COVER HERE RECERVED PAGE INSIGHT MAGAZINE CONTENTS Editor in Chief Place Ma. Michaela P. Garcia Associate Editor Alexander M. Calma 5 Cainta, Rizal Gateway to the East Managing Editor Maria Gilda Isabel A. Parreño Feature Editor Mirella Medenilla Santiago Writers/Researchers Gernane P. Pureza Guia P. E. Elloso Jo-Anne Kristine A. Silvala Charmaine A. Villanoa Layout and Design RIchard Leandro Z. Garcia Ericka Cresel N. Quimpol JAIRO C. Cabriga Advertising Manager Eran Llanora Lagos People 16 Banking News 13 14 15 18 QCRB Opens 32nd Branch 20 Garcia is RBAP’s New Corporate Secretary Consultants Medardo B. Medenilla Bernardo B. Jamilla The Scholar Institute Section Editor Krystelle Ariane D. Aguilar Manolet O. Lavides Banking Made Easy with QCRB Internet Banking QCRB Flexi-Home Loan Banking on Best Practices: A Sure Way to Success (Part II) Special Feature 8 6 Behind the Pages: The Profile Life is a Fiesta! Go and Celebrate 12 Kutitay’s Cakes Galore 21 The Scholar Staffers Bernadette B. Alpuerto Sharlene May E.Flores Luwijen C. Mahinay Mary Honeyleen Diane O. David Fritz B. Panganiban Noel G. Pastorfide Publisher Quezon Center for Research and Studies, Inc. 2nd floor Garcia Corporate Tower Lucena City For comments and suggestions please email editorinchief@qcrs.org Buwan ng Wika Who is Benigno “Ninoy“ Aquino Education: A Vital Foundation Mary Ann Ayaay Duenas: Conquering Life’s Challenges From The Editor Another year has gone by without much notice. Didn’t I tell you, time flies when you are having fun? We, at INSIGHT, truly love what we do. We meet people. We see places. We witness events. We work on stories that we believe might teach us a thing or two. And we share them all with you. We are fortunate to have a job this fulfilling. For our words and works to reach the corners of Quezon, Laguna, Batangas, and Rizal, to be read with fondness, and to affect and benefit our readers in ways we expect them to be give us, the INSIGHT team, a sense of accomplishment like no other. It goes without saying that our second anniversary is a cause for celebration. We may be very young at two, but it sure was a jam-packed two considering the grounds covered. However, we are not claiming to have already earned laurels to rest on. We have a long way to go. There are far more grounds to be covered. We are only too happy to do so. What began as work has become a passion. But we assure you, it has been an advocacy all along. We exist to share insights. In our 1st Anniversary issue, you saw the faces of the people behind INSIGHT. This being our 2nd Anniversary celebration, allow us to introduce ourselves better through a profile compiled by our youthful counterpart from The Scholar section. Also seen in the following pages is another batch of interesting features, personalities, events, and banking-related news that we managed to bring together for this special issue. Please enjoy them. The past two years, we hope we met your expectations. We value your trust above all, thus we strive to nurture it and be worthy of it. In the coming years, we promise to continue to better ourselves. Our birthday wish remains the same, be with us as we journey through the next year. We are extremely grateful for your support. Happy 2nd Birthday INSIGHT! Ma. Michaela Prudencio-Garcia Editor 4 Insight Magazine JULY - AUGUST 2011 Cainta, Rizal Gateway to the East The Our Lady of Light Cathedral of Cainta, Rizal ‘Bibingka’, one of Cainta’s famous delicacies D area are suman (rice cake wrapped in banana leaf), latik (boiled- down coconut milk used for glazing), and coconut jam. In 2003, the Sangguniang Bayan passed the resolution seeking for the cityhood of Cainta. It was opposed by the Sangguniang Panlalawigan in view of its unresolved boundary disputes with Pasig, Antipolo, and Taytay. Last year, current Governor Jun Ynares III expressed his full support on reviving the city status bid. It is now awaiting ratification in the Senate. Cainta has a lot to offer; culture, tradition, food, rich history, business opportunities. More than just a passageway, it deserves a lengthy stopover, one that will allow you to appreciate its dual facet, old and new, merged seamlessly together. ubbed as such because it serves as an entryway to the rest of Rizal, Cainta is one of the oldest towns founded on August 15, 1571. Despite being the second smallest in the province in land area next to Angono, it is one of the most urbanized, thanks to its proximity to Metro Manila. On a national scale, it is the second most populous and second richest municipality. Its economic growth is evidenced by the numerous commercial and industrial establishments that have sprouted in recent years. It goes to say that it continues to attract new businesses because of its strategic location and large populace that represents an extensive target market. Going full blast on economic progress doesn’t mean Cainta is turning its back on traditions. Through the years, it has managed to preserve its old, unique charm. During the Lenten Season, it is known for the Cenakulo (a stage play of the passion and death of Christ), Ang Pagpapapako or Penetencia (a re-enactment of the crucifixion of Christ), and reading of the Pasyon (Seven Last Words of Christ). These rituals date back to the early 1900s. Local and foreign tourists alike flock every year to witness these events. The bibingka is believed to have been adapted from the Indian cuisine. A strong Indian influence, to this day, is particularly evident in Barrio Dayap. During the brief British invasion of the Philippines in 1762-1763, there were Indian soldiers called Sepoy who came and fought with the Brits. Some of them settled and intermarried with the native women. The descendants of the Sepoy are easily recognizable. They have unique physical characteristics that make