HOSP 250 OFFICIAL COURSE OUTLINE School of Business I. COURSE NUMBER: HOSP 250 II. COURSE NAME: Hospitality Management III. CREDIT HOURS: 3.0 IV. PREREQUISITE: ENWR 105 or HONP 100 V. CATALOG DESCRIPTION OF THE COURSE: Provides students a basic understanding of the hospitality industry by tracing the industry's growth and development; reviewing the organization of hotels, resorts, casino, timeshares, food & beverage, club management, managed foodservice and related operations; and by focusing on industry trends and career opportunities. VI. AIMS OF THE COURSE: The aim of this course is to help students understand, gain knowledge, and develop an appreciation of the multifaceted elements of hospitality management by exploring all aspects of the field. Students will be exploring career opportunities and have the opportunity to build the skills essential to managerial success in this industry. VII. SPECIFIC OBJECTIVES OF THE COURSE Upon completion of this course students will be able to: Identify major components of the hospitality and tourism industry and explore the roles of each. Identify and describe the components of the lodging industry and review its operations. Identify and describe the components of the food and beverage industry and review its operations. Identify and describe the components of the managed services and review its operations. Identify and describe the components of the club industry and review its operations. Identify and describe the components of gaming entertainment and review its operations. Identify and describe the major components of contemporary hospitality management. 10/21/11 Li-Chun Lin Page 1 HOSP 250 VIII. Discuss industry trends as they relate to career opportunities and the overall development of the industry CONTENT AND SCOPE OF THE COURSE: Identify major components of the hospitality and tourism industry and explore the roles of each. o The interrelated nature of hospitality and tourism o Characteristics of the hospitality industry o Service focus and customer orientation o Tourism development and impacts on communities Identify and describe the components of the lodging industry and review its operations. o Hotel development and ownership Franchising Referral Association Management contracts Real Estate Investment Trust o Classification of hotels City center hotels Resort hotels Airport hotels Freeway hotels and motels Casino hotels Convention hotels Full-service hotels Economy/budget hotels Boutique hotels All suites extended-stay hotels Timeshares Bed and breakfast Inns o International perspectives o The function and departments of a hotel Room division operations Food and beverage operations Catering and banquet Marketing Human recourses Management Accounting, finance and cost control Identify and describe the components of the food and beverage industry and review its operations. o The restaurant business Developing a restaurant Menu planning Classifications of restaurants 10/21/11 Li-Chun Lin Page 2 HOSP 250 o Restaurant operations Restaurant forecasting Customer service Food/kitchen production Purchasing, receiving, storing/issuing, and budgeting Food safety and sanitation o Beverage management Wine Beer Spirits Nonalcoholic beverage Bars and beverage operations Liquor liability and the law Identify and describe the components of the managed services and review its operations. o Airlines and airports o Military o Elementary and secondary schools o Colleges and universities o Health care facilities o Business and industry o Leisure and recreation Identify and describe the components of the clubs industry and review its operations. o Size and scope of club industry o Club management structure o Food and beverage operations o Types of clubs Identify and describe the components of gaming entertainment and review its operations. o Historical review of gaming entertainment o Gaming development and regulation o Native American gaming o Size and scope of gaming entertainment o Gaming impacts on society and communities Identify and describe the major components of contemporary hospitality management. o Globalization o Diversity o Branding o Technology o Customer relations