Promotion Management, 7(1/2), 117-139.
Bounds, William (see Markham, Scott)
Bourdeau, Peter G. (see Galician, Mary-Lou)
Boynton, Lois A. (see Wu, H. Denis)
Brennan, Ian, and Babin, Laurie A. (Fall 2003-Spring 2004). Brand placement recognition: The
influence of presentation mode and brand familiarity. Journal of Promotion Management,
10(1/2), in press.
Bridges, Janet A. (2000) A discussion of traditional and computerized survey techniques to reach
target publics and a field experiment to determine their media use. Journal of Promotion
Management, 5(2), 17-34.
Bristol, Terry, and Amyx, Douglas (1996). Tactics to enhance the effectiveness of delayed
incentive offerings in a competitive environment. Journal of Promotion Management, 4(1),
39-51.
Brown, Joseph D. (1993). Awareness and sales: A strong and profitable relationship. Journal of
Promotion Management, 2(1), 99-104.
Brown, Joseph D., and Wahlers, Russell G. (2002). Impact of U.S. consumer motivations to “buy
or not buy American”: Promotional implications. Journal of Promotion Management, 8(2),
123-133.
Bruner II, Gordon C. (see Drea, John T.)
Bruning, Stephen D. (2001). Axioms of relationship management: Applying interpersonal
communication principles to the public relations context. Journal of Promotion Management,
7(1/2), 3-15.
Bruning, Stephen D., and Hatfield, Marty (2002). Linking organization-public relationship
attitudes and satisfaction outcomes: Communication strategies to build relationships and
enhance satisfaction. Journal of Promotion Management, 8(2), 3-19.
Bruning, Stephen D., and Ledingham, John A. (2002). Identifying the communication,
behaviors, and interaction patterns of agency-client relationships in development and decline.
Journal of Promotion Management, 8(2), 21-34.
C
Camp, Robert C. (see Ali, Abbas J.)
Capella, Louis M. (see Neese, William T.)
Carder, Sheri Thompson (see Babin, Laurie A.)
Carsky, Mary L. (see Patti, Charles H.)
Casey, Marianne (see Polonksy, Michael)
Chan, Kenny K., and Garg, Rajendar K. (1993). Choice of information sources for health care
marketing: Media planning indicators. Journal of Promotion Management, 2(1), 89-98.
Chan, Kenny K., and Garg, Rajendar K. (1993). A script-theoretic perspective on the
communication effectiveness of “pool-out” 15-second television commercials. Journal of
Promotion Management, 1(4), 67-88.
Chang, Dae Ryun; Hahn, Minhi; and Kim, Ik-Tae (1994). SPAD: A contingency framework for
integrating sales promotion and advertising. Journal of Promotion Management, 2(2), 45-57.
Chen, Kuanchin, and Sockel, Hy (2003). Internet engagement process: A study correlating
internet features to user experience. Journal of Promotion Management, 9(1/2), 111-123.
2
Chonko, Lawrence B. (see Cooper, Marjorie J.)
Chonko, Lawrence B. (see Tanner, John F., Jr.)
Clark, A. Bruce (2001). Coupon usage and frequent buyer club participation by lower, middle,
and upper social classes. Journal of Promotion Management, 6(1/2), 147-160.
Clarke, T. K., and Stewart, Susan (1991). Ethics in promotion management. Journal of
Promotion Management, 1(1), 105-110.
Cobb, Steven A. (see Walker, Mary M.)
Coleman, Linda Jane; Kelkar, Mayuresh; and Goodoff, David A. (2001). Contemporary sports
marketing: Issues, challenges, and opportunities. Journal of Promotion Management, 7(1/2),
195-213.
Cooper, Marjorie J. (2002). Employee perceptions of award and incentive programs. Journal of
Promotion Management, 8(1), 35-51.
Cooper, Marjorie J., and Chonko, Lawrence B. (1992). Two studies on using specialty
advertising in retail sales contests. Journal of Promotion Management, 1(3), 75-93.
Cooper, Marjorie J., and Easley, Richard W. (1994). An experimental investigation into the use
of promotional products as gifts in a business-to-business marketing context. Journal of
Promotion Management, 2(3/4), 177-184.
Cooper, Marjorie J., and Hunt, James B. (1994). Generating goodwill with direct mail and
specialty advertising. Journal of Promotion Management, 2(2), 59-72.
Cooper, Marjorie J.; Madden, Charles S.; Hunt, James B.; and Cornell, John E. (1991). Specialty
advertising as a tool for building goodwill: Experimental evidence and research implications.
Journal of Promotion Management, 1(1), 41-54.
Cooper, Marjorie J.; and Straughn, Robert D. (1997). Promotional products as internal marketing
communication vehicles: A case study. Journal of Promotion Management, 4(2), 51-64.
Cords, Douglas (1999). Development of a Yellow Pages media unit for a promotion/advertising
course. Journal of Promotion Management, 5(1), 29-36.
Cornell, John E. (see Cooper, Marjorie J.)
Cornwell, T. Bettina (see Tat, Peter K.)
Cotter, Michael J. (see Herrington, J. Duncan)
Courage, Rosalie (1991). Getting through the prospect’s door with Tele/Mail©. Journal of
Promotion Management, 1(2), 85-87.
Cox, Chris (see McManis, Bruce L.)
Crane, F. G. (1993). From the editor. Journal of Promotion Management, 2(1), 1-3.
Crane, F. G. (1993). From the editor. Journal of Promotion Management, 1(4), 1-2.
Crane, F. G. (1992). From the editor. Journal of Promotion Management, 1(3), 1-2.
Crane, F. G. (1991). From the editor. Journal of Promotion Management, 1(2), 1-2.
Crane, F. G. (1991). From the editor. Journal of Promotion Management, 1(1), 1-2.
Cronin, John J. (1993). The life cycle of consumer sales promotions. Journal of Promotion
Management, 1(4), 103-111.
Cullen, Carman W., and Edgett, Scott J. (1991). The role of involvement in promoting Canadian
universities. Journal of Promotion Management, 1(2), 57-73.
Cunningham, Anne (2000). Advertising self-regulation in a broader context: An examination of
the European Union’s regulatory environment. Journal of Promotion Management, 5(2), 6183.
Cutler, Bob D.; Javalgi, Rajshekhar G.; and Koch, Harold L. (1994). Product involvement and
print ad features: An empirical analysis. Journal of Promotion Management, 2(2), 73-86.
3
D
Darley, William K. (1992). The role of need for cognition in media evaluation and usage.
Journal of Promotion Management, 1(3), 21-37.
Daugherty, Patricia J.; Fox, Richard J.; and Stephenson, Jr., Frederick J. (1993). Frequency
marketing programs: A clarification with strategic marketing implications. Journal of
Promotion Management, 2(1), 5-26.
Daugherty, Patricia J. (see Asquith, Jo Ann L.)
Davis, Brad, and Rice, Marshall (1997). Managerial judgment in model development: A
Canadian television commercial awareness model. Journal of Promotion Management, 4(2),
91-102.
Delene, Linda M. (see Parker, Betty J.)
Dobie, Kathryn; Grant, James; and Ready, Kathryn (2001). Product motivation and purchasing
activity: An exploratory study of consumers’ internet purchasing activity. Journal of
Promotion Management, 6(1/2), 31-43.
Drea, John T., and Bruner II, Gordon C. (2000). Deal-related measures: Review and
development. Journal of Promotion Management, 5(2), 35-48.
Ducoffe, Robert H. (see Tucker, Michael)
E
Easley, Richard W. (see Cooper, Marjorie J.)
Ebel, Richard G. (2002). Custom publishing: Selling by the magazine and book. Journal of
Promotion Management, 8(1), 81-92.
Edgett, Scott J. (see Cullen, Carman W.)
F
Falk, Louis K., and Sockel, Hy (2003). Gripe web sites: Using the internet as a forum for attack
and change. Journal of Promotion Management, 9(1/2), 81-91.
Fall, Lisa T. (2002). Examining the economic value of publicity and promotional activities
among state tourism communication programs. Journal of Promotion Management, 8(2), 3546.
Fam, Kim Shyan, and Waller, David S. (2000). Attracting new clients: A New Zealand ad
agency perspective. Journal of Promotion Management, 5(2), 85-99.
Fam, Kim Shyan (see Gray, Vaughan Ronald)
Feehery-Simmons, Jamie (2002). Exploring the dimensions of culture: Global negotiation and
public relations in Mexico. Journal of Promotion Management, 8(2), 97-122.
Fisher, Caroline M., and Arnold, Karen (2003). Is your business web site effective? A manager’s
strategic perspective. Journal of Promotion Management, 9(1/2), 45-55.