them distinct from the average Filipinos who are primarily of Malay and Chinese origins. Quezon Capital Rural Bank (QCRB), one of the leading rural banks in the country today, operates a branch in Cainta along the commercial strip of Ortigas Avenue Extension. Cainta is also a haven for foodies. It is not called the Bibingka Capital of the World for nothing. This local fare can be had at various establishments around the town. The title was rightfully claimed when Caintanos baked the biggest bibingka on record. Aside from this, other native delicacies that have become sources of livelihood in the JULY - AUGUST 2011 Insight Magazine 5 Life is a FIESTA GO and CELEBRATE! We are a race that loves to celebrate. Every town and village has its own special day when their fiesta is observed. In the provinces this is a big thing. Villagers can be mobbed by jeeploads of guests – relatives from out of town with neighbors (and even friends of neighbors) in tow. T By: Mirella Medenilla - Santiago here are festivals galore in many provinces. Our very own Quezon province has its own nationally (and I would even venture to say internationally) renowned Pahiyas festival where houses from floor to rafters are decked out with decorations made from farm produce. Even our Philippine Christmas is unique with an extended season that starts as early as September and ends around the second Sunday of January. In our hometown of Mauban, Christmas is celebrated for 3 days – from the 25th to the 27th. I remember witnessing a graphic example of how far people will go to make merry. My uncle who is a doctor 6 Insight Magazine had his clinic in the ground floor of my grandparents’ house. As a child I would sit on the stairs and peep through a window when there’s a commotion in his clinic. One Christmas, he treated a man who was unconscious because of alcohol overdose. People were panicking because they thought he would die. On the 27th he was back on his feet celebrating the third day of Christmas with his drinking buddies. But that is an extreme way to celebrate. On the other extreme are people who do not know how to celebrate. I once read about a very successful Filipino businessman in the States who never had time to enjoy life with his family. He said he is successful because he gave all of his time to his business. He credited his wife for taking care of their family. She was the only one who attended to their children and the only one present to celebrate with them their on special occasions. Sad isn’t it? I’m sure his children’s celebratory mood was dampened by his absence. In life there are important things that we have to celebrate. There are milestones like birthdays, weddings, baptisms and graduations. There are achievements like passing the board, promotions and awards. There are even simple things like losing an inch from your waistline or your pre-schooler getting a star on her artwork. Celebrations turn events into vivid memories that people will cherish for the rest of their lives. These do not have to be grand and expensive. There are simple ways that can make every celebration unique and special. Here are some suggestions on how to commemorate momentous occasions and celebrate your life: JULY - AUGUST 2011 L I V oosen up and let your hair down. There is nothing more depressing than a cold fish in a party. Celebrations are moments out of the ordinary. These should be enjoyed because they may not happen quite that way again. Don’t sit on the sidelines and let life pass you by. mmerse yourself in the moment by being present not just physically but also mentally. There are busy professionals who can’t seem to leave work in the office and still carry them around in their minds. There are teens and young adults who zone out with their techie gadgets and miss the interaction with other people. A celebration is a time for people to bond and to be a part of each others’ lives. people in your life. E alue relationships. Don’t wait for a special occasion to celebrate. Go on weekly dates with your spouse and your children. Prepare a special meal for your parents. Meet up with friends for a cup of coffee. Celebrating life is celebrating the relationships you are in and enjoying the time spent with the important 3rd floor Garcia Corporate Tower, Lucena City Call 042-6601897 printing@qcrs.org For your mono and full color printing needs Forms Receipts Invoices Letterheads Flyers Bookmarks Calendars Newsletters Books Magazines xtend yourself through love. Celebrations are times when you give the gift of your time and presence to someone else. You show kindness to another person when you are there to rejoice his good fortune or a special occasion with him. Celebrating life and its extraordinary moments can turn a dull existence into a glorious fiesta. So go and celebrate because as Oprah Winfrey said, “The more you praise and celebrate your life, the more there is in life to celebrate.” JULY - AUGUST 2011 QCRSâPrinting and Publishing Using our Heidelberg, Solna offset printers, vertical, Minerva, mimeo, RISO and other printing machines. Insight Magazine 7 INSIGHT, the official publication of the Quezon Capital Rural Bank (QCRB) Group, has been consistent with its mandate of bringing forth timely and inspiring stories featuring various events, people, places and the like. For two years, it has provided its readers worthy reading materials which aim to inspire through stories that most of us are likely to overlook. This was made possible through the tireless effort and shared sense of commitment of the Editorial Team. Being the second anniversary issue, it is the perfect time to give credit to the people who passionately dedicate their time and effort, despite their busy schedules from their respective designations at QCRB and QCRS. So let’s take a sneak peek at their basic profiles as they share with us their personal insights. 