Ontario’s Export Toolbox
Export Programs & Services in Ontario, 2014
A guide for trade advisors
[ Please Note:
1. This inventory is intended for use by trade advisors in agencies, such as those at partner agencies of
the Canada-Ontario Export Forum (COEF).
2. COEF does not guarantee the accuracy of any of the information contained in this guide. Programs and
services are subject to change: please always contact the responsible agency – indicated immediately
after the URL – to obtain current status, before giving the information to a client. ]
Contents:
1.
Guides to Exporting
1a. General
1b. Sector-specific
1c. Market-specific
Page 2
2.
Research the market
2a. Identifying opportunities
2b. Canadian regulations
2c. Market overviews
2d. Trade data
2e. Country information
2f. Market research support programs
Page 4
3.
Workshops and Courses
3a. For potential exporters
3b. For more experienced exporters
3c. Education programs
Page 10
4.
Export Counselling
Page 15
4a. Advisors – contact lists
4b. Export readiness
4c. Export news, incl. success stories & awards
4d. White papers & surveys
5.
Market Entry Support
5a. Guides & training
5b. Consultation programs
5c. Marketing & promotion programs
5d. Trade shows, trade missions
5e. International e-commerce
Page 22
6.
Finance
6a. Guides
6b. Programs
Page 26
7.
In-Market Assistance
Page 30
8.
Index
Page 31
The Canada-Ontario Export Forum (COEF) is a partnership of federal, provincial and non-profit organizations,
providing a coordinated and collaborative approach to the seamless delivery of export programs and services to
the Ontario business community.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
1
Maggie Weaver, Canada-Ontario Export Forum
1. Guides to Exporting
Potential exporters are encouraged to learn about the entire export process, before getting into detailed
planning. Many agencies publish guides to exporting, and COEF offers an introductory workshop with the
same purpose.
1a. General
A Step-by-Step Guide to Exporting
http://www.tradecommissioner.gc.ca/eng/guide-exporting.jsp
Foreign Affairs, Trade and Development Canada.
Chapters include: Assessing your export potential; Linking to global value chains; Identifying your target
market; Developing your export marketing strategy; Delivering the goods; and e-Business for Exporters.
First Steps in Exporting
COEF@ontario.ca
Canada-Ontario Export Forum.
90-minute workshop offered 15-20 times per year, across Ontario. The workshop describes the
programs, services and resources available to potential exporters.
Getting Ready to Export Guide
http://www.sse.gov.on.ca/medt/ontarioexports/en/Pages/resources_publications.aspx
Ministry of Citizenship, Immigration & International Trade, International Trade Branch.
The Guide introduces Ontario companies, particularly small and medium-sized firms, to the
fundamentals of export success along with the resources available to help them succeed.
Discover New Markets
http://www.edc.ca/EN/Knowledge-Centre/Pages/default.aspx
Export Development Canada.
This guide covers the six steps of export success, how to invest abroad, and a look at opportunities in
Australia & New Zealand, Chile, the Gulf Cooperation Council, Morocco, Russia, South Africa, South
Korea, Trinidad & Tobago, Turkey and the U.K.
Introduction to Exporting – How to Sell to International Markets
http://www.edc.ca/EN/Knowledge-Centre/Publications/Pages/intro-to-exporting.aspx
Export Development Canada.
Chapters include: Getting ready for international trade; Approaching new markets; Establishing your
presence abroad; Dealing with international contracts; Getting paid; and Financing your exports.
1b. Sector-specific guides
The Art of Export Marketing of Cultural Products and Services
http://www.culturalhrc.ca/em/index-e.asp
Cultural Human Resources Council.
Sectors covered: crafts, film & television, live performing arts, music & sound recording, digital media,
visual arts, writing and publishing, First Nations.
Craft Export Readiness
http://craftontario.com
Craft Ontario.
The Craft Export Readiness database is built for the craftsperson, artist, gallery owner, educator,
manager, or collector who wants to explore exporting to the United States. The database includes
marketing information (pre-export), US markets and lists of US galleries, museum shops, schools, etc.,
nitty-gritty how to export, and art-specific concerns such as temporary exports for exhibitions abroad.
information about imports with respect to raw materials and new works made at art residencies abroad,
is also covered. For members only.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
2
Maggie Weaver, Canada-Ontario Export Forum
First Steps in Agri-Food Exporting
COEF@ontario.ca
Canada-Ontario Export Forum.
90-minute workshop offered across Ontario. The workshop describes the programs, services and
resources available to potential exporters.
Following The Road Signals of Export-Readiness – Learn More About Agri-Food and Seafood
Exporting
http://www.ats.agr.gc.ca/exp/4330-eng.htm
Agriculture and Agri-Food Canada.
Chapters include Your company; Your product; Export preparation; Market entry & distribution; Pricing;
Promotion.
Going Global Export Plan
http://www.goingglobal.pro/
http://www.wmc-cfb.ca/ (click on Online Tools)
Wood Manufacturing Council
An on-line learning solution providing industry professionals with tools to create an Export Plan for their
enterprise. Modules are Supply chain management; Research & marketing; International trade finance;
Culture & trade.
U.S. Government Procurement
http://sell2USGov.ca
Foreign Affairs, Trade and Development Canada.
Sections include: Buy America(n) Essentials; Procurement Basics; How the US Buys; Identifying
Opportunities and Marketing; and State and Local Government Opportunities.
1c. Market-specific guides
Business Opportunities: Development & Humanitarian Aid Markets
http://www.tradecommissioner.gc.ca/eng/development-humanitarian-aid-markets/index.jsp
Foreign Affairs, Trade and Development Canada.
Information on development and humanitarian agencies, procurement in development markets and
humanitarian aid markets.
Doing Business in the United States
Doing Business in India
Doing Business in the Andean Market
Doing Business in China
Doing Business in Mexico
Doing Business in Panama
Doing Business in Southeast Asia
Doing Business in Brazil
http://www.edc.ca/EN/Knowledge-Centre/Publications/Pages/default.aspx
Export Development Canada. (Registration required)
Typical chapters include: Establishing your presence; Opportunities for Canadian exporters; Finances
and taxation; and Delivering to the country.
Entering Japan's Agri-Food Market – A Guide for Canadian Exporters
http://www.ats-sea.agr.gc.ca/asi/5810-eng.htm
Agriculture and Agri-Food Canada.
Chapters include: Japan's business environment; Japan's culinary culture; Getting ready to export to
Japan; Finding a Japanese importer; The social dimension of business; Building a long-term relationship.
Exporting to the United States – A Guide for Canadian Businesses
http://www.tradecommissioner.gc.ca/eng/exporting-to-united-states.jsp
Foreign Affairs, Trade and Development Canada.
In addition to the basics, chapters cover: Business travel to the U.S.; Labelling, marking and
standardization; The Canada-US border; and Dealing with U.S. Customs.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
3
Maggie Weaver, Canada-Ontario Export Forum
Mexico Export Preparedness Guide – Exporting Agriculture and Agri-Food Products to Mexico
http://www.ats-sea.agr.gc.ca/mex/4138-eng.htm
Agriculture and Agri-Food Canada.
Chapters include: Country overview; Agri-food market overview; Market entry strategies; Products:
adaptation, packaging and promotion; Distribution; and Shipping samples to Mexico.
2. Research the market
Potential exporters, and companies expanding into new export markets, will need to undertake
considerable research as they build their export plan. In this section of the Toolbox are documents that
will help the business to identify export opportunities, Canadian regulations that apply to exports, existing
market overviews and country guides published by COEF partners, and databases of trade statistics, as
well as partner-delivered programs that support more in-depth market research.
Guide to Online Export Resources
Trade.Officer@Ontario.ca
Ministry of Citizenship, Immigration & International Trade, International Trade Branch
Print guide to (mostly free) online resources. Contact: Trade.Officer@Ontario.ca / 1-877-468-7233
2a. Identifying opportunities
Business Opportunities: Development & Humanitarian Aid Markets
http://www.tradecommissioner.gc.ca/eng/development-humanitarian-aid-markets/index.jsp
Foreign Affairs, Trade and Development Canada.
Information on development and humanitarian agencies, procurement in development markets and
humanitarian aid markets.
CAMESE – MinBos Mining Business Opportunities System
http://www.camese.org
Canadian Association of Mining Equipment and Services for Export (CAMESE) is a cost-effective source
of export marketing support for members, for example export sales opportunities through MinBOS Mining
Business Opportunities System, and participation in the CAMESE supervised poster booth at mining
trade shows.
Discover New Markets
http://www.edc.ca/EN/Knowledge-Centre/Pages/default.aspx
Export Development Canada.
Includes opportunities in Australia & New Zealand, Chile, the Gulf Cooperation Council, Morocco,
Russia, South Africa, South Korea, Trinidad & Tobago, Turkey and the U.K.
Emerging African Markets
http://www.ats-sea.agr.gc.ca/sah/4211-eng.htm
Agriculture and Agri-Food Canada.
This guide provides information about potential markets for food exports in Algeria, Angola, Ghana,
Mauritius and Nigeria, growing niche markets in Africa that have in which Canadian exporters have a
comparative advantage.
Global Export Forecast
http://www.edc.ca/EN/Knowledge-Centre/Economic-Analysis-and-Research/Pages/global-exportforecast.aspx
Export Development Canada.
Which foreign markets will offer the best opportunities for Canadian exporters for the coming year, the
sales outlook by sector, and the major risks faced by exporters.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
4
Maggie Weaver, Canada-Ontario Export Forum
Global Markets Action Plan
http://www.international.gc.ca/global-markets-marches-mondiaux/index.aspx?lang=eng
Foreign Affairs, Trade and Development Canada.
The plan includes a one-page summary of each of 50 priority markets, both established and emerging.
Innovation, Science & Technology – Collaborative Opportunities
http://www.tradecommissioner.gc.ca/eng/science/agreements.jsp
Foreign Affairs, Trade and Development Canada.
Bilateral science and technology agreements.
International research projects: China, India, Israel
http://www.ontario.ca/business-and-economy/international-research-projects-china-india-israel
Ministry of Citizenship, Immigration & International Trade, International Trade Branch.
Describes research projects of interest to Ontario scientists in China, India and Israel.
MaRS Going Global Series – China
http://www.marsdd.com/mars-library/going-global-series-china/
MaRS.
This series explores China’s market opportunities in biotechnology and cleantech for Ontario startups. It
examines: market opportunities, government incentive policies, potential regional partners, collaboration
models – with a focus on sectors and regions, and best practices, including deal negotiation and IP
protection. 2014-2015.
Opening New Markets: Trade Negotiations and Agreements
http://www.international.gc.ca/trade-agreements-accords-commerciaux/index.aspx?lang=eng
Foreign Affairs, Trade and Development Canada.
Bilateral and multilateral agreements and negotiations.
Opportunities in the Food Markets of India
http://www.ats-sea.agr.gc.ca/asi/6142-eng.htm
Agriculture and Agri-Food Canada.
Chapters include: Profile of India; Risk factors; product analysis; Grid analysis; Price work-ups, and
Identification of contestable markets.
Responding to Unsolicited Orders
http://publications.gc.ca/collections/collection_2008/exportsource/EE4-4-2005E.pdf
Team Canada Inc.
Chapters headings include internal research, market research, cost calculation, transaction viability,
negotiations, contract and fulfillment.
RFPSource.ca
http://www.rfpsource.ca
Matches Canadian products and services with business opportunities posted by domestic and foreign
corporations and governments. Includes a business capabilities database, international bid/tender
matching system, etc. Registration required.