Fletcher, Alan D. (2002). From the guest editor—Promotional products: Important ingredient in
the communications mix. Journal of Promotion Management, 8(1), 1-2.
Fletcher, Alan D. (2002). The Cartoon Network: Promotional products and the introduction of a
new cable television service. Journal of Promotion Management, 8(1), 73-79.
Fox, Richard J. (see Daugherty, Patricia J.)
Fram, Eugene H.; Sethi, S. Prakash; and Namiki, Nobuaki (1991). Newspaper advocacy
advertising--A medium for discussing public issues? Journal of Promotion Management,
1(1), 77-97.
4
Frazer, Charles F. (see Sheehan, Kim Bartel)
Friedman, Ted (Fall 2003-Spring 2004). Cast Away and the contradictions of product placement.
Journal of Promotion Management, 10(1/2), in press.
G
Galician, Mary-Lou (Fall 2003-Spring 2004). About the guest editor, Mary-Lou Galician, EdD.
Journal of Promotion Management, 10(1/2), in press.
Galician, Mary-Lou (Fall 2003-Spring 2004). From the guest editor -- Product placements in the
mass media: Unholy marketing marriages or realistic story-telling portrayals, unethical
advertising messages or useful communication practices? Journal of Promotion
Management, 10(1/2), in press.
Galician, Mary-Lou (Fall 2003-Spring 2004). Harry Potter, Coca-Cola, and the Center for
Science in the Public Interest: An interview with Michael F. Jacobson. Journal of Promotion
Management, 10(1/2), in press.
Galician, Mary-Lou (Fall 2003-Spring 2004). A leading cultural critic argues against product
placement: An interview with Mark Crispin Miller. Journal of Promotion Management,
10(1/2), in press.
Galician, Mary-Lou (Fall 2003-Spring 2004). Product placement in the 21st century: A
roundtable. Journal of Promotion Management, 10(1/2), in press.
Galician, Mary-Lou (Fall 2003-Spring 2004). A Pulitzer Prize-winning media critic discusses
product placement: An interview with Howard Rosenberg. Journal of Promotion
Management, 10(1/2), in press.
Galician, Mary-Lou (Fall 2003-Spring 2004). A rising independent filmmaker argues for product
placement: An interview with Samuel A. Turcotte. Journal of Promotion Management,
10(1/2), in press.
Galician, Mary-Lou (Fall 2003-Spring 2004). Screening MEF’s Behind the Screens: Hollywood
Goes Hypercommercial (2000) . Journal of Promotion Management, 10(1/2), in press.
Galician, Mary-Lou, and Bourdeau, Peter G. (Fall 2003-Spring 2004). The evolution of product
placements in Hollywood cinema: Embedding high-involvement “heroic” brand images.
Journal of Promotion Management, 10(1/2), in press.
Garg, Rajendar K. (see Chan, Kenny K.)
Gatlin-Watts, Rebecca (see Markham, Scott)
Gendall, Philip J. (see Hoek, Janet A.)
Ghose, Sanjoy, and Mukhopadhyay, Samar K. (1993). Promotional strategies of brand leaders,
challengers, and followers: Similarities, differences, and their impacts on market share.
Journal of Promotion Management, 1(4), 89-101.
Goodoff, David A. (see Coleman, Linda Jane)
Gordon, Geoffrey L.; Schoenbachler, Denise D.; and Ayers, Douglas J. (1994). Communicating
value for business-to-business services. Journal of Promotion Management, 2(3/4), 141-158.
Gould, James S. (1993). Preferences for promotion programs: A study of Japanese consumers.
Journal of Promotion Management, 1(4), 21-35.
Gould, James S. (1991). A tracking system for marketing and sales promotion programs. Journal
of Promotion Management, 1(1), 111-117.
Grant, James (see Dobie, Kathryn)
5
Gray, Vaughan Ronald, and Fam, Kim Shyan (2001). Client-agency relationships: An empirical
study of the New Zealand small advertisers' views of agency services. Journal of Promotion
Management, 7(1/2), 177-194.
Greene, Joel N. (see Plank, Richard E.)
Gutman, Jonathan, and Haley, Russell (1996). Integrating cues into means-end chain models.
Journal of Promotion Management, 4(1), 13-25.
H
Ha, Louisa, and James, E. Lincoln (1997). Determinants of consumer responses to direct
marketing media. Journal of Promotion Management, 4(2), 17-34.
Hahn, Minhi (see Chang, Dae Ryun)
Haley, Russell (see Gutman, Jonathan)
Hamilton, Lynda S. (see Thompson, George Benjamin)
Hardman, Michael (see Owens, Deborah L.)
Hatfield, Marty (see Bruning, Stephen D.)
Haynes, Janice L.; Summers, Teresa A.; and Wozniak, Patricia J. (1992). Fashion and shopping
perceptions and demographics for targeting audiences. Journal of Promotion Management,
1(3), 105-108.
Henley, Jr., James A. (see Herrington, J. Duncan)
Herbig, Paul; O’Hara, Brad; and Palumbo, Fred (1993). Measuring trade show effectiveness: An
effective exercise? Journal of Promotion Management, 2(1), 77-87.
Herbig, Paul A. (see Palumbo, Fred)
Herrington, J. Duncan, and Henley, Jr., James A. (2000). Comparing the relative impact of
services and non-services advertising: The case of insurance vs. automobiles. Journal of
Promotion Management, 5(2), 101-118.
Herrington, J. Duncan; Smith, Albert; and Cotter, Michael J. (1996). Using TV to reach
Generation X: Some information for media planning and selection. Journal of Promotion
Management, 3(1/2), 107-120.
Higgins, Lexis F.; Hilton, Toni; Babcock, Kathryn; and Smith, Monte (1994). Style and tone in
marketing communications. Journal of Promotion Management, 2(3/4), 37-51.
Hilton, Toni (see Higgins, Lexis F.)
Hoek, Janet A.; Gendall, Philip J.; and Sanders, John (1993). Sponsorship management and
evaluation: Are managers’ assumptions justified? Journal of Promotion Management, 1(4),
53-66.
Horn, Lisa (2002). Making trade shows pay off: Utilizing promotional gifts rather than
giveaways. Journal of Promotion Management, 8(1), 127-136.
Hu, Xiaorui; Lin, Zhangxi; and Zhang, Han (2003). Trust promoting seals in electronic markets:
An exploratory study of their effectiveness for online sales promotion. Journal of Promotion
Management, 9(1/2), 163-180.
Huff, Lenard C.; Alden, Dana L.; and Tietje, Brian C. (1999). Managing the sales promotion
mix: Brand managers’ response to sales promotions. Journal of Promotion Management,
5(1), 77-89.
Hult, G. Tomas M. (see Neese, William T.)
Hunt, James B. (see Cooper, Marjorie J.)
Hunt, Kenneth A. (see Keaveney, Susan M.)
6
Hunt, Kenneth A., and Keaveney, Susan M. (1992). Sales promotion wars: A strategic
application of attribution theory. Journal of Promotion Management, 1(3), 3-20.
Hurme, Pertti (2001). Interactivity in web sites of medical support organizations in Finland.
Journal of Promotion Management, 6(1/2), 61-71.
I/J
In memoriam: Bill Adams of Florida International University (Fall 2003-Spring 2004). Journal
of Promotion Management, 10(1/2), in press.
Irwin, Richard L.; Assimakopoulos, Makis K.; and Sutton, William A. (1994). A model for
screening sport sponsorship opportunities. Journal of Promotion Management, 2(3/4), 53-69.
Jacobs, Genice; Stutts, Mary Ann; and Patterson, Larry T. (1994). The effects of cause-related
marketing appeals on consumer purchase and donation behavior. Journal of Promotion
Management, 2(3/4), 105-119.
Jacobson, Michael F. (see Galician, Mary-Lou)
James, E. Lincoln (see Ha, Louisa)
Javalgi, Rajshekhar G. (see Cutler, Bob D.)
Johnson, Keith F., and Ross, Billy I. (2001). A five-year regional review of advertising and
public relations education at U.S. colleges and universities. Journal of Promotion
Management, 7(1/2), 253-270.
Judd, Vaughan C., and Tims, Betty J. (1993). The corporate annual report: A promotional tool
for communicating customer commitment. Journal of Promotion Management, 1(4), 3-19.
K
Kanso, Ali (2000). Mail surveys: Key factors affecting response rates. Journal of Promotion
Management, 5(2), 3-16.
Kanso, Ali (see Nelson, Richard Alan)
Kassaye, W. Wossen (see Vaccaro, Joseph P.)
Kaye, Barbara K. (see Sapolsky, Barry S.)
Keaveney, Susan M. (see Hunt, Kenneth A.)
