2013

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WELCOME TO ZOOM MEDIA.
THE ZOOMFITNESS™ NETWORK
ZOOMFITNESS™ VIDEO NETWORK
FIXED MEDIA
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EXPERIENTIAL OFFERINGS
ZOOM360 INTEGRATION
9 THE FITNESS AUDIENCE
10 INFLUENTIAL AND ACTIVE AUDIENCE.
11 THEY LIKE THE BEST
12 TALK ABOUT PURCHASING POWER
13 THE FITNESS STATE-OF-MIND
14 IT’S THE IDEAL AUDIENCE
15 MEASURED MEDIA
15 LIGHT TV VIEWERS
16 YOU’RE IN GOOD COMPANY
17 OFFICES
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 2

Zoom Media is one of the world’s largest operators of place-based media networks. Offering digital, static, experiential and social media solutions, Zoom engages tens of millions of viewers as they workout in health clubs, compete in recreation centers and socialize in sports bars… providing advertisers high impact targeted audiences with 360 degree media integrations.
2,000 + HEALTH CLUBS
3,000 + BARS & NIGHTLIFE VENUES
TARGETED URBAN MARKETING
SAMPLING & PROMOTIONS
ZoomFitness is the primary media platform used by thousands of the world’s leading health clubs to entertain, educate and communicate with their members. Zoom is an integral part of the overall health club member experience.
Health club members have extraordinary income demographics, buying power and trend setting influence. Zoom reaches members while in a positive state-of-mind as they focus on their health and physical appearance... interact with friends... and just before they run errands, shop and go out for the evening. It’s the ideal audience being reached at the perfect time and place.
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 3

Zoom operates the largest fitness digital media network in the world. In the United
States, Zoom partners with the who’s who of the fitness industry servicing over 2,000 health clubs in over 140 DMAs.
LA Fitness
Planet Fitness
XSport Fitness
Urban Active
Cardinal Fitness
American Family
Club One
Las Vegas AC
Brick Bodies
YMCA
Genesis Fitness
Maryland AC
Powerhouse Gym
Healthtrax
Court South
Gold’s Gym
Bally Total Fitness
Retro Fitness
Sport & Health
Charter Fitness
Spectrum
California Family
Merritt AC
Houstonian
JCC
The Rush
Fitworks
Can Do Fitness
World Gym
Gainesville Fitness
… and many, many more.
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 4

The ZoomFitness Video Network™ is seen on multiple overhead screens and can be heard through the ambient audio system throughout Zoom’s health club locations. The Network is branded for each fitness chain and features the music that members workout to, health and wellness content, sports schedules, entertainment updates and health club promotional announcements. Third party advertising options include Commercials or non-sound Digital Signage.
TELEVISION COMMERCIAL
SPECS
All Sight, Sound & Motion ads run as full screen 16:9 landscape ads during commercial breaks.
When Sight, Sound
& Motion ads run in commercial breaks, video and audio is accessible to all members.
ZOOM TELEVISION COMMERCIALS
Zoom accepts the
DPAA ‘‘Landscape HD
16:9’’ Standard Ad Unit, supporting full motion video (i.e. TV ad creative).
Aspect Ratio: 16:9 HD
1080p or 720p at 29.97 fps NTSC 720 x 480 also accepted
Digital Format Accepted:
• MP4 –see production notes
• Uncompressed AVI
• Uncompressed
QuickTime MOV
ZOOM DIGITAL SIGNAGE
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 5
DIGITAL SIGNAGE SPECS
All Digital Signage in
Zoom’s Fitness Network run as 16:9 landscape ads.
Digital Signage Ads in
Zoom’s Fitness Network do not play audio content.
Zoom accepts the DPAA
‘‘Landscape HD 16:9’’
Standard Ad Unit. Can support full motion video
(i.e. TV ad creative),
Flash animation or static imagery.
Aspect Ratio: 16:9
Dimensions: 1920 x 1080
HD 1080p or 720p at 29.97 fps
Digital Format Accepted:
• Adobe Flash –see production notes
• MP4 –see production notes
• Uncompressed AVI
• Uncompressed
QuickTime MOV

ZOOM BACKLIT BILLBOARDS Zoom Backlits are illuminated billboards installed in high traffic areas of the club. Zoom provides unprecedented proof of performance supported by dedicated field teams throughout the country.
BACKLIT
BILLBOARD SPECS
Format
Trim Size: 24.75” x 32.75”
Visible Area: 24” x 32”
Live Area: 22” x 30”
Color
4 process + 1 tint on back
Paper
Opaline
Photorealistic Paper
CLASSIC
BILLBOARD SPECS
Trim Size: 13” x 17”
Visible Area: 11.876” x
15.938”
Live Area: 10.876” x
14.938”
Color
4 process
Paper
Zoom prefers printing on paper with recycled content such as Chorus
Art 80lb. Gloss Cover.
ZOOM CLASSIC BILLBOARDS Zoom Classics are non-illuminated billboards installed in locker rooms. Zoom Classics facilitate gender specific campaigns reaching club members in an intimate and private setting.
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 6

