AB 527 Page 1 CONCURRENCE IN SENATE AMENDMENTS AB 527 (Dodd) As Amended September 4, 2015 Majority vote ASSEMBLY: 76-0 (May 26, 2015) SENATE: 40-0 (September 10, 2015) Original Committee Reference: G.O. SUMMARY: Creates, until January 1, 2019, a new tied-house exception in the Alcoholic Beverage Control Act (Act) that authorizes certain alcoholic beverage licensees to sponsor a limited number of events promoted by or to purchase advertising space and time from, or on behalf of, a live entertainment marketing company that conducts live artistic, musical, sports, food, beverage, culinary, or other cultural entertainment events at venues located solely in the County of Napa, under specified conditions. The Senate amendments: 1) Add clarity relative to the type of alcohol licensees that can sponsor events promoted by, and may purchase advertising space and time from, or on behalf of, a live entertainment marketing company in the County of Napa, as specified. 2) Add language requiring the live entertainment company promoting the event to affirmatively represent and warrant in writing to any retail licensee operating as the retail licensee for such an event that it has fulfilled the requirements and restrictions proscribed by law. 3) Add a January 1, 2019, sunset date to the bill. 4) Make technical and clarifying amendments. EXISTING LAW: 1) Establishes the Department of Alcoholic Beverage Control (ABC) and grants it exclusive authority to administer the provisions of the Act in accordance with laws enacted by the Legislature. This involves licensing individuals and businesses associated with the manufacture, importation and sale of alcoholic beverages in this state and the collection of license fees or occupation taxes for this purpose. 2) Existing law, known as the "tied-house" law or "three-tier" system, separates the alcoholic beverage industry into three component parts of manufacturer (the first tier), wholesaler (the second tier), and retailer (the third tier). The original policy rationale for this body of law was to prohibit the vertical integration of the alcohol industry and to protect the public from predatory marketing practices. 3) Tied-house laws generally prohibit suppliers and retailers from sharing common owners and legally restrict alcohol beverage suppliers' ability to gain control over retailers through indirect means. Generally, other than exemptions granted by the Legislature, the holder of one type of license is not permitted to do business as another type of licensee within the "three-tier" system. AB 527 Page 2 4) The Act prohibits an alcoholic beverage supplier from paying money, or giving or furnishing anything of value, for the privilege of placing or painting a sign or advertisement, or window display, on or in premises selling alcoholic beverages at retail. 5) Prohibits paid advertising by winegrowers, beer manufacturers and distilled spirits producers in cases where a retail licensee also owns a sports or entertainment venue. Over the years numerous exceptions to this prohibition have been added to the ABC Act (e.g., Sleep Train Arena in Sacramento, Oakland Coliseum in Oakland, Arrowhead Pond Arena in Anaheim, Kern County Arena in Bakersfield, the National Orange Show Event Center in San Bernardino, California Speedway in Fontana, Grizzly Stadium in downtown Fresno, Raley Field in West Sacramento, HP Pavilion in San Jose, the Home Depot Center in the City of Carson and other venues). 6) Provides a tied-house exception allowing certain alcohol manufacturers and distributors to sponsor events or purchase advertising space from a live entertainment company that has its principal place of business in the County of Los Angeles, as defined. 7) Defines an "On-sale" license as authorizing the sale of all types of alcoholic beverages namely, beer, wine and distilled spirits, for consumption on the premises (such as at a restaurant or bar). FISCAL EFFECT: According to the Senate Appropriations Committee, pursuant to Senate Rule 28.8, negligible state costs. COMMENTS: This bill, as amended in the Senate is consistent with Assembly actions. Purpose of this bill: Existing tied-house laws prohibit an alcoholic beverage supplier, or any officer, director or agent of an alcoholic beverage supplier, from providing anything of value to an on-sale retailer licensee, be it free goods, money, services or advertising. Over the years, numerous exceptions to this prohibition have been added to the Act encompassing various venues throughout the state. According to the author's office, Latitude 38 Entertainment, headquartered in Napa County, produces the annual BottleRock festival and budgets approximately $2 million for costs associated with renting the Napa County fairgrounds, hiring Napa County based employees and contractors, City of Napa fees, security, parking rentals and other added expenses. More than 95,000 festival attendees spend an estimated $14 million on tourism, including hotel accommodations, food, and beverage and retail purchases. In addition, the festival generates approximately $35 million of economic activity in the City and County of Napa. This bill creates a stand-alone tied-house exception applicable to Latitude 38 Entertainment Company (or any other such live entertainment marketing company based in Napa County) which promotes and produces the BottleRock Napa Valley Festival – a three-day event held in late May that features a diverse mix of live music, culinary offerings, libations and other amenities. This bill is necessary due to the fact that Latitude 38 Entertainment's ownership group includes a wine producer. This bill will enable alcoholic beverage suppliers to purchase advertising space and time at the festival from Latitude 38 Entertainment, as well as