Keaveney, Susan M., and Hunt, Kenneth A. (1994). Retailer cooperation with manufacturersponsored promotions: A framework for negotiation and decision-making. Journal of
Promotion Management, 2(2), 1-18.
Keillor, Bruce (see Owens, Deborah L.)
Kelkar, Mayuresh (see Coleman, Linda Jane)
Kim, Ik-Tae (see Chang, Dae Ryun)
Kim, Yungwook (2001). The impact of brand equity and the company’s reputation on revenues:
Testing an IMC evaluation model. Journal of Promotion Management, 6(1/2), 89-111.
Kinney, Lance (see McDaniel, Stephen R.)
Koch, Harold L. (see Cutler, Bob D.)
Kolbe, Richard H., and Muehling, Darrel D. (1997). Practitioners’ perspectives on fine print in
television advertising. Journal of Promotion Management, 4(2), 1-15.
Kretchmer, Susan B. (Fall 2003-Spring 2004). Advertainment: The evolution of product
placement as a mass media marketing strategy. Journal of Promotion Management, 10(1/2),
in press.
Kruckeberg, Dean, and Starck, Kenneth (Fall 2003-Spring 2004). The role and ethics of
community building for consumer products and services. Journal of Promotion Management,
10(1/2), in press.
7
Kuzma, John R.; McCally, Jr., John F.; and Shanklin, William L. (1992). Make corporate
sponsorship more effective with promotional support. Journal of Promotion Management,
1(3), 95-103.
Kyj, Myroslaw J. (see Larson, Brian V.)
L
Larson, Brian (2001). Relationship selling: Finding a revelation or findings of a re-evolution.
Journal of Promotion Management, 7(1/2), 41-53.
Larson, Brian V., and Kyj, Myroslaw J. (2003). Web-based promotions: Key motivators of
organization evaluation and word of mouth behaviors among college students. Journal of
Promotion Management, 9(1/2), 93-109.
Larson, Ronald B. (1996). Price promotion evaluation using price discrimination theory. Journal
of Promotion Management, 4(1), 75-87.
Laskey, Henry A. (see Nicholls, J. A. F.)
Lawmaster, Susan, and Stewart, David W. (1991). Frequent shopper programs: Supermarketers’
new tool to stimulate store loyalty. Journal of Promotion Management, 1(1), 55-76.
Lee, Monle (see Ali, Abbas J.)
Ledingham, John A. (see Bruning, Stephen D.)
Len-Ríos, María E. (2003). Consumer rules and orientations toward corporate web sites: A pilot
study. Journal of Promotion Management, 9(1/2), 125-143.
Lin, Binshan (see Thornton, Robert H.)
Lin, Zhangxi (see Hu, Xiaorui)
Linderman, Mike, and Woody, Michael (2002). E-commerce and application service providers in
the promotional products industry: What they are and what they mean to business. Journal of
Promotion Management, 8(1), 25-33.
Lindquist, Jay D. (see Stautamoyer, Gail L.)
Lubbers, Charles A., and Adams, William J. (Fall 2003-Spring 2004). Merchandising in the
major motion picture industry: Creating brand synergy and revenue streams. Journal of
Promotion Management, 10(1/2), in press.
Lubbers, Charles A., and Adams, William J. (2001). Promotional strategies utilized by the film
industry: Theatrical movies as product. Journal of Promotion Management, 6(1/2), 161-180.
Lumpkin, James R. (see Strutton, David)
Lumpkin, James R. (see Strutton, H. David)
M
Madden, Charles S. (see Cooper, Marjorie J.)
Markham, Scott (1996). Company/product image studies and other considerations of Fortune
500 public relations departments. Journal of Promotion Management, 3(1/2), 15-29.
Markham, Scott; Gatlin-Watts, Rebecca; and Bounds, William (2001). Internet advertising vs.
traditional advertising: The current situation. Journal of Promotion Management, 6(1/2), 317.
McCally, Jr., John F. (see Kuzma, John R.)
McDaniel, Stephen R., and Kinney, Lance (1996). Ambush marketing revisited: An experimental
study of perceived sponsorship effects of brand awareness, attitudes toward the brand, and
purchase intention. Journal of Promotion Management, 3(1/2), 141-167.
8
McManis, Bruce L.; Ryker, Randy; and Cox, Chris (2001). An investigation of web usage for
investor relations. Journal of Promotion Management, 6(1/2), 45-51.
McManis, Charles R. (see Neese, William T.)
Meri, David (see Ong, Beng Soo)
Meyer, Kenneth C. (see Sha, Bey-Ling)
Miciak, Alan R. (see Shanklin, William L.)
Miller, Mark Crispin (see Galician, Mary-Lou)
Muehling, Darrel D. (see Kolbe, Richard H.)
Muehling, Darrel D. (see Vaidyanathan, Rajiv)
Mukhopadhyay, Samar K. (see Ghose, Sanjoy)
Murphy, Sharon (see Polonksy, Michael)
N
Namiki, Nobuaki (see Fram, Eugene H.)
Natharius, David (Fall 2003-Spring 2004). When product placement is NOT product placement:
Reflections of a movie junkie. Journal of Promotion Management, 10(1/2), in press.
Neese, William T., and Capella, Louis M. (1996). An analysis of the independent influences
hypothesis across involvement environments: When attitude toward the ad predicts purchase
intentions. Journal of Promotion Management, 4(1), 89-109.
Neese, William T., and Hult, G. Tomas M. (2002). Local retail segmentation using the
CETSCALE: A test of comparative advertising effectiveness in the domestic versus imported
luxury sedan market. Journal of Promotion Management, 8(2), 135-161.
Neese, William T., and McManis, Charles R. (2003). Regulating marketing communications on
the internet: Federal efforts to provide a remedy against cyberpiracy through trademark law.
Journal of Promotion Management, 9(1/2), 181-198.
Nelson, Richard Alan (Fall 2003-Spring 2004). The Bulgari Connection: A novel form of
product placement. Journal of Promotion Management, 10(1/2), in press.
Nelson, Richard Alan (2001). Cumulative index to Journal of Promotion Management, 19912001. Journal of Promotion Management, 7(1/2), 271-290.
Nelson, Richard Alan (2003). From the editor. Journal of Promotion Management, 9(1/2), 1-2.
Nelson, Richard Alan (2002). From the editor. Journal of Promotion Management, 8(2), 1-2.
Nelson, Richard Alan (2001). From the editor. Journal of Promotion Management, 7(1/2), 1-2.
Nelson, Richard Alan (2001). From the editor. Journal of Promotion Management, 6(1/2), 1-2.
Nelson, Richard Alan (2000). From the new editor. Journal of Promotion Management, 5(2), 1.
Nelson, Richard Alan (Fall 2003-Spring 2004). A product placement resource guide:
Recommended publications and websites. Journal of Promotion Management, 10(1/2), in
press.
Nelson, Richard Alan (2002). Research in brief/News you may have missed. Journal of
Promotion Management, 8(1), 137-145.
Nelson, Richard Alan, and Kanso, Ali (2002). Today’s promotional products industry: The rise
of a powerful marketing communication medium. Journal of Promotion Management, 8(1),
3-24.
Nicholls, J. A. F.; Laskey, Henry A.; and Roslow, Sydney (1991). COMMENTARY--A first
look at hallmark event audiences. Journal of Promotion Management, 1(2), 75-79.
9
Nicholls, J. A. F., and Roslow, Peter (1999). Effectiveness of Spanish versus English language
TV commercials targeted to the Hispanic market. Journal of Promotion Management, 5(1),
57-75.
O
O’Hara, Brad (see Herbig, Paul)
O’Keefe, Robert D. (see Whalen, Joel)
Olson, Scott Robert (Fall 2003-Spring 2004). The extensions of synergy: Product placement
through theming and environmental simulacra. Journal of Promotion Management, 10(1/2),
in press.
Ong, Beng Soo (Fall 2003-Spring 2004). A comparison of product placements in movies and
television programs: An online research study. Journal of Promotion Management, 10(1/2),
in press.
Ong, Beng Soo, and Meri, David (1994). Should product placement in movies be banned?
Journal of Promotion Management, 2(3/4), 159-175.
Ortiz, Luis (2001). Culture's effects on job satisfaction and performance in a bicultural context:
An empirical investigation. Journal of Promotion Management, 7(1/2), 55-69.
Owens, Deborah L.; Hardman, Michael; and Keillor, Bruce (2001). The differential impact of
price-related consumer promotions on loyal versus non-loyal users of the brand: A field
study investigation. Journal of Promotion Management, 6(1/2), 113-131.
P
Palumbo, Fred, and Herbig, Paul A. (2002). Trade shows and fairs: An important part of the
international promotion mix. Journal of Promotion Management, 8(1), 93-108.