Trade Map Canada
http://www.trademap.org/canada/Index.aspx
UN/WTO International Trade Centre.
Find trade in commodities between any country and any other country with the World Trade
Organization. Registration also provides free access to ProductMap, a tool that gathers information for
72 industries, for assessing global market trends, and identifying opportunities in product categories.
Access free to Canadians courtesy CanadaBusiness.ca. Registration required:
TradeMapCanada@ic.gc.ca.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
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Maggie Weaver, Canada-Ontario Export Forum
2b. Canadian regulations
Canadian Export Classification
http://www.statcan.gc.ca/pub/65-209-x/65-209-x2014000-eng.htm
Statistics Canada.
General rules for the interpretation of the Harmonized System (HS), and titles of sections and chapters of
the Canadian Export Classification.
Canadian Wood Packaging Certification Program
http://www.inspection.gc.ca/english/plaveg/for/cwpc/woode.shtml
Canadian Food Inspection Agency.
The Canadian Wood Packaging Certification Program (CWPCP) is a quality management program
designed to allow certified producers to construct wood packaging products to meet a phytosanitary
standard.
Convention on International Trade in Endangered Species of Wild Flora and Fauna (CITES)
http://www.ec.gc.ca/cites/
Environment Canada.
The international Convention protects endangered species worldwide. Any import, export or re-export of
CITES-listed species has to be authorized through CITES permits issued by Environment Canada and
its partners.
Export and Import of Hazardous Waste and Hazardous Recyclable Materials Regulations
http://ec.gc.ca/lcpe-cepa/eng/regulations/detailReg.cfm?intReg=84
Environment Canada.
The regulations ensure that hazardous materials that are transported across the Canadian border are
managed appropriately. This page links to the EIHWHRMR User Guide and a Guide to Classification.
Export Controls
http://www.international.gc.ca/controls-controles/about-a_propos/expor/before-avant.aspx?lang=eng
Foreign Affairs, Trade and Development Canada.
From this page, link to the Export Controls Handbook, which Includes how to obtain the necessary
permits, and to the Export Control List, a detailed list of military and dual-use goods and technology
that are subject to export controls.
Export Controls course: Canadian & US Export Controls
http://www.iecanada.com
I.E.Canada.
One day workshop covers How to Classify for Canadian Export Controls, Export Control Laws and
Regulations: Moving beyond Basics, Economic Sanctions: Canada's New Compliance Minefield, and an
overview of U.S. Export Controls Classification.
Export Controls Webinars
http://www.iecanada.com
I.E.Canada.
These webinars cover topics such as the transfer or export of encryption goods, software and technology
from Canada, economic sanctions for exporters, CGP and ITAR for Canadian companies, and best
practices in exporting.
Exporting Goods Regulations & Contacts
http://www.canadabusiness.ca/eng/page/3428//
CanadaBusiness.
A summary of export regulations for customs and other government departments (OGD).
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
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Maggie Weaver, Canada-Ontario Export Forum
Exporting Goods from Canada: A Handy Customs Guide for Exporters
http://www.cbsa-asfc.gc.ca/publications/pub/bsf5081-eng.html
Canada Border Services Agency.
This guide explains why you have to report your goods; who is an exporter; what goods you have to
report; how, where and when to report; and the basics of the Administrative Monetary Penalty System
(AMPS).
Food Exports
http://www.inspection.gc.ca/english/fssa/expe.shtml
Canadian Food Inspection Agency.
CFIA inspects dairy products, fish and seafood, foods regulated solely under the Food and Drugs Act
and Regulations, fresh fruits and vegetables, honey, meat and poultry products, and processed products
– fruits, vegetables and maple products. See also An Exporter’s Guide to Inspection at
http://publications.gc.ca/collections/collection_2012/acia-cfia/A104-96-6-2012-eng.pdf
A Guide to Exporting Cultural Property from Canada
http://www.pch.gc.ca/eng/1358364893642/1358365043241
Canadian Heritage.
Any item may be considered important from an archaeological, prehistorical, historical, artistic or
scientific perspective can be considered "cultural property". The guide provides information on the steps
required to export cultural property as well as how to obtain an export permit.
Guidelines for Processing Personal Data Across Borders
http://www.priv.gc.ca/information/guide/2009/gl_dab_090127_e.asp
Office of the Privacy Commissioner of Canada.
Guidelines on how the Personal Information Protection and Electronic Documents Act (PIPEDA) applies
to transfers of personal information to a third party, including a third party operating outside of Canada,
for processing.
HS Codes – Keyword Search
http://www.ic.gc.ca/tdo (click on Search By Product)
Industry Canada.
The Harmonized System (HS) is an international commodity classification. It is used by more than 200
countries as a basis for their customs tariffs and for the collection of international trade statistics. Trade
Data Online includes a keyword search function for finding the 6-digit HS code for a specific product.
Playing by the Rules: Compliance in International Trade
http://www.edc.ca/EN/About-Exporting/compliance/Pages/default.aspx
Export Development Canada.
Guide to assessing the risk of non-compliance in several key areas.
Tariffs and Rules of Origin
http://www.international.gc.ca/apec/tariffs-tarifs.aspx
Foreign Affairs, Trade and Development Canada.
The Tariff Schedule gives tariff rates and preferential tariff rates. Link from this page to the rules of
origin and related documentation under specific trade agreements.
2c. Market overviews
Export Market Studies
http://www.ontarioexports.com
Ministry of Citizenship, Immigration & International Trade, International Trade Branch.
Various market reports on topics including: Electronic media and broadcast technologies in France,
Netherlands and the UK; Telecommunications market in Germany; Advanced medical technologies in
Germany; Life sciences market in India; Clean tech markets in India and in China; ICT market in S.E.
Asia and Sub-Saharan Africa; and Green building in Korea and Japan.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
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Maggie Weaver, Canada-Ontario Export Forum
Statistics & Market Information [food & beverage sector]
http://www.agr.gc.ca/eng/industry-markets-and-trade/
Agriculture & Agri-Food Canada.
Statistics and market reports for the food & beverage sector organized by product or region. Includes
food retail and food service trends.
Market Reports
http://www.tradecommissioner.gc.ca (under Knowledge Centre, click on Market Reports)
Foreign Affairs, Trade and Development Canada.
Market reports, by Industry Sector, by Region/Country.
Tourism Research & Statistics – Canada
http://www.corporate.canada.travel
Canadian Tourism Commission.
Research & statistics – annual statistics, arrivals & departures, trends, etc.
Tourism Research – Ontario
http://www.tourismpartners.com (click on Research)
Ontario Tourism Marketing Partnership Corporation.
Reports on customer segments.
2d. Trade data
Trade Data Online
http://ic.gc.ca/tdo
Industry Canada.
International trade data from Statistics Canada and US Census Bureau. Search for Canadian exports by
industry or product. Trade between Canada and US also provided at state and provincial level.
Trade Map Canada
http://www.trademap.org/canada/Index.aspx
UN/WTO International Trade Centre.
Find trade in commodities between any country and any other country with the World Trade
Organization. Registration also provides free access to ProductMap, a tool that gathers information for
72 industries, for assessing global market trends, and identifying opportunities in product categories.
Access free to Canadians courtesy CanadaBusiness.ca. Registration required:
TradeMapCanada@ic.gc.ca.
2e. Country information
Canadian Trade Commissioner Service – Ontario
http://www.tradecommissioner.gc.ca/eng/contact-our-team.jsp?oid=016
Foreign Affairs, Trade and Development Canada.
Link to the Ontario Region staff directory
Centre for Intercultural Learning
http://www.intercultures.ca
Foreign Affairs, Trade and Development Canada.
Links on country-specific topics, including media and cultural topics, from conversations and
communication styles to relationship-building and stereotypes.
Country Information
http://www.edc.ca/EN/Country-Info/Pages/default.aspx
Export Development Canada.
Short summaries of the business environment, key industries and EDC engagement in each country.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
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Maggie Weaver, Canada-Ontario Export Forum
Doing Business in the United States
Doing Business in India
Doing Business in the Andean Market
Doing Business in China
Doing Business in Mexico
Doing Business in Panama
Doing Business in Southeast Asia
Doing Business in Brazil
Navigating the U.S. Market
http://www.edc.ca/EN/Knowledge-Centre/Publications/Pages/default.aspx
Export Development Canada. (Registration required)
Typical chapters include: Establishing your presence; Opportunities for Canadian exporters; Finances
and taxation; and Delivering to the country.
Global Export Forecast
http://www.edc.ca/EN/Knowledge-Centre/Economic-Analysis-and-Research/Pages/global-exportforecast.aspx
Export Development Canada.
Describes which foreign markets will offer the best opportunities for Canadian exporters for the coming
year, and analyzes the sales outlook by sector. It also discusses the major risks faced by exporters.
International Trade Branch – Staff Directory
http://www.ontarioexports.com
Ministry of Citizenship, Immigration & International Trade, International Trade Branch
Link to the Ministry’s Trade Branch team on trade consultants. Also one-page Ontario Trade Fact
Sheets.
Tariff Information
http://www.international.gc.ca/trade-agreements-accords-commerciaux/topics-domaines/goodsproduits/ac_link.aspx?lang=eng
Foreign Affairs, Trade and Development Canada.
Links to foreign customs tariff databases, by country.
2f. Market research support programs
The Canada Brand
http://www.brandcanada.agr.gc.ca
Agriculture & Agri-Food Canada.
Program members have access to graphics, promotional material and market research.
Export Market Access
http://exportaccess.ca
Ontario Chamber of Commerce.
The EMA is a grant program designed to assist Ontario exporters with their international marketing
activities. Grants to cover up to 50% of eligible costs incurred to develop export sales. Eligible activities
include market research, marketing tools, direct contacts and foreign bidding projects.
Intellectual Property for Exporting Businesses
http://www.cipo.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/wr03073.html
Canadian Intellectual Property Office.
A guide to protecting your intellectual property, including trademarks.
International Market Research
COEF@ontario.ca
Canada-Ontario Export Forum.
90-minute workshop covers resources for: The method of market research; Geographical markets &
target consumers; Companies – customers and/or competitors; Regulations & standards; Marketing;
Additional help.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
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Maggie Weaver, Canada-Ontario Export Forum
International Trade Research
http://www.fitt.ca/en/FITTskillsProgram
FITT Forum for International Trade Training.
An in-depth training course on international market research, available online or in person.
MaRS Market Intelligence
http://www.marsdd.com/market-intelligence/
MaRS.
Provides RIC Centre entrepreneurs access to premium market research resources and services from
information specialists and industry analysts with expertise in information technology, software,
telecommunications, biotech, cleantech, pharmaceuticals and healthcare.
Seneca College – Competitive and Market Intelligence Research & Analysis service
http://www.senecac.on.ca/research/marketintelligence.html
Seneca College.
Since 2004, Seneca has provided a highly customized Competitive and Market Intelligence Research &
Analysis service to more than 300 SMEs in the Town of Markham and the larger GTA.
Standards Alert!
http://www.scc.ca/en/information-services/standards-alert
Standards Council of Canada.
Subscribers receive e-mail warning when foreign standards or regulations change.
Trade development representatives
http://www.ontarioexports.com
Ministry of Citizenship, Immigration & International Trade, International Trade Branch.