8 Insight Magazine JULY - AUGUST 2011 MA. MICHAELA PRUDENCIO-GARCIA Editor-in-Chief ALEXANDER M. CALMA Associate Editor “Carry out a random act of kindness with no expectation of reward, safe in the knowledge that one day someone might do the same for you.” “Laugh when you can, apologize when you should, and let go of what you can’t change. Letting go doesn’t mean you’re giving up, it means you’re moving on.” Educational Attainment: AB Psychology (College of the Holy Spirit, Manila) Educational Attainment: BS Commerce Major in Accounting (Luzonian University Foundation (now MSEUF), Lucena City) Work: HR Consultant-QCRB; RegistrarQCRS Institute of Management Most Memorable Insight experience: Is every meeting when I get to trade and share ideas with a creative bunch of people. I also get a certain high working on extraordinary stories that I know will inspire us and our readers. MIRELLA MEDENILLA-SANTIAGO Feature Editor “Happiness comes from seeing miracles everyday.” Educational Attainment: Masters in Entrepreneurship (Asian Institute of Management, Makati); Creative Writing (University of Illinois, Chicago USA); BS Business Management (Ateneo de Manila University, Manila) Work: Blogger and Freelance Writer; Contributor in Kerygma Magazine, Didache, Gabay Most Memorable Insight experience: I have written about a number of personalities and interesting places but nothing stands out more than the article I wrote about my father, Atty. Rudy Medenilla, to honor him on his 80th birthday. It was a gift that held more value and was more appreciated than if I had thrown him a lavish and expensive party. JULY - AUGUST 2011 Work: Executive Vice-President & COOQCRB Most Memorable Insight experience: Every minute working on the INSIGHT Mag is indeed memorable. What with the stressful hours of proofreading and reviewing the layout and text on the last minute to beat the deadline! How could you forget that? hahaha GERNANE P. PUREZA Writer/Researcher MARIA GILDA ISABEL A. PARREÑO Managing Editor “Don’t do things for recognition, do it because it actually matters to you.” Educational Attainment: MA Psychology Major in Industrial Psychology (Philippine Women’s University, Manila); BA Social Science Double Majors in Sociology-Psychology (University of the Philippines-Baguio) Work: HR Officer-QCRB Most Memorable Insight experience: When we interviewed Don Ado of Villa Escudero. It was very memorable for me because we had a free tour of Villa Escudero! GUIA P.E. ELLOSO Writer/Researcher ““If you’re trying to show off for people at the top, forget it. They will look down on you anyhow. And if you’re trying to show off for people at the bottom, forget it. They will only envy you. Status will get you nowhere. Only an open heart will allow you to afloat equally between everyone.” – Tuesdays with Morrie (Mitch Albom) everyday.” Educational Attainment: BS Business Administration Major in Entrepreneurship (QCRS-Institute of Management, Lucena City) Educational Attainment: Bachelor of Laws (Manuel S. Enverga University Foundation, Lucena City) - BSC Banking and Finance (Sacred Heart College, Lucena City) Work: Compliance Assistant-QCRB Work: Legal Assistant-Garcia & Associates Most Memorable Insight experience: When we went to Laiya, San Juan Batangas and interviewed the Gusi couple - the owners of Acuatico Resort. The view is breathtaking and the facilities are world class plus the story behind their success is really inspiring. Most Memorable Insight experience: My interview with the Medrano siblings is very memorable for me since they were the youngest that I was able to interview with in my entire work at Insight. My experience with them taught me a lot in their career in sports. They really have a big future in the world of sports. “Happiness is the consequence of personal effort. You fight for it, strive for it, insist upon it, and sometimes even travel around the world looking for it. You have to participate relentlessly in the manifestation of your own blessings. And once you achieved a state of happiness, you must never become lax about maintaining it.” –Elizabeth Gilbert (Eat, Pray and Love) Insight Magazine 9 JO-ANNE KRISTINE A. SILVALA Writer/Researcher “In life, unlike chess, the game continues even after checkmate.” Educational Attainment: BS Psychology (Sacred Heart College, Lucena City) Work: HR Assistant-QCRB Most Memorable Insight experience: My interview with Ms. Belda of Tiaong Quezon because it was my very first Insight assignment. JAIRO C. CABRIGA Layout and Design “Think before you click.” CHARMAINE A. VILLANOA Writer/Researcher “Start living your life as if there were no problems, only opportunities for personal growth.” Educational Attainment: BS Business Administration Major in Operations Management (QCRS-Institute of Management, Lucena City) Work: HR Assistant-QCRB Most Memorable Insight experience: I will never forget my experience as the editor of The Scholar section when I was still a student. Interviewing the branch managers of QCRB was unforgettable because I gained a lot of insights about work and management styles. ERICKA CRESEL N. QUIMPOL Layout and Design “Be careful about what you think, your thoughts run your life.” Educational Attainment: BS Computer Science (Sacred Heart College, Lucena City) Educational Attainment: BS Computer Science (Sacred Heart College, Lucena City) Work: Graphic Design Artist-QCRB Work: Graphic Design Artist-QCRB 10 Insight Magazine RICHARD LEANDRO Z. GARCIA Layout and Design “Never give up on something you really want..it’s difficult to wait, but more difficult to regret.” Educational Attainment: Masters in Business Administration – on going (Manuel S. Enverga University Foundation, Lucena City); BS Business Administration Major in Human