KINGSTON MAURWARD COLLEGE
JOB DESCRIPTION
Job Title:
Designer
Post Reference No:
MKT14
Job Purpose:
The post holder will be responsible for all online and offline design work for
the College. They will be responsible for creating innovative and exciting
campaigns across multiple platforms to raise awareness of the wide range of
products offered by Kingston Maurward College.
Reports to:
Marketing and Communications Manager
Grade/Salary:
The salary for this post will be £18,416 - £20,117 per annum which is Points
A24 to A27 scale 4 to 5 on the Support Staff Salary Scale depending on
experience
Hours:
37 per week with Flexibility to meet business needs
Status:
Permanent
Safeguarding Status:
At Kingston Maurward College we place the safety and welfare of our
students at the centre of all our activities. The safeguarding of students
underpins the College values and is fully embraced by all College staff.
Kingston Maurward College considers itself a ‘specified place’ for the
purposes of safeguarding legislation and therefore all posts at the College are
Regulated Activity. Someone will not be employed by the College if they are
barred from working with children or vulnerable adults.
The College recommends that new staff join the DBS Update Service. This
means that the DBS is ‘portable’ and can be accessed by employers (with your
permission). It means that staff may only ever need to apply for one DBS
check.
Upon appointment, subject to joining the Update Service, signing up to this job
description confirms your agreement to the College accessing the DBS Update
Service to undertake online status checks on your DBS Certificate in relation to
your work at the College, at appointment and in the future.
Functional Links With:
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Marketing, 14-19 Team, Employer Engagement team, College Academies,
Student Admissions, Customer facing teams, Web Manager
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Vision:
Can you make the KMC offer stand out? Are you full of great creative ideas with the high level technical
skills to turn them into campaigns? We’re looking for an outstanding designer with the ability to be the
creative force behind the college brand to deliver interesting and engaging materials both online and
offline.
The position is suited to a Graphic Designer with web experience, who is keen to work in a fun and dynamic
team. Someone who has a can-do attitude, a strong passion for all things design with a desire to push the
boundaries and create outstanding work.
Main Tasks and Duties:
Work with the Marketing Manager and PR and Advertising Coordinator to devise the annual strategies for
design and production of all marketing materials for the College

You will be solely responsible for all conceptualization and implementation of design solutions that
meet the college marketing strategies from concept to completion

Responsible for producing all customer-facing graphic design for print and web use, including (but
not limited to): event flyers, large-scale banners, print advertisements, college website pages and
advertising landing pages, email campaigns and other creative output

Have the ability to drive and manage all concept, design work and photography programme for
three main college prospectuses and a range of other publications. From managing research and
concept through to pre-flight and working with printers

Provide direction for the college to significantly improve its online advertising presence using new
technologies and social media advertising

Work with the Marketing Manager to update the current KMC website and suggest cost effective
improvements for the future development. An in-depth understanding of Wordpress and writing
skills would be an advantage

Act as guardian of the KMC Brands – including Academic and commercial including commercial
equine, outdoor adventure and hospitality. Responsible for ensuring staff across the organisation
are following all brand guidelines

Meet with college management to understand the needs of different departments regarding
future strategy and use this together with marketing research and existing demographic software
to deliver new tailored concepts for advertising campaigns

Be highly organised and able to plan workload effectively, handle multiple projects, from brief to
print, within tight time frames and to a high standard

Carry out desk and first hand research of the key KMC audiences to enable campaigns to be
focused and tailored to those groups

Provide an in-house photography service for the marketing team and direct photo shoots when
requested by the academic teams
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
Work with the PR and Marketing Co-ordinator to ensure the weekly schedule of artwork is
achieved by set deadlines

Co-ordinate and contribute towards the college social networking output

Make presentations to existing college students about the role of design and marketing and help
students to market their events.

Work on a rota of out- of-hours events, shows, course information sessions, interview days and
enrolment.

