1
Tracking #: _2009-15
Form 1, Page 2
CURRICULUM ACTION INFORMATION
1. Curriculum action(s) proposed: Check all items below that apply to this proposal.
PART A
PART B
___ *New Program
College Credit
___ Bachelor of Applied Science
_X_ Program Modification
_X_ Associate in Science
___ Associate in Applied Science
___ Program Inactivation
___ Associate in Science Transfer Option
End term program: __________
___ Associate in Arts
___ Technical Certificate
___ Program Reactivation
___ Advanced Technical Certificate (ATC)
___ College Preparatory
_X_ New Course(s)
_X_ Course Modification(s)
Non-College Credit
___ Course Inactivation(s)
End term course: _________
___ Workforce Certificate
___ High School Credit
___ Course Reactivation(s)
___ Other (Specify: ________________)
___ Internal Articulation Agreement
College Credit or Non-College Credit
___ General Education Requirement
___ Applied Technology Diploma (ATD)
(the following information must be
College __
Non-College __
completed)
General Education Requirement -- Prerequisite to upper division program, ____ ____
YES
NO
______________________________
Institution Name
2. Identify the effective semester for implementation: _Fall Term, 2010 (20111)_. This term should be a future
term that would not affect current students negatively. All actions in this package will be effective during the
term indicated, unless otherwise reflected. Example: Fall Term, 2007.
3. Proposal Actions.
This proposal modifies the marketing course number, adds a capstone course to the core course requirements
and modifies the program electives.
Program Information, if applicable program layout must include information about “Record of Conviction of a
Crime”, drug screen, background check, immunizations and any other information required for licensing or
certifying agents. New programs and significant program modifications must submit a program assessment
plan, fiscal projections worksheet, capitalization plan and minutes of Advisory Committee meeting detailing
employer support for the new program or changes. See Program Development handbook located at
http://www1.fccj.org/program_development/ for further clarification.
2
Form 1, Page 3
Dean/IPMs - If a program is no longer active or students will not be able to complete the program
as originally registered, program POS change has been completed for each student __ (mark
signifying you will be responsible to assure this has been completed).
3. Proposal Actions: (continued)
a. Program Information (Program layout for college catalog must be included-see most recent catalog for
format and inclusion, you may request from Curriculum office) OCP and workforce credit information must
be included for all PSAV programs.
Program Title: Business Administration
Program Code: _2213
Degree Type: _Associate in Science
New or modified program name: NA
State CIP number: _1506040102
SOC NAV# (if appropriate, assigned by MEI): _
b. Course Information (if applicable) (list prefix, number and title, credit hours and contact hours. Course
Outlines must be included for all new and modified courses.
*New Courses:
COURSE PREFIX
AND NUMBER
===============
GEB 2930
COURSE TITLE
=======================================
Business Administration Capstone
CREDIT
HOURS
=======
3
CONTACT
HOURS
=======
3
Course Modifications: (course outlines are located at: http://www1.fccj.org/curriculum/ and may be used
to insert in package so modifications can be applied. Please make sure all changes are shown on outlines.
MAR 1011 – change course number to MAR 2011
*Due to an oversight, this number change was not made until Summer Term, 2011 (20113).
Course Inactivations:
None
4. Please describe how current and past students are affected by this change indicating how you plan to identify
and resolve individual issues and how you plan to communicate these changes to affected students.
There will be no affect on past students. Current students will be notified of the program changes via e-mail
and during advising.
5. Should this course be offered in distance learning or other unique instructional format (please specify which
format)? Why or why not? For assistance, see website:
http://www.distancelearning.org/Faculty/facresource.html
3
Form 1, Page 4
Yes, all of the courses in this program can be taught online and hybrid as well as the traditional on-campus
format to increase student access.
6. Include appropriate background information. The following questions are information to include in your response.
Is this a state requirement? What is the requirement and why must we implement it? Has history shown
students need this course/program for some reason? Will this meet some specific workforce, university
transfer or student success need? Are there partners, grant requirements, faculty collaborations or other
reasons leading to the development of this course/program?