Resource Management (DLSU – College of St. Benilde, Manila) Work: Corporate Secretary-QCRB; IT Director-QCRS ERAN LLANORA LAGOS Advertising Manager “The way to get started is to quit talking and begin doing.” Educational Attainment: AB Broadcasting (Manuel S. Enverga University Foundation, Lucena City) Work: Advertising and Promotions Specialist-QCRB JULY - AUGUST 2011 is composed of devoted students from Quezon Center for Research and Studies Institute of Management who enthusiastically share their passion in the field of journalism. THE SCHOLAR KRYSTELLE ARIANE D. AGUILAR Editor, The Scholar section III-BSBA major in Operations Management “I dream. I write. I inspire. “ Most memorable Insight experience: During our interview with Manager Aya of QCRB because it took us almost 3 hours of interview for she shared a lot about her life that made us feel like we’ve known her for so long and we felt that we are friends already after the interview. MARY HONEYLEEN DIANE O. DAVID Staffer III-BSBA major in Financial Management “It’s always kind of cool when you crack up a piece of writing, saw the words in it, appreciates its beauty and then realize, YOU WROTE IT…(PRICELESS!)” Most memorable Insight experience: During our interview with Manager Aya of QCRB. I have never met anyone who could light up a mood so well than her. She’s really bubbly, cool and inspiring. BERNADETTE B. ALPUERTO Staffer II-BSBA major in Financial Management “Life is like a crossroad full of detours. Sometimes it is scary and risky on deciding what path should be taken. Just always remember no matter where it leads you, face the consequences and accept the challenges. Because aiming for success is really hard to achieve, but the view from top is always worth it.” Most memorable Insight experience: That feeling when I saw my first article published in Insight Magazine. Truly, it was priceless. SHARLENE MAY E. FLORES Staffer II-BSBA major in Marketing Management LUWIJEN C. MAHINAY Staffer II-BSBA major in Marketing Management FRITZ B. PANGANIBAN Staffer III-BSBA major in Financial Management “Make God the center of your life and everything will follow.” “It is not the hardships in life that pulls you down; it’s your thoughts and beliefs that will bring you to what you should be. God will never give us challenged that we cannot solve, it is His way of purifying us.” “Faith is being sure of what we hope for and being certain of what we do not see.” Most memorable Insight experience: When I conducted my first interview alone for the Scholar section of the magazine. I was so nervous because I was used to having a companion whenever I conduct interviews. Fortunately, it turned out well and enjoyed the whole interview with Ms. Mary Ann Duenas. Most memorable Insight experience: My interview with the managers has been the most memorable. Mostly, I only write news articles, but interviewing seems to be very different. I used to make interviews when I was in high school, but the feeling is not that overwhelming. Most memorable Insight experience: Being one of the writers for The Scholar section is a privilege. It’s a pleasure to see my article published in the Insight Magazine, not only because it’s a personal achievement for me but also because there could be people who can be reached by it and thus, becoming a part of their wellbeing. NOEL G. PASTORFIDE Staffer III-BSBA major in Operations Management “Impossibilities has no place in my life, coz’ if you dreamt it… You strive for it… You can achieve it!” Most memorable Insight experience: Our interview with the former scholar of QCRS, Ms. Jinelyn Decepida. It served as a big challenge that I was able to accomplish with Insight. JULY - AUGUST 2011 Insight Magazine 11 S hortly after the discovery of flour, the most primitive people in the world began making cakes. The Egyptians of long ago were said to be the first culture to bake a form of cake remotely similar to modern cake. Roman times saw cakes as offerings to their gods. In early America, cakes were viewed as a sign of wealth. Cakes have since evolved into edible works of art, at times, so elaborate they are better seen and admired in a glass-enclosed display in a museum than eaten. Then Vivian ‘Beng’ Tan, the woman who started it all for Kutitay’s again, who can resist eating cakes? Vivian Tan – Mañas or Beng, as she is called by those who personally know her, is a mother of three and a fulltime government employee. For a sideline business, she started by selling chocolate coated polvorons and molded chocolates. Her goodies were an instant hit with her officemates, relatives, and friends; especially so around the Holiday season. This encouraged her to venture into baking. After all, she loves to eat cakes. She turned this fondness into passion. In 2004, she learned the art of baking and decorating cakes from the famous cake designer and pastry chef Heny Sison. Soon after, she began accepting orders for all kinds of baked goods – cupcakes, food for the gods, specialty cakes, theme cakes, and the like, for all occasions. It was only the beginning of a flourishing business. Three years ago, she opened her quaint eating place strategically located near Sacred Heart College, a big campus in Lucena City. Catering to mostly students, she serves meals and snacks. Her carbonara spaghetti and sizzling sisig are crowd favorites. She named the place Kutitay’s, after the endearing name her husband uses to call their only daughter Kristin. It also serves as the headquarters of her cakes and other baked goodies-forall-occasions business. Bulk orders of pasta and other dishes for parties are also accepted. Beng knows perfectly well that the cake is the centerpiece of any reception. She can work around any theme and budget. Every Kutitay’s cake is customized to the needs and desires of the