UK COMMITTEE FOR UNICEF
JOB DESCRIPTION
Section 1
Job Title
Head of Public Fundraising
Reporting to:
Director of Individual Giving
Department/Team
Public Fundraising Team
Job Location
UNICEF House
Salary
Band I £34,928 - £41,581 + a job premium of £8420.00
Hours
35 hours per week
Duration
Permanent
Section 3
UNICEF UK’s fundraising programme doubled in size from 2006 – 2010 and we have embarked on an
ambitious five year plan for 2011 – 2015 aiming to increase the funds we raise for children by 85%. With
this growth we have seen an increased complexity to the size and scale of our fundraising programme.
We have also experienced an increase in the onset of humanitarian emergencies.
Public Fundraising is a redeveloped team and it will incorporate our public fundraising teams who run
successful programmes with community groups and community events. The Public Fundraising team
will also lead on coordination of emergency appeals and provide dedicated project management
expertise as a hub for new initiatives and innovations in public fundraising.
Purpose of Post

To lead, motivate and develop a high performing team of fundraising professionals delivering
increased income to UNICEF UK from key groups of the public

To provide cross-organisational project management in emergencies including coordination across
fundraising

To be responsible for the strategic direction and development of activity-led fundraising by
individuals and organizations
The United Kingdom
Committee for
UNICEF
Company Limited by
Guarantee
Registered in
England
and Wales No:
3663181
Registered Office:
30a Great Sutton
Street
London EC1V 0DU
Registered Charity
No: 1072612
President
Lord Ashdown
GCMG KBE PC
Executive
Director
David Bull

In line with our Common Approach, to line manage two Managers (managers of the Community and
Events teams), as well as individual Project Managers for specific cross-organisational activities such
as SoccerAid1 or other initiatives requiring specific project management capacity and expertise

To deliver income growth in line with UNICEF UK’s strategic plans and focus on building lifelong
supporters
Section 4
Background
UNICEF works with families, communities and governments in more than 190 countries worldwide to
protect and promote the rights of all children. We help governments to build schools, train teachers and
provide textbooks so that every child can get an education. We support families and communities to
care for children and protect them against exploitation and abuse, fulfilling their right to a childhood. We
work with partners to ensure that every child has the opportunity to take part in sport and play.
We support governments to build and equip health systems, train health workers and provide food and
clean water, so every child can be as healthy as possible. UNICEF is also the world’s largest distributer of
vaccines to the developing world. In 2008, we supplied vaccines for 56 per cent of the world’s children,
protecting them against death from preventable diseases.
UNICEF UK is a registered charity in the UK which raises funds for UNICEF’s vital work for children and
also advocates for children’s rights both nationally and internationally.
The Public Fundraising team is a major fundraising team at UNICEF UK and sits within the Individual
Giving Directorate (IG) along with Direct Marketing, Trading, Marketing Data and Analysis and the Digital
Hub. The team, which scales around major projects, currently comprises 8 staff, is responsible for
community fundraising and events, raising money through schools, churches, students, organizations,
individual fundraisers and running/challenge events. With the appointment of this position, the strategic
project management of emergencies will become a key responsibility of the Head of Public Fundraising
along with managing dedicated project managers of time-bound initiatives (such as the biennial telethon
SoccerAid) and hot-housing new initiatives within fundraising.
In 2011 the Fundraising Initiatives Team was responsible for income of approximately £2.5million.
UNICEF UK raises at least £3 million a year from emergencies which can rise to £18m+ if major natural
disasters occur. With DFID Match-funding, Soccer Aid 2012 has raised in excess of £4.5 million.
Relationships
Internal
o
o
o
To work closely with key IG and Communications teams on the development of products and
with the Corporate and Donor Development teams to develop key relationships.
To lead on and ‘sponsor’ key public fundraising projects as directed
Regular contact with Supporter Services, Education, Media Relations, Public Affairs teams.
External
o
o
o
o
1
With private sector and commercial partners on events and initiatives e.g. SoccerAid
With key volunteers and groups as appropriate.
Management of agency contracts
Liaison with UNICEF Geneva based international contact as needed
SoccerAid is a biennial telethon on ITV with a celebrity/legends football match. A team is put in place every two
years (for 6 months + ) to project manage and deliver the event with support and expertise from existing teams at
UNICEF UK.
Duties and Responsibilities
1. Contribute to the management and strategic direction of Fundraising as a member of the
Fundraising Leadership Team.
2. Champion ‘digital first’ thinking in UNICEF UK’s public fundraising, drawing effectively on expert
support in designing, planning and delivering public fundraising initiatives.
3. Develop and implement the fundraising strategy for Public Fundraising including the
identification of investment opportunities and risks.
4. Set, monitor and manage the delivery of five year strategic plans as well as annual or two year
operational plans for mass participation events, third party events, annual fundraising initiatives,
individual, organization and group supporters.
5. Lead and line manage the Public Fundraising Team, ensuring outstanding relationship and
project management
6. Ensure we maximize the growth and lead generation potential in emergencies and act as the
lead coordinator of emergency appeals across UNICEF UK. Provide effective project
management of such appeals and lead and drive other cross-organisational initiatives and
projects as agreed.
7. Champion and foster innovation across fundraising. Ensure the creation and operation of
effective product development process, from idea generation, business case development and
testing through to launch and post implementation review.
8. Ensure delivery of efficient and professional supporter care by teams in Public Fundraising
including the provision of advice on charity law/best practice.
9. Oversee the development, and management of annual fundraising initiatives (e.g. schools
product and churches product) including telemarketing support.
10. Plan, budget and monitor income and expenditure across the team according to agreed
parameters.
Provide regular reports for the Director of Individual Giving as required.
PERSON SPECIFICATION
The person specification describes specifically the traits, skills and experience that are needed for the
job. At UNICEF UK, the recruiting manager identifies behaviours and skills, chiefly, from UNICEF UK’s
Competency Framework. All criteria in the Person Specification are ‘essential’.
1. Personal Competencies
Competency Title
Ability to….
Supporter Driven
Build a culture that prizes supporters and that develops mutually
beneficial relationships with them
Learns about new trends and challenges in the outside world, and
shares that info with others to further UNICEF’s aims
Come up with appropriate ideas for new products or initiatives, share
them with colleagues and support others in moving ideas forward
and activities and then implement them
Outward Looking
Innovation
Teamwork and Cooperation
Communications and Influence
Efficiency and effectiveness
Builds and encourages a positive, committed atmosphere in the team
and sees the wider organization as part of the team, forming good
relationships with people in other departments
Presents complex messages clearly with impact to further discussions
and negotiations and to persuade the listener
Planning, organizing and prioritizing activities to achieve objectives
and make the best use of resources
2. Relevant Experience
Experience of….
Planning and budgeting with fundraising/marketing teams and projects with income in excess of
£2m+ and expenditure of £1m+ . Successful experience of managing teams and individuals to
achieve financial goals and targets across at least two fundraising disciplines
Negotiating partnerships or contracts with third parties and/or commercial organisations. Working
with volunteers at both a community and senior level
Project management training and cross-company/organisation PM experience essential, including
working with an influencing teams across a wide range of disciplines
3. Specific Skills & Knowledge
Ability to…..
Knowledge of….
Drive results and innovate in cross-organisational
initiatives
Emergency appeals in international development
organizations
Other notes:
Travel throughout the UK and occasional travel abroad may be necessary. The nature of the post is such
that additional working hours over and above normal office hours may be required including occasional
unsociable hours. All reasonable out of pocket expenses incurred on the Committee’s business will be
met and UNICEF operates a Time Off in Lieu Policy.
Issue date June 2012