Marshall Gisser / Sr. Print + Interactive Designer
623 Central Ave. Cedarhurst, NY 11516 (516)569-8888
m.gisser@nydesign.com / www.nydesign.com
BACKGROUND
For 25 years I have assisted industry leaders in numerous business sectors,
creating a track record for growing sales. I do so by applying my unique
visual styling teamed with engaging interactive marketing strategies and
social media. My visuals arrest and captivate the eye; my verbiage compels
trust, brand loyalty and sales, and my cohesive branding across all
mediums positions companies as leaders. From strategy to research,
concepts, design, presentations, through final communications, working with
all stakeholders…I guide project life cycles to success. Through my
mastery of Apple and Adobe CC for 20 years, I deliver projects rapidly,
ensuring 100% file integrity. I deliver only first-class design, and offer you
this confidence based on testimonials from respected business leaders.
Serviced firms include: A&E Television, Condé Nast, Disney, MasterCard,
MoneyLine, Oscar de la Renta, Pepsi, Pizza Hut, Ralph Lauren, Taco Bell,
W Hotels, Warner Bros., Xchange Telecom and many others.
RECENT WORK
IX Design
www.nydesign.com/telerificwebsite.pdf (branding, app & site design)
www.nydesign.com/mobile.pdf (mobile design)
www.nydesign.com/ix.html#trax (identity, desktop & app GUI, branding)
www.xchangetele.com (identity, full website, iconography)
www.desktopwidgets.org (desktop app innovation, design, copy, branding,
marketing)
www.nydesign.com/CondeNast-Flow.jpg +
www.nydesign.com/mesoraflow.pdf (flowcharts)
www.nydesign.com/skin (mobile advertising program innovation)
www.nydesign.com/portfolio.html#icons (Iconography/Illustration)
Branding, packaging and social media strategies:
www.nydesign.com/hitech/magox.pdf
www.nydesign.com/hitech/magox2.pdf
PPT presentation design (charts, illustrations, design):
www.nydesign.com/x/XchangeOverview.mov
Print
www.DesktopWidgets.org/Dw2014.pdf
SKILLSET
Technical
Expert: Photoshop, Illustrator, Dreamweaver, Muse, Flash, Acrobat, Apple
OS, Adobe CS5.5/CS6/CC
Advanced: HTML, InDesign, PowerPoint, Google AdSense, Urchin Metrics,
Facebook marketing
Experienced: Google Analytics, Google Sitemaps, Twitter
IX
Website design, app planning and design (mobile & desktop),
flowcharts/architecture, adhering to a defined marketing plan, storyboarding,
wire framing (static/interactive), banners, touch screens,
presentations/demos (Flash, PowerPoint), and iconography
Print
Cohesive branding, package design, collateral, advertisements, illustration,
charting, info graphics, vivid and tasteful color palette, pixel-perfect images,
retouching, typography, meticulous file preparation and management
Strategy
Social networking/advertising, business strategies, business plans, contracts,
copy writing, Google Analytics, Urchin Metrics analysis, strategic planning &
development
EDUCATION
1978: School of Visual Arts
1986: Adelphi Univ. Masters
1994: YBT Post Grad.
WORK EXPERIENCE
10/2009-Present
Design & Marketing Consultant
Websites, mobile design, landing pages, HTML email, flow charts,
iconography, Flash sites/banners, PPT presentations, app design, touch
screens, marketing strategies, branding and package design, copy writing,
social networking/promotion, contract drafting, client consulting
10/2006 –10/2009
DesktopWidgets.org – Innovator
I conceived this patent pending technology: a means for advertisers to enjoy
unlimited multimedia communications direct to consumers’ desktops, with
24/7 updates in real-time.
Duties: Business strategy, business plan, strategic and art direction of
programmers, promotional material design, visual branding, copy writing,
Flash website development, interactive presentations, email marketing,
software R&D, email list management, contract drafting, client negotiations,
direction of programming, team management, and sales generation
Software employed: Flash, HTML, Word, Photoshop, Illustrator,
Dreamweaver
Achievements: Licensed technology to Conde Nast and W Hotels
10/1997–10/2006
Mesora.org – Creative Director, Writer & Editor
Duties: Developed this site from the ground up; visual branding, copy writing,
website architecture/navigation and design, photo selection/retouching, web
development and maintenance, interactive presentations, email
design/marketing, email list management, develop advertising program and
sales, donations programs, generated global activism via massive letter
campaigns, online voting booths, live audible chat room, magazine
design/marketing.
