MarketINE,COM
Entrepreneurship Development Cell,SMVDU
About Smartsims
Smartsims accelerates business learning through computer simulation. We started in 1992 as a
research and consulting team at the University of Auckland, and our goal was to create resources to
improve the learning process for business students and businesses. We felt that simulation was the
best way to get people more actively involved in the learning process, and so to improve the
effectiveness and efficiency of the learning.
Our first product was an interactive simulation of a manufacturing company called MikesBikes.
MikesBikes is a state of the art internet-based, business learning simulation. By simulating a bike
industry with market segments, distributors and firms, MikesBikes allows students to learn by doing
and practice a wide range of business disciplines and skills effectively, in a compelling and responsive
simulated environment. MikesBikes instructors are finding they are having more fun with their
students, making the classrooms a more interactive and rewarding environment.
Smartsims business simulations ensure students consider the circumstances of Customer,
Competitors and Company Competence [the 3 C's] and engage in decisions on Product, Price,
Promotion, and Place (Distribution) [the 4 P's] specific to either general business strategy or
marketing strategy and implementation depending on the course focus. They are required to analyze
data, collaborate with each other, and make decisions just like managers in the real world with their
performance being ranked on Shareholder Value against other teams
Simulation Platform for NBO – 2010:
1. MikesBikes – Intro
2. MikesBikes - Advanced
www.smvdu.ac.in
Priyanka Sharma
+91-9697622199
mktclubsmvdu.blogspot.com
m.m.smvdu@gmail.com
Nittin Gupta
+91-9419100101
MarketINE,COM
Entrepreneurship Development Cell,SMVDU
National Business Olympiad Structure
I.
Stage I: City Level Competitions (College of Management, Shri Mata Vaishno Devi
University Katra, for J&K)
City level competitions will be held in different Cities across the country in the months of October –
November 2010. The winners will be awarded a trophy and also a chance to compete in the Grand –
Final Prelims that will be held in the last week of November at IIM Ahmedabad.
II.
Stage II: Grand – Final Prelims
Winning teams from city competitions and wild card entries issued to top B-Schools and Corporate
teams by IIM A Confluence Managing Committee will compete for a birth in the Grand Final.
III.
Stage III: Grand Final
Top 8 performers from the Grand Final Prelims will compete for the title.
Prizes for the winners of grand finale
1st Prize
2nd Prize
3rd Prize
:
:
:
www.smvdu.ac.in
Priyanka Sharma
+91-9697622199
INR 50,000
INR 25,000
INR 15,000
mktclubsmvdu.blogspot.com
m.m.smvdu@gmail.com
Nittin Gupta
+91-9419100101
MarketINE,COM
Entrepreneurship Development Cell,SMVDU
Platform
Smartsims would like to propose Mikes Bikes – Intro / Advanced Business Simulation competition as
we believe it aptly addresses the needs of participants at the NBO, 2010. In order to successfully roll
out the Business Simulation competition, Smartsims will provide facilitator at the competition. The
facilitator will facilitate Business Simulation for participants at the competition.
The following section of the document describes MikesBikes – Intro / Advanced Business Simulation:
MikesBikes - Intro: Introduction to Business Simulation
Through our interactive interface students will be taught the cross-functional disciplines of business,
and how the development and implementation of strategy involves these disciplines. The competitive
element of MikesBikes encourages students to understand these principles and have fun doing it!
MikesBikes-Intro is an introduction to business simulation that teaches your students the key
concepts of business as they run their own company within an online industry, competing against
other students within their course.
•
Students start as Advertising/Brand Managers of a Bicycle Manufacturing company and get
hands-on experience in making decisions related to Pricing, Marketing and Production.
•
As each decision period progresses students will be given more control over their company,
becoming responsible for Distribution, Operations, Product Development, and Financial decisions.
•
Students analyze real financial reports and market data.
•
Formulation of a comprehensive strategy, starting with a single product focus. As the simulation
progresses students can develop new products and release these into emerging markets.
•
Students compete against others in their course in an online multiplayer environment. The
competitive nature of MikesBikes makes the simulation so enjoyable for students, while encouraging
involvement and learning in a way that no other teaching methodology can.
•
MikesBikes uses a dynamic marketplace so that students must analyze the changing market
and understand the needs of their customers, therefore reinforcing the importance of planning,
implementation and evaluation of strategy.
www.smvdu.ac.in
Priyanka Sharma
+91-9697622199
mktclubsmvdu.blogspot.com
m.m.smvdu@gmail.com
Nittin Gupta
+91-9419100101
MarketINE,COM
Entrepreneurship Development Cell,SMVDU
The business simulation ensures students consider the circumstances of Customer, Competitors and
Company Competence [the 3 C's] and engage in decisions on Product, Price, Promotion, and Place
(Distribution) [the 4 P's] specific to either general business strategy or marketing strategy and
implementation depending on the course focus. They are required to analyze data, collaborate with
each other, and make decisions just like managers in the real world with their performance being
ranked on Shareholder Value against other students.
MikesBikes - Advanced: Strategic Management Simulation
MikesBikes-Advanced is our premier strategic management simulation, combining practical hands-on
decision making with real world modeling. Participants learn the key concepts of business strategy as
they run their own company within an online industry, competing against other participants within their
course.
•
Participants form the management team of a Bicycle Manufacturing company making all the
key functional decisions involving Price, Marketing, Distribution, Finance, Operations, HR, and R&D
•
Participants analyze real financial reports and market data. MikesBikes-Advanced also has
detailed Operations and Cost Accounting reports
•
Formulate a comprehensive strategy, starting with your existing product. Then adapt as you
develop new products for emerging markets.