Zoom’s dedicated Experiential Marketing team provides an “in-house” approach of conceptualizing, producing and executing customized experiential programs. For over 10 years, Zoom has offered integrated marketing or stand-alone promotional programs to provide clients unique opportunities.
EVENTS & PROMOTIONS
SPONSORSHIP ACTIVATION
PROMOTIONAL TOURS
CUSTOM MEDIA
LIFESTYLE SAMPLING
MURAL EVENTS
PROMO & PR STUNTS
RETAIL ACTIVATIONS
LIVE SOCIAL CONNECTIONS
BIORE’ PHYSIQUE 57 WORKOUTS
GATORADE G SERIES FIT CHALLENGE
DOVE+ CARE FOR MEN SAMPLING
DEGREE FOR WOMEN HISPANIC CLASS
SPONSORSHIPS
AVEENO LOCKER ROOM TRANSFORMATION
BEL LAUGHING COW SAMPLING DAYS
TIMEX TRAINERS
KASHI BEAR NAKED SAMPLING
PLAYTEX SPORT LAUNCH
CBS PARTNERS FITNESS PROGRAM
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 7

Zoom integrates multiple media platforms to enhance the member experience, promote health club initiatives and create extraordinary opportunities for advertisers.
For nearly 81 minutes per visit, members are engaged with Zoom’s comprehensive integration of television, digital signage, static media, experiential marketing and mobile activations.
ZOOM TELEVISION
Zoom broadcasts music entertainment, fitness segments, club communications and television advertising through the club’s central sound system, wall-mounted television.
ZOOM DIGITAL SIGNAGE
ZoomDS broadcasts fitness & lifestyle segments, club communications, news, sports, social media feeds and third party advertising.
ZOOM EXPERIENTIAL MARKETING
Zoom’s award-winning experiential marketing integrated product sampling and member experience programs.
ZOOM CLASSIC BILLBOARDS
Zoom Classics are non-illuminated billboards installed in locker rooms.
ZOOM BACKLIT BILLBOARDS
Zoom Backlits are illuminated billboards installed in high traffic areas of the club.
ZOOM SOCIAL MEDIA
Zoom leverages the extensive and intimate web site and social media networks of its health club partners.
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 8

Health club members are affluent, educated, successful, confident, motivated, influential and hard to reach. They are early adopters who set trends inside and outside the club. It’s hard to imagine a more desirable audience gathered in an environment which makes them happy, open-minded and positive.
AFFLUENT
SUCCESSFUL
INFLUENTIAL
$100K
AVERAGE HHI
56/44
MEN/WOMEN
133 INDEX
PROFESSIONAL/
MANAGERIAL
160/185 INDEX
BACHELOR’S DEGREE/
POST GRADUATE
207 INDEX
ROPER INFLUENTIAL
127 INDEX
LIGHT TV VIEWERS
GENDER BALANCED
EDUCATED
HARD-TO-REACH
Source: Nielsen On Location Study of ZoomFitness, 2011 and GfK MRI Doublebase 2011 “zoomfitness network”
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 9

INFLUENTIAL AND OPEN MINDED…
Health club members try new things (125)... make recommendations (118)... often give advice (192)... make recommendations in the club 19% of the time and are twice as likely to be a “Roper Influential”.
MORE SOCIAL AND CONNECTED…
Health club members are very social (157)… deem family and friends important (125)… busy and active (143)… initiate plans (167)… heavy social media users (123). Commit to community involvement (177)... and charity work (125).
DRIVEN & POSITIVE…
Health club members are leaders (136)... who take charge (139)… confident (132)… goal oriented (153)… aspire to get ahead (138)… self-improvers (149)… optimistic (128)… ambitious (131)… and competitive (141).
COMMITTED TO THEIR HEALTH…
Health club members are concerned with their health and well-being (138)… passionate about their health clubs (87% say it’s a necessity)… and love working out at their clubs (62%).
MORE SATISFIED…
Health club members are more satisfied with their lives in general (118)… their income
(136)... and their current careers (133).
Source: GfK Custom Research North America 2012. Online Survey of 2,010 Adults 18-45, 95% Confidence Level. Online methodology is representative of the total US population. Index based on health club members vs non-health club members surveyed.
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 10

Health club members have disposable income and love to shop, travel, entertain and socialize. They prefer quality over price and are willing to pay extra to get exactly what they want… and have a rippling impact with family and friends.
Source: GfK Custom Research North America 2012. Online Survey of 2,010 Adults 18-45, 95% Confidence Level. Online methodology is representative of the total US population. Index based on health club members vs non-health club members surveyed.
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 11