customer. Beng can be presented with any design in mind and she will surely satisfy you with her interpretation of your idea. She gladly welcomes any requests. That is how paramount customer satisfaction is for her. But should she be allowed to decide, she also never fails to deliver. The quality of her cakes speaks for itself. They taste just as good as they look. Kutitay’s is already enjoying a loyal clientele. Through word of mouth and Beng’s friendly demeanor, it continues to grow. But aside from the monetary remuneration, what Beng appreciates more are the people she meets and keeps as friends. This, for her, gives a deeper sense to what she is doing. She’s very thankful of the people her business has brought into her life. So to speak, they are the icing on the cake. With the success and perks of Kutitay’s, Beng is content and happy. Baking and cooking are what she does best. She is simply in her best element in the kitchen. So it is of little wonder that it crosses her mind every now and then to quit her job and go fulltime on her sideline. She doesn’t know exactly when this will happen, but she is pretty sure it will, in God’s perfect time. http://www.facebook.com/pages/Kutitays/186058818112332 12 Insight Magazine JULY - AUGUST 2011 QCRB Opens 32nd Branch in Rosario, Batangas M arking another milestone in its more than 30 years of rural banking, Quezon Capital Rural Bank (QCRB) formally inaugurated its 32nd branch in the bustling town of Rosario, Batangas on August 16, 2011. The branch is conveniently located along Carandang St., at the heart of the town’s poblacion and commercial district. other related internet-based banking services. With the presence of QCRB, the banking community or Rosario is expected to benefit from the introduction of the bank’s electronic banking facilities including ATM and The branch network is spread across the provinces of Quezon, Laguna, Batangas, and Rizal. It was also announced during the occasion that QCRB is opening two more JULY - AUGUST 2011 QCRB is one of the leading rural banks in the country, ranking among the 5 biggest rural banks at present. It was founded and established in 1974 in Lucena City by CPA-Lawyer Atty. Leandro P. Garcia, the bank’s Chairman Emeritus. branches in Sto. Tomas, Batangas and Siniloan, Laguna. Other than the traditional banking services it offers, QCRB is also offering foreign currency deposits (FCDU) and other high-yield placements, money remittances, fund transfer and payroll servicing. It also offers a wide range of loan products that are custom-fit for every business on convenient terms. Visit the Rosario Branch of QCRB and meet its Branch Manager, Ms. Wilma Perez who is always ready to welcome you. Insight Magazine 13 Banking Made Easy with QCRB Internet Banking is proud to offer internet banking facility to its Tellermate ATM cardholders. It is one of the electronic channels made available by QCRB to give more convenience to its transacting clients. It is like banking while checking e-mail, updating status on Facebook and sending tweets and comments. Just log on to www.qcrblive.com then click Internet Banking located on the upper right corner of the homepage and select from these available services: Balance Inquiry. This is one way of checking your ATM account balance for free. Bills Payment. It is a faster and more convenient way of paying your bills. No need to take long queue in payment centers to beat the due dates of your bills. There are over hundreds of billers available; utilities, credit cards, pre-need and insurance companies, cable and internet service providers. This facility is FREE and enrollment of biller is no longer necessary. Fund Transfer. You can transfer funds from your ATM 14 Insight Magazine account to your other or another person’s account in another BancNet member bank. This is faster and more convenient than the over-the-counter online transfer. Transaction Logs. Transactions made thru the Internet Banking Facility can be retrieved and printed at the option of the cardholder. This does not include those transactions made thru other channels and over-the-counter such as deposits and withdrawals. A Statement of Account can be requested anytime from the branch where the ATM account is maintained. All successful transactions made thru the Internet Banking Facility is provided with a printable acknowledgment receipt wherein a Trace Number is given for future reference. Since our facility is powered by Bancnet, all network traffics are authenticated by VeriSign certificates for a more secured and worry-free browsing. Enjoy internet banking with QCRB! JULY - AUGUST 2011 Flexi-Home Loan H ome is probably the biggest investment someone will ever make in his/her lifetime – not merely as a symbol of success but as a representation of the pinnacle of devotion and hard work in providing only the best for his/her family. It is everyone’s dream yet many cannot still afford due to lack of adequate resources. In this regard, Quezon Capital Rural Bank provides a way to help realize their dream with its new FLEXI-HOME LOAN. The facility may be availed by any qualified individual who wants to purchase or renovate their dream house. It is a long term loan with fixed interest rate of 10.5% per annum. The JULY - AUGUST 2011 term of payment is flexible depending on the borrower’s capacity, from 5 to 15 years. With QCRB’s fast processing of loans, any opportunity and time will be used accordingly and beneficially. The house and lot itself will be used as mortgaged collateral. Flexi-Home Loan is also available to those who want to buy a townhouse, a condominium, a commercial building or anything related to real-state. The bank, besides the features and benefits, still adds more by collaborating with other companies which will provide the necessity of the