Keen interest and ability in measuring performance in Google Analytics or other analytic tool

Good levels of English are important and the postholder will be required to check their work for
accuracy

Deliver strong, dynamic and commercially sound designs, appropriate to the brand, format, target
market and end user

Able to think laterally in order to create excellent advertising copy is an advantage

Take active responsibility for safeguarding and promoting the welfare of children and vulnerable
adults in College

Promote an active commitment to equality and diversity

Undertake such personal staff development as is agreed to be necessary for the development of
the role and the individual.

To set a high standard of professionalism.

To monitor customer satisfaction and continually seek ways of improving the service for which the
post is responsible.

To regularly review, adapt, and improve systems and procedures.

To support the College’s commitment to quality assurance including Investors in People and selfassessment.

To provide or support inspiring and challenging education and training for all learners and promote
participation by a wider group of learners.
This range of tasks should not be construed as definitive or exhaustive due to the changing external
environment within which the College operates. Other duties may be required within the general scope
of the post.
Person Specification:
Qualifications /
Essential
 Certified Graphic Design or equivalent
qualification
Desirable
 Experience of presenting to young
people
Experience

Excellent standards of English


Able to provide a personal portfolio of
previous design work
Minimum of 2 years design
experience

Experience of HTML5 and CSS3
desirable
Educational

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Demonstrable experience of both
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Knowledge
Essential
print and digital design
Desirable


Photography qualification

Adobe After Effects

Google Analytics

Market Research

Social Networking

Proven Copywriting skills

Proven Proofreading skills

Advanced knowledge of Adobe
Creative Suite design software
(Photoshop, InDesign, Illustrator)
Intermediate knowledge of image
composition, both in-camera and
post-production

Intermediate knowledge of producing
online design as well as offline

Intermediate knowledge of editing
software Adobe Premiere

Advanced knowledge of layout, colour
and print production
Excellent organisation and
communication (written and verbal)
skills
Skills
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
Excellent conceptual design skills as
well as thorough print knowledge and
how to set up artwork for print (i.e.:
litho, digital or large format)

An in-depth understanding of how to
produce immaculate work for a
variety of materials across a variety of
platforms.

Evidence of producing a wide range of
outstanding marketing collateral
including print advertising, web
banners and skins, leaflets, flyers,
posters etc

Willingness and ability to undertake
regular artworking tasks as well as
new concept ideas

Proficient in using Microsoft Word,
Excel, Powerpoint and Outlook

Meticulous attention to detail

Ability to understand the needs of a
diverse range of audiences

Be able to absorb and interpret
Management Information to help
college respond to customer needs

First class customer care skills and the
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Essential
desire to achieve excellence
Personal Attributes
Other requirements
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
Experience of presenting,
papers/strategies at meetings

An understanding of purchasing, the
ability to negotiate best value for the
college.

Perceived as a creative, lateral
thinking individual with who can
deliver results.

Able to work at pace and with
precision to meet key deadlines

Highly organised with good planning
skills.

Proactive and able to work on own
initiative but equally at home
following a client brief

A genuine passion for all things design
and a desire to work as part of a high
achieving team

Outgoing and positive ‘can do’
personality with a sense of humour

Excellent communication skills and the
ability to form good relations both
internally and externally

Commitment to achieving excellence
through continuous improvement

Flexible and responsive to needs of
the business and able to problem
solve

Able to communicate with colleagues
at all levels within the organisation

Able to make presentations to senior
management and governing body

To be willing and able to lift and carry
boxes and display systems as required

Prepared to work flexibly to meet
work requirements.

Commitment to safeguarding and
promoting the welfare of children and
vulnerable adults in college

Commitment to equal opportunities
Desirable

Keen to embrace and deliver
change

Desire to undertake
training to improve skills
further
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Terms and Conditions:

This is a permanent appointment.

The Contract of Employment will be based on the provisions of the Kingston Maurward Support Staff
Contract.

