BUSINESS ALLIANCE AND INNOVATION
PARTNER ENGAGEMENT PROGRAMME
Application
Company Name:
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Contact Name:
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Position:
Telephone:
Email:
Website:
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Date of Application:…………
[Type text]
Aspiring Partner Profile v2
CONTENTS
1
INTRODUCTION ...............................................................................................2
2
METHODOLOGY ..............................................................................................3
3
OVERVIEW OF YOUR PROPOSITION TO ATOS ...........................................4
4
COMPANY BUSINESS .....................................................................................5
5
PRODUCTS AND SERVICES ...........................................................................6
6
PARTNER STRATEGY .....................................................................................7
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Introduction
Business Alliance and Innovation Partner Engagement
Atos are committed to partnering with innovative, dynamic and
successful firms across the spectrum of niche, specialist and
scalable business’s in order to provide best in class offerings and
service to our clients.
We are committed to helping our clients create their firm of the future
by bringing together people, technology and business.
We pride ourselves on our partnership strategy to support this and
our alliance partnerships span multiple disciplines that cover:
Global Strategic Partnerships

Industry Vertical Market Alliances

Solution & Offering specific Alliances

Delivery Domain partners and Atos suppliers
Alongside Industry Analysts and market research we use our
Business Alliance and Innovation Partner Engagement application
process to familiarise ourselves with the many companies that may
add value to Atos and our clients.
This process provides you with a platform to identify yourselves to
Atos and share with us your particular expertise, value propositions
and areas of relevance to our markets and clients.
By taking the time to participate in this process and by completing
this application form you will be identifying yourselves to Atos’s
senior management in a way that enables us to quickly assess the
potential and possibilities of formalising a relationship based upon
client value.
In return we commit to treat all information you provide us with
sensitively, pay due consideration to your application and come back
to you to advise you of progress.
Thank you for taking this step.
Pat Mclellan
Director of Alliances & Partnerships,
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Methodology
Atos understand that our business partners invest in establishing
relationships to deliver joint value for our clients and our respective
businesses. In return Atos commit to treat each application request
with respect and to manage it through our partner process.
To initiate this we ask you to submit this completed application with
any supporting information (presentations, references etc.) via our
mailbox ukwebenquiries@atos.net which you can link to from our
website where you downloaded this template. http://uk.atos.net/enuk/about_us/partners
Atos’s Portfolio Board regularly review new innovation and business
partner value statements to identify the suitability, relevant domain
and business potential for our clients. Our process is as follows:-
After receipt of the on-line submission and review of this form Atos
commits to come back to you to: Confirm successful receipt of the document.
 Review the submission through our Portfolio board.
 Advise you of the next steps and any follow up.
Thank you for expressing your interest and we look forward to
working with you.
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Overview of your proposition to Atos
In this section we would like to understand your proposal. Please include
detail such as any potential innovation for our clients, the products and / or
services you offer and how you believe such a partnership would be of
benefit to both organisations.
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Company business
4.1 Type of Business, Objectives and Strategy
Here we would to understand more about your core business, what your
key objectives are for the mid-term and your company strategy. We’d like
to understand your Unique Selling Points and how you deliver customer
solutions.
4.2 Target Clients and Markets
Please state your target markets including industry sector and also a
typical profile of a customer who you are aiming to sell to.
4.3 Company Organisation and History
Tell us how your company is structured, the number of staff, and how your
revenue is split, along with a brief history of your business.
4.4 Analyst Positioning and Client References
In this section we’re looking for any recent analyst views of your company,
market, positioning and products, along with any client references.
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Products and Services
5.1 Products and Services
In order to develop our understanding we’d like to hear more about your
product range, functional areas and systems environment they operate in.
Please also inform us of any services you provide to support your products,
such as implementation services, training and maintenance.
Feel free to attach brochures or technical information leaflets, however if
you do please reference them.
5.2 Pricing and Commercials
We’d like to understand how your pricing structures work, and if possible
provide pricing examples, as well as any commercial and licensing contract
requirements.
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6.1
Partner Strategy
Partner Strategy
We treat partners as an extension of ourselves and value them highly.
Please list and describe the types of partners you have, including resellers,
system integrators and business consultancies. We’d like to know the
expectations you have from different partners, particularly with respect to
generating sales. We’d also like your opinion on how the proposed
partnership with Atos would fit into your current partnering strategy.
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