borrowers. Together with Calmarland Lucena, QCRB will provide total flexibility on its home loan by a residential lot a fund to begin with. What more can you ask for? Through QCRB’s Flexi-Home Loan, anyone can make their dream home come true. By giving the people an opportunity to have their dream house, QCRB is helping the community and the government address the housing problems in the country. Your dream home is now a reality. If you’re planning to purchase a house & lot, townhouse or construct your own house, QCRB is here to help you. Come and visit a branch now, call the QCRB Customer Service Hotline 1800103737272 or log on to www.qcrblive. com to find out more. Insight Magazine 15 Manolet O. Lavides Businessman by Choice University, his entrepreneurial spirit managed to surface. He opened a sari-sari store and went into buying and selling of copra. Even with his parents’ financial support, the young Manolet had the initiative to earn his own money. As a young boy in school, he excelled in Math. Growing up, he honed his analytical and planning skills in simple and complex things. He knew in his young heart he will make a good businessman someday. But being a son of the first lawyer, judge, and fiscal of Lucena City from Atimonan, Quezon, Judge Manuel Lavides and his wife, Honorata, he felt compelled to take up law. While doing so at the Ateneo de Manila After graduating from the Ateneo Law School, he was hired by the firm of the late former Vice President Salvador “Doy” Laurel. Eventually, with the belief that very few lawyers become rich, he resigned from his post at the firm and gave in fully to his original calling. Determined, he decided to invest his savings in the transportation business. In December of 1974, he bought a mini bus from Francisco Motors. It cost 16 Insight Magazine JULY - AUGUST 2011 “ Even in his boyhood, he knew in his young mind that he will make a succesful businessman someday. ” Manolet O. Lavides Former Congressman, 4th Dist., Quezon Chairman, Superlines Corp. By the year 1979, SuperLines has grown into a fleet of 70 units in all. Manolet also began acquiring big buses. With the growth of his bus line, he was asked to join the Bus Operators Association of the Philippines and became an officer. He joined the group which included operators of Baliwag Transit, Pantranco, Victory Liner, and Philippine Rabbit, to name a few. By 1980, SuperLines started plying between Atimonan and Cubao. Manolet wanted to penetrate the busier Atimonan-Pasay route, but, as he recalled, it was very difficult at that time to get a permit. That and the presence of many competitors proved to be obstacles. But these didn’t discourage him. In fact, he bought more big buses. One of the growing number of buses in its fleet, Superlines now boasts of more than 170 units plying the Atimonan and Manila/Bicol routes . around P35,000.00. Knowing the son of the owner from his Ateneo days, he got the unit at an initial down payment of 25%. After only three months, not only was he able to pay the remaining balance of the first unit, but he was also able to purchase another one. His buses plied the Atimonan-Lucena route. With the two units, he was earning P5,000.00 a day. The prospects looked bright and Manolet knew all too well how to strike while the iron is hot. In the next few months, he bought 5 more buses. He called his fleet SuperLines. The name came about when a friend thought of him as Superman for being smart and courageous enough to go into business alone. JULY - AUGUST 2011 In 1992, the busy businessman was coaxed to foray into politics. He ran and won as Congressman of the 4th District of Quezon. After one term, he decided not to seek re-election. His heart, after all, is really into running his business. His instinct, once again, served him right. SuperLines today has 170 buses operating in Atimonan, Naga City, Legaspi City, Camarines Sur, Camarines Norte, and Cubao. From its very first 2 employees, it now maintains 600 personnel. Manolet Lavides refuses to give credit to sheer luck for his successes in practically all his undertakings. With conviction, he said, it was hard work and determination that brought him to where he is now. And he knows who to thank for all the blessings. Manolet Lavides knows how to give back with all the success that his bus lines has achieved. A devout Catholic, he donated a digital musical bell for the use of Our Lady of Angels Parish Church and a large sum for the renovation of a school chapel at the Our Lady of Angels Academy also in Atimonan Quezon. Insight Magazine 17 Banking on Best Practices: A Sure Way to Success The 58th Annual National Convention and Corporate Meeting of the Rural Bankers Association of the Philippines was held on May 25, 2011 at the SMX Convention Center. Keynote speaker was Landbank President and CEO Gilda E. Pico. Her speech was a very insightful one aimed at contributing to the advancement of the rural banking sector. INSIGHT will share it in four parts. Part II Pillar #2: Development of Institutional values and principles Developing your institutional values and principles is fundamental for any successful organization. Your mission statement, values, and code of ethics are the “North Star”, the beacon by which you set your compasses and align your strategies. They best represent what your rural bank is about, and define what it is and what it is not. I would assume that you all have your vision, mission, and values statements. But it is not enough to just have them on paper or framed and posted on your walls. You should constantly revisit them to make sure that you are on the right path or if the path you have set is indeed the one you wish to tread. Do your statements define your bank? Remember that your vision statement should reflect the essence of your organization, and should