Our in-market trade development representatives provide customized market research, identify potential
market opportunities and business partners, and advise on the regulatory environment and import
requirements. Available locations: Brazil, Chile, Mexico, United Arab Emirates and Southeast Asia.
3. Workshops and Courses
Partners of the Canada-Ontario Export Forum offer a wide range of short workshops and longer training
programs, for both potential and experienced exporters. In addition, there are some partner-sponsored
education programs associated with academic and student organizations.
3a. For potential exporters
Agriculture Going Global Workshops
http://www.cahrc-ccrha.ca/resources/agriculture-going-global-workshops
Canadian Agricultural Human Resource Council and FITT Forum for International Trade Training.
Four workshops: Opportunity identification; international marketing; market entry; and trade finance.
Each 3-hour workshop is designed to be delivered in a classroom setting and includes a participant
manual. The workshops can be delivered in monthly meetings, as in-house training seminars and as
conference breakout sessions, and can be delivered by export service providers, educational institutions,
industry associations, and private companies.
Basics of Exporting – workshop
http://www.cfea.com
Canadian Food Exporters Association.
The workshop assists potential exporters in developing an export strategy and selecting potential
markets.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
10
Maggie Weaver, Canada-Ontario Export Forum
Export Planning Workshop
http://www.toronto.ca (under Doing Business, click on Operate and Grow Your Business, then on
International Markets)
City of Toronto, Economic Development.
A 2 day export planning workshop for exporters interested in developing an export action plan, finding
customers outside of Canada, while working in a supportive small peer group environment. Contact Tel:
416-392-3398, export@toronto.ca
Exporting into New Markets
http://www.toronto.ca (under Doing Business, click on Operate and Grow Your Business, then on
International Markets)
City of Toronto, Economic Development.
A half day event that focuses on a targeted market/country. A series of keynote lectures, showcasing
opportunities and challenges on how to enter the market and how to do business there. Contact Tel:
416-392-3398, export@toronto.ca
Exporting Mechanics and Logistics
http://www.cfea.com
Canadian Food Exporters Association.
The workshop covers the various methods available to serve foreign markets, and the basics of export
documentation, financing and logistics & labeling.
First Steps in Exporting
COEF@ontario.ca
Canada-Ontario Export Forum.
90-minute workshop offered 12-15 times per year, across Ontario. Describes the programs, services and
resources available to potential exporters. Also First Steps in Agri-Food Exporting.
Going Global workshops
http://www.fitt.ca
FITT, Forum for International Trade Training.
Going Global workshops are 3-hour introductions to key topics, such as Export Compliance and Cultural
Aspects of International Trade.
Going Global Export Plan
http://www.goingglobal.pro/
http://www.wmc-cfb.ca/ (click on Online Tools)
Wood Manufacturing Council
An on-line learning solution providing industry professionals with tools to create an Export Plan for their
enterprise. Modules are Supply chain management; Research & marketing; International trade finance;
Culture & trade.
How to Grow Your Business Through Exporting
http://www.edc.ca (click on Events)
Export Development Canada.
A series of three one-hour webinars: The World Next Door: Tips on Selling to the US; How to Piggy-back
your Way to Exporting Success; Overcome Financial Hurdles and Get the Financing you Need.
International Market Research
COEF@ontario.ca
Canada-Ontario Export Forum.
90-minute workshop covers resources for: The method of market research; Geographical markets &
target consumers; Companies – customers and/or competitors; Regulations & standards;
Marketing; Additional help.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
11
Maggie Weaver, Canada-Ontario Export Forum
New Exporters to Border States (NEBS)
http://www.ontarioexports.com
Ministry of Citizenship, Immigration & International Trade, International Trade Branch.
Offered throughout the year, the NEBS 2-day program covers U.S. customs clearance requirements;
cross-docking, fulfillment warehousing and distribution options; business immigration and visa options;
corporate tax concerns, banking, legal and insurance issues; hiring sales agents and distributors as well
as determining export pricing and identifying market opportunities. A shorter, half-day version is also
offered across the province throughout the year.
PROFIT – New to Exporting
http://www.omafra.gov.on.ca/english/food/export/index.html
Ministry of Agriculture & Food.
A similar program to NEBS, offered to food companies. Also Retail Tour, which takes food processors to
US retailers, see http://www.omafra.gov.on.ca/english/food/events/retail-tour.htm
PROFIT International
http://www.omafra.gov.on.ca/english/food/events/profit-international.htm
Ministry of Agriculture & Food.
Focus on key international markets outside of the US (e.g. Mexico, Japan, China etc.). The program will
include a series of presentations from industry experts over a two-day period.
PROFIT Plus
http://www.omafra.gov.on.ca/english/food/export/index.html
Ministry of Agriculture & Food.
PROFIT Plus is an extension of the PROFIT seminar. Normally presented in a one-day forum format,
this program focuses on specific issues related to the market in the United States, particularly border
access.
3b. For more experienced exporters
Canada-Ontario Job Grant program
http://www.tcu.gov.on.ca/eng/eopg/cojg/index.html
Ministry of Training, Colleges & Universities.
The program provides financial support to employers seeking to purchase training for their employees up
to $10,000 per person for eligible training costs. Depending on the number of employees, employers will
be required to contribute a minimum of 1/3 of the costs, with flexibility for companies with fewer than 50
employees. In addition, the Canada-Ontario Job Grant: Customized Training pilot program will assist in
the development and delivery of firm-specific training solutions that meet employers’ workforce
development needs. The objective is to meet the employer’s unique needs, when the employer does not
have the capacity to develop the training.
CIFFA Workshops
http://www.ciffa.com/education_topical.asp
Canadian International Freight Forwarders Association.
CIFFA’s training workshops include classroom based and web-based training on Cargo Insurance;
Incoterms; Essentials of Exporting; Letters of Credit – all of which are essential for new and smaller
exporters.
Classification Boot Camp
http://www.iecanada.com
I.E.Canada.
Harmonized System (HS) duty classification is used worldwide to identify and classify all imported and
exported goods to determine duty rates. This boot camp will teach companies everything they need to
know about classification.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
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Maggie Weaver, Canada-Ontario Export Forum
Customs Duty & International Trade – course
http://www.iecanada.com
I.E.Canada.
This three-day intensive course is a practical tool providing importers and exporters with up-to-date
knowledge to navigate and succeed in the global trade arena. The course will provide an outline of the
main rules that govern the international trade of goods and services and what companies need to do to
ensure their business is compliant, as well as address the key programs used by importers and
exporters.
Export Controls course: Canadian & US Export Controls
http://www.iecanada.com
I.E.Canada.
This one day workshop covers How to classify for Canadian export controls; Export control laws and
regulations: Moving beyond basics; Economic sanctions: Canada's new compliance minefield; and an
overview of U.S. export controls classification.
Export Controls Webinars
http://www.iecanada.com
I.E.Canada.
These webinar cover topics such as the transfer or export of encryption goods, software and technology
from Canada, economic sanctions for exporters, CGP and ITAR for Canadian companies, and best
practices in exporting.
Export IQ
http://www.cme-mec.ca/english/events/events.html
Canadian Manufacturers & Exporters.
Seminars on export topics such as Doing business in the EU; CETA update and opportunities; and U.S.
export control reform.
Going Global: An Introduction to Trade Compliance Issues for Exporters
http://www.fitt.ca
FITT Forum for International Trade Training
The 3-hour workshop covers the fourteen main areas of export compliance: product-related issues such
as intellectual property, food and consumer product safety, import and export controls, industry
standards; customs issues: classification, valuation and country of origin; logistics issues: security and
hazardous materials; financial and other issues: taxation, environment record-keeping. Contact
COEF@ontario.ca or FITT to schedule a workshop.
I.E.Canada Conferences
http://www.iecanada.com
I.E.Canada.
Annual Conference in October; Western Conference in February/March and a Food Forum in the early
spring (March/April). While the focus is not solely on exports, issues dealing with exports are addressed
such as export controls, export compliance in specific industries etc.
Incoterms Boot Camp
http://www.iecanada.com
I.E.Canada.
Incoterms® serves to allocate costs and responsibilities between buyer seller and their use is expected
to increase in drafting both international as well as wholly domestic contracts for the sale of goods.
Incoterms® are considered by customs and tax authorities in conducting customs and tax audits and
therefore a clear understanding of Incoterms® and the implications of their use is critical.
Market seminars
http://www.ontarioexports.com
Ministry of Citizenship, Immigration & International Trade, International Trade Branch.
Ontario companies can learn about the export opportunities in priority markets and sectors as well
identify new market opportunities; understand the business and regulatory environment in the market;
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
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Maggie Weaver, Canada-Ontario Export Forum
learn about successful market access strategies; and, develop market knowledge. Contact
trade.officer@ontario.ca for more information.
NAFTA and U.S. Customs Documentation seminars
http://www.ontarioexports.com
Ministry of Citizenship, Immigration & International Trade, International Trade Branch.
A series of seminars on U.S. Customs, NAFTA and the Harmonized Tariff Schedule is delivered across
the province to Ontario SMEs. Contact trade.officer@ontario.ca for more information.
Strategic ‘One-on-One’ Export Marketing Program (SEMP)
http://investnorthernontario.com/index.aspx?l=0,1,6,269
Ministry of Northern Development & Mines.
Part of the Mining Supply and Services Export Assistance Program (MSSEA). Six months of customized
one-on-one consultation with an export development advisor, to help diversify your client base outside of
Northern Ontario. Program features a customized, and confidential, two-day workshop with your senior
management team to: Develop an export development strategy; Select and effectively use the
appropriate marketing tools; and Develop and implement an international marketing plan.
Webinars
http://www.tradecommissioner.gc.ca/eng/webinars.jsp?marketId=all
Foreign Affairs, Trade and Development Canada.
Webinars in real time and on-demand, on topics such as Cleantech opportunities & events in ASEAN,
and Exploring opportunities in the UK security sector.
3c. Education programs
Certificate in Managing International Trade and Investment
http://www.schulich.yorku.ca/client/schulich/Schulich_LP4W_LND_WebStation.nsf/page/Certificate+in+M
anaging+International+Trade+and+Investment?OpenDocument
York University, Schulich School of Business.
2014– for graduates of the BBA/iBBA program. The Certificate is designed to give graduates a
competitive advantage in an international business role and also to develop business leaders who can
successfully manage international trade, foreign investment and global supply chains. See also Centre
for Global Enterprise, launched Nov 2103: http://media.schulich.yorku.ca/tag/centre-for-globalenterprise/
FITTskills courses
http://www.fitt.ca
FITT, Forum for International Trade Training.
FITT offers formal training programs, including full certificate programs and online training. FITTskills is
offered through colleges as well as via the Internet. Modules: Global business environment, International
marketing, International trade finance, Global supply chain management, International market entry
strategies, International trade research, Legal aspects of international trade, International trade
management.
Global Internships
http://aiesec.ca/global-internships/
AIESEC, sponsored by EDC.
AIESEC is student-run, non-profit organization that develops students on a global scale into responsible
and entrepreneurial leaders. Internships are in community development and international companies.
International Business Scholarships
http://www.edc.ca/EN/about-us/student-programs/youth-educationprogram/Pages/default.aspx?frompage=eye2012e
Export Development Canada.
Up to 30 scholarships annually, 25 to undergraduate university/college students interested in pursuing a
career or furthering their studies in international business; up to 5 additional scholarships for students in
programs which combine business with environmental or sustainability studies.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
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Maggie Weaver, Canada-Ontario Export Forum
Ontario Global Edge
https://www.ontario.ca/business-and-economy/get-international-business-experience-students
Ministry of Citizenship, Immigration & International Trade, International Trade Branch.