other live entertainment marketing companies in Napa County who fall under the same circumstances. AB 527 Page 3 This bill subjects Latitude 38 Entertainment to certain requirements, as specified, and also requires that other brands of beer, wine, or distilled spirits distributed by a competing wholesaler be served at the venue in addition to any brand manufactured or distributed by the sponsoring or advertising alcoholic beverage supplier. Furthermore, this bill makes it explicit that no more than three such events may be held in Napa County each year. Proponents contend that this bill will provide Napa County based companies the ability to receive advertising and sponsorship monies directly from alcoholic beverage manufacturers to the benefit of the region and the State of California. Additionally, proponents claim this bill will help facilitate sponsorship agreements between vintners and sponsors of certain community events, which in turn will help promote travel and tourism throughout the Napa region. Related Legislation: SB 462 (Wolk) of the current legislative session. Extends an existing tiedhouse exception in the ABC Act pertaining to the general prohibition against advertising arrangements between retail, wholesale and manufacturer licensees to include a specified entertainment complex, known as the Green Music Center, located on the campus of Sonoma State University. Additionally, this bill adds a new section of law to the Act that allows alcoholic beverage licensees, as specified, to make monetary or alcoholic beverage contributions to the Green Music Center under certain conditions. (Enrolled and presented to the Governor on 9/3/15) AB 1320 (Maienschein) of the current legislative session. Creates a new tied-house exception in the Act that authorizes certain alcoholic beverage licensees to sponsor a limited number of events promoted by or to purchase advertising space and time from, or on behalf of, a live entertainment marketing company that conducts live artistic, musical, sports, or cultural entertainment events solely at the San Diego County Fairgrounds in Del Mar, under specified conditions. (Pending on the Senate Floor) Prior legislation: SB 600 (Bonta), Chapter 139, Statutes of 2014. Extended a tied-house exception in the ABC Act pertaining to the general prohibition against advertising arrangements between retail, wholesale and manufacturer licensees to include an outdoor stadium (Levi's Stadium) with a fixed seating capacity of at least 68,000 seats located in the City of Santa Clara. SB 324 (Wright), Chapter 164, Statutes of 2013. Provided a tied-house exception to the ABC Act pertaining to the general prohibition against advertising arrangements between retail, wholesale and manufacturer licensees and the Los Angeles Forum in the City of Inglewood. AB 813 (John A. Pérez), Chapter 647, Statutes of 2009. Created a tied-house exception by allowing the owner of a venue (Club Nokia) in Los Angeles to engage in a sponsorship agreement with an alcoholic beverage supplier for the privilege of placing advertising in the onsale licensee's premises. SB 520 (Governmental Organization Committee), Chapter 349, Statutes of 2007. Provided a tied-house exception allowing certain alcohol manufacturers and distributors to sponsor events or purchase advertising space from a live entertainment company that has its principal place of business in the County of Los Angeles. AB 776 (Aghazarian) Chapter 221, Statutes of 2007. Created a tied-house exception by authorizing a beer manufacturer to sponsor or purchase advertising space and time from, or on behalf of, an off-sale retail licensee that is an owner or co-owner of a professional sports team AB 527 Page 4 (California Cougars indoor soccer team) that plays its home games, in an arena with a fixed seating capacity of 10,000 seats (Stockton Arena) located in San Joaquin County. AB 663 (Galgiani) Chapter 745, Statutes of 2007. Extended a tied-house exception pertaining to the general prohibition against advertising arrangements between retail, wholesale and manufacturer licensees to include an outdoor professional sports facility with a fixed seating capacity of at least 4,200 (Banner Island Ballpark) located in San Joaquin County. AB 3046 (Chavez) Chapter 587, Statutes of 2006. Extended a tied-house exception pertaining to the general prohibition against advertising arrangements between retail, wholesale and manufacturer licensees to the HP Pavilion in Santa Clara County. AB 1442 (Horton) Chapter 617, Statutes of 2005. Extended a tied-house exception pertaining to the general prohibition against advertising arrangements between retail, wholesale and manufacturer licensees to the Home Depot Center, a sports and athletic complex within the City of Carson in Los Angeles and the Nokia Theater, located within the Los Angeles Sports and Entertainment District, adjacent to Staples Center. AB 3085 (Governmental Organization Committee), Chapter 437, Statutes of 2004. Provided the Los Angeles County Fair with an exemption from tied-house laws so that so that alcohol manufacturers may purchase advertising from, or on behalf of, the on-sale licensees at this venue. SB 1647 (Perata) Chapter 275, Statutes of 2004. Extended a tied-house exception pertaining to the general prohibition against advertising arrangements between retail, wholesale and manufacturer licenses to the Oakland Coliseum in Alameda County. SB 1189 (Costa) Chapter 47, Statutes of 2002. Extended a tied-house exception pertaining to the general prohibition against advertising arrangements between retail, wholesale and manufacturer licenses to the Visalia Oaks Stadium in Visalia and the California Speedway in Fontana. Analysis Prepared by: Eric Johnson / G.O. / (916) 319-2531 FN: 0002349