The proposed modifications are being made to update the curriculum and better prepare students for
employment. The capstone course, taken at the end of the student’s program of study, will provide students
with an opportunity to practically apply all of the program competencies through a real-world simulation, a
case study, and exit exam. The changes are based on recommendations from a focus group of local industry
specific employers as well as the Business Programs Advisory Committee.
7. Write a rationale/need for the above action(s). This response should address the following questions. Is there
a need for this course/program in our service district? How will this impact student success for upper division
instruction or job placement? If the College already has a similar course/program, why are we developing this
program/course and what are the differences between the programs and courses? How many students and
what businesses or transfer institutions will benefit? Does this course/program support a College goal or
initiative?
The number change for the marketing course will align our course with equivalent courses offered at other
community and state colleges in Florida.
The addition of the capstone course will align the program with industry trends and increase student success
in the workplace. Additionally, the results from the Capstone assessments will provide needed assessment
data for continuous program improvement that will be reported internally and to the Association of Collegiate
Business Schools and Programs as part of our continued program accreditation.
The modification of program electives will provide students with choices that better meet industry trends
and needs.
The proposed changes support the following College goals:
1. Prepare students for distinctive success, and as outstanding citizens, in the global knowledge
economy
4. Contribute significantly to the ongoing economic development of the College’s service area
8. Programs, articulated agreements, or courses affected by this proposal:
a.
Identify other existing programs of study or courses that this proposal will affect, and explain how
they will be affected. (Program title, program code, required or elective)
None
b. If there are existing internal or external (inter-institutional) articulation agreements that will be
impacted by this proposal request, please contact as appropriate:
 Courses intended for transfer and External Upper division articulations (2+2): Liberal Arts
4
Department at 632-5066.
Form 1, Page 5
Internal articulations (ie workforce credit certificate programs to a college credit
program): Contact Workforce Development at 632-5049.
 Career Pathways articulations; call 632-3277 for more information.
No articulation agreements will be affected.

9. Fiscal Notes: This response must include specific information on the financial impact to students and the
institution. This section should be concise, unless there are special circumstances related to the
course/program. This section should address the following questions. Will there be unusual costs to students?
Are faculty salaries to teach course/program higher or lower than standard rates? Will additional staff or
faculty be required and if so, what are the costs to the institution? Will the institution have to purchase
additional equipment, supplies, software, and/or materials not currently owned by the college? Are there grant
or business partnerships that will provide funds to establish the course/program? Will business partnerships
cover the course/program costs?
There is no financial impact.
10. Financial Information:
Special fees: (Fee form must be completed and sent to Finance on all special fees; form is located at website:
http://www1.fccj.org/curriculum/forms/fee_chg.doc). Budget and Department must be filled in for all new
programs and courses. Contact Finance if you have any questions.)
There will be no special fees.
Budget number: __
Department:
__
11. If you selected this course as a General Education Requirement, you must identify which category below.
The course outline, next to course topic must identify the goal number the course topic addresses (a
package with the selection criteria will be provided by Curriculum Services).
(Place an "X" next to category).
NA
COURSE AREA
CATEGORY
Category I. -Communications
A __ B __ C __
Category II. -Humanities
A __ B __
Category III. -Mathematics
__
Category IV. -Natural Sciences
A __ B __
Category V. -Social Environment
A __ B __ C __
12. Evaluation: This response requests specific information on how you will assess the effectiveness of the
course/program as it benefits students and the college. This section is also concise but should address the
following: credit transfer course: review of student enrollment, completion and grades, as well as students
ability to move to higher level courses if applicable; credit or non-credit workforce: review of student
enrollment, completion, job placement, as well as business involvement in development, revision and evaluation
of the course/program and student success; and, adult education courses should include the same information
as credit transfer courses but should also include job placement analysis.
Student enrollment, retention, completions, and job placement will be reviewed each term to assess the
5
effectiveness of the courses/program. Additionally, the assessments used in the Capstone course will create
Form 1, Page 6
a database for student performance. Analysis of the information in this database will determine areas for
continuous program improvement.