The Ontario Global Edge program gives students a chance to work in small- or medium-sized
businesses around the world. Ten universities and colleges offer the program: Carleton University,
Conestoga College, Confederation College, George Brown College, Niagara College Canada, Seneca
College, University of Ontario Institute of Technology, University of Ottawa, University of Waterloo,
Western University.
4. Export Counselling
Many partners of Canada-Ontario Export Forum provide counselling services related to exporting. In this
section of the Toolbox are contacts lists for trade advisors in key partner agencies, a brief description of
export-readiness, and also publications of several agencies which, with other sources, identify Ontario
export success stories. The final section describes some surveys and whitepapers regarding export
success.
4a. Advisors – contact lists
AAFC Regional Office & Sector Expert Business Development Directory
http://www.ats-sea.agr.gc.ca/reg/on-eng.htm
Agriculture & Agri-Food Canada.
Individual staff members responsible for particular agricultural and agri-food sectors.
Canadian Trade Commissioner Service – Ontario
http://www.tradecommissioner.gc.ca/eng/ont/contact-our-team.jsp?oid=016
Foreign Affairs, Trade and Development Canada.
Individual staff members responsible for particular industry sectors.
MCIIT, International Trade Branch – Staff Directory
https://www.ontario.ca/business-and-economy/export-outside-canada-international-trade-and-marketspecialists
Ministry of Citizenship, Immigration & International Trade, International Trade Branch.
The Ministry’s team of trade specialists can help Ontario exporters to access or expand into key markets
worldwide.
MEDEI, Business Advisory Services
http://www.ontariocanada.com/ontcan/1medt/smallbiz/en/sb_bizadvise_en.jsp
Ministry of Economic Development, Employment and Infrastructure.
The Ministry’s Business Advisory staff directory for business support can be accessed here.
MNDM, Trade, Investment Marketing Unit – Staff Directory
http://www.infogo.gov.on.ca/infogo/office.do?actionType=telephonedirectory&infoType=telephone&unitId
=UNT0028307&locale=en
Ministry of Northern Development & Mines.
The Ministry’s Trade, Investment Marketing Unit staff directory for business support can be accessed
here.
OMAF – Sector & Geographic Specialists
http://www.omafra.gov.on.ca/english/food/staff/export.htm
Ministry of Agriculture & Food.
The Ontario Food Exports (OFEX) team helps food and beverage companies to identify and maximize
their export opportunities, from an initial market assessment to full export capability.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
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Maggie Weaver, Canada-Ontario Export Forum
Regional Innovation Centres
http://www.oce-ontario.org/resources-publications/links
Ontario Centres of Excellence.
This page provides a convenient list of innovation centres supported by provincial, municipal and federal
funding.
Small Business Centres
https://www.ontario.ca/business-and-economy/small-business-enterprise-centre-locations
Ministry of Economic Development, Trade & Employment.
Small Business Enterprise Centres (SBECs), located across the province, offer entrepreneurs all the
tools they need to start and grow their businesses. A list of all the SBECs can be found here.
Canada-Ontario Export Forum
COEF@ontario.ca
The Canada-Ontario Export Forum (COEF) is a partnership of federal, provincial and non-profit
organizations, providing a coordinated and collaborative approach to the seamless delivery of export
programs and services to the Ontario business community. Maggie Weaver, Secretariat.
The Exporter Continuum
COEF@ontario.ca
A framework for identifying the “right” government agency to support the exporter. For each stage of
export-readiness (potential, preparing and experienced), the Continuum describes the types of support
services available. Contact COEF for additional information.
4b. Export Readiness
"Export readiness" refers to your firm's capacity for success in an export market. While you may get an
unsolicited query through fortuitous circumstances, your firm is unlikely to be profitable abroad without
having addressed the following three factors:
Resources
You have sufficient internal capacity to handle extra demand, internally efficient systems to respond to
customers quickly, senior managers and marketing staff with culturally-sensitive marketing skills, and
senior management support for export objectives.
Competitiveness
You have a service that is unique and/or competitive in the type of market you are targeting,
sophisticated market entry methods that you are already using, and market research demonstrating the
viability of your service abroad.
Expectations
You have clear and achievable export objectives, a realistic idea of what exporting entails, an openmindedness to new ways of doing business, and realism about what will be necessary to be profitable
abroad.
[Source: UNCTAD Export Readiness Diagnostic for Service Firms]
Note: the guides listed in section 1 also contain export-readiness checklists
Integrative Trade Competency Diagnostic Tool
http://www.fitt.ca/diagnostic-tool
FITT Forum for International Trade Training.
Online tool assesses an organization’s or an individual’s skills and knowledge against the Integrative
Trade Competencies. This information is critical to identifying skill gaps and prioritizing development
opportunities for improving international trade expertise.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
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Maggie Weaver, Canada-Ontario Export Forum
SBA Export Business Planner
http://www.sba.gov/sites/default/files/SBA%20Export%20Business%20Planner.pdf
US Small Business Administration,
Chapter 4: Creating an export business plan p.20-47. Includes worksheets: Market expansion –
benefits/trade-offs; Business analysis; Industry analysis; Products with export potential; Matching
products to global trends/needs; Most penetrable markets; Markets to pursue; Short- and long-term
goals.
Chapter 5: Developing your marketing plan p.48-92. Includes worksheets: Market factor assessment;
Your industry in target global markets; Building a distributor or agent relationship; Marketing your
product/service; Marketing your product – identifying practical needs; Defining your marketing strategy;
Identifying customers within your chosen markets.
Writing an Export Plan
http://canadabusiness.ab.ca/docs/2009%20Writing%20an%20Export%20Plan.pdf
The Business Link, Alberta.
Detailed outline of an export plan document.
4c. Export news, including success stories & awards
CanadaExport
http://www.tradecommissioner.gc.ca/eng/canadexport/home.jsp
Foreign Affairs, Trade and Development Canada.
Newsletter covering various export topics, industries and regions
CFEA E-News
http://www.cfea.com
Canadian Food Exporters Association.
Market news and intelligence, industry trends and CFEA happenings.
Export Wise
http://www.exportwise.ca
Export Development Canada.
Online magazine.
Global Trade Weekly
http://www.fitt.ca (under Industry Experts & Support, click on Free eNewsletter)
FITT Forum for International Trade Training.
A weekly newsletter containing of industry tips, opinions and updates from the FITT community of
international business professionals.
The Ontario Agri-Food Exporter
http://www.omafra.gov.on.ca/english/food/export/export-resources.htm
Ministry of Agriculture & Food.
Newsletter.
Ontario Business Report
http://www.mri.gov.on.ca/obr/
Ministry of Research & Innovation.
An online journal for Ontario’s business community.
Trade Insights
http://www.edc.ca/EN/Knowledge-Centre/Subscriptions/TradeInsights/Pages/default.aspx
Export Development Canada.
This monthly e-newsletter packages EDC’s most recent market guides, research reports and articles
focusing on the latest global trade trends.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
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Maggie Weaver, Canada-Ontario Export Forum
Trade Talk
http://www.edc.ca/EN/Knowledge-Centre/Trade-Talk/Pages/default.aspx
Export Development Canada.
Videos, white papers, features and success stories.
Business Women in International Trade
http://www.tradecommissioner.gc.ca/eng/businesswomen/home.jsp
Foreign Affairs, Trade and Development Canada.
Success stories, resources for women entrepreneurs, special edition of CanadExport.
Going Global Innovation – Success Stories
http://www.tradecommissioner.gc.ca/eng/funding/ggi/document.jsp?did=136473
Foreign Affairs, Trade and Development Canada.
GGI is a funding program to stimulate international research and development partnerships that benefit
Canadian innovators. GGI success stories from 2012 are captured on the website.
Ontario Export Awards
http://www.ontarioexportawards.com
Canadian Manufacturers & Exporters.
Ontario Food Exporter Award
http://omafra.gov.on.ca/english/food/export/exporter-award.htm
Ministry of Agriculture & Food.
“The Ontario Food Exporter Award recognizes an exporter’s successful expansion into new export
markets, as well as their creativity and excellence in approaching international markets.”
Ontario Going Global Awards
http://www.occ.ca/event/obaa/
Ontario Chamber of Commerce.
Two of the Ontario Business Achievement Awards, the Ontario Going Global, Small Business Award and
the Ontario Going Global, Medium Business Award are awarded to businesses that have implemented
an export strategy that has positively affected the bottom line.
PROFITGuide [articles]
http://www.profitguide.com/manage-grow/international-trade
PROFIT Magazine.
Articles about successful exporting by Canadian SMEs.
Aboriginal Business Directory
http://www.aadnc-aandc.gc.ca/eng/1100100033057/1100100033058
Aboriginal Affairs & Northern Development Canada, Industry Canada. Specialized directory within
Canadian Company Capabilities. Use “search this directory” to limit to companies already exporting.
Northern Ontario Business Directory
http://www.ic.gc.ca/eic/site/ccc_bt-rec_ec.nsf/eng/h_00013.html
FedNor, Industry Canada. Specialized directory within Canadian Company Capabilities. Use “search this
directory” to limit to companies already exporting.
4d. White papers & surveys
Canada’s Global Trade Agenda: Opportunities for SMEs
http://www.cga-canada.org/en-CA/IssueBriefs/ca_rep_2013-08_sme_trade_issue_brief.pdf
Certified General Accountants Association of Canada.
Looks at Canada’s trade performance from the firms’ perspective – to see how they perform against
firms in other countries; what can be done to get more SMEs to engage in international commerce; what
barriers they face in growing their global presence; and how trade agreements and domestic policy
changes can help them succeed in global markets. 33 pages. August 2013.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
18
Maggie Weaver, Canada-Ontario Export Forum
Canadian Small Business Exporters
http://www.ic.gc.ca/eic/site/061.nsf/eng/h_rd02587.html
Industry Canada.
Special edition of Key Small Business Statistics. Key Statistics includes 2009 data on exports by firm
size, industry, destination, province and commodity exported. Financing Profile covers financing activities
and perceived obstacles to growth. SME Involvement in Global Value Chains includes relocation,
outsourcing and indirect exports. June 2011.
Commerce 3.0: How Technology is Empowering Canadian Entrepreneurs to Grow Globally
http://www.ebaymainstreet.com/sites/default/files/canada-commerce-3.pdf
eBay Inc.
99.5% of the Canadian small businesses using eBay Marketplaces, labelled “technology-enabled” small
businesses, exported products in 2013. Characteristics of these SMEs: significantly smaller than general
definitions of SMEs; exporting to a very large number of different markets; though international sales are
an important part of a firm’s business plan, many markets are entered into as a result of customer action;
the share of new-to-exporting firms is high; and shipments can be infrequent and to varying destinations,
in contrast to regular shipments to predetermined countries as in traditional trade. 2014
Competing Globally: Canada’s Hidden Success Stories
http://www.conferenceboard.ca/e-library/abstract.aspx?did=6209
Conference Board of Canada.
This report identifies some globally competitive Canadian products that receive less attention. Using
specific criteria for selection, it focuses on five – cosmetics, pet foods, butyl rubber, sodium chlorate, and
photonic devices. It examines the key drivers behind their strong trade performance, and assesses
Canada's global competiveness. May 2014.