•
Participants compete against others in their course in an online multiplayer environment. The
competitive nature of MikesBikes makes the simulation so enjoyable for participants, while
encouraging involvement and learning in a way that no other training methodology can.
•
MikesBikes uses a dynamic marketplace so that participants must continually analyze the
changing market and understand the needs of their customers, therefore will reinforce the importance
of planning, implementation and evaluation of strategy.
•
Takeovers / Mergers and Acquisitions (optional). Face a greater challenge by buying your
competitors and dealing with their management teams.
www.smvdu.ac.in
Priyanka Sharma
+91-9697622199
mktclubsmvdu.blogspot.com
m.m.smvdu@gmail.com
Nittin Gupta
+91-9419100101
MarketINE,COM
Entrepreneurship Development Cell,SMVDU
Decision Areas: MikesBikes - Intro
•
Marketing
o
Product
:
3 Market Segments
o
Price
:
Price ranges for each market segment
o
Distribution
:
Dealer Support and Margins
o
Promotion
:
Advertising and PR in Various Mediums
o
Branding
•
Finance
o
Debt
:
Raise or Repay debt
o
Equity
:
Issue / Repurchase equity, Give Dividends
•
Operations
o
Manufacturing
:
Capacity & Production Planning
o
Efficiency
:
Investment planning to increase efficiency
o
Quality
:
Quality Management
•
Research & Development
o
Product Development and Launching New Product
www.smvdu.ac.in
Priyanka Sharma
+91-9697622199
mktclubsmvdu.blogspot.com
m.m.smvdu@gmail.com
Nittin Gupta
+91-9419100101
MarketINE,COM
Entrepreneurship Development Cell,SMVDU
Decision Areas: MikesBikes - Advanced
•
Marketing
o
Product
:
5 Market Segments
o
Price
:
Price ranges for each market segment
o
Distribution
:
Dealer Support and Margins
o
Promotion
:
Advertising and PR in Various Mediums
o
Branding
•
Finance
o
Debt
:
Raise or Repay debt
o
Equity
:
Issue / Repurchase equity, Give Dividends
o
Investor Relations
o
Mergers and Acquisitions
•
Operations
o
Manufacturing :
Expand or reduce plant size
o
Efficiencies
Batch Size, Supplier Relations, Set up time Reduction,
:
Raw material Inventory
o
Quality
•
Research & Development
o
New Product Development and Launch
•
HR
o
Workforce Expansion and reduction
o
Training
o
Salaries
www.smvdu.ac.in
Priyanka Sharma
+91-9697622199
:
Maintenance, Technology up-gradation, Inspections
mktclubsmvdu.blogspot.com
m.m.smvdu@gmail.com
Nittin Gupta
+91-9419100101
MarketINE,COM
Entrepreneurship Development Cell,SMVDU
Format of the Competition
•
No. of Teams
:
32 maximum
•
Evaluation Criteria
:
Maximum Share Holder Value (SHV)
•
Participants in a team
:
Max 3 members per team
Max 3 teams per institute/college.
•
Structure
World 1
:
8 Teams
World 2
:
8 Teams
World 3
:
8 Teams
World 4
:
8 Teams
Note: Structure can be flexible depending on number of teams and infrastructure availability.
Participants can bring their laptops and data storage devices.
No Registration Fee for participants.
Rs 300/- will be charged from non-participants.
www.smvdu.ac.in
Priyanka Sharma
+91-9697622199
mktclubsmvdu.blogspot.com
m.m.smvdu@gmail.com
Nittin Gupta
+91-9419100101
MarketINE,COM
Entrepreneurship Development Cell,SMVDU
Event Schedule
Dates
:
21/11/2010 & 22/11/2010
*Registration will be done on 21/11/2010 till 10:30 a.m.
Day
Day - 1
Day
Day - 2
Time
Event
10:30 a.m. to 11:00 a.m.
(Inaugural Session)
Open for Host Institution:
•
Inauguration
•
Guest Speakers
•
Introduction of College etc.
11:00 a.m. to 11:15 a.m.
Tea Break
11:15 a.m. to 12:30 p.m.
Orientation Lecture by Facilitator
12:30 p.m. to 1:15 p.m.
Hands on Practice Session
1:00 p.m. to 4:00 p.m.
Q&A Session
4:00 p.m. to 4:15 p.m.
4:15 p.m. to 5:00 p.m.
Break
Round 1
Time
Event
10:00 a.m.
Reporting Time
10:00 a.m. to 10:15 a.m.
Buffer Time
10:15 a.m. to 11:00 a.m.
Round 2
11:00 a.m. to 11:15 a.m.
Tea Break
11:15 a.m. to 11:30 a.m.
Announcement of Results
11:30 a.m. to 11:45 a.m.
Buffer Time
11:45 am to 1:15 p.m.
Competition Round 3 & 4
1:15 p.m. to 2:00 p.m.
Lunch Break
2:00 p.m. to 2:15 p.m.
Announcement of Results
2:15 p.m. to 3:00 p.m.
Competition Final Round
3:00 p.m. to 3:15 p.m.
Tea Break
Declaration of final Results, Prize
Distribution and Valedictory Session
3:15 p.m. to 4:00 p.m.
www.smvdu.ac.in
Priyanka Sharma
+91-9697622199
mktclubsmvdu.blogspot.com
m.m.smvdu@gmail.com
Nittin Gupta
+91-9419100101