Palumbo, Fred (see Herbig, Paul)
Panigyrakis, George C. (2001). Public relations managers’ role and effectiveness in product and
service firms in six European countries. Journal of Promotion Management, 7(1/2), 17-40.
Parker, Betty J., and Delene, Linda M. (1999). The marketing of direct-to-consumer prescription
drugs: An examination of advertising content. Journal of Promotion Management, 5(1), 3755.
Patterson, Larry T. (see Jacobs, Genise)
Patti, Charles H. (see Sheehan, Kim Bartel)
Patti, Charles H.; Tucker, Lewis R.; and Carsky, Mary L. (1994). Advertising claim styles: An
assessment of relative effectiveness. Journal of Promotion Management, 2(3/4), 121-140.
Pelton, Lou E. (see Strutton, David)
Pennington, Robert (2002). Developing recipient-based strategies for promotional product
selection. Journal of Promotion Management, 8(1), 53-66.
Perry, Monica L., and Shao, Alan T. (2003). Internet marketing communications in the selling
process: A global study of advertising agencies’ use of e-mail and websites. Journal of
Promotion Management, 9(1/2), 17-29.
Peterson, Robin T. (1993). Perceptions of sales representatives on the effectiveness of alternative
prospecting sources. Journal of Promotion Management, 2(1), 59-76.
Pettit, Raymond C. (see Wymbs, Cliff)
Phau, Ian, and Prendergast, Gerard (2001). Offensive advertising: A view from Singapore.
Journal of Promotion Management, 7(1/2), 71-90.
Plank, Richard E.; Reid, David A.; and Greene, Joel N. (1992). Managing personal inducements.
Journal of Promotion Management, 1(3), 39-58.
10
Pitts, Robert E. (see Whalen, Joel)
Pohl, Gayle M. (2002). Organizational public relations in a global community: Good citizenship
is good business. Journal of Promotion Management, 8(2), 89-96.
Pohl, Gayle M. (2001). Using the internet in fundraising for nonprofits. Journal of Promotion
Management, 6(1/2), 53-60.
Pokrywczynski, Jim (1993). Assessing the influence of coupon collecting. Journal of Promotion
Management, 2(1), 45-57.
Polegato, Rosemary (see Bjerke, Rune)
Polonsky, Michael; Sandler, Dennis; Casey, Marianne; Murphy, Sharon; Portelli, Kylie; and Van
Velzen, Yvette (1996). Small business and sport sponsorship: The Australian experience.
Journal of Promotion Management, 3(1/2), 121-139.
Ponsford, Brenda J., and Agrawal, Jagdish (1999). Why corporations sponsor the Olympics.
Journal of Promotion Management, 5(1), 15-28.
Portelli, Kylie (see Polonksy, Michael)
Prendergast, Gerard (see Phau, Ian)
Prince, Melvin (1991). An econometric model of sales impact of supermarket price promotions.
Journal of Promotion Management, 1(2), 81-83.
Q/R
Rawwas, Mohammed (see Strutton, David)
Razzouk, Nabil (see Seitz, Victoria A.)
Razzouk, Nabil, and Seitz, Victoria A. (2003). Banner advertising and consumer recall: An
empirical study. Journal of Promotion Management, 9(1/2), 71-80.
Ready, Kathryn (see Dobie, Kathryn)
Recommended web promotion reading list (2003). Journal of Promotion Management, 9(1/2),
217-218.
Recommended web promotion sites and resources (2003). Journal of Promotion Management,
9(1/2), 219-220.
Reid, David A. (see Plank, Richard E.)
Resource guide (listing recent books) (1996). Journal of Promotion Management, 3(1/2), 169170.
Resource guide (listing recent books) (1993). Journal of Promotion Management, 2(1), 113-114.
Resource guide (listing recent books) (1993). Journal of Promotion Management, 1(4), 121-122.
Resource guide (listing recent books) (1992). Journal of Promotion Management, 1(3), 109-110.
Resource guide (listing recent books) (1991). Journal of Promotion Management, 1(2), 89-90.
Resource guide (listing recent books) (1991). Journal of Promotion Management, 1(1), 123.
Rice, Marshall (see Davis, Brad)
Rochford, Linda (see Wotruba, Thomas R.)
Rosenberg, Howard (see Galician, Mary-Lou)
Roslow, Peter (see Nicholls, J. A. F.)
Ross, Billy I. (see Johnson, Keith F.)
Ryker, Randy (see McManis, Bruce L.)
S
Sanders, John (see Hoek, Janet A.)
Sandler, Dennis (see Polonksy, Michael)
11
Sapolsky, Barry S.; Tabarlet, Joseph O.; and Kaye, Barbara K. (1996). Sexual behavior and
references in program promotions aired during sweeps and nonsweeps periods. Journal of
Promotion Management, 3(1/2), 95-106.
Schlossberg, Howard (1991). Sports marketing. Journal of Promotion Management, 1(1), 119122.
Schoenbachler, Denise D. (see Gordon, Geoffrey L.)
Seitz, Victoria A. (see Razzouk, Nabil)
Seitz, Victoria A., and Razzouk, Nabil (2001). The influence of consumers’ environmental
sensitivity on product choices: An empirical study. Journal of Promotion Management,
6(1/2), 133-146.
Sethi, S. Prakash (see Fram, Eugene H.)
Settle, Robert B. (1994). Public reaction to automated call direction systems. Journal of
Promotion Management, 2(3/4), 71-87.
Sha, Bey-Ling, and Meyer, Kenneth C. (2002). Children and government propaganda: A review
of the Census in Schools. Journal of Promotion Management, 8(2), 63-87.
Shank, Matthew D. (see Beasley, Fred M.)
Shanklin, William L. (see Kuzma, John R.)
Shanklin, William L., and Miciak, Alan R. (1996). Selecting sports personalities as celebrity
endorsers. Journal of Promotion Management, 4(1), 1-11.
Shao, Alan T. (see Perry, Monica L.)
Shao, Alan T. (1993). Standardized advertising campaigns: Impediments encountered by
European agencies. Journal of Promotion Management, 1(4), 37-52.
Sheehan, Kim Bartel; Frazer, Charles F.; and Patti, Charles H. (2003). Strategic and tactical
integration between print and web advertising in the United States and Australia. Journal of
Promotion Management, 9(1/2), 31-44.
Shultz, Don E. (1991). Integrated marketing communication. Journal of Promotion
Management, 1(1), 99-104.
Siegel, Paul (Fall 2003-Spring 2004). Product placement and the law. Journal of Promotion
Management, 10(1/2), in press.
Smith, Albert (see Herrington, J. Duncan)
Smith, Gerald (see Venkatraman, Meera P.)
Smith, Monte (see Higgins, Lexis F.)
Smith, Sandra J. (see Tucker, Michael)
So, Stella L. M. (1996). Does sex sell in a Chinese society: An empirical study. Journal of
Promotion Management, 3(1/2), 79-93.
Sockel, Hy (see Chen, Kuanchin)
Sockel, Hy (see Falk, Louis K.)
Stafford, Marla Royne (see Asquith, Jo Ann L.)
Starck, Kenneth (see Kruckeberg, Dean)
Stautamoyer, Gail L., and Lindquist, Jay D. (1994). Promotion decision models: A state of the
art review. Journal of Promotion Management, 2(3/4), 1-36.
Stautamoyer, Gail L., and Lindquist, Jay D. (1994). A comprehensive model for independent
retailer promotion decision-making. Journal of Promotion Management, 2(2), 19-43.
Stephenson, Jr., Frederick J. (see Daugherty, Patricia J.)
Stewart, David W. (see Lawmaster, Susan)
Stewart, Susan (see Clarke, T. K.)
12
Straughan, Robert D. (see Cooper, Marjorie J.)
Strutton, David; Pelton, Lou E.; and Lumpkin, James R. (1993). Promoting generic products in
the health care marketplace: Who are the generic prone and how to reach them? Journal of
Promotion Management, 2(1), 105-111.
Strutton, David; Pelton, Lou E.; and Rawwas, Mohammed (1996). You’ve come a long way,
buddy!: An examination of male and female views of current sex role portraits in television
advertising. Journal of Promotion Management, 3(1/2), 53-77.
Strutton, H. David, and Lumpkin, James R. (1991). Elderly consumers’ perceptions of market
Risk: Examining the influence of divergent probability and consequence levels. Journal of
Promotion Management, 1(2), 27-42.
Stutts, Mary Ann (see Jacobs, Genise)
Summers, Teresa A. (see Haynes, Janice L.)
Sutton, William A. (see Irwin, Richard L.)
T
Tabarlet, Joseph O. (see Sapolsky, Barry S.)