Diaspora Nation: an Inquiry into the economic potential of diaspora networks in Canada
http://mowatcentre.ca/wp-content/uploads/publications/72_diaspora_nation.pdf
Mowat Centre, University of Toronto
Findings include how diaspora networks can play a larger role in international trade and in knowledge
transfer. September 2013.
Entering Foreign Markets: An Opportunity for Ontario’s Wood Products Industry
https://fpinnovations.ca/products-and-services/market-and-economics/Documents/2012-ontarios-woodproducts-industry.pdf
FP Innovations.
Summary of 2011 survey of Ontario wood products manufacturers, to identify barriers, and required
export assistance.
Exporter Register
http://www.statcan.gc.ca/daily-quotidien/140306/dq140306f-eng.htm
Statistics Canada.
The Exporter Register Database offers insight into establishments and enterprises in Canada engaged in
the export of products. The database provides aggregate information on exporters, specifically counts
and values, summed by industry grouping (North American Industry Classification System), commodity
(Harmonized System), province or territory of residence, country of destination or employment size. Data
are available for 2012. To request data, contact trade@statcan.gc.ca
The Future of Productivity: Smart Exporting for Canadian Companies
http://www.48inter.com/fichiers/ca_en_the_future_of_productivity_2014_051614.pdf
Deloitte.
Section headings: Exporting improves business performance; Exporting lowers overall business risk;
Think like an exporter – reflect, explore; Become an exporter – promote, localize, protect; Win as an
exporter – reinvent, collaborate; The role of government. 2014.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
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Maggie Weaver, Canada-Ontario Export Forum
The G20 e-Trade Readiness Index
http://www.ebaymainstreet.com/sites/default/files/G20-etrade-Readiness-Index.PDF
Economist Intelligence Unit for eBay Inc.
The report is based on a quantitative index ranking of countries on the degree to which they encourage
cross-border trade using the Internet, through policy, regulation and infrastructure. The index comprises
more than 40 indicators for investment climate, Internet environment, international trading environment,
regulatory and legal framework, and the environment for e-payments. 2014, 20 pages.
The Global SME Mindset
http://www.oxfordeconomics.com/Media/Default/Landing%20pages/SAP%20SME/Research/SME_Globa
l_Mindset.pdf
Oxford Economics.
Based on an online survey of 2,100 SME senior executives conducted in April 2013. Respondents came
from 21 countries. Industries represented include discrete manufacturing, professional services,
consumer products, retail, and wholesale. North American SMEs are most likely (47%) to be early
adopters of technology; they also are much more focused on business analytics technologies (58%) than
other regions, giving them a potential advantage in identifying and responding to shifting global trends.
North American firms are also the most concerned about economic uncertainty.
Global Trade Management Landscape: Strategies Beyond Compliance
http://www.americanshipper.com
American Shipper and BPE Global.
This report focuses on five areas of global trade management that must be clear priorities going forward:
visibility, supply chain finance, human resources, technology and processes, and compliance. Three of
those facets are the pillars of global trade management, while human resources and technology account
for the people and systems than enable those pillars to be successfully integrated. 40pp, 2013.
Global Value Chains (GVCs): Canada
http://www.oecd.org/sti/ind/GVCs%20-%20CANADA.pdf
OECD.
Participation in GVCs and export share, by sector and compared to other OECD countries. 4 pp, 2013.
Global Value Chains and the Productivity of Canadian Manufacturing Firms
http://www.statcan.gc.ca/pub/11f0027m/11f0027m2014090-eng.htm
Statistics Canada.
Becoming part of a GVC can enhance firms’ productivity, both immediately and over time. The
magnitude and timing of the effects vary by industrial sector, internationalization process, and importsource/export-destination country in a way that suggests the most substantial advantages of GVC
participation are derived from technological improvements. 2014
Identifying the Next Generation of Canadian Priority Markets – Preliminary Analysis
http://www.conferenceboard.ca/Libraries/ITIC_PUBLIC/oct2012_Identifying_Next_Generation_Cdn_Prior
ity_Markets.sflb
Conference Board of Canada.
This preliminary analysis finds a fresh list of additional, “next generation” economies that might represent
economic potential for Canada going forward, despite being relatively modestly engaged with Canada at
present. October 2012.
Immigrants as Innovators: Boosting Canada’s Global Competitiveness
http://reapontario.ca/wp-content/uploads/2014/05/CBoC-11-074_immigrantsasinnovators_web.pdf
Conference Board of Canada.
Includes chapter 4: How immigration expands Canadian markets. October 2010.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
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Maggie Weaver, Canada-Ontario Export Forum
Leveraging Trade Agreements to Succeed in Global Markets
http://www.capi-icpa.ca/trade/CAPI_TradeAgreements_ENG_Sept2014.pdf
Canadian Agri-Food Policy Institute.
The paper provides “preliminary ideas about how agri-food players can best position themselves to act
defensively and offensively” in the context of upcoming trade agreements. Discusses Canada-EU
(CETA), Canada-Japan, Trans-Pacific Partnership (TPP) and Canada-South Korea trade negotiations.
July 2014.
Market Expansion and Productivity Growth: Do New Domestic Markets Matter As Much As New
International Markets?
http://www.statcan.gc.ca/pub/11f0027m/11f0027m2012078-eng.htm
Statistics Canada.
Entry by Canadian manufacturing firms into two different types of new markets – both international
markets and new provincial markets – is associated with increases in productivity growth. Firms that start
with a greater emphasis on being able to penetrate new geographic markets are the ones that
successfully do so. 2012
Not For Beginners: Should SMEs Go to Fast-Growth Markets?
http://www.conferenceboard.ca/e-library/abstract.aspx?did=5936
Conference Board of Canada. Membership required.
Report finds that exporting products boosts company sales on average, but the gap between the best
and worst is wide: top performers did extremely well (almost doubling their fast-growth market sales
every year), and bottom performers very poorly (mostly exiting these markets after less than a year).
SMEs are more likely to survive and thrive in fast-growth markets if they have previous experience in
domestic or industrialized markets, and if they constantly innovate. February 2014.
SME Innovation, Exporting and Growth
http://enterpriseresearch.ac.uk/publications/sme-innovation-exporting-growth-review-existing-evidence/
Enterprise Research Centre, UK.
SMEs which have a track record of innovation are more likely to export, export successfully and generate
growth from exporting than non-innovating firms. There is strong evidence for the importance of skills,
R&D, capital investment and liquidity (all “internal enablers”) in shaping SME innovation and exports.
Purposive links formed between SMEs and their partners play a positive role in innovation and export
growth, particularly in strong eco-systems. 2013, 56 pages.
Trucking Across the Border: The Relative Cost of Cross-border and Domestic Trucking, 2004 to
2009
http://www.statcan.gc.ca/pub/11f0027m/11f0027m2012081-eng.htm
Statistics Canada.
This 2012 research examines how much crossing the border adds to the cost of moving goods by truck.
It quantifies the cost of border delays, border-related compliance costs, and other costs associated with
moving goods to and from Canada's main trading partner. A short article based on this report, “How
Thick is the Border?” is at http://www.statcan.gc.ca/pub/11-626-x/11-626-x2012020-eng.htm
What Is the Contribution of Small Businesses to Canada’s Exports?
http://www.ic.gc.ca/eic/site/061.nsf/eng/02811.html
Industry Canada.
2011 data on SME exporters, including export destinations by business size and by industrial sector,
Section of Key Small Business Statistics, August 2013.
What Might Canada’s Future Exports Look Like?
http://www.conferenceboard.ca/e-library/abstract.aspx?did=5151
Conference Board of Canada
This study examines the long-term growth path for Canadian exports to our major trading partners: the
United States, the United Kingdom, the euro zone, Japan, China, India, Mexico, and Brazil. November
2012.
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
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Maggie Weaver, Canada-Ontario Export Forum
5. Market Entry Support
Market entry is one of the most valuable areas in which trade advisors support both potential and
expanding exporters. The programs from Canada-Ontario Export Forum partners range from published
guides and training programs, to in-depth consultation directly with individual companies. In this section
of the Toolbox are also described some programs supporting branding, and trade show participation
programs along with associated trade show planning guides.
5a. Guides & training
Country Travel Advice and Advisories
http://travel.gc.ca/travelling/advisories
Government of Canada.
Official information and advice from the Government of Canada on situations that may affect Canadian
travelers safety and well-being abroad, as well as other important travel issues such as security, local
laws and culture, entry and exit requirements and health.
Canada-US Business Travel Guide
http://www.cme-mec.ca/download.php?file=hdoytohj.pdf
Canadian Manufacturers & Exporters, and Baker & McKenzie.
This guide covers travel into the US and into Canada. The US section includes U.S. entry requirements;
and Canadians entering the United States under NAFTA, such as professionals, business visitors, intracompany transferees and investors.
Diversifying into Foreign Markets: A Guide to Entry Strategies
http://www.edc.ca/EN/Knowledge-Centre/Publications/Pages/diversifying-into-foreign-markets.aspx
Export Development Canada.
Chapters cover: Evaluating risk; the major market entry strategies; finding buyers, intermediaries and
partners. (Registration required)
Export Strategies of Small and Medium-Sized Enterprises
http://www.edc.ca/EN/Knowledge-Centre/Publications/Pages/default.aspx
Export Development Canada.
Brief introduction to market entry strategies: direct exporting, using representatives, partnering with a
larger Canadian exporter, follow-the-customer partnerships, and partnering with a foreign company.
(Registration required).
International Marketing
http://www.fitt.ca/en/FITTskillsProgram
FITT Forum for International Trade Training.
Training course covers marketing plans, implementation and coordination of international marketing
activities for products and services, and adapting and/or developing products and services for the foreign
market.
International Market Entry Strategies
http://www.fitt.ca/en/FITTskillsProgram
FITT Forum for International Trade Training.
Training course covers barriers to market entry, market entry strategies, negotiating partnership
agreements.
Linking In to Global Value Chains: A Guide for Small and Medium-Sized Enterprises
http://www.tradecommissioner.gc.ca/eng/gvc-guide.jsp
Foreign Affairs, Trade & Development Canada.
Global value chain readiness assessment: clarity, competency, compatibility. Optimizing through selling,
offshoring, outsourcing, Canadian direct investment abroad, foreign direct investment, joint ventures and
strategic relationships. 34pp, 2010.
Please contact COEF@ontario.ca for updates to this document.
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Maggie Weaver, Canada-Ontario Export Forum
PROFIT Trade Tipsheets
http://www.profitguide.com/trade-tipsheets
PROFIT Magazine.
Export advice and strategies of the PROFIT 500: Canada’s Fastest-Growing Companies. Examples:
no.7 How to secure the best distributors; no.13 Easy long-distance shipping; no.27 How to compete in a
niche market.
5b. Consultation programs
Agri-Food Trade Service (ATS)
http://www.ats-sea.agr.gc.ca/intro/index-eng.htm
Agriculture & Agri-Food Canada.
Provides centralized access to market information, trade counselling and export support activities.
BDC Consulting Services
http://www.bdc.ca/EN/solutions/consulting/Pages/cs_globalization.aspx
Business Development Bank of Canada.
Fee-based consulting services that includes the delivery of a methodology to expand in different
markets: 1) Diagnostic on global expansion strengths, weaknesses and opportunities, 2) Market
selection support 3) Market entry strategy support and 4) market expansion implementation support.
Canadian Commercial Corporation
http://www.ccc.ca/en/exporters
Canadian Commercial Corporation.
