Oracle Announces Implementation of Application Integration Architecture
(AIA) with Trade Promotion Management System
New Enterprise-class System Leverages AIA to Deliver Improved Management and
Execution of Promotional Activities
July 7, 2008
News Facts
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The J.M. Smucker Company, the leading marketer and manufacturer of
fruit spreads, peanut butter, shortening and oils, ice cream toppings,
sweetened condensed milk, and health and natural foods beverages in
North America, is using Oracle Application Integration Architecture (AIA)
and Oracle's Siebel CRM Integration Pack for Oracle Trade Promotion
Management, Oracle today announced. The J.M. Smucker Company is
the first Oracle customer to deploy the new Application Integration
Architecture (AIA) with Siebel CRM Integration Pack for Oracle Trade
Promotion Management.
By using AIA and deploying Siebel CRM Integration Pack for Oracle Trade
Promotion Management and Oracle Trade Management, The J.M.
Smucker Company is able to execute accurate and timely promotions,
maintain a complete and consistent view of customer data, achieve
improved management of trade funds, easily resolve invoice deductions
and enhance analytical capabilities.
For the initial project, the company utilized its previous implementation of
the Oracle(r) E- Business Suite and deployed Siebel 8.0. The standardsbased approach utilizes the AIA architecture and will help support future
upgrades.
In addition to its use of Oracle Application Integration Architecture, The
J.M. Smucker Company is leveraging Oracle Fusion Middleware, including
Oracle SOA Suite, Oracle Identity Management and Oracle Business
Intelligence Publisher. The company is also expanding its usage of Oracle
Business Intelligence Applications.
Supporting Quotes
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"We partnered with Oracle to develop an SOA integration architecture for
our Siebel Trade Funds and the Oracle E-business Suite integration. We
have gained early momentum in the implementation of our SOA
middleware strategy and support for the continued development of our
business processes. The architecture and approach promises to deliver
strategic benefits as we further develop our standards-based architecture,"
said Andy Platt, Vice President and Chief Information Officer for The J.M.
Smucker Company.
"Oracle Application Integration Architecture and pre-built integration
packs, built on Oracle Fusion Middleware, are designed to reduce the
costs associated with deploying and maintaining integrations," said Jesper
Andersen, Senior Vice President of Application Development, Oracle.
"Consumer goods companies spend approximately 20 percent of total
revenue on trade promotion activities with their retail partners. We are
pleased to see the deliverables achieved for The J.M. Smucker Company
with AIA, Siebel CRM Integration Pack for Oracle Trade Promotion
Management and Oracle Trade Management, and we look forward to
continuing to support their success with this project."
Supporting Resources
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Oracle Application Integration Architecture
Siebel CRM Integration Pack for Oracle Trade Promotion Management
Oracle Trade Management
Oracle E-Business Suite
Oracle Fusion Middleware
Oracle SOA Suite
Oracle Identity Management
Oracle Business Intelligence Publisher
Oracle Business Intelligence Applications
About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For
more information about Oracle, please visit our Web site at
http://www.oracle.com.
Trademarks
Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other
names may be trademarks of their respective owners. This document is for
informational purposes only and may not be incorporated into a contract or
agreement.
Contact Info
Susie Penner
Oracle
+1.650.506.1973
susanne.penner@oracle.com
Wendy Allen
Blanc and Otus
+1.805.564.3907
wallen@blancandotus.com