r
SANTA
MONICA
To Whom It May Concern:
(DrigGE
^^^J
David Zucker's project of inspiring students to make Public Service
Announcements (PSA) about our most pressing problems is awesome. It puts
the student in the active roles of researcher, writer and creative director. The
process challenges students to think critically about what makes the
communication of an important message dynamic and effective. It demands a
personal investment in the delivery of the message which instills the value of
caring. The process of making a PSA feeds the development of socially
responsible citizens and leaders.
I have used the making of PSAs for course credit in my Environmental Politics
courses at SMC for several years. David's project has provided a venue for
featuring some of my students' best work. If more artists and cultural activists like
David worked with teachers and students on problem-solving it could energize
the classroom and brighten the future.
Very Best,
Professor Amber Katherine
Santa Monica College
1900 Pico Blvd.
Santa Monica, CA 90405
(310)434-3539
Katherine amber@smc.edu
V
Santa Monica Community College District • 1900 Pico Blvd. • Santa Monica, CA 90405-1628 • (310)434-4000
Dr. Chui L. Tsang, Superintendent and President
•
SANTA
MONICA
CDTIEGE
June 23, 2011
RE: RECOMMENDATION FOR SOLUTIONS FOR PEACE,
STUDENT PSA SERIES, BY DAVID ZUCKER
To Whom It May Concern:
This is a letter to recommend David Zucker's inspiring presentations of student PSAs to two of my Film Studies classes
(Green Screen: Films on the Environment and Transformation
as well as Introduction To Film) at Santa Monica College.
The range of PSAs was excellent and the presentation was just the
right length to communicate the importance of the messages, along
with comments by David. I had the impression that seeing work by
their peers was particularly motivating. Questions from my students
indicated their interest in finding out more about the issues raised in
the films, as well as the opportunity to create their own PSAs.
In fact, three of my students produced their own PSAs, motivated in
part by chance to share their work with a wider audience through
David's series. In addition the two shown recently at the Student
Film Festival at Santa Monica College engendered much applause.
All PSAs were excellent, one was of professional quality, one was
very humorous and one was by a first time director.
I encourage ongoing support of David's efforts which clearly
have an important place in our schools. Not only can the films
encourage more environmental awareness and actions, but
also encourage our burgeoning filmmakers to create works
that make a difference. David is a true ambassador.
Sincerely
Sheila A. Laffey, Ph.D.
Adunct Professor of Film Studies
Santa Monica Community College District • 1900 Pico Blvd. • Santa Monica, CA 90405-1628 • (310)434-4000
Dr. Chui L. Tsang, Superintendent and President