For more than 100 years Women’s College Hospital (WCH) has been dedicated to groundbreaking advances in health care. Today, this legacy continues. WCH is delivering health system solutions by creating new models of ambulatory care and improving access. As a teaching hospital affiliated with the University of
Toronto, WCH is also training the health professionals of the future to work in ambulatory settings.
If you’re ready to be part of the future of health care, then you will want to join an institution in which the possibilities for creative innovation, breakthroughs in new thinking and groundbreaking work in academic ambulatory medicine are limitless. WCH is committed to patient safety as a key professional value and an essential component of daily practice.
An exciting Permanent Full-Time opportunity as a Marketing and Communications Specialist exists in the
Strategic Communications Department.
Position Overview
WCH is looking for an experienced, proactive and highly motivated expert in marketing, branding, events and communications to become the organization's Marketing and Communications Specialist, Reporting to the
Director, Strategic Communications.
In this role you will be responsible for managing the hospital’s brand, communications campaigns and marketing materials. You will also be responsible for providing strategic communications council to various hospital departments; planning, developing and executing communications vehicles for various hospital projects;, writing articles and presentations for senior hospital staff, preparing and evaluating RFP’s, and planning hospital events.
You will work closely with the Strategic Communications team to ensure all communications initiatives – both traditional and digital – are integrated. You will also have the opportunity to work across many levels within the hospital, Women’s College Hospital Foundation and WC Research Institute, as well as several external agencies and vendors.
This is a unique opportunity to produce innovative, award-winning work that engages a wide range of audiences including internal stakeholders, the general public and the broader health-care community.
A collaborative and respectful spirit and the ability to influence team members will help you succeed in this position.
Key Accountabilities
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Coordinate the development, design and printing of various communications materials including brochures, posters, annual report, patient handbook etc.
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Work closely with departments and programs to understand their communications needs and provide strategic advice
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Manage the WCH brand in all communications
 Write articles, memos, speeches, presentations, creative briefs, RFP’s etc.
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Develop, execute and evaluate events – both internal and external
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Create communications materials – weekly updates, memos, posters etc. – promoting and informing various audiences about WCH projects, clinical services and events.
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Assist with media relations and government relations

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Develop and maintain strong relationships with multiple internal and external stakeholders, including hospital staff from various departments, designers, printers, photographers, media and other stakeholders and partners
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Work with external vendors, agencies and freelancers to manage the development of various projects
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Assist in developing strategies to promote the hospital, research institute and foundation internally and externally
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Provide leadership and mentoring to communications Intern and junior team members
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Some administrative duties
Required Competencies
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Expert project management skills, including management of deadlines, budgets and partner relationships
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Understanding of all facets of marketing, branding and communications principles and best practices
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Detail oriented with strong analytical, planning and organizational skills
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Strong interpersonal skills and a service oriented attitude
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Experience planning and executing small and large events and functions
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Excellent verbal and written communication skills
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Experience managing external vendors, agencies, freelancers and partners
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Comfortable working with team members and partners across various levels of seniority and background, including health professionals, researchers and administrators
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Passion for new and emerging marketing, advertising and communications opportunities and an understanding of how they can be applied to benefit the organization
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Ability to work in a complex environment that has a wide range of objectives, issues, stakeholders and operational factors
Qualifications
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Undergraduate degree in communications, marketing or business
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3- 5 years experience in communications and marketing.
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Experience in non-profit, public sector or health care is an asset
Please forward resumes via email to strategic_communications@wchospital.ca with the position title in the subject line by Friday, Aug. 17, 2012. We thank you for your interest, however, only qualified applicants who are selected to be interviewed will be contacted.
Women’s College Hospital is a fully affiliated teaching hospital of the University of Toronto and is an equal opportunity employer.