Software employed: Flash, HTML, Word, Photoshop, Illustrator, InDesign,
Dreamweaver
Achievements:
- created a leading portal & received award
- attracted 77,000 opt-in subscribers
- attracted $500,000.00 in funding and advertising
- amassed 200,000 signatures in email campaigns I developed
- designed/published a 420-page book
- attracted a sustained 700,000 yearly visits
- conceived and designed 0ver 460 issues of the Jewishtimes with
3,500,000 downloads to date
- increased Jewishtimes readership 500% using Facebook strategies
- featured in US News & World Report and other leading publications
1/1994 –10/1997
Intl. Commerce Exchange Sys. – Creative Director
Duties: Art-directed the creative staff, visual branding, package design,
brochure design, HTML website architecture, design, development and
maintenance. I supplied internal departments with all graphical needs for
numerous trade shows.
Software employed: Flash, HTML, Photoshop, Illustrator, Quark, Raydream.
PUBLIC SPEAKING
Hofstra University. Conference lectures. Television and radio.
AWARDS
“Two Hands Up” for Mesora.org website
SAL. REQ.
My experience, which includes full time as a creative director guiding a
design team for 4 years, and as a consultant for various firms working
directly with CEOs and interfacing with their staff, I am flexible about my
future position, which will dictate salary.
REFERENCES
Darren Feder
President, Xchange Telecom
dfeder@xchangetele.com
(646)722-7200
Ross Glatzer
Former President, Prodigy
rglatzer@sc.rr.com
(843)705-5303
David Seltzer
President, HiTech Pharmaceutical
dseltzer@hitechpharm.com
(631)789-8228
TESTIMONIALS
“It is my pleasure to have ha worked with designer Marshall Gisser. He has
executed numerous identity, marketing and web projects for International
Commerce Exchange Systems for three years. His work is first rate, and he
is a consummate professional in his dealings with his clients and his work.
Having had experience with numerous designers in the past, I rank Gisser at
the top and would highly recommend his work.”
Ross Glatzer, Former President – PRODIGY
"Wow.... if the samples you sent are concepted, designed, and produced by
YOU - then I am the most impressed by the work I have seen."
Angela Massaro-Fain, President – GRAPEVINE COMMUNICATIONS
INT'L INC.
“Glenn Foods Inc. has been in the foods business for 15 years, having
developed 40 items. We have employed outside agencies for packaging and
sales materials. Of all our lines, the graphics, colors and layout of wrappers,
display boxes and sell sheets of GLENNY'S CHOCOLATE CRUNCH BARS
created by Marshall Gisser have brought us the most attention and
compliments from our industry. More important, we have realized extremely
strong sales figures with this new line. We can attribute this success not only
to the high quality and taste of these bars, but very definitely to the up-scale,
sophisticated packaging and point of sale materials created by Mr. Gisser.”
Arlene Leibowitz, Sales & Marketing Mgr. – GLENN FOODS, INC.
“Through your design of our new corporate logo, EconoPhone brochures,
company materials, the E-Gram corporate logo, and the American
Telemedia corporate logo, EconoPhone's sales have risen dramatically. In
addition, these promotional materials have enabled us to obtain the
necessary financing to expand.”
Alfred West, Partner – ECONOPHONE
“We recently retained the web design and development services of Mr.
Gisser. He responded to all requested content and function, creating realtime analog and digital clocks, freighting calculators, ordering and controlled
availability of our documents, passwording, and specific controls over
content area availability. He also created our database with a method of
updating which is quite easy to use, and works flawlessly. We requested
additional changes that were executed immediately at no extra charge to us.
Our site now embodies an established and highly professional look, and it
matches our originally proposed concepts. We are very satisfied with the
turnout and receive accolades daily. We reviewed the work of several design
firms. For any business interested in portraying itself as a leader in their
industry, obtaining top design and development at very reasonable fees, we
highly recommend Marshall Gisser.”
Elizabeth Provensen, Consultant – MCQUILLING BROKERAGE