Tanner, John F., Jr., and Chonko, Lawrence B. (2002) Using Trade Shows Throughout the
Product Life Cycle. Journal of Promotion Management, 8(1), 109-125.
Tarn, David D. C. (2001). Measuring female role portrayals in Asian advertising: Taxonomy and
comparative study between Japan and Taiwan. Journal of Promotion Management, 7(1/2),
91-115.
Tat, Peter K. (1991). Enhancing trade promotion effectiveness. Journal of Promotion
Management, 1(2), 15-25.
Tat, Peter K., and Cornwell, T. Bettina (1991). Consumer motivation: A new focus for rebate
redemption. Journal of Promotion Management, 1(1), 21-39.
Tat, Peter K., and Cornwell, T. Bettina (1996). A motivation-based model of coupon usage.
Journal of Promotion Management, 3(1/2), 1-14.
Taylor, Ronald D. (see Bae, Sung-Woo)
Thompson, George Benjamin, and Hamilton, Lynda S. (2003). How safe are the harbors? The
United States struggles with internet data privacy. Journal of Promotion Management,
9(1/2), 199-215.
Thornton, Robert H., and Lin, Binshan (2003). Electronic advertising: Examinations and
implications. Journal of Promotion Management, 9(1/2), 57-69.
Thwaites, Des (1993). Sports sponsorship: Philanthropy or a commercial investment? Evidence
from UK building societies. Journal of Promotion Management, 2(1), 27-43.
Tietje, Brian C. (see Huff, Lenard C.)
Tims, Betty J. (see Judd, Vaughan C.)
Trebbi, Jr., George (see Walker, Mary M.)
Tucker, Lewis R. (see Patti, Charles H.)
Tucker, Michael; Smith, Sandra J.; and Ducoffe, Robert H. (1994). U.S. advertising agency
productivity: The effect of firm size and mergers and acquisitions. Journal of Promotion
Management, 2(2), 101-114.
Turcotte, Samuel A. (see Galician, Mary-Lou)
Turner, Christopher R. (Fall 2003-Spring 2004). Product placement of medical products: Issues
and concerns. Journal of Promotion Management, 10(1/2), in press.
13
Turner, Kathleen J. (Fall 2003-Spring 2004). Insinuating the product into the message: An
historical context for product placement. Journal of Promotion Management, 10(1/2), in
press.
U/V
Vaccaro, Joseph P. (see Vaccaro, Paul J.)
Vaccaro, Joseph P. (1996). The prevalence of barter in radio: An empirical study. Journal of
Promotion Management, 4(1), 27-37.
Vaccaro, Joseph P. (2001). The young adult: A pragmatic look at price in advertising. Journal of
Promotion Management, 7(1/2), 141-160.
Vaccaro, Joseph P., and Kassaye, W. Wossen (1991). Revisiting radio: Managerial and
advertising implications. Journal of Promotion Management, 1(2), 3-14.
Vaccaro, Paul J., and Vaccaro, Joseph P. (1992). Evaluating cross-cultural advertising: An
international approach. Journal of Promotion Management, 1(3), 59-74.
Vaidyanathan, Rajiv (1997). An alternate paradigm for the examination of semantic cues in
advertisements. Journal of Promotion Management, 4(2), 35-50.
Vaidyanathan, Rajiv, and Muehling, Darrel D. (1999). The availability and use of internal
reference prices in evaluating advertised deals: A conceptual foundation. Journal of
Promotion Management, 5(1), 1-14.
Van Pokrywczynski, James (1993). Are expired/unused coupons worthless to consumers and
advertisers? Journal of Promotion Management, 1(4), 113-119.
Van Velzen, Yvette (see Polonksy, Michael)
Venkatraman, Meera P., and Smith, Gerald (1996). The impact of occupation on responses to
positive and negative framing. Journal of Promotion Management, 4(1), 63-74.
W/X/Y/Z
Wahlers, Russell G. (see Brown, Joseph D.)
Walker, Mary M.; Cobb, Steven A.; Weinberg, David R.; and Trebbi, Jr., George (1996).
Consumer shows in the promotion mix: An analysis of perceptions of consumer show
attendees. Journal of Promotion Management, 4(1), 53-62.
Waller, David S. (see Fam, Kim Shyan)
Wang, Shih-Lun Alex (2003). Customer testimonials and news clips as contextual cues in the
consumer cognitive processing of online shopping: How do they build trust and then increase
purchase intention? Journal of Promotion Management, 9(1/2), 145-162.
Warren, William E. (1991). Demographic and psychographic dimensions and predictors of
information sources used in making a consumer decision. Journal of Promotion
Management, 1(2), 43-55.
Weinberg, David R. (see Walker, Mary M.)
Wenner, Lawrence A. (Fall 2003-Spring 2004). On the ethics of product placement in media
entertainment. Journal of Promotion Management, 10(1/2), in press.
Wenthe, James F., and Wenthe, Lee S. (2001). Who is surfing the net? An analysis of web
measurement, rating and auditing services. Journal of Promotion Management, 6(1/2), 1930.
Wenthe, Lee S. (see Wenthe, James F.)
14
Whalen, Joel; Pitts, Robert E.; and O’Keefe, Robert D. (1991). Appealing to consumer’s greed,
lust, vanity and envy or “the things nice managers don’t talk about.” Journal of Promotion
Management, 1(1), 3-20.
Woody, Michael (see Linderman, Mike)
Wotruba, Thomas R., and Rochford, Linda (2001). The selling cycle: An exploratory study of its
variations and correlates in sales organizations. Journal of Promotion Management, 5(2), 4959.
Wozniak, Patricia J. (see Haynes, Janice L.)
Wright, Linda Berns (see Bae, Sung-Woo)
Wu, H. Denis, and Boynton, Lois A. (2002). An alternative to the impasse: The grassroots
approach to coping with media violence. Journal of Promotion Management, 8(2), 47-61.
Wymbs, Cliff, and Pettit, Raymond C. (2003). The internet and global market research. Journal
of Promotion Management, 9(1/2), 3-15.
Zhang, Han (see Hu, Xiaorui)
Cumulative Index to Journal of Promotion Management, 1991-2004
by Volume and Issue
Volume 10, Nos. 1/2 (Fall 2003-Spring 2004): Special Issue on “Cue the Soda Can: Product
Placement and Promotions in the Mass Media”
• About the Guest Editor, Mary-Lou Galician, EdD, in press
• From the Guest Editor -- Product Placements in the Mass Media: Unholy Marketing
Marriages or Realistic Story-Telling Portrayals, Unethical Advertising Messages
or Useful Communication Practices?
Mary-Lou Galician, in press.
• Insinuating the Product into the Message: An Historical Context for Product Placement
Kathleen J. Turner, in press.
• The Evolution of Product Placements in Hollywood Cinema: Embedding HighInvolvement “Heroic” Brand Images
Mary-Lou Galician and Peter G. Bourdeau, in press.
• Advertainment: The Evolution of Product Placement as a Mass Media Marketing
Strategy
Susan B. Kretchmer, in press.
• Merchandising in the Major Motion Picture Industry: Creating Brand Synergy and
Revenue Streams
Charles A. Lubbers and William J. Adams, in press.
• The Extensions of Synergy: Product Placement Through Theming and Environmental
Simulacra
Scott Robert Olson, in press.
• Product Placement and the Law
Paul Siegel, in press.
• On the Ethics of Product Placement in Media Entertainment
Lawrence A. Wenner, in press.
• The Role and Ethics of Community Building for Consumer Products and Services
Dean Kruckeberg and Kenneth Starck, in press.
15
• A Comparison of Product Placements in Movies and Television Programs: An Online
Research Study
Beng Soo Ong, in press.
• Product Placement of Medical Products: Issues and Concerns
Christopher R. Turner, in press.
• Cast Away and the Contradictions of Product Placement
Ted Friedman, in press.
• Brand Placement Recognition: The Influence of Presentation Mode and Brand
Familiarity
Ian Brennan and Laurie A. Babin, in press.
• The Bulgari Connection: A Novel Form of Product Placement
Richard Alan Nelson, in press.
• When Product Placement is NOT Product Placement: Reflections of a Movie Junkie
David Natharius, in press.
• A Leading Cultural Critic Argues Against Product Placement: An Interview with Mark
Crispin Miller
Mary-Lou Galician, in press.
• A Rising Independent Filmmaker Argues For Product Placement: An Interview with
Samuel A. Turcotte
Mary-Lou Galician, in press.
• Harry Potter, Coca-Cola, and the Center for Science in the Public Interest: An Interview
with Michael F. Jacobson
Mary-Lou Galician, in press.
• A Pulitzer Prize-Winning Media Critic Discusses Product Placement: An Interview with
Howard Rosenberg
Mary-Lou Galician, in press.
