M E D I A K I T
Target and build awareness about your
business with OC Seniors and Boomers
2014
n IN PRINT
n ONLINE
n THE AUTHORITATIVE
RESOURCE FOR
SENIORS AND
CAREGIVERS
The Only Comprehensive, Educational
Guide of Programs and Services for the
50+ Community and Their Families
SENIOR GUIDE O.C. 2014
The Senior
Guide is Orange
County’s most
comprehensive,
educational
resource guide.
The Senior Guide O.C. has more than 100 pages packed
with articles, information, and solutions about health,
housing, insurance, and care giving for Orange County’s
700,000 older adults. View the guide online, at
www.coaoc.org.
n Accurate n Relevant
n Up-to-date
70,000 copies to be distributed October 2013
throughout Orange County to:
• Adult Children of Seniors
• Seniors
• Senior & Disabled
Services Agencies
• Community Partners
• Case Managers
• Social Workers
• Libraries
n Includes complete
Medicare comparison
charts.
• Community Centers
• Assisted Living
Communities
• Retirement Residences
• Elder Law Attorneys and
the Legal Community
• 44 Senior Centers
• Social Security Offices
• Health Fair Attendees
• OLLI (Older Adult
Learning at UCI, CSUF,
CSULB)
F aith Based
Organizations
• Mortuaries
• Corporate Partners
AND MANY OTHER
LOCATIONS!
ADVERTISING
OPPORTUNITIES
WHO WE ARE
n Display ads
n Enhanced directory listings
n Advertorial / special sections
n Blow-in cards
n Ride-along distribution
The Council on Aging-Orange County
is a local, non-profit organization. We
have been a trusted source of unbiased information for over 40 years, providing programs and services for more
than 146,000 individuals, families, and
corporations annually.
Place Your Ad Today!
714-479-0107 ext. 230
The Council on Aging - Orange County is a 501(c)(3) nonprofit organization.
SENIOR GUIDE O.C. 2014
ADVERTISING TERMS AND AGREEMENT
CONDITIONS OF AGREEMENT
Payment: Advertiser authorizes and agrees to pay for the contracted display advertisement 10 days from the contracting date or by the Ad proof mechanical due date, whichever is first. Upon failure or neglect of Advertiser to pay
as stipulated above, then at the option of The Council on Aging - Orange County, hereafter referred to as the Publisher, the entire unpaid balance of this agreement shall become due and payable immediately. All advertising must
be paid by due date August 24th, 2013.
Proof: It is agreed that the advertisement will be printed as submitted to the Publisher, unless Publisher is notified
within 72 hours of submission of the advertisement that corrections are needed.
Errors and Omissions and Limitations of Liability: If any error in, or omission of, an advertisement occurs due to
the fault of the Publisher, at Publisher’s discretion, Advertiser may receive a pro rata discount from the Publisher’s fee
not to exceed the total charge for advertising services.
Cancellations: Cancellations will not be accepted after August 24th, 2013.
Advertiser________________________________________________________________________
Company Name As You Would Like It To Appear In The Listing______________________________
Contact________________________Telephone _____________________ Fax_________________
LISTINGS AND DISPLAY
ADVERTISING CHAPTER
LOCATION
(CHOOSE ONE)
o Healthcare
& Caregiving
o Housing Alternatives
o Finance & Legal
o Insurance
o Community
Resources
o Entertainment,
Recreation &
Personal Services
PREMIUM PLACEMENT
Premium placement
is available for a 15%
upcharge. Ask your sales
rep for details.
Premium placement
request: _____________
____________________
E-mail___________________________________________________________________________
Address__________________________________________________________________________
City _______________________________ State _____________________ ZIP_________________
ADVERTISING
HEADINGS
By _________________________________Title __________________________________________
Select from the listings
categories on the back
of this sheet.
Signature ________________________________________Date ____________________________
DEADLINES
PAYMENT OPTIONS
Advertising
reservation: 8/20/13
By Fax: Send completed contract to 714-479-0234. Make checks payable to “Council on Aging-OC” and Mail check
to: Council on Aging-Orange County 1971 East 4th Street, Suite 200, Santa Ana, CA 92705
By Credit Card: Fill in information below and FAX completed contract form to 714-479-0234
Credit Card o VISA o MASTERCARD
o AMERICAN EXPRESS
Advertising art /
materials: 8/24/13
Final Payment: 8/24/13
Distribution: 10/13
Account #_______________________________ Expiration Date ____________________________
Card Holder Name _________________________________________________________________
Your Name, If Different______________________________________________________________
Signature________________________________________________________________________
AD DETAILS
DISPLAY
o Back Cover
o Inside Front Cover
o Inside Back Cover
o Full Page
o 3/4 Page
o 1/2 Page
o 1/4-Page
o 1/8-Page
LISTINGS
o Premium Listing o Extended Listing o Basic Plus Listing o Basic Listing
Contract Amount: $_______________________________________________________________
Council on Aging - Orange County reserves the right to reject any ad for any reason.
