Children with Diabetes
1998 Year End Report
Children with Diabetes 1998 Report
Key Activities
Incorporation
1998 was the first full year of operation for Children with Diabetes. Prior to December
1997, when Children with Diabetes was incorporated as a 501(c)(3) corporation, the
Children with Diabetes web site operated as an extension of Castle Web, a for-profit
corporation. Incorporation as an independent, a 501(c)(3) corporation was deemed
essential to lay the foundation necessary to ensure the continued operation of Children
with Diabetes and the web site well into the future.
New Look to the Web Site
On December 5, 1998, the look of the Children with Diabetes home page changed
significantly. The graphics below show the old look on the left and the new look on the
right. The goal of the new look was to be able to incorporate content, the popular poll,
and a sponsorship graphic onto the home page.
Figure 1 - Old and New Home Page Styles
Trade Show Attendance
In August 1998, Children with Diabetes had a booth at the annual meeting of the
American Association of Diabetes Educators (AADE). From our exhibit, we were able to
share the website with hundreds of diabetes educators from around the world and
handed out thousands of our web site address cards and our new brochures.
Because of the success of the AADE show, Children with Diabetes plans to have a
booth at the 1999 American Diabetes Association and 1999 AADE shows.
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Children with Diabetes 1998 Report
Brochures
In support of the AADE trade show, Children with Diabetes created a tri-fold brochure
outlining the features of the web site. In 1998, approximately 15,000 were delivered free
of charge to people around the world. Funding for the brochures and shipping was
partially underwritten by a grant from LifeScan.
People
Board Members
During 1998, the Board of Children with Diabetes consisted of:
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Jeff Hitchcock, President
Brenda Hitchcock, Vice President
Mike Stoker, Vice President
Dr. William Quick, Medical Director
Stephanie Schwartz, Diabetes Nurse Specialist
Diabetes Team
The Diabetes Team grew to include 16 members, including Dr. William Quick and
Stephanie Schwartz. In addition, the Team called upon 12 “occasional experts” to assist.
Children with Diabetes published answers to 1,425 “Ask the Diabetes Team” questions
in 1998, up from 1,046 in 1997, a 36% increase.
Income and Expenses
Summary
Income
Cost of Sales
Expenses
Income over Expenses
$85,158.03
$20,099.75
$43,224.92
$21,833.36
Sponsors
LifeScan, Advantage Health Services, and Can-Am Care were the three key financial
sponsors in 1998. LifeScan continued their sponsorship of the Camps pages for the third
year. Advantage Health Services began sponsoring the Products pages, and Can-Am
Care sponsored the foundation of a multimedia delivery infrastructure.
Each sponsor pledged to continue their support into 1999.
Memberships
Children with Diabetes began selling memberships in 1998 as a way of raising money.
While raising only $2,600, memberships are an important part of establishing a wider
community among the tens of thousands of users of the web site.
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Children with Diabetes 1998 Report
Income Distribution
The following graph illustrates the distribution of income sources. Banner ads accounted
for over half the income, with a single ad campaign making up 80% of banner ad
revenue. A similar windfall ad campaign is unlikely in 1999.
1998 Income Summary
0.4%
3.1%
1.0%
7.5%
37.3%
Sponsors
Banner Ads
Donations
Product Sales
Commissions
Memberships
50.7%
Expense Distribution
The largest expense was web site hosting. The Children with Diabetes web site makes
use of many features that require special hosting needs. Web site hosting will continue
to be a major expense. During 1998, no salary expenses were incurred. Due to a large
banner advertising contract, Children with Diabetes was able to extend a $500
honorarium to each member of the Diabetes Team in appreciation for their efforts.
1998 Expense Summary
6%
1%
Web Site Ho sting & Internet Fees
4%
A dvertising & P ro mo tio n
8%
33%
Ho no raria to Dteam
2%
Depreciatio n & A mo rtizatio n
Legal, A cco unting & Licenses
14%
Office Expenses
P o stage/Freight
Trade Sho ws, Travel & Entertainment
10%
22%
A ll Other
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Children with Diabetes 1998 Report
Web Site Traffic
Web site traffic grew considerably during 1998. The following table compares 1997 to
1998:
1997
398,146
3,693,780
User Sessions
Pages Delivered
1998
771,687
6,246,009
% Increase
94%
69%
A “user session” is defined as continued access from a single computer without more
than a 15 minute span between page requests. Children with Diabetes does not track
individual users because privacy is of paramount importance.
“Pages delivered” refers to complete web pages delivered to a user’s web browser. A
page can include many graphics, as well as the text of the page. Each graphic and the
text count as a “hit.” The total number of hits was 13,583,663.
Web site traffic does not include activity on the Message Board due to an incompatible
log file format used by the Message Board software.
The following graph illustrates the weekly user session and page count delivery
statistics:
27-Dec-98
29-Nov-98
Visitors per Week
4,000
01-Nov-98
40,000
04-Oct-98
8,000
06-Sep-98
80,000
09-Aug-98
12,000
12-Jul-98
120,000
14-Jun-98
16,000
17-May-98
160,000
19-Apr-98
20,000
22-Mar-98
200,000
22-Feb-98
24,000
25-Jan-98
240,000
28-Dec-97
Pages Delivered per
Week
Children with Diabetes 1998 Access Trend
Week Beginning
Pages
Visitors
The graph clearly shows the yearly drop in activity that precedes the holiday season in
December.
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