• Screening MEF’s Behind the Screens: Hollywood Goes Hypercommercial (2000)
Mary-Lou Galician, in press.
• Product Placement in the 21st Century: A Roundtable
Mary-Lou Galician, in press.
• A Product Placement Resource Guide: Recommended Publications and Websites
Richard Alan Nelson, in press.
• In Memoriam: Bill Adams of Florida International University, in press..
Volume 9, Nos. 1&2 (2003): Expanded Double Issue: The Internet and Online Promotional
Communication
• From the Editor
Richard Alan Nelson, pp. 1-2.
• The Internet and Global Market Research
Cliff Wymbs and Raymond C. Pettit, pp. 3-15.
• Internet Marketing Communications in the Selling Process: A Global Study of
Advertising Agencies’ Use of E-mail and Websites
Monica L. Perry and Alan T. Shao, pp. 17-29.
• Strategic and Tactical Integration Between Print and Web Advertising in the United
States and Australia
Kim Bartel Sheehan, Charles F. Frazer and Charles H. Patti, pp. 31-44.
16
• Is Your Business Web Site Effective? A Manager’s Strategic Perspective
Caroline M. Fisher and Karen Arnold, pp. 45-55.
• Electronic Advertising: Examinations and Implications
Robert H. Thornton and Binshan Lin, pp. 57-69.
• Banner Advertising and Consumer Recall: An Empirical Study
Nabil Razzouk and Victoria A. Seitz, pp. 71-80.
• Gripe Web Sites: Using the Internet as a Forum for Attack and Change
Louis K. Falk and Hy Sockel, pp. 81-91.
• Web-Based Promotions: Key Motivators of Organization Evaluation and Word of
Mouth Behaviors Among College Students
Brian V. Larson and Myroslaw J. Kyj, pp. 93-109.
• Internet Engagement Process: A Study Correlating Internet Features to User Experience
Kuanchin Chen and Hy Sockel, pp. 111-123.
• Consumer Rules and Orientations Toward Corporate Web Sites: A Pilot Study
María E. Len-Ríos, pp. 125-143.
• Customer Testimonials and News Clips as Contextual Cues in the Consumer Cognitive
Processing of Online Shopping: How Do They Build Trust and Then Increase
Purchase Intention?
Shih-Lun Alex Wang, pp. 145-162.
• Trust Promoting Seals in Electronic Markets: An Exploratory Study of Their
Effectiveness for Online Sales Promotion
Xiaorui Hu, Zhangxi Lin and Han Zhang, pp. 163-180.
• Regulating Marketing Communications on the Internet: Federal Efforts to Provide a
Remedy Against Cyberpiracy Through Trademark Law
William T. Neese and Charles R. McManis, pp. 181-198.
• How Safe are the Harbors? The United States Struggles with Internet Data Privacy
George Benjamin Thompson and Lynda S. Hamilton, pp. 199-215.
• Recommended Web Promotion Reading List, pp. 217-218.
• Recommended Web Promotion Sites and Resources, pp. 219-220.
Volume 8, No. 2 (2002):
• From the Editor
Richard Alan Nelson, pp. 1-2.
• Linking Organization-Public Relationship Attitudes and Satisfaction Outcomes:
Communication Strategies to Build Relationships and Enhance Satisfaction
Stephen D. Bruning and Marty Hatfield, pp. 3-19.
• Identifying the Communication, Behaviors, and Interaction Patterns of Agency-Client
Relationships in Development and Decline
Stephen D. Bruning and John A. Ledingham, pp. 21-34.
• Examining the Economic Value of Publicity and Promotional Activities Among State
Tourism Communication Programs
Lisa T. Fall, pp. 35-46.
• An Alternative to the Impasse: The Grassroots Approach to Coping with Media Violence
H. Denis Wu and Lois A. Boynton, pp. 47-61.
• Children and Government Propaganda: A Review of the Census in Schools
Bey-Ling Sha and Kenneth C. Meyer, pp. 63-87.
17
• Organizational Public Relations in a Global Community: Good Citizenship is Good
Business
Gayle M. Pohl, pp. 89-96.
• Exploring the Dimensions of Culture: Global Negotiation and Public Relations in
Mexico
Jamie Feehery-Simmons, pp. 97-122.
• Impact of U.S. Consumer Motivations to “Buy or Not Buy American”: Promotional
Implications
Joseph Brown and Russell G. Wahlers, pp. 123-133.
• Local Retail Segmentation Using the CETSCALE: A Test of Comparative Advertising
Effectiveness in the Domestic versus Imported Luxury Sedan Market
William T. Neese and G. Tomas M. Hult, pp. 135-161.
• Issues of Competitiveness: Factors Influencing Innovation and Marketing of New
Products in Taiwan
Abbas J. Ali, Monle Lee, and Robert C. Camp, pp. 163-175.
• Off-the-Shelf Cultural Symbols: Impact of the Use of Mythological Characters in Print
Advertisements, Findings from a European Study
Roger Bennett, pp. 177-189.
Volume 8, No. 1 (2002): Special Issue on Promotional Products
• From the Guest Editor-- Promotional Products: Important Ingredient in the
Communications Mix
Alan D. Fletcher, pp. 1-2.
• Today’s Promotional Products Industry: The Rise of a Powerful Marketing
Communication Medium
Richard Alan Nelson and Ali Kanso, pp. 3-24.
• E-commerce and Application Service Providers in the Promotional Products Industry:
What They Are and What They Mean to Business
Mike Linderman and Michael Woody, pp. 25-33.
• Employee Perceptions of Award and Incentive Programs
Marjorie J. Cooper, pp. 35-51.
• Developing Recipient-Based Strategies for Promotional Product Selection
Robert Pennington, pp. 53-66.
• Impact Gifting: The Way to Build Solid Business Relationships
Richard F. Beltramini, pp. 67-71.
• The Cartoon Network: Promotional Products and the Introduction of a New Cable
Television Service
Alan D. Fletcher, pp. 73-79.
• Custom Publishing: Selling by the Magazine and Book
Richard G. Ebel, pp. 81-92.
• Trade Shows and Fairs: An Important Part of the International Promotion Mix
Fred Palumbo and Paul A. Herbig, pp. 93-108.
• Using Trade Shows Throughout the Product Life Cycle
John F. Tanner Jr. and Lawrence B. Chonko, pp. 109-125.
• Making Trade Shows Pay Off: Utilizing Promotional Gifts Rather Than Giveaways
18
Lisa Horn, pp. 127-136.
• Research in Brief/News You May Have Missed, pp. 137-145.
Richard Alan Nelson
Volume 7, Nos. 1/2 (2001):
• From the Editor
Richard Alan Nelson, p. 1.
• Axioms of Relationship Management: Applying Interpersonal Communication
Principles to the Public Relations Context
Stephen D. Bruning, pp. 3-15.
• Public Relations Managers’ Role and Effectiveness in Product and Service Firms in Six
European Countries
George C. Panigyrakis, pp. 17-40.
• Relationship Selling: Finding a Revelation or Findings of a Re-evolution
Brian Larson, pp. 41-53.
• Culture's Effects on Job Satisfaction and Performance in a Bicultural Context: An
Empirical Investigation
Luis Ortiz, pp. 55-69.
• Offensive Advertising: A View from Singapore
Ian Phau and Gerard Prendergast, pp. 71-90.
• Measuring Female Role Portrayals in Asian Advertising: Taxonomy and Comparative
Study Between Japan and Taiwan
David D. C. Tarn, pp. 91-115.
• Cross-Cultural Meanings of Healthy and Beautiful in Words, Beauty Types, and
Products: Implications for International Advertising
Rune Bjerke and Rosemary Polegato, pp. 117-139.
• The Young Adult: A Pragmatic Look at Price in Advertising
Joseph P. Vaccaro, pp. 141-160.
• Managerial Challenges of Global Advertising Agencies
Madan M. Batra, pp. 161-176.
• Client-Agency Relationships: An Empirical Study of the New Zealand Small
Advertisers' Views of Agency Services
Vaughan Ronald Gray and Kim Shyan Fam, pp. 177-194.
• Contemporary Sports Marketing: Issues, Challenges, and Opportunities
Linda Jane Coleman, Mayuresh Kelkar, David A. Goodoff, pp. 195-213.
• Celebrating Jackie Robinson? Major League Baseball Sees the Limitations of
Promotions
Bill Anderson, pp. 215-224.
• Buffalo Bill’s Wild West and John M. Burke: Exploring the Origins of Celebrity Brand
Management
Jason Berger, pp. 225-252.
• A Five-Year Regional Review of Advertising and Public Relations Education at U.S.
Colleges
Keith F. Johnson and Billy I. Ross, pp. 253-270.