13. Do you feel that this proposal will have any special impact on the recruitment and retention of disadvantaged
students? If so, please explain.
The proposed program modifications will increase students’ skill base allowing for increased success in the
workplace upon graduation.
14. Answer the following (if appropriate). Earn credit how many times: 1_
Gordon Rule course: _ yes X_ no
Grading Method or any special instructions (if other than standard): Standard__
E-mail package to KPOPE@FCCJ.EDU. If you have any questions, please call 632-3292. The curriculum services office is located at
MCCS/367. Our fax number is 633-8280.
6
Business Administration (2213) (A.S.)
Associate in Science
This Business Administration program will give you a solid foundation on which to build a successful career in the business
profession. This degree is intended primarily for students who desire to complete an associate in science degree, and then
transfer to a university to complete a bachelor’s degree in business administration.
For information about pursing an associate in science degree in Business Administration completely online, contact the
Business Program.
Accreditation
This program is accredited by the
Association of Collegiate Business Schools and Programs (ACBSP).
Need More Information? Contact:
Sandra Beck, Downtown Campus, (904) 633-8380
Sheri Litt, Kent Campus, (904) 381-3704
Janice Hall, North Campus, (904) 766-6705
Rick Nelson, South Campus, (904) 646-2182
More Information Online
Recommended Course Sequence
Internship Handbook (PDF)
Curriculum
Total Credit Hours: 64
General Education
Credit Hours: 15
Social and Behavioral Science Credit Hours: 3
Refer to A.S. degree General Education Requirements
Humanities Credit Hours: 3
Refer to A.S. degree General Education Requirements



ENC 1101 - English Composition I Credit Hours: 3
ENC 1102 - Writing About Non-Fiction Credit Hours: 3
MAC 1105 - College Algebra Credit Hours: 3
Professional Courses
Credit Hours: 47 46
Natural Science with Lab Credit Hours: 3
Refer to A.S. degree General Education Requirements
Natural Science Credit Hours: 4 Credit Hours: 3
Refer to A.S. degree General Education Requirements
7














ACG 2021 - Financial Accounting Credit Hours: 4
ACG 2071 - Managerial Accounting Credit Hours: 3
BUL 2131 - Business Law I - The Legal Environment of Business Credit Hours: 3
CGS 1100 - Microcomputer Applications for Business and Economics Credit Hours: 3
ECO 2013 - Principles of Economics I Credit Hours: 3
ECO 2023 - Principles of Economics II Credit Hours: 3
GEB 1011 - Introduction to Business Credit Hours: 3
MAC 2233 - Calculus for Business and Social Sciences Credit Hours: 3
MAN 1943 - Internship Credit Hours: 3 Move to elective and replace with Capstone Course- GEB 2930 Business
Administration Capstone (All other program courses should be complete prior to registering for the internship (MAN
1943). GEB 2930—Business Administration Capstone)
MAN 2021 - Principles of Management Credit Hours: 3
MAR 1011 - Principles of Marketing Credit Hours: 3 Change Number to MAR 2011
QMB 2100 - Business Statistics Credit Hours: 3
or STA 2023 - Elementary Statistics Credit Hours: 3
SPC 2608 - Fundamentals of Public Speaking Credit Hours: 3
Professional Electives
Minimum Credit Hours: 2 3











CGS 1580 - Introduction to Desktop Publishing Credit Hours: 3 delete elective
CGS 2525 – Introduction to Multimedia Credit Hours: 3 delete elective
CGS 2554 - Introduction to E-Business Credit Hours: 4
CGS 2555 - Introduction to the Internet Credit Hours: 4 delete elective
FIN 2000 - Principles of Finance Credit Hours: 3
MAN 2043 - Quality Management Credit Hours: 3
MAN 2125 - Supervision and Performance Improvement Credit Hours: 3
REE 1040 - Real Estate Principles and Practices Credit Hours: 4 delete elective
SLS 1301 - Career Planning and the World of Work Credit Hours: 2
SLS 1401 - Computerized Career Exploration Credit Hours: 1
SLS 1931 - Selected Topics in Student Life Skills Credit Hours: 1
Add the following electives:



MAN 1943 – Internship Credit Hours: 3
ADV 2000 Advertising Credit Hours: 3
SBM 2000 Small Business Management Credit Hours: 3
A.S./A.A.S. Degree Graduation Requirements
In order to be awarded the associate in science or associate in applied science degree, students must have met the following
requirements:
1.