DISCOUNTS
Early Bird Discount:
10% for reservations
received by April 15.
Twenty-five percent
down payment required
on insertion order of
$500 or more
Refer a new advertiser.
If they purchase an ad,
you get 15% off of your
ad
FOR AD REP USE ONLY
Sales Rep:____________
New Advertiser: Y / N
The Council on Aging - Orange County is a 501(c)(3) nonprofit organization. | Place Your Ad Today! | 714-479-0107 ext. 230
SENIOR GUIDE O.C. 2014
AD SPECS & RATES
BUSINESS LISTINGS RATES
Basic (Company, Address,
Phone, Fax, and e-mail/website) . . . . . . . . . . . . . . . . . . $175
Extended (Basic + 25 word description) . . . . . . . . . . . $300
Basic Plus (Basic + Logo) . . . . . . . . . . . . . . . . . . . . . . . . . . $350
Premium (Basic + 35 word description + Logo) . . . . $500
Full Page Ad
1/2 Page
Ad
3/4 Page
Ad
All Business Listings included in our online Senior Guide O.C.
1/4
Page Ad
* Business Listing payment due with contract
1/8 Page Ad
BUSINESS LISTING SAMPLES
PREMIUM
Advertiser position within a category is by size and seniority
Logo Area
1.5” x .75”
maximum
No Extra Charge for Full Color Ads, All Ads are Non-Bleed (No Full Bleed)
1234 Your Street or Boulevard
Suite 1234
City Name, ST 12345
(123)123-4567
www.yourwebsitenamehere.com
A maximum 35 word description here. The services
your company offers are usually described here.
Special offers and other benefits can also be
described here. The Premium Listing allows for a
longer description.
EXTENDED
1234 Your Street or Boulevard
Suite 1234
City Name, ST 12345
(123)123-4567
www.yourwebsitenamehere.com
A maximum 35 word description here. The services
your company offers are usually described here.
Special offers and other benefits can also be
described here. The Premium Listing allows for a
longer description.
BASIC
(BASIC PLUS
INCLUDES
LOGO)
1234 Your Street or Boulevard
Suite 1234
City Name, ST 12345
(123)123-4567
www.yourwebsitenamehere.com
DISPLAY ADS
AD SIZES
RATES
Full-Page, Back Cover
7.5” x 9.75”
$13,000
Full-Page, Inside Front Cover
7.5” x 9.75”
$10,000
Full-Page, Inside Back Cover
7.5” x 9.75”
$10,000
Full Page
7.25” x 9.6”
$6,000
3/4 Page
5.4” x 9.6”
$4,500
1/2 Page
7.25”x 4.70”
$3,000
1/4-Page
3.54” x 4.70”
$2,000
1/8-Page
3.54” x 2.25”
$1,000
Display ads include one free Basic Listing
•A
ds are Non-Bleed/No Full Bleed (does not go to the edge of the
paper). Document size must be the ad size (not in a larger page).
• Ads will require a border or background.
• Do not include crop or trim marks.
• Proof ads before sending, we do not provide proofs for review.
•F
ile Format: Ads must be in a .PDF or .TIF format.
•R
esolution: Ads with photos or graphics must have a minimum
200ppi resolution at 100%.
•C
olor Profile: Ads must be in CMYK format (ads in an RGB or other
color prole may have undesirable color shifts).
•D
elivery Method: Ads can be e-mailed to: mfedorow@coaoc.org.
It is recommended that it be compressed as a .ZIP file. If the file is
too large to e-mail, contact us for delivery instructions.
CATEGORIES FOR LISTINGS
CHAPTER 1
o Adult Day Care Services
o Alzheimer’s Outreach &
Prevention
o Care Management
o Dental
o End of Life Support
o Geriatric Physicians
o Health Services
o Hearing
o Home Care
o Home Medical Supplies
o Hospice
o Hospitals
o Medical Devices/Equipment
o Mental Health Services
o Mobility-Sales and Repairs
o Pharmacy
o Physical Therapy/Acupuncture
o Physicians Group
o Prosthetics/Bracing &
Supports
o Residential Care
o Senior Transportation
o Vision
o Moving & Relocation
o Nursing Homes
o Realtor
o Referrals Services
o Senior Apartments
CHAPTER 2
o Assisted/Independent Living
o Association Management
o Home Modifications
CHAPTER 3
o Elder Law
o Estate Planning
o Fiduciary
o Financial
o Legal
o Mortgage Lending
o Probate Law
CHAPTER 5
o Community Resources
o Mortuary & Cemetery
o Nutrition
CHAPTER 4
o Insurance
o Long-Term Care
CHAPTER 6
o Computers
o Chemical Coating
o Web Design
For more information/to reserve space: 714-479-0107 ext. 230