• Cumulative Index to Journal of Promotion Management, 1991-2001
Richard Alan Nelson, pp. 271-290.
19
Volume 6, Nos. 1/2 (2001):
• From the Editor
Richard Alan Nelson, pp. 1-2.
• Internet Advertising vs. Traditional Advertising: The Current Situation
Scott Markham, Rebecca Gatlin-Watts, and William Bounds, pp. 3-17.
• Who is Surfing the Net? An Analysis of Web Measurement, Rating and Auditing
Services
James F. Wenthe and Lee S. Wenthe, pp. 19-30.
• Product Motivation and Purchasing Activity: An Exploratory Study of Consumers’
Internet Purchasing Activity
Kathryn Dobie, James Grant, and Kathryn Ready, pp. 31-43.
• An Investigation of Web Usage for Investor Relations
Bruce L. McManis, Randy Ryker, and Chris Cox, pp. 45-51.
• Using the Internet in Fundraising for Nonprofits
Gayle M. Pohl, pp. 53-60.
• Interactivity in Web Sites of Medical Support Organizations in Finland
Pertti Hurme, pp. 61-71.
• Advertising Context Effects: The Influence of Media Credibility on Advertisement
Credibility
Sung-Woo Bae, Linda Berns Wright, and Ronald D. Taylor, pp. 73-88.
• The Impact of Brand Equity and the Company's Reputation on Revenues: Testing an
IMC Evaluation Model
Yungwook Kim, pp. 89-111.
• The Differential Impact of Price-Related Consumer Promotions on Loyal versus
Non-Loyal Users of the Brand: A Field Study Investigation
Deborah L. Owens, Michael Hardman, and Bruce Keillor, pp. 113-131.
• The Influence of Consumers' Environmental Sensitivity on Product Choices: An
Empirical Study
Victoria A. Seitz and Nabil Razzouk, pp. 133-146.
• Coupon Usage and Frequent Buyer Club Participation by Lower, Middle, and Upper
Social Classes
A. Bruce Clark, pp. 147-160.
• Promotional Strategies Utilized by the Film Industry: Theatrical Movies as Product
Charles A. Lubbers and William J. Adams, pp. 161-180.
Volume 5, No. 2 (2000):
• To Our Readers From the New Editor
Richard Alan Nelson, p. 1.
• Mail Surveys: Key Factors Affecting Response Rates
Ali Kanso, pp. 3-16.
• A Discussion of Traditional and Computerized Survey Techniques to Reach Target
Publics and a Field Experiment to Determine Their Media Use
Janet A. Bridges, pp. 17-34.
• Deal-Related Measures: Review and Development
John T. Drea and Gordon C. Bruner II, pp. 35-48.
20
• The Selling Cycle: An Exploratory Study of its Variations and Correlates in Sales
Organizations
Thomas R. Wotruba and Linda Rochford, pp. 49-59.
• Advertising Self-Regulation in a Broader Context: An Examination of the European
Union’s Regulatory Environment
Anne Cunningham, pp. 61-83.
• Attracting New Clients: A New Zealand Ad Agency Perspective
Kim Shyan Fam and David S. Waller, pp. 85-99.
• Comparing the Relative Impact of Services and Non-Services Advertising: The Case of
Insurance vs. Automobiles
J. Duncan Herrington and James A. Henley, Jr., pp. 101-118.
Volume 5, No. 1 (1999):
• The Availability and Use of Internal Reference Prices in Evaluating Advertised Deals:
A Conceptual Foundation
Rajiv Vaidyanathan and Darrel D. Muehling, pp. 1-14.
• Why Corporations Sponsor the Olympics
Brenda J. Ponsford and Jagdish Agrawal, pp. 15-28.
• Development of a Yellow Pages Media Unit for a Promotion/Advertising Course
Douglas Cords, pp. 29-36.
• The Marketing of Direct-to-Consumer Prescription Drugs: An Examination of
Advertising Content
Betty J. Parker and Linda M. Delene, pp. 37-55.
• Effectiveness of Spanish versus English Language TV Commercials Targeted to
the Hispanic Market
J. A. F. Nicholls and Peter Roslow, pp. 57-75.
• Managing the Sales Promotion Mix: Brand Managers' Response to Sales Promotions
Lenard C. Huff, Dana L. Alden, and Brian C. Tietje, pp. 77-89.
Volume 4, No. 2 (1997):
• Practitioners’ Perspectives on Fine Print in Television Advertising
Richard H. Kolbe and Darrel D. Muehling, pp. 1-15.
• Determinants of Consumer Responses to Direct Marketing Media
Louisa Ha and E. Lincoln James, pp. 17-34.
• An Alternate Paradigm for the Examination of Semantic Cues in Advertisements
Rajiv Vaidyanathan, pp. 35-50.
• Promotional Products as Internal Marketing Communication Vehicles: A Case Study
Marjorie J. Cooper and Robert D. Straughan, pp. 51-64.
• The Effectiveness of Sponsorship: Bases for an Evaluation Model
J. Enrique Bigné, pp. 65-90.
• Managerial Judgment in Model Development: A Canadian Television Commercial
Awareness Model
Brad Davis and Marshall Rice, pp. 91-102.
• The Effect of Price Promotions on Repeat Purchase Behavior
Fred M. Beasley and Matthew D. Shank, pp. 103-118.
21
Volume 4, No. 1 (1996):
• Selecting Sports Personalities as Celebrity Endorsers
William L. Shanklin and Alan R. Miciak, pp. 1-11.
• Integrating Cues into Means-End Chain Models
Jonathan Gutman and Russell Haley, pp. 13-25.
• The Prevalence of Barter in Radio: An Empirical Study
Joseph P. Vaccaro, pp. 27-37.
• Tactics to Enhance the Effectiveness of Delayed Incentive Offerings in a Competitive
Environment
Terry Bristol and Douglas Amyx, pp. 39-51.
• Consumer Shows in the Promotion Mix: An Analysis of Perceptions of Consumer Show
Attendees
Mary M. Walker, Steven A. Cobb, David R. Weinberg, and George Trebbi, Jr.,
pp. 53-62.
• The Impact of Occupation on Responses to Positive and Negative Framing
Meera P. Venkatraman and Gerald Smith, pp. 63-74.
• Price Promotion Evaluation Using Price Discrimination Theory
Ronald B. Larson, pp. 75-87.
• An Analysis of the Independent Influences Hypothesis Across Involvement
Environments: When Attitude Toward the Ad Predicts Purchase Intentions
William T. Neese and Louis M. Capella, pp. 89-109.
Volume 3, Nos. 1/2 (1996):
• A Motivation-Based Model of Coupon Usage
Peter K. Tat and T. Bettina Cornwell, pp. 1-14.
• Company/Product Image Studies and Other Considerations of Fortune 500 Public
Relations Departments
Scott Markham, pp. 15-29.
• Advertising via the Box Office: Is Product Placement Effective?
Laurie A. Babin and Sheri Thompson Carder, pp. 31-51.
• You’ve Come a Long Way, Buddy!: An Examination of Male and Female Views of
Current Sex Role Portraits in Television Advertising
David Strutton, Lou E. Pelton, and Mohammed Rawwas, pp. 53-77.
• Does Sex Sell in a Chinese Society: An Empirical Study
Stella L. M. So, pp. 79-93.
• Sexual Behavior and References in Program Promotions Aired During Sweeps and
Nonsweeps Periods
Barry S. Sapolsky, Joseph O. Tabarlet, and Barbara K. Kaye, pp. 95-106.
• Using TV to Reach “Generation X”: Some Information for Media Planning and
Selection
J. Duncan Herrington, Albert Smith, and Michael J. Cotter, pp. 107-120.
• Small Business and Sport Sponsorship: The Australian Experience
Michael Polonsky, Dennis Sandler, Marianne Casey, Sharon Murphy,
Kylie Portelli and Yvette Van Velzen, pp. 121-139.
• Ambush Marketing Revisited: An Experimental Study of Perceived Sponsorship Effects
of Brand Awareness, Attitudes Toward the Brand, and Purchase Intention
22
Stephen R. McDaniel and Lance Kinney, pp. 141-167.
• Resource Guide (listing recent books), pp. 169-170.
Volume 2, Nos. 3/4 (1994):
• Promotion Decision Models: A State of the Art Review
Gail L. Stautamoyer and Jay D. Lindquist, pp. 1-36.
• Style and Tone in Marketing Communications
Lexis F. Higgins, Toni Hilton, Kathryn Babcock, and Monte Smith, pp. 37-51.
• A Model for Screening Sport Sponsorship Opportunities
Richard L. Irwin, Makis K. Assimakopoulos, and William A. Sutton, pp. 53-69.
• Public Reaction to Automated Call Direction Systems
Robert B. Settle, pp. 71-87.
