valley electronics entreprenuer introduces

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NEWS RELEASE
CARMEL ENTREPRENEUR INTRODUCES
NATION’S FIRST SKIN CARE WASHES WITH SUNSCREEN
Carmel, Calf—Michael Doyle, P.E., a chemical engineer, entrepreneur
and Carmel resident has partnered with R. Dale Lillard of Phoenix, Ariz., to
become a pioneer in the development of Solise Body Wash and Solise Hand
Wash with Sun Protection Factor 15 (SPF15).
After twenty plus years of scientific research, development, and consumer
testing, the world’s first and only skin care cleansing products with sunscreen,
Solise Body Wash SPF15 and Solise Hand Wash SPF15 with UVA/UVB protection
will be hitting the worldwide health and beauty aids (HABA) retail shelves this
month, announced Michael Doyle, Director of Engineering, Arizona Sun Wash,
LLC, based in Phoenix and is currently available online at www.solise.com.
Born in the dry heat of the Arizona desert, Solise began as a vision of
Lillard. The father of four children, he was conscientious in the laborious process
of applying sunscreen to them after daily bathing. His toddlers were fair skinned
like him and burned easily when exposed to the damaging rays of the sun.
Lillard routinely searched store shelves and magazine ads in his pursuit to find an
innovative or new product making sunscreen application easier and was
frustrated by the limited products available. He speculated if he could
somehow combine his children’s daily bath with the application of sunscreen,
life around his house just might be less stressful and a whole lot easier.
In pursuit of his novel idea, Lillard spoke to chemists, body-product
formulators, chemical engineers and scientists who study soaps and cleansing.
They all assured him that his concept was not possible.
Lillard refused to give up. Together with his now grown son, Tres, they
began researching and testing sunscreen body wash combinations in his quest
to create a workable product. Their inspiration was Thomas Edison’s famous
quote: “I have not failed. I have just found 10,000 ways that won’t work”,
remarked Lillard.
But it was not until they asked their neighbor Doyle, an engineer and
inventor with decades of experience to apply his genius to Lillard’s concept
when a solution was found. Michael developed a multi-phase emulsion system
that finally allowed the natural ingredients in Solise to combine effectively with
those that provide Ultraviolet A (UVA) and Ultraviolet B (UVB) sun protection.
Solise Body Wash SPF15 and Solise Hand Wash SPF15 were approved for
The Skin Cancer Foundation’s most prestigious Seal of Recommendation. The
Skin Cancer Foundation established its Seal of Recommendation program as
part of a nationwide public awareness campaign. The Seal of
Recommendation verified the SPF claim of a product. Every product submitted
for the Seal of Recommendation is rigorously reviewed by a committee of
renowned photobiologists – experts in the study of the interaction of ultraviolet
radiation and skin. The entire committee must be completely satisfied with the
testing results in order for a product to be granted the Seal.
“The Seal of Recommendation program is unique because it enables us to
guide and educate consumers in their everyday lives, “said Dr. Robins, President,
The Skin Cancer Foundation.
“We are reaching them when they are making
important decisions about how to protect themselves from the sun.” To earn the
Seal, a manufacturer must provide scientific data showing that its product
sufficiently and safely aids in the prevention of sun-induced damage to the skin.
Every product awarded the Seal is monitored annually to ensure that it
continues to meet the criteria. “We are pleased that the Skin Cancer
Foundation recognizes the benefits and performance of our unique product.
With Solise, we aim to protect those people who otherwise do not take the time
to apply sunscreen daily, as well as give added protection to the people that
do”, stated Lillard.
The world’s first liquid body and hand washes containing natural
emollients, skin conditioners and SPF15 sunscreen with UVA/UVB protection,
Solise is a gentle, rich soy oil containing liquid body and hand protection
against harmful UVA/UVB rays, leading causes of skin aging. A premium body
wash, Solise protects, hydrates, and clarifies your skin. Daily sun protection has
never been this simple. A new emollient based technology allows Solise to bind
sunscreen to your skin’s natural oils while a mild cleansing system washes away
impurities. Natural emollients and skin conditioners leave your skin soft and
hydrated unlike traditional sunscreens. Solise cleanses and adds protection on
your skin with a patented formula containing SPF 15 sunscreen; it provides daily
UVA/UVB protection; is non-greasy and hypoallergenic and dermatologist
tested; it is non-comedogenic and does not clog pores; formulated with natural
emollients and skin conditioners to leave your skin soft and hydrated; paraben
free and anti-aging; and is not tested on animals and contains no animal byproducts.
What began as one man’s vision is now available for all to experience
and enjoy the first-ever product proven to protect you from the sun without
changing your daily routine.
For more information, contact:
Michael Doyle, P.E.
Solise Body Wash and Solise Hand Wash
PO Box 22058
Carmel, CA 93922
Telephone: 831-624-7131
Fax: 831-624-7131
Cell:831-601-3566
E-mail: michaeldoyle.pe@solice.com
Web: solise.com
R. Dale Lillard, President
Arizona Sun Wash, LLC
Solise Body Wash & Solise Hand Wash
5245 South 39th Street
Phoenix, AZ 85040
Telephone:602-438-0123, Ext. 215
Fax: 602-438-0138
E-mail: dale@lansdale.com
Web: solise.com
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