2.
3.
4.
5.
Earned a cumulative grade point average of 2.0 (C) at Florida State College at Jacksonville in courses eligible toward
the associate in science or applied science degree programs (A.S. Florida State College at Jacksonville GPA or A.A.S.
Florida State College at Jacksonville GPA).
Earned an all–college cumulative grade point average of 2.0 (C) on all courses attempted, including transferred
credits. (All college cumulative).
Completed at least 25 percent of credit semester hours required for the degree at Florida State College at
Jacksonville.
Completed a minimum of 60 semester hours, as specified by the degree, of which a minimum of 15 semester hours
must be General Education requirements.
Earned a grade of at least a “C” in each course used to satisfy the General Education Requirements .
8
6.
Can demonstrate mastery of the Information Literacy Assessment. Refer to the assessment section for details.
Note: Students are cautioned to pay particular attention to the following statements.
1.
2.
3.
4.
5.
6.
7.
8.
Graduation dates will be the date at the end of the college term in which the students complete the academic
requirements for the degree or certificate for which students are applicants. (The removal of an incomplete grade
does not affect students’ graduation dates, since the grade change is effective as of the end of the term in which the
incomplete grade was assigned rather than the term in which the incomplete work was made up.)
If students expect to complete the coursework under the terms of the catalog in effect during the term of their first
registration, they must graduate within five years or they will need to be reassigned to an active catalog.
Accordingly, students who enter under this catalog (2009/2010) must graduate by the end of the Summer Term 2014,
or they will automatically be reassigned to the 2013/2014 catalog requirements. Changes to requirements as
mandated by law or by rule of the District Board of Trustees may supersede this provision.
The General Education Requirements may be taken on any Florida State College at Jacksonville campus or center.
Many courses in this catalog have prerequisite and/or corequisite courses which are listed in the course descriptions.
Students are advised to be guided by these requirements.
Students who place into college preparatory courses are required to complete designated college preparatory courses
with a grade of “C” or better regardless of program of study.
Students enrolling in associate in applied science programs must pass all sections of the placement test before award
of an A.A.S. degree, regardless of the degree program’s general education requirements.
Degree–seeking students whose native language is not English, who fall below a designated cutoff score on the
English as a second language (ESL) entry placement test, will be required to take ESL courses with EAP prefix prior to
registering for other college credit classes. The level of these courses will be determined by the entry placement
scores. Individual exceptions will be determined by the ESL program manager.
Degree–seeking students identified as non–native speakers must take an English as a second language (ESL) placement
test prior to taking the College’s standard course placement test. Students who place into ESL, as determined by the
test, must complete ESL courses before registering for other college credit classes. Non–degree seeking college credit
students who plan to take English or reading courses must also meet these requirements. Exceptions to these
requirements can be made by the ESL program manager or designee.
Articulation
This A.S. degree program articulates into a bachelor’s degree program. For more information, please visit the
Services Web page and look for your A.S. program of study.
9
Transfer
Form 2A, Page 1
FLORIDA STATE COLLEGE AT JACKSONVILLE
COLLEGE CREDIT COURSE OUTLINE
COURSE NUMBER:
MAR 1011 Change to: MAR 2011
COURSE TITLE:
Principles of Marketing
PREREQUISITE(S):
None
COREQUISITE(S):
None
CREDIT HOURS:
3
CONTACT HOURS/WEEK:
3
CONTACT HOUR BREAKDOWN:
Lecture/Discussion:
Laboratory:
Other ____________:
3
FACULTY WORKLOAD POINTS:
3
STANDARDIZED CLASS SIZE
ALLOCATION:
35
CATALOG COURSE DESCRIPTION:
This course is an introduction to the process of planning marketing programs for goods and services. Topics
covered are marketing management and planning; environment for marketing strategies; market segmentation;
market research; consumer behavior; product life cycles; pricing; advertising; sales; distribution channels; and
global marketing.
