Honda Motors
Honda Motors
Parent Company
Honda Motor Company
Category
Sedans, Hatchbacks, SUV’s, Motorcycles
Sector
Automobiles
Tagline/ Slogan
The Power of dreams
USP
1/5
Honda Motors
Design, comfort and luxury at affordable prices
STP
Segment
Complete automobile segment including hatchbacks, sedans & SUV’s
Target Group
Young executives from the upper-middle income bracket
Positioning
Honda is positioned as an innovative brand making luxury eco friendly cars with the future in mind
Product Portfolio
Brands
2/5
Honda Motors
1.
Honda City
Honda Accord  3.
Honda CRV
Honda Civic 5.
Honda CBR
Honda Jazz  SWOT Analysis
Strengths
1. Honda is the sixth largest automobile manufacturer in the world selling cars in over a 100 countries
2. Excellent branding, advertising and after sales servicing
3. Honda has over 180,000 employees globally
4. Production System that is refined over the years along with High and powerful research and develop
5.High brand equity and brand loyalty amongst customers
6. Strong presence in motorsports like F1
7. Eco-friendly Honda Prius enhanced the brand image
Weaknesses
1. Cost structure of Honda is high as compare to other automobile manufacturers
2.Caters to only the upper middle segment which limits the customer base
3.Honda has to recall a few of their models for corrective measures which caused a lot of hue and cry
3/5
Honda Motors
Opportunities
1. Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a global brand
3.Fast growing automobile market
Threats
1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc
Competition
Competitors
1.Chevrolet
2.Toyota
3.Nissan Motors
4.Hyundai Motors
4/5
Honda Motors
5.Fiat
6.Mitsubishi
7.Maruti Udyog
8.Tata Motors
9. Skoda
10. Toyota
11. Volkswagen
12. Ford
5/5