Common questions on course marketing 1. What do you mean by marketing? Describe the feature of marketing. 2. Describe in detail the various philosophies of 3. Define marketing. marketing management? Also discuss the various levels of demand and the task of a marketing manager thereto. 4. Do all companies need to practice the marketing concept? Could you cite companies that do not need this orientation? 5. Why is the study of marketing important to everyone? Discuss. 6. Give an example of a good, service, and idea that you have recently purchased. 7. What is marketing functions? Write down its main ingredients. 8. Define marketing tasks? Discuss in brief the factors that. 9. Discuss the demographic and technological trends that can affect the future of the business. 10. What do you mean by marketing? Describe the feature of marketing. 11. Describe in detail the various philosophies of 12. Define marketing. marketing management? Also discuss the various levels of demand and the task of a marketing manager thereto. 13. Do all companies need to practice the marketing concept? Could you cite companies that do not need this orientation? 14. Why is 15. Give the study of marketing important to everyone? Discuss. an example of a good, service, and idea that you have recently purchased. What do you understand by marketing control? Discuss its role and significance with the help of suitable examples. 16. What is marketing control? Discuss the various types of marketing controls used by the companies. 17. Write a detailed note on Annual plan control. 18. What is profitability control? Discuss its significance for marketing department of a company. 19. Write a detailed note on the efficiency control. 20. What do you understand by strategic control? Discuss the tools of strategic control with the help of suitable example. 21. What do you mean by marketing audit? How it is done? Discuss with the help of a hypothetical example. 22. Define 23. Write Segmentation. Also describe the various levels of segmentation. down the various bases for segmentation. In your opinion which base(s) in more relevant than others and why? 24. What criteria you will adopt to make your-segmentation process more effective? 25. Write a detailed note on various approaches for selecting target markets. 26. What do you understand by product positioning? Describe in detail various positioning strategies. 27. Write short notes on the following: Mass Marketing Niche Marketing Concentration approach Position against competition 28. Compare and contrast the three major ways of modifying a product. 29. Identify and briefly explain the seven major phases of the new product development process. 30. Do small companies that manufacture one or two products need to be concerned about developing and managing products? Why or why not? 31. What is the major purpose of concept testing, and how is it accomplished? 32. What are the benefits and disadvantages of test marketing? 33. Why does the process of commercialisation sometimes take a considerable amount of time? 34. What are the stages in the product adoption process, and how do they affect the commercialisation phase? 35. When developing a new product, a company often test markets the proposed product in a specific area or location. Coca-Cola did this with its sports drink, PowerAde. Suppose you wish to test-market your new revolutionary Super Wax car wax, which requires only one application for a lifetime finish. Where and how would you test market your new product? 36. Generally, buyers go through a product adoption process before becoming a loyal consumer. Describe your experience adopting a product you now use consistently. Did you go through all the stages? 37. A product manager may make quality, functional, or aesthetic modifications when modifying a product. Identify a familiar product that recently has been modified, categorize the modification (quality, functional, or aesthetic), and describe how you would have modified it differently. 38. What do you understand by 'price' of a product? Discuss the importance of pricing decisions. 39. Explain the various objectives which a firm can have while deciding the price of its products. 40. Discuss the various pricing strategies available to an organisation. 41. Write a detailed note on 'price elasticity'. 42. What do you understand by promotion mix? Discuss the advantages of promotion mix tools. 43. Write short notes on the following: (a) Sales Promotion (b) Personal selling 44. Discuss 45. What the various stages of personal selling process. is personal selling? Discuss the process and advantages of personal selling. 46. What are the different tools of promotion mix? Describe the factors affecting promotion mix decisions. 47. Explain the different 48. Discuss types of advertisements. the key stages of measuring advertising effectiveness. 49. Explain the different methods of making advertising budget decisions.