SUGGESTED TEXT(S):
Marketing, The Core, Latest Edition, Kerin, Hartley and
Rudelius
Marketing, Latest Edition, Lamb, Hair and McDaniel,
South-Western Publishers
Principles of Marketing, Latest Edition, Prentice-Hall
Latest Edition, Prentice-Hall
IMPLEMENTATION DATE:
November 16, 1987
REVIEW OR MODIFICATION DATE:
Fall Term, 2002 (20031)
Fall Term, 2008 (20091) – Outline Review 2007
CLOA added 2009 (20092)
Fall Term, 2010 (20111) – Proposal 2010-15
Summer Term, 2011 (20113) (was MAR 1011) *see pg. 3
10
Form 2A, Page 2
COURSE TOPICS
I.
II.
CONTACT HOURS
PER TOPIC__
The Marketing Process
Relations and Value through Marketing
3
Strategic Marketing
The "Marketing Mix" Target Markets
3
III. Target Marketing and Market Research
3
IV. The Marketing Environment - Demographic,
Political, Cultural
V.
3
Consumer Decision Making
3
VI. Organizational Markets - Industrial, Reseller,
Government
3
VII. Market Demand Segmentation, Positioning,
Targeting
3
VIII. Branding, Trade Names/Marks
3
IX. New Product Development
X.
XI.
3
Pricing Products and Services
Demand Pricing Strategies
3
Distribution
3
XII. Advertising, Sales Promotion, and
Publicity
2
XIII. Personal Selling
1
XIV. Global Marketing
3
XV. Retailing and Wholesaling
2
XVI. Social Responsibility and Marketing
Ethics
3
XVII. Direct & Online Marketing
1
11
Form 2A, Page 3
PROGRAM TITLE:
Marketing Management Business Administration
COURSE TITLE:
Principles of Marketing
CIP NUMBER:
0206.140100 1506040102
LIST PERFORMANCE STANDARDS ADDRESSED:
NUMBER(S):
TITLES(S):
01.0
DEMONSTRATE THE HUMAN RELATIONS SKILLS NECESSARY FOR SUCCESS IN MARKETING
OCCUPATIONS -- The student will be able to:
01.06
02.0
DEMONSTRATE THE ABILITY TO COMMUNICATE SKILLFULLY -- The student will be able to:
02.03
02.04
02.05
02.06
02.07
03.0
Develop and demonstrate the unique human relations skills needed for successful entry and
progress in the marketing occupation selected by the student as a career objective.
Explain the importance of good listening skills.
Discuss the role communication plays in marketing.
Demonstrate the components of the communication process.
Demonstrate effective written communications skills.
Demonstrate effective oral communications skills.
UTILIZE EFFECTIVE SELLING TECHNIQUES AND PROCEDURES -- The student will be able to:
03.03 Recognize consumer buying motives.
06.0
PERFORM MERCHANDISING MATH OPERATIONS UNIQUE TO MARKETING -- The student will be able
to:
06.07 Demonstrate a knowledge of pricing policies.
06.08 Calculate markup as a percentage of cost.
06.09 Calculate markup as a percentage of retail.
07.0
DEMONSTRATE A KNOWLEDGE OF BASIC ECONOMIC PRINCIPLES -- The student will be able to:
07.01
07.03
07.06
07.07
07.09
07.10
08.0
Explain the role of marketing in the free enterprise system.
Describe the channels of distribution.
Define the concept "supply and demand."
Identify and define the functions of marketing.
Identify and explain the elements in the marketing mix (price, product, promotion, and place).
