Request for Proposal:
Show us that you have what it takes to grow the Yes Youth Can- Western Mobile
Marketplace into a successful business…and we will invest in it and support your
enterprise to grow to new heights.
Mobile Movement and Winrock International are interested in hearing from individual
youth entrepreneurs (or youth-run organizations) interested in ICT based business that
want to build and capitalize on the mobile marketplace and YYC-W Digital Networking
Channel.
Mobile Movement will partner with the individuals (or organizations) in the winning
application and provide:



A seed investment of KSH. 240, 000
An advisory group to mentor the winning organization in social-entrepreneurship.
Support public/private alliance proposals to grow the business (i.e. government
programs, mobile service providers, other granting bodies)
Interested youth/s may bid as individuals, a partnership or as a registered company. The
application proposal should include all the correct contact information including working
cell phone numbers and an e-mail address.
Note: On the application form are 15 questions that must be answered. Only
complete applications submitted by August 19, 2013 will be considered. All
applications are to be filed online.
Project Background:
Yes Youth Can! Kenya is a youth-owned, youth led, and youth managed initiative
designed to improve the social and economic status of young people and build peace
through a network of community leaders.
Funded by United States Agency for International Development (USAID), Yes Youth
Can- Western (YYC-W) is one of six regional programs across the Country supporting
Kenyan youth to achieve a greater voice in national reform, creating new livelihood
opportunities through a network of youth supported by alliances of public and private
linkages and institutions.
The YYC-W vision is to have an empowered Kenyan youth in Western Province
exhibiting leadership in peace-building, social service and economic prosperity for holistic
community development. YYC-W embraces a youth driven development approach which
engages youth at village level to form and develop their own organizations Known as
Village Youth Bunges (VYBs)
Mobile Movement, in partnership with Winrock International, created the YYC Digital
Networking Channel on Mobile Movement’s website. The YYCW Channel profiled 51
select youth bunges that are establishing or running small businesses. Trained on using
mobile smart phones to access the site that is connected to individual bunge project
pages on the channel, they broadcast their stories about participating in the Yes Youth
Can! Western initiative on growth and development of their enterprises, the challenges
experienced, and their hopes and dreams for the future.
To look at the web interface
www.mobilemovement.tv/winrock
of
the
Yes
Youth
Can!
Channel,
visit
THE MOBILE MARKETPLACE
The YYCW digital networking channel has a mobile marketplace with a current
membership posting in excess of 1000 posts and growing.
This is a hub for connection; youth can network, buy and sell goods, post community
events and find applicable trainings – all on their mobile smart phones or on computers.
Invited businesses and community development organizations can post jobs, trainings
and events as well. Currently, a number of mainstream businesses, particularly hotels
and restaurants, have registered on the site. To experience the web-based experience,
go to www.mobilemovement.tv/marketplace
Monetization of the transactions has not been developed yet and that is where the
potential future of the market place tool lies. We want to learn about you and your
team. Are you the right organization to turn the mobile marketplace into a
successful business?
Rules and Regulations
This request for proposals is for interested youth and youth run organizations interested
in operating the Yes Youth Can Digital Networking Channel in Western as an income
generating, sustainable business.
1. Winrock International and Mobile Movement will put in place a joint selection
committee to review all applications.
2. All applications will be received by 5pm Nairobi Time on 19 th August, 2013. Only
selected applicants to the semi-final stage will be informed by the selection
committee.
3. The Semi-finalists will respond to a number of queries from the selection
committee about their business venture and have an opportunity to respond to any
questions the application committee has about their venture. They will need to
submit a full proposal by September 16th, 2013
4. The winner will be announced on 2nd October, 2013.
Submit your application
You are required to send your proposal to the Chief of Party, Yes Youth Can Western by
19th August, 2013 via e-mail through marketplacebid@mobilemovement.tv. Late
applications will not be accepted. Only complete applications will be considered. For
more
information
kindly
contact
Patrick
Ominde
on
0715983037
or
Patrick@mobilemovement.tv.
APPLICATION FORM:
Please respond to each and every one of these questions fully. If you do not
respond to every question, your application will not be considered.
1. In not more than 100 words, how would you explain the value of the mobile
marketplace?
2. As specifically as possible, discuss the business possibilities the digital technology
can be applied to in your community?
3. Describe how the mobile marketplace will be applied within the possibilities
identified above and why your customers will respond to it?
4. Who are your customers? Who is going to use the mobile marketplace and its
services?
5. Who are your competitors? What existing solutions are your customers currently
using to meet their needs?
6. What is your proposed business model? How will you make enough to pay
yourself, your team, and cover the other costs of running your company? (500
words)
7. Share specific strategies on how transactions as well as pick and drop of goods
will be handled from buyer to seller (250 words)
8. Detail Memorandum of Understanding on relationship with the County Boards and
youth Sacco Boards
9. Provide out-reach and publicity plan to bring on board more young trade bunges,
and Main stream business community to utilize the Market place channel. (500
words)
10. Why you and your team are uniquely qualified to run this company? (250 words)
11. What are some things that the team (or its members) has done in the past
together? 500 words
12. Why are you applying to run the Mobile Movement Marketplace Western? (250
words)
13. Why should we choose your company? 100 words.
14. How would you want to change the marketplace to make it even better? 250
words
15. What do you want the partnership with Mobile Movement to look like? What
support do you feel you will need? 100 words