6 >> Go to www.gbj.com High-touch in high-tech: MIS Solutions means business by Myra McElhaney A high-touch business in a high-tech industry is more than a cliché for MIS Solutions, Inc. From the friendly, customer focused tone of the website to company president, Jennifer Holmes, giving her direct phone number to clients, the company values of integrity, teamwork and respect are integrated into everyday business. MIS Solutions, Inc. was started in 1995 to help small businesses get the most out of their business technology. Founded by her husband, Lliam who serves as CEO, Jennifer joined the company in 2000 after years of working as a research microbiologist. Based on experience in a variety of workplace situations, Jennifer and Lliam believe it is important to foster a good working environment and invest in relationships. They committed to creating a fun, challenging atmosphere that puts people first. New customers and prospects receive what clients call a “WOW” kit containing an assortment of information such as newsletters, recordings of telesemi- nars, articles and a mouse pad. The box itself announces the company’s operating principles and business values and includes a Client Bill of Rights and a large certificate announcing their 100 percent money back guarantee. “I think any service business must maintain customer intimacy,” Jennifer says. MIS looks for companies that share similar values and want a strategy for IT. “We don’t want clients who just call us when it’s broken,” she says. “Hiring technical people who can connect with the customers is essential,” says Jennifer, explaining why they often review 400-800 resumes to find technical people who communicate well and have great interpersonal skills. Tech calls go directly to the engineers who handle the problems. MIS stands for Managing Information Systems but some customers refer to them as “Mission Impossible Services” because they are known for getting to the root of problems to resolve them where others have failed. Jennifer believes the competitive advantage of personal touch is the reason “Hiring technical people who can connect with the customers is essential.” - Jennifer Holmes, president of MIS Solutions they have continued to grow and thrive in this economy and have a base of long-standing, loyal clients. Webinars, executive briefings and newsletter articles help to connect with clients and educate them about new developments and technologies. On June 22, Jennifer and Lliam will do a webinar on how business owners can use cloud computing to lower costs. Their book, The Executive Guide to Hassle Free IT: The Ultimate Small Business Owner’s Guide for Finding a Professional, Competent, Honest, Considerate, On-time, Fairly-priced and Dependable Consultant is scheduled for release later this year. Visit www.mis-solutions.com to learn about free stuff, sign up for their newsletter and be notified when the book is available. Gwinnett Business Journal, June 2011