Common questions on course marketing
1. What
do you mean by marketing? Describe the feature of marketing.
2. Describe in detail the various philosophies of
3. Define
marketing.
marketing management? Also discuss the various levels of demand and
the task of a marketing manager thereto.
4. Do
all companies need to practice the marketing concept? Could you cite
companies that do not need this orientation?
5. Why is
the study of marketing important to everyone? Discuss.
6. Give
an example of a good, service, and idea that you have recently purchased.
7. What
is marketing functions? Write down its main ingredients.
8. Define
marketing tasks? Discuss in brief the factors that.
9. Discuss
the demographic and technological trends that can affect the future of
the business.
10. What
do you mean by marketing? Describe the feature of marketing.
11. Describe in detail the various philosophies of
12. Define
marketing.
marketing management? Also discuss the various levels of demand and
the task of a marketing manager thereto.
13. Do
all companies need to practice the marketing concept? Could you cite
companies that do not need this orientation?
14. Why is
15. Give
the study of marketing important to everyone? Discuss.
an example of a good, service, and idea that you have recently purchased.
What do you understand by marketing control? Discuss its role and significance
with the help of suitable examples.
16. What
is marketing control? Discuss the various types of marketing controls
used by the companies.
17. Write
a detailed note on Annual plan control.
18. What
is profitability control? Discuss its significance for marketing department
of a company.
19. Write
a detailed note on the efficiency control.
20. What
do you understand by strategic control? Discuss the tools of strategic
control with the help of suitable example.
21. What
do you mean by marketing audit? How it is done? Discuss with the help
of a hypothetical example.
22. Define
23. Write
Segmentation. Also describe the various levels of segmentation.
down the various bases for segmentation. In your opinion which base(s)
in more relevant than others and why?
24. What
criteria you will adopt to make your-segmentation process more
effective?
25. Write
a detailed note on various approaches for selecting target markets.
26. What
do you understand by product positioning? Describe in detail various
positioning strategies.
27. Write
short notes on the following:
Mass Marketing
Niche Marketing
Concentration approach
Position against competition
28.
Compare and contrast the three major ways of modifying a product.
29. Identify
and briefly explain the seven major phases of the new product
development process.
30. Do
small companies that manufacture one or two products need to be
concerned about developing and managing products? Why or why not?
31. What
is the major purpose of concept testing, and how is it accomplished?
32. What
are the benefits and disadvantages of test marketing?
33. Why
does the process of commercialisation sometimes take a considerable
amount of time?
34. What
are the stages in the product adoption process, and how do they affect the
commercialisation phase?
35. When
developing a new product, a company often test markets the proposed
product in a specific area or location. Coca-Cola did this with its sports drink,
PowerAde. Suppose you wish to test-market your new revolutionary Super Wax
car wax, which requires only one application for a lifetime finish. Where and how
would you test market your new product?
36. Generally,
buyers go through a product adoption process before becoming a
loyal consumer. Describe your experience adopting a product you now use
consistently. Did you go through all the stages?
37.
A product manager may make quality, functional, or aesthetic modifications
when modifying a product. Identify a familiar product that recently has been
modified, categorize the modification (quality, functional, or aesthetic), and
describe how you would have modified it differently.
38. What
do you understand by 'price' of a product? Discuss the importance of
pricing decisions.
39. Explain
the various objectives which a firm can have while deciding the price
of its products.
40. Discuss
the various pricing strategies available to an organisation.
41. Write
a detailed note on 'price elasticity'.
42. What
do you understand by promotion mix? Discuss the advantages of
promotion mix tools.
43. Write
short notes on the following:
(a) Sales Promotion (b) Personal selling
44. Discuss
45. What
the various stages of personal selling process.
is personal selling? Discuss the process and advantages of personal
selling.
46. What
are the different tools of promotion mix? Describe the factors affecting
promotion mix decisions.
47. Explain the different
48. Discuss
types of advertisements.
the key stages of measuring advertising effectiveness.
49. Explain the different
methods of making advertising budget decisions.