Differentiate between the three basic categories of consumer goods (convenience goods, shopping
goods, and specialty goods).
UNDERSTAND THE IMPORTANCE OF MARKETING OPERATIONS -- The student will be able to:
08.07 Demonstrate an understanding of the movement of goods to and from the store.
12
Form 2A, Page 5
LIST PERFORMANCE STANDARDS ADDRESSED: (CONTINUED)
NUMBER(S):
09.0
TITLES(S):
DEMONSTRATE KNOWLEDGE AND APPLICATION OF PRODUCT AND SERVICE TECHNOLOGY -- The
student will be able to:
09.01 Understand the importance of product and service technology.
09.02 Utilize available sources to obtain product knowledge.
09.03 Demonstrate product and service technology knowledge and application received for entry into the
area of marketing that has been identified as the career objective of the student.
14.0
PLAN THE MARKETING STRATEGY -- The student will be able to:
14.01
14.03
14.04
14.05
21.0
PROMOTE THE BUSINESS -- The student will be able to:
21.01
21.02
21.03
21.04
25.0
Use goods classifications and life cycle analyses as planning tools for marketing.
Use decision-making tools that aid in evaluating marketing activities.
Evaluate operations to improve decision making about marketing.
Identify target markets.
Create a promotional plan.
Describe the techniques used to prepare advertising and promotion.
Analyze competitive promotional activities.
Evaluate promotional effectiveness.
MANAGE FINANCES -- The student will be able to:
25.01 Explain the importance of cash flow management.
25.03 Identify cash flow patterns.
25.08 Identify the components of a break-even analysis.
25.09
Compute and analyze break-even point problems.
04.0
Perform communication activities. – The student will be able to:
04.06
Prepare, outline, and deliver an effective short oral presentation.
04.07 Obtain appropriate information from graphics and other visual media.
04.08
Research and interpret information retrieved from print and electronic resources.
08.0
Perform decision making activities. – The student will be able to:
08.03 Apply steps in a rational decision making process to a business and/or personal situation
13.0 Plan the marketing strategy and promote the business. – The student will be able to:
13.01
Create a promotional plan.
13.02
Describe the techniques for sales and promotion.
13.03
Analyze competitive promotional activities.
13.03
Evaluate promotional effectiveness.
13
13.04
13.05
13.06
13.07
13.08
13.09
13.10
13.11
Explain the use of goods classification and life cycle analyses as planning tools for marketing.
Develop and modify marketing mixes for a business.
Identify target markets.
Evaluate marketing activities.
Demonstrate knowledge of push/pull strategies.
Demonstrate knowledge of direct marketing, including e-Business.
Demonstrate knowledge of advertising media and the advantages and disadvantages of each.
Discuss the role of public relations in the marketing mix.
14.0 Demonstrate a knowledge of basic marketing principles. – The student will be able to:
14.01 Explain the role of marketing in the free enterprise system.
14.02 List and compare the three major types of economic systems.
14.03 Describe the channels of distribution and storage.
14.04 Identify and discuss economic resources.
14.05 Discuss the role of the consumer in the free enterprise system.
14.06 Define the concept "supply and demand."
14.07
Identify and define the functions of marketing.
14.08
Identify and define the four types of product utility.
14.09
Identify and explain the elements in the marketing mix (price, product, promotion, and place).
14.10
Differentiate between the basic categories of consumer goods (i.e. convenience goods, shopping
goods, and specialty goods).
14.11
Name current trends that have developed in retailing and merchandising.
14
Florida State College
At Jacksonville
Course Learning Outcomes & Assessment
NOTE: Use either the Tab key or mouse click to move from field to field. The box will expand to accommodate your entry.