• An Examination of the Incidence of Purchase Quantity and Timing Acceleration
Fred M. Beasley and Matthew D. Shank, pp. 89-103.
• The Effects of Cause-Related Marketing Appeals on Consumer Purchase and Donation
Behavior
Genice Jacobs, Mary Ann Stutts, and Larry T. Patterson, pp. 105-119.
• Advertising Claim Styles: An Assessment of Relative Effectiveness
Charles H. Patti, Lewis R. Tucker, and Mary L. Carsky, pp. 121-140.
• Communicating Value for Business-to-Business Services
Geoffrey L. Gordon, Denise D. Schoenbachler, and Douglas J. Ayers, pp. 141158.
• Should Product Placement in Movies Be Banned?
Beng Soo Ong and David Meri, pp. 159-175.
• An Experimental Investigation into the Use of Promotional Products as Gifts in a
Business-to-Business Marketing Context
Marjorie J. Cooper and Richard W. Easley, pp. 177-184.
Volume 2, No. 2 (1994):
• Retailer Cooperation with Manufacturer-Sponsored Promotions: A Framework for
Negotiation and Decision-Making
Susan M. Keaveney and Kenneth A. Hunt, pp. 1-18.
• A Comprehensive Model for Independent Retailer Promotion Decision-Making
Gail L. Stautamoyer and Jay D. Lindquist, pp. 19-43.
• SPAD: A Contingency Framework for Integrating Sales Promotion and Advertising
Dae Ryun Chang, Minhi Hahn, and Ik-Tae Kim, pp. 45-57.
• Generating Goodwill with Direct Mail and Specialty Advertising
Marjorie J. Cooper and James B. Hunt, pp. 59-72.
• Product Involvement and Print Ad Features: An Empirical Analysis
Bob D. Cutler, Rajshekhar G. Javalgi, and Harold L. Koch, pp. 73-86.
• Advertisers and Advertising Agency Views on Electronic Zipping
Jo Ann L. Asquith, Patricia J. Daugherty, and Marla Royne Stafford, pp.
87-100.
• U.S. Advertising Agency Productivity: The Effect of Firm Size and Mergers and
Acquisitions
Michael Tucker, Sandra J. Smith, and Robert H. Ducoffe, pp. 101-114.
23
Volume 2, No. 1 (1993):
• From the Editor
F. G. Crane, pp. 1-3.
• Frequency Marketing Programs: A Clarification with Strategic Marketing Implications
Patricia J. Daugherty, Richard J. Fox, and Frederick J. Stephenson, Jr., pp.
5-26.
• Sports Sponsorship: Philanthropy or a Commercial Investment? Evidence from UK
Building Societies
Des Thwaites, pp. 27-43
• Assessing the Influence of Coupon Collecting
Jim Pokrywczynski, pp. 45-57.
• Perceptions of Sales Representatives on the Effectiveness of Alternative Prospecting
Sources
Robin T. Peterson, pp. 59-76.
• Measuring Trade Show Effectiveness: An Effective Exercise?
Paul Herbig, Brad O'Hara, and Fred Palumbo, pp. 77-87.
• Choice of Information Sources for Health Care Marketing: Media Planning Indicators
Kenny K. Chan and Rajendar K. Garg, pp. 89-98.
• Awareness and Sales: A Strong and Profitable Relationship
Joseph D. Brown, pp. 99-104.
• Promoting Generic Products in the Health Care Marketplace: Who are the Generic
Prone and How to Reach Them?
David Strutton, Lou E. Pelton, and James R. Lumpkin, pp. 105-111.
• Resource Guide (listing recent books), pp. 113-114.
Volume 1, No. 4 (1993):
• From the Editor
F. G. Crane, pp. 1-2.
• The Corporate Annual Report: A Promotional Tool for Communicating Customer
Commitment
Vaughan C. Judd and Betty J. Tims, pp. 3-19.
• Preferences for Promotion Programs: A Study of Japanese Consumers
James S. Gould, pp. 21-35.
• Standardized Advertising Campaigns: Impediments Encountered by European Agencies
Alan T. Shao, pp. 37-52.
• Sponsorship Management and Evaluation: Are Managers’ Assumptions Justified?
Janet A. Hoek, Philip J. Gendall, and John Sanders, pp. 53-66.
• A Script-Theoretic Perspective on the Communication Effectiveness of “Pool-Out” 15Second Television Commercials
Kenny K. Chan and Rajendar K. Garg, pp. 67-88.
• Promotional Strategies of Brand Leaders, Challengers, and Followers: Similarities,
Differences, and Their Impacts on Market Share
Sanjoy Ghose and Samar K. Mukhopadhyay, pp. 89-101.
• The Life Cycle of Consumer Sales Promotions
John J. Cronin, pp. 103-111.
24
• Are Expired/Unused Coupons Worthless to Consumers and Advertisers?
James Van Pokrywczynski, pp. 113-119.
• Resource Guide (listing recent books), pp. 121-122.
Volume 1, No. 3 (1992):
• From the Editor
F. G. Crane, pp. 1-2.
• Sales Promotion Wars: A Strategic Application of Attribution Theory
Kenneth A. Hunt and Susan M. Keaveney, pp. 3-20.
• The Role of Need for Cognition in Media Evaluation and Usage
William K. Darley, pp. 21-37.
• Managing Personal Inducements
Richard E. Plank, David A. Reid, and Joel N. Greene, pp. 39-58.
• Evaluating Cross-Cultural Advertising: An International Approach
Paul J. Vaccaro and Joseph P. Vaccaro, pp. 59-74.
• Two Studies on Using Specialty Advertising in Retail Sales Contests
Marjorie J. Cooper and Lawrence B. Chonko, pp. 75-93.
• Make Corporate Sponsorship More Effective with Promotional Support
John R. Kuzma, William L. Shanklin, and John F. McCally, Jr., pp. 95-103.
• Fashion and Shopping Perceptions and Demographics for Targeting Audiences
Janice L. Haynes, Teresa A. Summers, and Patricia J. Wozniak, pp. 105-108.
• Resource Guide (listing recent books), pp. 109-110.
Volume 1, No. 2 (1991):
• From the Editor
F. G. Crane, pp. 1-2.
• Revisiting Radio: Managerial and Advertising Implications
Joseph P. Vaccaro and W. Wossen Kassaye, pp. 3-14.
• Enhancing Trade Promotion Effectiveness
Peter K. Tat, pp. 15-25.
• Elderly Consumers' Perceptions of Market Risk: Examining the Influence of Divergent
Probability and Consequence Levels
H. David Strutton and James R. Lumpkin, pp. 27-42.
• Demographic and Psychographic Dimensions and Predictors of Information Sources
Used in Making a Consumer Decision
William E. Warren, pp. 43-55.
• The Role of Involvement in Promoting Canadian Universities
Carman W. Cullen and Scott J. Edgett, pp. 57-73.
• A First Look at Hallmark Event Audiences
J. A. F. Nicholls, Henry A. Laskey, and Sydney Roslow, pp. 75-79.
• An Econometric Model of Sales Impact of Supermarket Price Promotions
Melvin Prince, pp. 81-83.
• Getting Through the Prospect's Door with Tele/Mail©
Rosalie Courage, pp. 85-87.
• Resource Guide (listing recent books), pp. 89-90.
25
Volume 1, No. 1 (1991):
• From the Editor
F. G. Crane, pp. 1-2.
• Appealing to Consumer's Greed, Lust, Vanity and Envy or “The Things Nice Managers
Don't Talk About”
Joel Whalen, Robert E. Pitts, Robert D. O'Keefe, pp. 3-20.
• Consumer Motivation: A New Focus for Rebate Redemption
Peter K. Tat and T. Bettina Cornwell, pp. 21-39.
• Specialty Advertising as a Tool for Building Goodwill: Experimental Evidence and
Research Implications
Marjorie J. Cooper, Charles S. Madden, James B. Hunt, and John E.
Cornell, pp. 41-54.
• Frequent Shopper Programs: Supermarketers' New Tool to Stimulate Store Loyalty
Susan Lawmaster and David W. Stewart, pp. 55-76.
• Newspaper Advocacy Advertising--A Medium for Discussing Public Issues?
Eugene H. Fram, S. Prakash Sethi, and Nobuaki Namiki, pp. 77-97.
• Integrated Marketing Communication
Don E. Shultz, pp. 99-104.
• Ethics in Promotion Management
T. K. Clarke and Susan Stewart, pp. 105-110.
• A Tracking System for Marketing and Sales Promotion Programs
James S. Gould, pp. 111-117.
• Sports Marketing
Howard Schlossberg, pp. 119-122.
• Resource Guide (listing recent books), p. 123.
26