contain what it envisions in terms of growth, values, employees, and contributions to society as a whole. The mission statement, on the other hand, should be a more precise declaration of a business strategy and developed from the customer’s perspective in accordance with the vision of the organization. Your mission should answer these questions: What do we do? How do we do it? For whom do we do it? 18 Insight Magazine Machu Picchu (Peru) A periodical mission review helps your organization get back to basics and make sure that you have not skewed your activities to meet the needs of other stakeholders more than your actual clients. The values statements, meanwhile, should reflect the core ideology and embody the values that the organization lives and breathes. And finally, a code of ethics should be established to ensure that all directors, management and employees abide by the same standards of conduct, and as a requisite in guaranteeing the balanced rights and interests of all stakeholders involved. Machu Picchu (Peru) We now leave the continent of Europe and head for South America, to revisit one of the most enigmatic ancient sites in the world, the Machu Picchu in Peru. The ruins of Machu Picchu were rediscovered in 1911 by Yale archaeologist Hiram Bingham. Machu Picchu appears to have been used by the ancient Inca civilization as a secret, self ­ contained ceremonial city made invisible from below and surrounded by agricultural terraces and natural springs sufficient to feed the population. This ancient site has palaces, baths, temples, storage rooms and some 150 houses , all in a remarkable state of preservation. The central buildings use the JULY - AUGUST 2011 classical Inca architectural style of polished dry-stone walls of regular shape, called ashlar. They were masters of this technique of cutting blocks of stone and tightly fitting them together without mortar or crushing machine. It was a puzzle, however, how the Incas moved and placed the massive blocks of stones they used in construction. The general belief is that hundreds of men pushed the stones up inclined planes because a few of the stones were found to have knobs on them, which may have been used to lever them into position. In July 2007, the Machu Picchu was named one of the Seven Wonders of the World joining the likes of the Great Wall of China and the Taj Mahal in India. Pillar #3: Human resource Until today, there are lingering questions about how the Incas have been able to cut stones to such precise dimensions without the help of modern tools. The Inca’s ingenious architecture, notwithstanding the lack of building technology during their time, highlights the importance of human resource which is the third pillar for organizations to succeed. It has been said time and again that people are the most important resource of a company. It is thus critical for you to make sure that your employees are not only professionals with good technical and communication skills, but they must have the_riqht attitude. Foremost, since we are in the business of serving clients, every bank employee should have a strong sense of serving customers with diligence and dedication. Some banks have acquired a culture of merely selling that somewhere JULY - AUGUST 2011 Copan Ruins (Honduras) along the way, customer service has deteriorated. This is why it’s important that your employees are well-trained, not only to sell your products, but more importantly, to deliver excellent service to your customers. Good interpersonal skills and team spirit will play integral roles in developing service-oriented employees, but be sure to look for integrity and passion for work. As you go along molding a service-oriented culture within your organization, set your goals on introducing volunteerism by implementing Corporate Social Responsibility or CSR programs that are aligned with the needs of the community. As rural banks, I believe you can never go wrong with educational scholarships, water pumps, and donations to health centers or computers for schools. Fostering a socially-aware and socially-responsible ethos among your employees and stakeholders will further bring forth their service sense. Copan Ruins (Honduras) We move on with our journey to the Copan Ruins in Honduras. Back in 800 AD when Mayan civilization spread across Central America, Copan was a thriving city, which functioned as the primary civilization in the southern portion of Mayan territory. Major cultural developments took place during this time, and Copan became known for its significant achievements in mathematics, astronomy, arts, architecture, and hieroglyphic writing, prompting Copan to be called “the Athens of the new world.” The brilliance of Mayan art is evidenced in the careful planning of their ceremonial centers; their intelligent architecture based on the constructions of scale-graded pyramids; the finely detailed sculptures in their altars and historical monuments; their intricate hieroglyphs, and the beauty of their work in jade, ceramic and stone. Today, the preserved portion of Copan makes for but a small fraction of its original size, but even in ruins , their decorative stone temples and plazas are still regarded as masterpieces of antiquity. (to be continued) Insight Magazine 19 QCRB’s Prexy is RBAP’s New Corp. Secretary Atty. Junjun Garcia (3rd from left) with other elected officers of RBAP being sworn into office by BSP Gov. Amado M. Tetangco Jr. Atty. Edward Leandro Z. Garcia, Jr., President and CEO of Quezon Capital Rural Bank, Inc. was elected as Corporate Secretary of the Rural Bankers Association of the Philippines (RBAP) for FY 2011-2012 during its 58th National Annual Convention on May 25, 2011 held at the SMX Convention Center, Mall of Asia, Pasay City. Prior to this, he served as RBAP’s Past VP for Luzon, and Past President of the Quezon Federation of Rural Banks, as well as the Confederation of Southern Tagalog Rural Bankers. 