Companies can engage CCC as Prime Contractor on their export sales. CCC will sign the contract with
the other government buyer and then sign a back-to-back contract with Canadian exporter.
Canadian Digital Media Network Soft-Landing Program
http://www.cdmn.ca/soft-landing-program/overview/
Canadian Digital Media Network.
Offers qualified startups and SMEs the opportunity to work from a partnered accelerator, incubator or coworking space to obtain regional support and resources to help open new markets, close international
sales, or connect with new partners.
CFEA – Label Review Program
http://www.cfea.com/labelprogram.aspx
Canadian Food Exporters Association.
CFEA offers an in-house label service which includes the development of the US and Canadian
nutritional panel; the verification of the label (i.e. positioning of information, font sizes, etc) and for
analysis needs the CFEA has developed relationships with labs to offer these services at reduced rates.
Growing Forward 2 (GF2)
http://www.omafra.gov.on.ca/english/about/growingforward/gf2-index.htm
Agriculture & Agri-Food Canada and Ministry of Food & Agriculture.
Comprehensive federal-provincial-territorial initiative aimed at encouraging innovation, competitiveness,
market development, adaptability and industry capacity in Canada's agri-food and agri-products sector.
Since September 2013, farm, food and other agri-businesses in Ontario have been able to access
biosecurity programming to help grow their profits, expand their markets and manage shared risks.
International Markets
http://www.cme-mec.ca/english/advocacy/your-issues/international-markets.html
Canadian Manufacturers & Exporters.
CME’s policy agenda for International Markets focuses on seven priority area: Free trade negotiations,
Effective enforcement of trade rules, Movement of business professionals, Accessing global supply
chains, Trade promotion, Trade financing, Movement of goods.
Please contact COEF@ontario.ca for updates to this document.
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Maggie Weaver, Canada-Ontario Export Forum
Investing in Business Growth and Productivity
http://www.feddevontario.gc.ca/eic/site/723.nsf/eng/h_01867.html
FedDev Ontario.
Funding will be available 2014-2018 for projects that assist established businesses in their growth
through market diversification and expanding facilities; increase business capacity to participate in global
markets through integration in global value chains. For SMEs with 15-1000 employees and the potential
to become a strong global player; and not-for-profit industry associations and/or regional economic
development organizations.
Ontario Exporters Fund
http://exportaccess.ca
Ontario Chamber of Commerce.
Support of 50% to hire an Export Manager for 2 years to develop an international business plan and
increase access to international export markets. Eligibility criteria include being in one of the priority
sectors of the Ministry of Economic Development, Trade and Employment.
SourcefromOntario.com
http://www.sourcefromontario.com/
Ministry of Economic Development, Employment & Infrastructure.
Source Ontario is an innovative, one-stop tool that connects international buyers with Ontario-based
suppliers. Search by Ontario industry, company name, product or service.
5c. Marketing & promotion programs
AgriMarketing Program
http://www.agr.gc.ca/eng/?id=1357941192614
Agriculture & Agri-Food Canada.
Part of Growing Forward 2. Projects are supported under four streams: Market development stream;
Promotional activities; Assurance – standards incl. market attribute/quality and traceability; Breaking
down trade barriers; Building market success.
Street Smart
http://www.omafra.gov.on.ca/english/food/events/street-smart.htm
Ministry of Agriculture & Food.
The two-day event provides an opportunity for food and beverage suppliers to showcase their products
and meet buyers from the US and key international markets. The event takes place over 2 days and
consists of networking opportunities and a tabletop event on the second day. A pre-event workshop
prepares participating Ontario companies, and covers buyer presentations, branding/marketing
strategies, and participation in a mock buyer session.
The Canada Brand
http://www.brandcanada.agr.gc.ca
Agriculture & Agri-Food Canada.
Members in the program have access to graphics, promotional material and templates, a photo library,
and market research.
5d. Trade shows, trade missions
ATA Carnet
http://www.chamber.ca/carnet/
Canadian Chamber of Commerce.
Internationally-recognized customs document for the temporary importation of goods. The carnet is
commonly used to bring commercial samples to potential customers or trade fairs, and by service
companies to travel with their professional equipment.
Please contact COEF@ontario.ca for updates to this document.
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Maggie Weaver, Canada-Ontario Export Forum
CAMESE – Export Marketing Support
http://www.camese.org
Canadian Association of Mining Equipment and Services for Export (CAMESE) is a cost-effective source
of export marketing support for members, for example export sales opportunities through MinBOS Mining
Business Opportunities System, and participation in the CAMESE supervised poster booth at mining
trade shows.
CFEA – Trade Show Coordination
http://www.cfea.com
Canadian Food Exporters Association.
The association organizes participation in a variety of events in the US, Asia, Middle East & Europe.
CFEA – Trade Mission Development
http://www.cfea.com
Canadian Food Exporters Association.
The association organizes both inbound and outbound trade missions of various types – appointment
style, table-top demos, and in-store demos – to those markets in which our members tell us they have
high interest. At least three missions per year are targetted.
MNDM International Trade Shows
http://investnorthernontario.com/index.aspx?l=0,1,6,269
Ministry of Northern Development & Mines
The Ministry participates in several international trade shows each year. Space is limited and will be
available on a first come, first served basis. Contact Anne Belanger anne.belanger@ontario.ca
Preparing for Trade Shows
http://www.ats-sea.agr.gc.ca/eve/shosa-eng.htm
Agriculture & Agri-Food Canada.
This section includes three guides: tradeshow planning & preparation; marketing & communications;
boothmanship and follow up.
Retail Tour
http://www.omafra.gov.on.ca/english/food/events/retail-tour.htm
Ministry of Agriculture & Food
The Ministry organizes programs to takes Ontario food processors to meet US retailers.
Trade missions and Virtual trade missions
http://www.ontarioexports.com
Ministry of Citizenship, Immigration & International Trade, International Trade Branch.
Ontario companies can participate in a Ontario-led trade missions or a virtual trade mission to meet
potential customers, business partners and local representatives, and identify new market opportunities.
Trade Events – International Trade Shows with Canada Pavilion
http://www.ats-sea.agr.gc.ca/eve/eve-eng.htm
Agriculture & Agri-Food Canada.
Export-ready Canadian companies exhibit and promote their products in a Canada-branded pavilion, and
participate in activities to expose Canadian products to foreign buyers. Website includes description of
the costs and benefits of participating in a Canada Pavilion.
Team Canada Inc. had a number of relevant resources about tradeshows, in print and online on ExportSource.
Some are still available:
Business Trip Planning
http://publications.gc.ca/collections/collection_2008/exportsource/EE4-3-2005E.pdf
Team Canada Inc.
In particular, Chapter 5 Planning your travel, Chapter 6 Preparing to leave, and Chapter 7 Final details
are still useful.
Please contact COEF@ontario.ca for updates to this document.
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Maggie Weaver, Canada-Ontario Export Forum
Speaking Globally: An Exporter’s Guide to Effective Presentations
http://publications.gc.ca/collections/collection_2008/exportsource/EE4-5-2005E.pdf
Team Canada Inc.
The ability to make effective presentations is one of the most important skills required in the business
environment. Presentation skills take on an even greater importance when communicating with people
from other countries.
Successful International Trade Show Marketing
http://publications.gc.ca/collections/Collection/EE4-6-2003E.pdf
Team Canada Inc.
In particular, section 3 Planning for an international trade fair, section 4 Successful trade fair strategies
and section 5 Post-trade fair activities will be useful.
5e. International e-commerce
Building International Sales in a Digitized Economy: Best Practices for SMEs
http://www.conferenceboard.ca/e-library/abstract.aspx?did=4252
Conference Board of Canada.
This report identifies three factors that have enabled some Canadian SMEs to internationalize effectively
via digital markets: a favourable online reputation, strong online technological capabilities, and an
engaged online brand community. June 2011.
e-Exporting
http://www.ontario.ca/business-and-economy/e-exporting
Ministry of Economic Development, Employment & Immigration.
Examines how to use the internet to sell products and services to customers in other countries.
6. Finance
In this section of the Toolbox are grouped the guides and training programs related to export finance. In
addition, the section describes funding programs available to Ontario exporters, including some
programs that have been described in other sections of the Toolbox.
6a. Guides
Building a Foreign Exchange Policy
http://www.edc.ca/EN/Knowledge-Centre/Pages/default.aspx
Export Development Canada.
Volatile exchange rates can put a company’s cash flow, profitability and competitiveness at risk.
Companies can protect their business by developing a basic FX policy, to identify when FX exposure
arises. (Registration required)
Financial Crime in International Trade
http://www.edc.ca/EN/Knowledge-Centre/Pages/default.aspx
Export Development Canada.
Guide to help Canadian exporters and importers learn how to manage the risks of financial crime in
international trade. (Registration required)
Financing Solutions for Canadian Companies
http://www.edc.ca/EN/Our-Solutions/Pages/get-financing.aspx
Export Development Canada.
Whether companies are looking to break into a new market, fill an order or participate in a large-scale
global project, EDC’s financing solutions can help them access a reliable source of working capital to
keep their sales cycle running smoothly.
Please contact COEF@ontario.ca for updates to this document.
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Maggie Weaver, Canada-Ontario Export Forum
Foreign Buyer Financing
http://www.edc.ca/EN/Our-Solutions/Financing/Foreign-Buyer-Financing/Pages/default.aspx
Export Development Canada.
When a company needs to provide a customer with a financing proposal, EDC can provide customized
loans, lines of credit and bank guarantees – with flexible and affordable repayment terms – directly to
U.S. or foreign customers.
International Trade Finance
http://www.fitt.ca/en/Course%20Descriptions
FITT Forum for International Trade Training.
This course covers the nature and scope of international trade finance, including payment facilitation, risk
management, financing and the provision of information related to a global trade transaction.
Risk and Cash Flow Management
http://www.edc.ca/EN/Knowledge-Centre/Pages/default.aspx
Export Development Canada.
Guide and video series will help companies deal with the more complex operational risks, greater
requirements for capital and a need to manage cash flow and operating risks when selling internationally.
(Registration required)
6b. Programs
Aboriginal Business Development Program
http://www.aadnc-aandc.gc.ca/eng/1375201178602/1375202816581
Aboriginal Affairs & Northern Development Canada.
This program is delivered through aboriginal financial institutions. It covers local, domestic, or export
oriented marketing initiatives.
AgriInnovation Program
http://www.agr.gc.ca/eng/?id=1354301302625
Agriculture & Agri-Food Canada.
Part of Growing Forward 2.The program supports the following industry-led streams: Industry-led
research and development, and Enabling commercialization and adoption.
AgriMarketing Program
http://www.agr.gc.ca/eng/?id=1357941192614
Agriculture & Agri-Food Canada.
Projects supported under four streams: Market development stream; Promotional activities; Assurance –
standards incl. market attribute/quality and traceability; Breaking down trade barriers; Building market
success.
Canada-Ontario Job Grant program
http://www.tcu.gov.on.ca/eng/eopg/cojg/index.html
Ministry of Training, Colleges & Universities.
The program provides financial support to employers seeking to purchase training for their employees up
to $10,000 per person for eligible training costs. Depending on the number of employees, employers will
be required to contribute a minimum of 1/3 of the costs, with flexibility for companies with fewer than 50
employees. In addition, the Canada-Ontario Job Grant: Customized Training pilot program will assist in
the development and delivery of firm-specific training solutions that meet employers’ workforce
development needs. Designed to meet the employer’s unique needs, when the employer does not have
the capacity to develop the training.