The salary for this post will be in the range of £18,416 - £20,117 per annum which is Points A24 to A27
on the Support Staff Salary Scale 4 to 5 depending on experience

Working Hours will be 37 per week during Monday to Friday with flexibility to meet business needs.

The annual leave entitlement will be 25 working days to be taken during the period 1 September to 31
August plus agreed Statutory Bank Holidays and College closure days.

The appointment is subject to the satisfactory completion of a nine month Probationary Period.

The notice period will be two months on either side.

Membership of the Local Government Final Salary Pension Scheme is available.

The appointment is subject to the College receiving satisfactory references which will include questions
around whether concerns have been raised regarding safeguarding or working with students.

The successful candidate is required to complete a pre employment medical questionnaire that may
result in a referral to the Occupational Health Advisor for a medical clearance prior to commencing
employment.
Criminal Records – Disclosure and Barring Service check
The College is unable to appoint anyone who is barred from working with children or vulnerable adults to a
Regulated position.
The offer of an appointment with the College will be subject to a satisfactory Enhanced Disclosure under
the Protection of Children Act 1999 and the Police Act 1997.
This means that when applying for a post, candidates will need to detail all convictions they may have –
both ‘spent’ and ‘unspent’. The successful candidate will be advised of the Disclosure process in the letter
offering them the appointment. Kingston Maurward College adheres to the Disclosure and Barring Service
Code of Practice in applying for Disclosures. Should you require a copy of the Code or our Policy
Statements on the Recruitment of Ex Offenders or the Secure Storage Handling, Use, Retention and
Disposal of Disclosures and Disclosure Information please contact the College Human Resources Manager.
For an informal discussion about the post, please contact Jeannie Lunn on 01305 215035 during normal
working hours.
The College welcomes applications from people with a disability and will offer interviews to all those who
are able to reasonably fulfil the criteria outlined in this Job Description. If applicants with a disability
shortlisted for interview require any assistance in attending please contact the College’s Human Resources
Manager in order that alternative arrangements are made.
Applications
Please return the completed Application Form by email to recruitment@kmc.ac.uk or by post to: HR
Department, Kingston Maurward College, Dorchester, Dorset, DT2 8PY.
The Closing Date for Applications is: Wednesday 4th November 2015 at 9.00 am.
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Proposed Interview Date: Wednesday 18th November 2015
Applicants for this position must complete a college employment application form. CVs will not be
accepted.
For further details on application forms or the recruitment process, please go to our website
www.kmc.ac.uk. Alternatively, please contact the HR department by emailing recruitment@kmc.ac.uk.
The College welcomes applications from people with a disability and will offer interviews to all those who
are able to reasonably fulfil the criteria outlined in this Job Description. If applicants with a disability
shortlisted for interview require any assistance in attending please contact the College’s Human Resources
Manager in order that alternative arrangements are made.
Following receipt of completed application forms, if you have not heard from the College within 2 weeks
of the closing date regrettably you will not have been short listed on this occasion. All short listed
applicants will be contacted within 2 weeks of the closing date or no later than 3 days prior to the
interview date (where an interview date is specified).
Statement by appointed person:
(Section to be completed following offer of post to successful candidate)
I am pleased to confirm my agreement to the terms, conditions and duties stated within this job
description and agree to undertake the role of Designer at Kingston Maurward College.
The College recommends that new staff join the DBS Update Service. This means that the DBS is
‘portable’ and can be accessed by employers (with your permission). It means that staff may only ever
need to apply for one DBS check.
Upon appointment, subject to joining the Update Service, signing up to this job description confirms
your agreement to the College accessing the DBS Update Service to undertake online status checks on
your DBS Certificate in relation to your work at the College, at appointment and in the future.
Signed: ...................................................................................................................................................
Print Name (Block capitals): ...................................................................................................................
Date: .....................................................................................................................................................
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