Section 1
COURSE PREFIX AND NUMBER: MAR1011 2011
SEMESTER CREDIT HOURS: 3
COURSE TITLE: Principles of Marketing
Section 2
TYPE OF COURSE: (Click on the box to check all that apply)
X
AA Elective
X
AS Professional Elective
AS Required Professional Course
College Prep
AAS Required Professional Course
Technical Certificate
Other
PSAV
Apprenticeship
General Education: (For General Education courses, you must also complete Section 3 and Section 7)
Section 3 (If applicable)
INDICATE BELOW THE DISCIPLINE AREA FOR GENERAL EDUCATION COURSES:
Communications
Social & Behavioral Sciences
Natural Sciences
Humanities
Mathematics
Section 4
INTELLECTUAL COMPETENCIES:
X
Reading
Speaking
X
Critical Analysis
X
Writing
Listening
X
Information
Literacy
X
Quantitative
Skills
Ethical
Judgment
Scientific Method of
Inquiry
Working Collaboratively
Section 5






LEARNING OUTCOMES
The student will be able to understand and apply
1market segmentation, branding, product life cycle and
market penetration.
The student will be able to recognize and understand
2the four “P’s” of marketing…Price, Promotion, Product
and Place.
The student will be able to analyze marketing
3
opportunities and recommend actions.
The student will be able to describe the decision
4process and major influences on buyer behavior for
consumers.
The student will be able to explain the functions of
5
marketing in a global economy.
The student will be able to describe the role of
6
marketing within a corporate environment.
Section 6
Name of Person Completing This Form: Gary Corona
METHOD OF ASSESSMENT
Tests or projects
Tests or projects
Tests or projects, class participation
Tests or projects
Tests or class participation
Tests or projects
Date: 10-2-2007
15
Form 2A, Page 1
FLORIDA STATE COLLEGE AT JACKSONVILLE
COLLEGE CREDIT COURSE OUTLINE
COURSE NUMBER:
GEB 2930
COURSE TITLE:
Business Administration Capstone
PREREQUISITE(S):
None
COREQUISITE(S):
None
STUDENT ADVISING NOTES:
Completion or current enrollment in all courses necessary to
complete the AS degree Business Administration.
CREDIT HOURS:
3
CONTACT HOURS/WEEK:
3
CONTACT HOUR BREAKDOWN:
Lecture/Discussion:
3
Laboratory:
Other __________:
FACULTY WORKLOAD POINTS:
3
STANDARDIZED CLASS SIZE
ALLOCATION:
35
CATALOG COURSE DESCRIPTION:
This course focuses on the integration of knowledge, skills, and abilities, learned in the program through a capstone
project.
SUGGESTED TEXT(S):
Exploring Business, Current Edition, Collins, Flatworld
Knowledge
REQUIRED SIMULATION: Market-Simulations.com
Introduction to Business & Strategy
IMPLEMENTATION DATE:
Fall Term, 2010 (20111) – Proposal 2010-15
REVIEW OR MODIFICATION DATE:
16
Form 2A, Page 2
COURSE TOPICS
CONTACT HOURS
PER TOPIC
I. Introduction
3
II. Simulation Overview & Simulation
18
III. Marketing
3
IV. Management
6
V. Accounting
6
VI. Business Law
3
VII. Economics
3
VIII. Ethics & Social Responsibility
3
17
Form 2A, Page 3
PROGRAM TITLE:
Business Administration
COURSE TITLE:
Business Administration Capstone
CIP NUMBER:
1506040102
LIST PERFORMANCE STANDARD ADDRESSED:
NUMBER(S):
02.0
Demonstrate basic computer skills. – The student will be able to:
02.03
03.0
Perform research using the internet and intranet.
Perform accounting activities. – The student will be able to:
03.18
04.0
TITLES(S):
Demonstrate knowledge of budget principles and interpret budgets.
Perform communication activities. – The student will be able to:
04.02 Demonstrate effective listening skills.
04.03 Give, follow, and interpret oral and written communications.
04.07 Participate in a group discussion as a member and as a leader.
04.11
Proofread and edit documents.
04.12
Research and compose a document containing statistical information.
04.13
Prepare visual material, including electronic media, to support an oral
presentation.
04.14
Demonstrate ability to communicate effectively with diverse populations.