Canadian Technology Accelerators
http://www.tradecommissioner.gc.ca/eng/document.jsp?did=141338
Foreign Affairs, Trade and Development Canada.
Canadian Technology Accelerators (CTA) in New York, San Francisco & Silicon Valley, Boston, Denver
and Philadelphia provide free office space for three to six months to Canadian start-ups in information
and communication technology, digital and social media, gaming, clean technologies, and life sciences.
Please contact COEF@ontario.ca for updates to this document.
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Eastern Ontario Development Program – Collaborative Economic Development Projects
http://www.feddevontario.gc.ca/eic/site/723.nsf/eng/h_00042.html
FedDev Ontario.
Projects must demonstrate benefits to multiple communities. Eligible activities include market expansion
for existing businesses. Matching support is available for eligible activities.
Eureka!
http://www.nrc-cnrc.gc.ca/eng/about/global/eureka.html
National Research Council Canada.
Canada’s EUREKA National Office, providing companies with contact to EUREKA’s global network.
NRC’s Industrial Research Assistance Program (IRAP) can provide funding to eligible SMEs for
EUREKA projects.
Export Guarantee Program
http://www.edc.ca/EN/Our-Solutions/Financing/Pages/export-guarantee-program.aspx
Export Development Canada.
If a company needs access to a larger operating line but the bank needs extra assurance, EDC’s Export
Guarantee Program gives a bank the confidence to provide companies with additional support, by giving
a guarantee that a company’s loans will be paid back.
Export Market Access
http://exportaccess.ca (click on Export Market Access)
Ontario Chamber of Commerce.
This financing program assists Ontario SMEs to access or expand in foreign markets. Grants to cover up
to 50% of eligible costs incurred to develop export sales. Eligible activities include market research,
marketing tools, direct contacts and foreign bidding projects.
Global Opportunities for Associations
http://www.tradecommissioner.gc.ca/eng/funding/global-opportunities-associations/home.jsp
Foreign Affairs, Trade and Development Canada.
This program provides contribution funding to support national associations undertaking new or
expanded international business development activities, in strategic markets and sectors, for the benefit
of an entire industry (member and non-member firms).
Going Global Innovation
http://www.tradecommissioner.gc.ca/eng/funding/ggi/ggi.jsp
Foreign Affairs, Trade and Development Canada.
For further information, please contact Going Global Innovation Administrator,
innovation@international.gc.ca
Growing Forward 2
http://www.omafra.gov.on.ca/english/about/growingforward/gf2-index.htm
Agriculture & Agri-Food Canada and Ministry of Agriculture & Food.
GF2 is a comprehensive federal-provincial-territorial initiative aimed at encouraging innovation,
competitiveness, market development, adaptability and industry capacity in Canada's agri-food and agriproducts sector. Since September 2013, farm, food and other agri-businesses in Ontario have been able
to access biosecurity programming to help grow their profits, expand their markets and manage shared
risks. These existing supports will continue after the special intake concludes.
International Science and Technology Partnerships Program
http://www.istpcanada.ca
Foreign Affairs, Trade and Development Canada.
This program supports bilateral research projects with potential for commercialization between Canada
and partner countries: Israel, India, China and Brazil. The program supports up to 50% of the Canadian
costs of approved joint research projects proposed by companies and universities/colleges and other
private sector research and development institutes.
Please contact COEF@ontario.ca for updates to this document.
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Maggie Weaver, Canada-Ontario Export Forum
Investing in Business Growth and Productivity
http://www.feddevontario.gc.ca/eic/site/723.nsf/eng/h_01867.html
FedDev Ontario.
Funding will be available for projects that assist established businesses in their growth through market
diversification and expanding facilities; increase business capacity to participate in global markets
through integration in global value chains. For SMEs with 15-1000 employees and the potential to
become a strong global player; and Not-for-profit industry associations and/or regional economic
development organizations.
Investing in Business Innovation
http://www.feddevontario.gc.ca/eic/site/723.nsf/eng/h_00324.html
FedDev Ontario.
An objective of IBI is to provide mentorship, entrepreneurial support and financing to help new
businesses grow and succeed. Eligible activities under IBI include business and market development
skills programs; early stage business development programs; and seed financing programs and support.
“Made in Ontario” Advanced Manufacturing R&D Challenge
http://www.oce-ontario.org/programs/collaboration-voucher-program/VIA/-made-in-ontario-advancedmanufacturing-r-d-challenge
Ontario Centres of Excellence (OCE),
OCE’s Voucher for Industry Association (VIA) “Made in Ontario” Advanced Manufacturing R&D
Challenge funds industry-academic collaborations aimed at addressing industry challenges and creating
significant economic impact for Ontario. Industry can leverage their research and development
investments three to one. Project outcomes must have global export potential from a manufacturing
base in Ontario.
Market Xpansion Loan
http://www.bdc.ca/EN/solutions/financing/Pages/fs_market_expansion.aspx
Business Development Bank of Canada.
This loan, up to $100,000, can be amortized over a period of up to 8 years including the possibility to
defer principal payments for the first 12 months of the loan. It can be repaid in seasonal or semi-annual
payments, and BDC can re-advance any repaid portion of the loan starting at a minimum of $10,000.
Northern Ontario Mining Supply and Services Export Marketing Assistance Program
http://investnorthernontario.com/index.aspx?l=0,1,6,269
Ministry of Northern Development & Mines and FedNor.
Companies engaged in the Strategic 'One-on-One' Export Marketing Program (SEMP) can access up to
$10,000 in export marketing financial assistance for trade shows, outbound sales missions, display
booths and website development, etc. Projects must be completed by May 31, 2015.
Northern Ontario Heritage Fund Corporation
http://nohfc.ca/en/programs
Northern Ontario Heritage Fund Corporation (NOHFC).
The NOHFC offers five programs: the Strategic Economic Infrastructure Program, the Northern
Community Capacity Building Program, the Northern Innovation Program, the Northern Business
Opportunity Program and the Northern Ontario Internship Program.
Northern Ontario Productivity Assessments
http://www.cme-smart.ca/fednor-assessments/funding/fednor-assessment.html
FedNor and Canadian Manufacturers & Exporters.
CME can contribute 50% of the eligible costs to a maximum of $15,000 to help Northern Ontario
companies identify opportunities in product and process improvements, quality, lean manufacturing,
information systems, human resources, management systems, and market analysis. Companies who
complete an assessment would be eligible for productivity improvement funding through FedNor’s
Targeted Manufacturing Initiative for Northern Ontario.
Please contact COEF@ontario.ca for updates to this document.
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Maggie Weaver, Canada-Ontario Export Forum
Ontario Exporters Fund
http://exportaccess.ca (click on Ontario Exporters Fund)
Ontario Chamber of Commerce.
Support of 50% to hire an Export Manager for 2 years to develop an international business plan and
increase access to international export markets. Eligibility criteria include being in one of the priority
sectors of the Ministry of Economic Development, Trade and Employment.
Subordinate Financing
http://www.bdc.ca/EN/solutions/subordinate_financing/Pages/default.aspx
Business Development Bank of Canada.
Subordinate financing is suitable for companies looking for hybrid type of financing (mixt of term debt and
equity) over $500,000 to grow their international sales.
7. In-market assistance
Occasionally when a company is already exporting, or visiting potential purchasers abroad, company
staff will need local assistance, which is available from the following COEF partners.
Canadian Trade Commissioner Service – Offices Abroad
http://www.tradecommissioner.gc.ca/eng/offices-worldwide.jsp
Foreign Affairs, Trade and Development Canada.
The Canadian Trade Commissioner Service has 160 offices around the world and across Canada. Trade
advisors can assist with export advice and guidance.
Canadian Technology Accelerators
http://www.tradecommissioner.gc.ca/eng/document.jsp?did=141338
Foreign Affairs, Trade and Development Canada.
Canadian Technology Accelerators (CTA) in New York, San Francisco & Silicon Valley, Boston, Denver
and Philadelphia provide free office space for three to six months to Canadian start-ups in information
and communication technology, digital and social media, gaming, clean technologies, and life sciences.
EDC – International Representation
http://www.edc.ca/EN/About-Us/Contact-Us/Pages/default.aspx
Export Development Canada.
Export Development Canada has on the ground representatives in 12 countries around the world.
MCIIT International Trade Branch – In-market Support
http://www.ontarioexports.com
Ministry of Citizenship, Immigration & International Trade, International Trade Branch
The Ministry’s in-market trade development representatives provide customized market research, identify
potential market opportunities and business partners, and advise on the regulatory environment and
import requirements. Available locations: Brazil, Chile, Mexico, United Arab Emirates and Southeast
Asia.
Please contact COEF@ontario.ca for updates to this document.
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Maggie Weaver, Canada-Ontario Export Forum
8. Index
AAFC Regional Office & Sector Expert Business
Development Directory .............................................. 15
Aboriginal Business Development Program ................... 27
Aboriginal Business Directory......................................... 18
Agriculture Going Global Workshops ............................. 10
Agri-Food and Seafood Exporting .................................... 3
Agri-Food Trade Service ................................................ 23
AgriInnovation Program .................................................. 27
AgriMarketing Program............................................. 24, 27
Art of Export Marketing of Cultural Products and
Services ....................................................................... 2
ATA Carnet..................................................................... 24
Basics of Exporting ......................................................... 10
BDC Consulting Services ............................................... 23
Building a Foreign Exchange Policy ............................... 26
Building International Sales in a Digitized Economy ....... 26
Business Opportunities: Development & Humanitarian
Aid Markets.............................................................. 3, 4
Business Travel .............................................................. 22
Business Trip Planning ................................................... 25
Business Women in International Trade ......................... 18
CAMESE – Export Marketing Support ............................ 25
CAMESE – MinBos Mining Business Opportunities
System......................................................................... 4
Canada Brand ............................................................ 9, 24
Canada’s Global Trade Agenda: Opportunities for
SMEs ......................................................................... 18
CanadaExport ................................................................ 17
Canada-Ontario Export Forum ....................................... 16
Canada-Ontario Job Grant program ......................... 12, 27
Canada-US Business Travel Guide ................................ 22
Canadian & US Export Controls ................................. 6, 13
Canadian Commercial Corporation ................................ 23
Canadian Digital Media Network Soft-Landing Program 23
Canadian Export Classification ......................................... 6
Canadian regulations ....................................................... 6
Canadian Small Business Exporters .............................. 19
Canadian Technology Accelerators .......................... 27, 30
Canadian Trade Commissioner Service – Offices
Abroad ....................................................................... 30
Canadian Trade Commissioner Service – Ontario ..... 8, 15
Canadian Wood Packaging Certification Program ........... 6
Centre for Intercultural Learning ....................................... 8
CFEA – Trade Mission Development ............................. 25
CFEA – Trade Show Coordination ................................. 25
CFEA E-News ................................................................ 17
CIFFA Workshops .......................................................... 12
CITES ............................................................................... 6
Classification .................................................................... 6
Classification Boot Camp ............................................... 12
Commerce 3.0: How Technology is Empowering
Canadian Entrepreneurs to Grow Globally ................ 19
Competency Diagnostic Tool.......................................... 16
Competing Globally: Canada’s Hidden Success Stories 19
Competitive and Market Intelligence Research &
Analysis ..................................................................... 10
Compliance in International Trade .................................... 7
Consultation programs ................................................... 23
Contribution of Small Businesses to Canada’s Exports .. 21
Convention on International Trade in Endangered
Species of Wild Flora and Fauna (CITES.................... 6
Country Information ......................................................... 8
Country Travel Advice and Advisories ........................... 22
Craft Export Readiness .................................................... 2
Cultural Products and Services ........................................ 2
Cultural Property .............................................................. 7
Customized Training pilot program ................................ 27
Customs Duty & International Trade – course ............... 13
Development & Humanitarian Aid Markets ...................... 4
Diaspora Nation ............................................................. 19
Discover New Markets ................................................. 2, 4
Diversifying into Foreign Markets: A Guide to Entry
Strategies .................................................................. 22
Doing Business in Brazil .............................................. 3, 9
Doing Business in China .............................................. 3, 9
Doing Business in India ............................................... 3, 9
Doing Business in Mexico ............................................ 3, 9
Doing Business in Panama .......................................... 3, 9
Doing Business in Southeast Asia ............................... 3, 9
Doing Business in the Andean Market ......................... 3, 9
Doing Business in the United States ............................ 3, 9
Eastern Ontario Development Program ......................... 28
eBay Inc. ........................................................................ 19
EDC – International Representation .............................. 30
e-Exporting..................................................................... 26
Emerging African Markets ................................................ 4
Endangered Species ........................................................ 6
Entering Foreign Markets: An Opportunity for Ontario’s
Wood Products Industry ............................................ 19
Entering Japan's Agri-Food Market .................................. 3
e-Trade Readiness Index ............................................... 20
Eureka!........................................................................... 28
Export and Import of Hazardous Waste and Hazardous
Recyclable Materials Regulations ............................... 6
Export Business Planner ................................................ 17
Export Control List ........................................................... 6
Export Controls ................................................................ 6
Export Controls course .............................................. 6, 13
Export Controls Handbook ............................................... 6
Export Controls Webinars .......................................... 6, 13
Export Guarantee Program ............................................ 28
Export IQ ........................................................................ 13
Export Market Access ................................................ 9, 28
Export Market Studies ...................................................... 7
Export news ................................................................... 17
Export Planning Workshop............................................. 11
Export Readiness........................................................... 16
Export Strategies of Small and Medium-Sized
Enterprises ................................................................ 22
Export Wise.................................................................... 17
Exporter Continuum ....................................................... 16
Exporter Register ........................................................... 19
Exporter’s Guide to Inspection ......................................... 7
Exporting Agriculture and Agri-Food Products to Mexico . 4
Exporting Goods from Canada: A Handy Customs
Guide for Exporters ..................................................... 7
Exporting Goods Regulations & Contacts ........................ 6
Exporting into New Markets ........................................... 11
Exporting Mechanics and Logistics ................................ 11
Exporting to the United States ......................................... 3
Please contact COEF@ontario.ca for updates to this document.
