SPORTS MARKETING – SYLLABUS
Campbell County High School
2014-2015
Instructor: Michael Florimonte
Email: Michael.Florimonte@campbell.kyschools.us
Grade Level: 10th, 11th and 12th
Credit: 1 credit
Planning Period: 10:05am – 11:00am
Phone: (859) 635-4161 extension 2203
Weight: 4.0
Description:
This course is designed to develop a thorough understanding of the marketing concepts and theories that apply to sports
and events. This course is based on the business and marketing core that includes communication skills, distribution,
marketing-information management, pricing, product/service management, promotion, selling, operations, strategic
management, human resource management, and the economic impact and considerations involved in the sports and
event marketing industries.
Course Standards:
Standards (Big Idea)
 Acquire and comprehend the Marketing Mix.
 Utilization of various forms of technology.
 Strengthen research skills.
 Identify and analyze target markets.
 Demonstrate an understanding of basic economic concepts (i.e. supply and demand, price elasticity, economic
utility, free enterprise).
 Engage in reasoned debates on current sports and entertainment topics.
National Standards
 MBA - Knowledge and Skill Statement: Understands business’s responsibility to know, abide by, and enforce
laws, regulations, and ethical behavior that affect business operations and transactions.
 MBA - Knowledge and Skill Statement: Understands the tools, techniques, and systems that businesses use to
create exchanges and satisfy organizational objectives.
 MBA - Knowledge and Skill Statement: Understands the concepts and strategies utilized to determine and
target marketing strategies to a select audience.
 MBA - Knowledge and Skill Statement: Understands the economic principles and concepts fundamental to
business operations.
Technical Content
 Students will demonstrate a fundamental knowledge of marketing concepts, functions, and strategies as they
relate to sports and events.
 Students will discuss the economic impact of sports/events on local communities/regions.
 Students will demonstrate an understanding of basic economic concepts (i.e. supply and demand, price
elasticity, economic utility, free enterprise).
21st Century Skills and Knowledge
 Collaboration
 Communication
 Creativity and Innovation
 Critical Think and Problem Solving
 Technology
Textbooks and Resources:
 Sports and Entertainment Marketing: Kaser and Oelkers - 3rd Edition
 Various Periodicals, Newspapers, and Magazines: Cincinnati Enquirer, USA Today, Sports Illustrated, etc.
 Websites: Sports.Yahoo.com, ESPN.go.com, NFL.com, MLB.com, CBSSports.com, NBCSports.com, etc.
Software Applications:
Virtual Business – Sports 2.0
Knowledge Matters, Inc.
Grading:
Individual Performance – Indicators
 Textbook Assignments
 Tests
 Quizzes
 Individual Projects
 Group Projects
 Class Participation
Individual Performance - Daily Class Work
 Activities
 Q&A
 Case Studies
 Work Ethic
 Leadership (Personal; Interpersonal)
 Adherence to Classroom Rules
 Adherence to Student Handbook
Project Performance
 Individual
 Group/Team
Grading Scale
 A (93 – 100)
 B (85 – 93)
 C (73 – 84)
 D (65 – 72)
 F (64 – 0)
Miscellaneous Grading:
 Extra credit will not be offered.
 Make-up work policy for this class follows the CCHS guidelines on make-up work (see student agenda book).
Required:
 Each student must have their own personal 4G Flash Drive or 8G Flash Drive so that they can save their work.
 Student is required to create a folder on his/her personal Flash Drive that will contain the following:
Notes from class
Textbook Assignment Responses
Current Event Responses
Excel Spreadsheets
Scenario (Writing) Responses
Case Study Responses
Research
Images
Field Trip:
 REDS game – date TBD
 Students who have earned an 80% or higher for the year in Sports Marketing and have 1 or less behavioral
referrals will be permitted to sign-up to attend the REDS game field trip.
 Price per student is typical between $15 - $20, which covers the ticket and transportation to and from the game
cost.
Sports Marketing Tentative Course Schedule
Week
Topic
Aug. 13th – Aug. 15th
Introductions: Teacher, Students, Objectives,
Rules, Requirements
Aug. 18th – Sep.12th
What is Sports and Entertainment Marketing?
Aug. 20th – Dec. 20th
Begin NFL Fantasy Football project: FFFL
Excel Basics
Sep. 15th – Sep 19th
Sports and Entertainment Means Business
Sep. 22nd – Oct. 17th
The Wide World of Sports and Entertainment
Oct. 20th – Nov. 7th
Nov. 10th – Nov. 25th
Dec. 1st – Jan. 30th
Feb. 2nd – Feb. 20th
Feb. 23rd – Mar. 13th
Mar. 16th – May 13th
TBD
Hit a Home Run with Customers
Marketing-Information Management
Virtual Business Sports – VBS
The Marketing Game Plan
The Product Is Sports and Entertainment Choose the Channel
Begin MLB Fantasy Baseball project: FFBL
Exam: Review and Final Exam