05.0 Develop human relations skills. – The student will be able to:
05.02 Demonstrate ability to work effectively as part of a team.
05.03 Demonstrate conflict resolution skills.
05.05 Develop and demonstrate the unique human relations skills needed for
success in the business sector.
05.06 Recognize different personality styles and how to interact effectively with
them in the workplace.
05.07 Differentiate between an acceptable and unacceptable code of ethical
conduct in business.
08.0 Perform decision making activities. – The student will be able to:
08.01
Choose appropriate action in situations requiring application of business
ethics.
08.03 Apply steps in a rational decision making process to a business and/or
personal situation.
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Form 2A, Page 3
LIST PERFORMANCE STANDARD ADDRESSED: (Continued)
NUMBER(S):
09.0
TITLES(S):
IDENTIFY, CLASSIFY, AND DEMONSTRATE MANAGEMENT ACTIVITIES. – The student will be able to:
09.03 Demonstrate understanding of basic management concepts such as
authority, responsibility, delegation, empowerment, and hiring and firing.
09.06 Identify problems and make an appropriate decision.
09.09 Describe activities associated with the management functions of planning,
organizing, staffing, leading, and controlling.
10.0
DEMONSTRATE A BASIC UNDERSTANDING OF LEGAL AND ETHICAL ISSUES IN A BUSINESS
ENVIRONMENT. – The student will be able to:
10.07
Demonstrate basic understanding of role of ethical decision making in
dealings with stakeholders.
19
Florida State College
At Jacksonville
Course Learning Outcomes & Assessment
NOTE: Use either the Tab key or mouse click to move from field to field. The box will expand to accommodate your entry.
Section 1
SEMESTER CREDIT HOURS (CC): 3
CONTACT HOURS (NCC): 3
COURSE PREFIX AND NUMBER: GEB 2930
COURSE TITLE: Business Administration Capstone
Section 2
TYPE OF COURSE: (Click on the box to check all that apply)
AA Elective
X
AS Professional Elective
AS Required Professional Course
College Prep
AAS Required Professional Course
Technical Certificate
Other
PSAV
Apprenticeship
General Education: (For General Education courses, you must also complete Section 3 and Section 7)
Section 3 (If applicable)
INDICATE BELOW THE DISCIPLINE AREA FOR GENERAL EDUCATION COURSES:
Communications
Social & Behavioral Sciences
Natural Sciences
Humanities
Mathematics
Section 4
INTELLECTUAL COMPETENCIES:
X
Reading
X
Speaking
X
Critical Analysis
X
X
Writing
X
Listening
X
Information
Literacy
X
Quantitative
Skills
Ethical
Judgment
Scientific Method of
Inquiry
X
Working Collaboratively
Section 5
STATE GENERAL EDUCATION LEARNING OUTCOME AREA
Critical
Communication
Scientific and Quantitative Reasoning
Thinking
Information
Global Sociocultural Responsibility
Literacy
Section 6
LEARNING OUTCOMES



Type of
Outcome:
Gen. Ed,
Program,
Course
Demonstrate teamwork and managerial
2ability through working collaboratively to
successfully complete a project
Demonstrate application and of basic
3marketing principles in the business
environment
Demonstrate an understanding of the
4importance of ethical guidelines and
behaviors with the business context
METHOD OF ASSESSMENT
Simulation or Peer evaluations or Assignments or Case
Study or Exams
Simulation or Assignments or Case Study or Exams
Simulation or Assignments or Case Study or Exams
20




Demonstrate the ability to analyze
5
complex financial information.
Demonstrate the ability to evaluate,
6compare, analyze, critique, and
synthesize information.
Apply analytical, critical thinking and
7problem solving skills to businessrelated issues.
Demonstrate a knowledge of the law
and monetary and fiscal policies as they
8
relate to impact upon business
operations
Simulation or Assignments or Case Study
Simulation or Assignments or Case Study
Simulation or Assignments or Case Study
Simulation or Assignments or Case Study
Section 7
Date: April 15th, 2010
Name of Person Completing This Form: Shawna Coram
21