Discuss industry trends as they relate to career opportunities and the overall development of the industry o Industry trend analysis and applications o Skills assessment and career paths 10/21/11 Li-Chun Lin Page 3 HOSP 250 IX. X. PROCEDURE, TECHNIQUES AND METHODS 1. Lectures and class discussion 2. Small group discussion 3. Audio-visual: films and tapes 4. Case studies 5. Written reports 6. Blackboard site 7. Field trips 8. Guest speakers EDUCATIONAL DIMENSIONS OF THE STRATEGIC CHARTER SUPPORTED BY THE COURSE: This course equally addresses all five educational dimensions outlined in the SBUS strategic charter under the section entitled “Our Educational Philosophy.” These dimensions include (1) Thinking Skills, (2) Discipline-specific knowledge & competencies, (3) Communication Skills, (4) Change management, and (5) Selfdevelopment. 1 As an introduction course, HOSP 250 will synthesize these discrete dimensions into a whole for the student to experience as a technologist in various hospitality faculties. XI. BASIC REQUIREMENTS FOR COMPLETION OF THE COURSE Student learning will be evaluated with all or some combination of the following2: 1. Written exams based on lectures, discussions and assigned readings. Each exam should include multiple choice and essay questions. 2. Written research paper(s) (individual and/or group). 3. Oral presentation(s) (individual and/or group). 4. Class attendance. 5. Class participation. XII. REPRESENTATIVE TEXTBOOKS/READINGS The following textbooks and readings are acceptable: Bardi, James A. (2006). Hotel Front Office Management (4th ed.). John Wiley & Sons. 1 The individual instructor syllabi will identify each of the educational dimensions addressed in the course together with the methods, techniques, and procedures used to achieve those goals. 2 The individual instructor syllabi will provide an outline of the grade distribution scheme along with the respective weights for each of the required grading instruments used in the course. Also, the syllabi will explain any policies (e.g., penalties for submitting work late) relating to these requirements. 10/21/11 Li-Chun Lin Page 4 HOSP 250 Dittmer, Paul R. and Keefe, J. Desmond, (2005). Principle of Food; Beverage, and Labor Cost Controls (8th ed.) New York: John Wiley & Sons, Inc. Goeldner, C.R. and Ritchie, J.R. (2003). Tourism: Principles and Practice, (9th ed.) John Wiley and Sons. Hinkin, Timothy, R. (2005) Cases in Hospitality Management: A Critical Incident Approach, 2nd Edition, John Wiley & Sons, Inc. Jaszay, Christine (2006). Ethical Decision-Making in the Hospitality Industry, Prentice Hall. Kincaid, Judith W., (2003). Customer Relationship Management: Getting it Right! (1st ed.), Saddle River, NJ: Prentice Hall. Meyer, D. (2006). Setting the table: The transforming power of hospitality in business. New York: Harper Collins. ISBN: 9780060742751 Nykiel, Ronald (2005). Hospitality Management Strategies. Prentice Hall O’Halloran, Robert, Jarvis, Ken, and Allen-Chabot, Amy (2006) Cases in Hospitality and Tourism Management, Prentice Hall Rutherford, Denney G. and O'Fallon, Michael J. (2006), Hotel Management and Operations, 4th Edition, John Wiley and Sons. Spear, M. C., & Gregoire, M.B. (2004). Foodservice Organizations, (5th ed.). Upper Saddle River, NJ: Prentice Hall, Inc. Tesone, D.V. and Ricci, Peter (2006). Little Book of Cases in Hospitality Management, The Stories From Industry Practioners, Prentice Hall. Trunk, P. (2007). Brazen careerist: The new rules for success. New York: Warner Business Books. ISBN-: 978-0446578646 Vallen, Gary K., and Vallen, Jerome J (2008) Check-In Check-Out (8th ed.) Prentice-Hall, Inc. Upper Saddle River, New Jersey Walker, J. R. (2008). Introduction to Hospitality (5th ed.) Prentice Hall Inc. Upper Saddle River, New Jersey Woods, Robert H. and King, Judy Z. (2002). Leadership and Management in the Hospitality Industry (2nd ed.) Educational Institute of the American Hotel & Lodging Association. 10/21/11 Li-Chun Lin Page 5 HOSP 250 Woods, (2002). Managing hospitality human resources, (3rd ed.) Educational Institute of the American Hotel & Lodging Association. 10/21/11 Li-Chun Lin Page 6