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Maggie Weaver, Canada-Ontario Export Forum
Finance........................................................................... 27
Financial Crime in International Trade ............................ 26
Financing Solutions for Canadian Companies................ 26
First Steps in Agri-Food Exporting.................................... 3
First Steps in Exporting .............................................. 2, 11
FITTskills courses .......................................................... 14
Following The Road Signals of Export-Readiness –
Learn More About Agri-Food and Seafood Exporting .. 3
Food Exports .................................................................... 7
Food Markets of India ....................................................... 5
Foreign Buyer Financing ................................................ 27
Foreign Exchange .......................................................... 26
FP Innovations ............................................................... 19
International Marketing .................................................. 22
International Markets ..................................................... 23
International research projects: China, India, Israel ......... 5
International Science & Technology Partnerships
Program .................................................................... 28
International Trade Branch – Staff Directory .................... 9
International Trade Finance ........................................... 27
International Trade Research......................................... 10
International Trade Shows ............................................. 25
Introduction to Exporting – How to Sell in International
Markets ....................................................................... 2
Investing in Business Growth and Productivity ........ 24, 29
Investing in Business Innovation .................................... 29
G20 e-Trade Readiness Index ....................................... 20
Getting Ready to Export Guide ......................................... 2
Global Export Forecast ................................................. 4, 9
Global Internships .......................................................... 14
Global Markets Action Plan .............................................. 5
Global Opportunities for Associations ............................ 28
Global SME Mindset ....................................................... 20
Global Trade Weekly ...................................................... 17
Global Value Chains (GVCs): Canada ........................... 20
Global Value Chains and the Productivity of Canadian
Manufacturing Firms .................................................. 20
Going Global Export Plan ........................................... 3, 11
Going Global Innovation ................................................. 28
Going Global Innovation – Success Stories ................... 18
Going Global workshops ................................................ 11
Going Global: An Introduction to Trade Compliance
Issues for Exporters ................................................... 13
Growing Forward 2 ................................................... 23, 28
Guide to Exporting Cultural Property from Canada .......... 7
Guide to Online Export Resources ................................... 4
Guidelines for Processing Personal Data Across
Borders ........................................................................ 7
Guides to Exporting .......................................................... 2
Japan's Agri-Food Market ................................................ 3
Keyword Search – HS Codes .......................................... 7
Label Review Program ................................................... 23
Leveraging Trade Agreements to Succeed in Global
Markets ..................................................................... 21
Linking In to Global Value Chains .................................. 22
Handy Customs Guide for Exporters ................................ 7
Hazardous Waste ............................................................. 6
How Technology is Empowering Canadian
Entrepreneurs to Grow Globally ................................ 19
How Thick is the Border ................................................. 21
How to Grow Your Business Through Exporting ............ 11
How to Sell to International Markets ................................. 2
HS Codes ......................................................................... 7
Humanitarian Aid Markets ................................................ 3
I.E.Canada Conferences ................................................ 13
Identifying opportunities.................................................... 4
Identifying the Next Generation of Canadian Priority
Markets ...................................................................... 20
Immigrants as Innovators: Boosting Canada’s Global
Competitiveness ........................................................ 20
Incoterms Boot Camp ..................................................... 13
In-market assistance ...................................................... 30
Innovation, Science & Technology – Collaborative
Opportunities ............................................................... 5
Integrative Trade Competency Diagnostic Tool.............. 16
Intellectual Property for Exporting Businesses ................. 9
Intercultures...................................................................... 8
International Business Scholarships ............................... 14
International Market Entry Strategies ............................. 22
International Market Research ................................... 9, 11
Made in Ontario Advanced Manufacturing R&D
Challenge .................................................................. 29
Market Entry................................................................... 22
Market Expansion and Productivity Growth: Do New
Domestic Markets Matter As Much As New
International Markets? ............................................... 21
Market Reports ................................................................ 8
Market Research.............................................................. 9
Market seminars ............................................................ 13
Market Xpansion Loan ................................................... 29
Marketing & promotion programs ................................... 24
MaRS Going Global Series – China................................. 5
MaRS Market Intelligence .............................................. 10
MCIIT, International Trade Branch – Staff Directory ...... 15
MEDEI, Business Advisory Services .............................. 15
MEDTE – In-market Support .......................................... 30
Mexico Export Preparedness Guide ................................ 4
MinBos Mining Business Opportunities System ............... 4
Mining Supply and Services Export Marketing
Assistance Program .................................................. 29
MNDM International Trade Shows ................................. 25
MNDM, Trade, Investment Marketing Unit – Staff
Directory .................................................................... 15
NAFTA and U.S. Customs Documentation seminars ..... 14
Navigating the U.S. Market .............................................. 9
NEBS ............................................................................. 12
New Exporters to Border States (NEBS ......................... 12
Northern Ontario Business Directory ............................. 18
Northern Ontario Heritage Fund Corporation (NOHFC) . 29
Northern Ontario Mining Supply and Services Export
Marketing Assistance Program ................................. 29
Northern Ontario Productivity Assessments................... 29
Not For Beginners: Should SMEs Go to Fast-Growth
Markets? ................................................................... 21
OMAF – Sector & Geographic Specialists ..................... 15
Ontario Agri-Food Exporter ............................................ 17
Ontario Business Report ................................................ 17
Ontario Export Awards ................................................... 18
Ontario Exporters Fund ............................................ 24, 30
Ontario Food Exporter Award ........................................ 18
Ontario Global Edge ...................................................... 15
Please contact COEF@ontario.ca for updates to this document.
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Maggie Weaver, Canada-Ontario Export Forum
Ontario Going Global Awards ......................................... 18
Ontario Tourism Marketing Partnership Corporation ........ 8
Opening New Markets: Trade Negotiations and
Agreements ................................................................. 5
Opportunities for SMEs .................................................. 18
Opportunities in the Food Markets of India ....................... 5
Strategic ‘One-on-One’ Export Marketing Program
(SEMP)...................................................................... 14
Street Smart ................................................................... 24
Subordinate Financing ................................................... 30
success stories .............................................................. 17
Successful International Trade Show Marketing ............ 26
Personal Data Across Borders ......................................... 7
PIPEDA ............................................................................ 7
Playing by the Rules: Compliance in International Trade . 7
Preparing for Trade Shows............................................. 25
Productivity Assessments............................................... 29
PROFIT – New to Exporting ........................................... 12
PROFIT International ..................................................... 12
PROFIT Plus .................................................................. 12
PROFIT Trade Tipsheets ............................................... 23
PROFITGuide ................................................................. 18
Tariff Information .............................................................. 9
Tariff Schedule ................................................................. 7
Tariffs and Rules of Origin ............................................... 7
The Future of Productivity: Smart Exporting for
Canadian Companies ................................................ 19
Tourism Research – Ontario ............................................ 8
Tourism Research & Statistics ......................................... 8
Trade Compliance Issues for Exporters ......................... 13
Trade Data Online........................................................ 7, 8
Trade development representatives ............................... 10
Trade Events.................................................................. 25
Trade Insights ................................................................ 17
Trade Map Canada ...................................................... 5, 8
Trade missions............................................................... 25
Trade Negotiations and Agreements ............................... 5
Trade Shows .................................................................. 25
Trade shows, trade missions ......................................... 24
Trade Talk ...................................................................... 18
Travel Advice ................................................................. 22
Trucking Across the Border: The Relative Cost of
Cross-border and Domestic Trucking ........................ 21
Recyclable Materials Regulations .................................... 6
Regional Innovation Centres .......................................... 16
Responding to Unsolicited Orders .................................... 5
Retail Tour ...................................................................... 25
RFPSource.ca .................................................................. 5
Risk and Cash Flow Management .................................. 27
SBA Export Business Planner ........................................ 17
Seneca College – Competitive and Market Intelligence
Research & Analysis service ..................................... 10
Small Business Centres ................................................. 16
SME Innovation, Exporting and Growth.......................... 21
Soft-Landing Program .................................................... 23
SourcefromOntario.com ................................................. 24
Speaking Globally: An Exporter’s Guide to Effective
Presentations............................................................. 26
Standards Alert! .............................................................. 10
Statistics & Market Information ......................................... 8
Step-by-Step Guide to Exporting ...................................... 2
U.S. Customs Documentation seminars ........................ 14
U.S. Government Procurement ........................................ 3
Virtual trade missions ..................................................... 25
Webinars ........................................................................ 14
What Might Canada’s Future Exports Look Like ............ 21
Wood Manufacturing Council ..................................... 3, 11
Wood Packaging Certification .......................................... 6
Writing an Export Plan ................................................... 17
Please contact COEF@ontario.ca for updates to this document.
Ontario’s Export Toolbox, November 21, 2014
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Maggie Weaver, Canada-Ontario Export Forum