hybris Bundling Module
Businesses today are looking for any opportunity to gain a competitive edge. One
option is to combine products and services to create unique or personalized offerings. The hybris Bundling Module was purpose-built to enable organizations to build,
manage, and sell complex product configurations.
Business Requirements
Solution
Businesses that sell digital products and services have a unique
opportunity to sell any combination of offerings by creating
configurable bundles. For example, an IPTV provider can offer a
“sports media” package or a publisher can offer a “magazine
package.” But this requires a commerce platform that supports
the effective configuration and management of those packages,
including the ability to:
The hybris Bundling Module was designed specifically to address
the needs of businesses who sell offerings that consist of digital
product and/or service bundles. hybris provides the business
tools needed to configure, manage, and sell complex bundled
offerings.
→→ Manage complex fulfillment
When an offering consists of a combination of physical and
digital goods, fulfillment can be complex and often require
the ability to route individual components separately.
→→ Support headless commerce
Enabling customers to purchase within whichever
experience /device they are using creates the opportunity to
continually sell through in-app purchases, guided selling,
and up-sells.
→→ Reduce digital product governance risks
The perceived value of complex bundles can be quickly lost
– and lead to customer frustration – if the process isn’t
seamless. Inaccurate product content, out-of-date product
information, channel inconsistencies, and compliance
violations are examples of the types of challenges that can
derail a sale.
Benefits
→→ Increase average order value and margin by bundling
content and products
→→ Improve conversion rates with a targeted, personalized,
and content-rich shopping experience
→→ Cross-sell physical and digital goods on one
commerce platform
→→ Expand your offerings by transforming complex products
into simple, compelling selections with a flexible, futureproof tool
→→ Set up and manage complex bundles and configurations
from an easy-to-use, flexible business tool
→→ Endless possibilities – from telco plans to configured B2B
machinery bundled with warranties or services
hybris Bundling Module
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Key Features
Flexible bundle management
Effective promotion
→→ Manage bundling of products and services, including the
ability to bundle digital and physical goods from the hybris
business tools
→→ Manage advanced bundle merchandising and personalization
→→ Visually map packages and bundles
→→ Support flexible pricing and availability rules based on
customer selection
→→ Provide guided selling based on bundle templates
→→ Optimize shopping carts and checkout flows for bundles
→→ Manage B2B and B2C sales channels from the same
easy-to-use platform
→→ Manage rich content product inventory
→→ Reduce complexity with bundle templates and inheritance
mechanism
Fig 1: The hybris Bundling Module allows you to quickly set up product bundles by adding physical products as well as digital
offerings and services (i. e. magazine packages, media packages, gaming bundles, etc.) to a certain bundle category in the hybris
Product Cockpit. It also enables you to set up bundle merchandising and differential pricing rules.
About hybris software
hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device.
hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view
of its customers, products and orders, and its customers a single view of the business. hybris’ omni-channel software is built on a single platform, based on open
standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies
will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same
software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris,
including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us, Metro, Bridgestone, Levi’s,
Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. www.hybris.com | sales@hybris.com
Version: December 2013 Subject to change without prior notice © hybris
hybris Bundling Module
hybris is a trademark of the hybris Group. Other brand names are trademarks and registered trademarks of the respective companies.
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