Index
138
125
125
112
AUTOMOTIVE
Most recent purchase/lease compact/sport utility vehicle
Spent $40,000+ on vehicle
Most recent purchase/lease sub-compact car
Spent $30,000 – $39,999 on vehicle
Index
166
154
150
135
131
117
FINANCE
Obtain financial information online
Use online tax prep program or service
Tracked and traded investments online
Obtain medical insurance from place of work
Have small business banking services
Bank on mobile device
Index
210
185
124
121
TELECOM/TECHNOLOGY
Watched video clip on mobile phone
Downloaded app on mobile phone in last 30 days
Owns tablet/notebook/laptop
First of their friends to try new technology products
Index
17 8
133
122
ENTERTAINMENT
Rented from Netflix in past 30 days
Attend movies 2-3 times a month
Own a HDTV
Index
193
171
TRAVEL INDEX
Book foreign or domestic travel online
Foreign or domestic travel for business
Index
261
197
159
152
127
FOOD & BEVERAGE
Buy food labeled “High Protein”
Buy food labeled “Natural” or
“Organic”
Buy wine/beer at supermarket
Cook for fun
Drink low calorie domestic beer
Index
216
213
154
PERSONAL CARE
Got a facial in the past six months
Got a massage in the past six months
Get manicures & pedicures
Index
127
122
121
FASHION
Shop online for fashion products
Follow the latest trends and fashions
Want to be considered fashionable
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 12
Source: GfK MRI Doublebase 2011 “zoomfitness network”

Health club members experience a positive mood and heightened state-ofawareness inside the club. They’re engaged with the environment while thinking about health, appearances, nutrition, fashion, shopping, technology, travel and daily schedules. For 81 minutes per visit, this is where they clear their minds and regroup. There’s no better time for brands to build relationships through meaningful conversations and new ideas.
Health & Physical Well-Being
Personal Appearance
Family Schedules
Meal Planning / Shopping
Source: GfK Custom Research North America 2012. Online Survey of 2,010 Adults 18-45, 95% Confidence Level. Online methodology is representative of the total US population. Index based on health club members vs non-health club members surveyed.
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 13

A MOOD ENHANCER.
Exercise is an incredible mood enhancer…resulting in an alert mind open to new ideas. Before working out, only 28%
“positive mind set”. That number increases to of individuals are in a
63% during the workout and an incredible 84% by the time the workout is complete.
THEIR THIRD SPACE.
87% of members deem their health club as “is important ‘me’ time”.
62% of members say “is something they love.”
Source: GfK Custom Research North America 2012. Online Survey of 2,010 Adults 18-45, 95% Confidence Level. Online methodology is representative of the total US population. Index based on health club members vs non-health club members surveyed.
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 14

Zoom’s audiences are measured by The Nielsen Company consistent with the industry research guidelines of the Digital Place-Based Advertising Association
(“DPAA”). Thanks to the membership check-in entrance requirements at each of our health club partners, the ZoomFitness audience is tracked at an individual level which eliminates the need to estimate our overall audience.
Health club members are light television viewers who are constantly on the go. They spend hours each week being captivated and entertained within health clubs. Zoom is the ideal media for reaching this hardto-reach but highly desirable audience.
IN AREAS WITH ZOOMFITNESS
VIDEO NETWORK
TO HEALTH CLUB ON AVERAGE
DELIVERED PER MONTH
The Nielsen Company, ZoomFitness based on Fall 2011 On Location Demo Study; impressions based on 2011 -2012 audience data P18+.
TO BE LIGHT TV VIEWERS
HIGHER THAN ANY CABLE NETWORK
Source: Nielsen On Location Study of ZoomFitness, 2011 and GfK MRI Doublebase 2011 “zoomfitness network”
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 15

7ELEVEN
ALLSTATE
AMERICAN EXPRESS
AMTRAK
ANTHEM
AT&T
BEST BUY
BLUE CROSS BLUE SHIELD
BRIGHT HOUSE NETWORKS
CALVIN KLEIN
CAMPBELL’S
CAPITAL ONE
CLEARWIRE
COCA-COLA
COLGATE - PALMOLIVE
DEGREE FOR WOMEN (UNILEVER)
DEY PHARMA
DOLE BANANAS
ENERGIZER PERSONAL CARE
FOX BROADCASTING COMPANY
FRUIT OF THE LOOM
GAP OULTET/ATHLETA/PIPER
GATORADE
JAMBA JUICE
JOHNSON & JOHNSON
JP MORGAN CHASE
KAO BRANDS COMPANY
KELLOGG
LOWE’S
MERCK
MILLERCOORS
NESTLE USA
NOVARTIS
PARAMOUNT PICTURES
PNC BANK
PROCTER & GAMBLE
PROGRESSIVE INSURANCE
RANDOM HOUSE
REEBOK
SHOWTIME HOME ENTERTAINMENT
SPRINT
STARBUCKS
STARKIST
STYLE NETWORK
SUPERCUTS
TARGET
TIMEX
TV LAND
US CELLULAR
VERIZON
WALMART
WHOLE FOODS
WYNDHAM WORLDWIDE -
WINGATE HOTELS
ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 16

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ZOOM MEDIA & MARKETING FITNESS MEDIA KIT 17