20 Insight Magazine The induction of the new RBAP officers was held on August 4, 2011 at the Mindanao Ballroom of Sofitel Philippine Plaza Manila. Atty. Edward, together with the other elected officers headed by RBAP’s new President Ian Eric S. Pama of Valiant Rural Bank, was sworn to office by no less than Gov. Amado M. Tetangco Jr. of the Bangko Sentral ng Pilipinas. In his message, Gov. Tetangco emphasized that the rural banking industry plays a special role in accelerating the country’s economic growth through financial empowerment of the countryside. With more than 700 member banks, RBAP is continuously encouraging its members to offer quality banking services while complying with regulatory requirements, and promoting the welfare of the localities where they operate. RBAP is constantly satisfying the demands of customers through a strong and responsive banking system and by introducing innovative products and services which are adaptive and beneficial to the communities they serve. JULY - AUGUST 2011 The Scholar By: Luwijen C. Mahinay II-BSBA Marketing Management The Scholar This section is the official publication of the Quezon Center for Research and Studies Institute of Management. Formerly called the Lodestar, it has now been incorporated as part of the QCRB Group official magazine INSIGHT. This will serve as the mouthpiece of the entire studentry. The name represents the students of QCRS-IM who are mostly scholars. JULY - AUGUST 2011 Quezon Center for Research and Studies – Institute of Management celebrated Buwan ng Wika last August 18, 2011. With the theme: “Ang Filipino ay Wikang Panlahat, Ilaw at Lakas sa Tuwid na Landas, QCRS held different activities to give tribute and honor to the late Pres. Manuel Luis Quezon who is considered as “Ama ng Wika”. The celebration was held at QCRS gymnasium, Red-V Lucena City. It was participated in by all the students and faculty. Various contests promoting the Filipino language were held. The Sophomores bagged the first place in Quiztorian and Impromptu Speech contest while the Junior was hailed champion in Postelogan (poster and slogan) and Tugsayawit (tugtog-sayaw-awit). The said event was sponsored by the Student’s Government Organization (SGO). Insight Magazine 21 The Scholar FAITH A Simple Ingredient for Success by: Krystelle Ariane D. Aguilar III-BSBA Operations Managements S haring name with the famed starfor-all season, QCRB Sariaya’s Branch Manager, Ms. Vilma Z. Pua surely knows how to shine in her own simple ways. Two things about her – simplicity depicts her every gesture while contentment is another. A woman with a humble beginning, she portrays extraordinarily an ordinary life. Vee-ai to her peers was born on February 13, 1971 to Mrs. Elsa Ramos Zarsuela and the late Teoderico C. Zarsuela. She is happily married to Mr. Dennis Pua. Their union is blessed with a son, Villgates Pua. Her family is currently residing at Brgy. Isabang, Lucena City. Mgr. Vee-ai was a born Catholic. In 1978 her family converted to Iglesia Ni Cristo (Church of Christ). At a young age she already thinks maturely and learned to detach herself from earthly joys and live her life towards pleasing God. Mgr. Vee-ai is a proud alumna of public schools; she is a consistent honor student during her elementary and high school days. She finished BS Business Administartion Major in Banking and Finance at Manuel S. Enverga University Foundation. “I’m a typical student”, she shared. She divided her time between school, house and church. After school, 22 Insight Magazine when not studying, she devoted the rest of her time participating in church activities. In October of 1992, she was hired as a Teller at Quezon Capital Rural Bank (QCRB). During her stay, she slowly ascended from the rank. From being a Teller she was promoted to Bookkeeper, to Cashier, then as Department Manager of Treasury Department. At present, she is the Branch Manager of QCRB Sariaya. According to her, her experience working from rank and file positions contributed a lot in her management style in terms of client and employee handling. She was also able to share and apply the knowledge she earned from various trainings and seminars she attended. Mgr. Vee-ai shared that a good manager must be flexible and should treat all clients fairly. “Always make your clients feel comfortable”, she added. Though she’s not an outgoing type of person, she compensates it in having a friendly aura at the bank. Mgr. Vee-ai encourages open communication among her staff, this way she would know beforehand if there is any tension or problem arising among her staff. She makes sure that problems are given immediate action particularly issues that may damage the reputation and operation of the bank. Mgr. Vee-ai believes that a sense of belongingness is a vital foundation Vilma Z. Pua, Branch Head of QCRB Sariaya in building a good relationship. Having the feeling that you’re a part of something is what she’s trying to build with her staff and clients. She wants to impart to them the same relationship she built with the QCRB family. “Compensation and other monetary rewards are just a secondary factor that affects the performance and productivity of employees. The working environment is what truly matters. No matter how high your salary is if you’re not happy with your job you tend to look for another or may result to a poor performance”, she added. Her faith has always been an essential part of her successful career. With God’s providence, she was able to meet what is expected of her despite the conflict of schedule between her responsibilities at the church and at work. Outside work, Mgr. Vee-ai lives a content life of a wife and a mother. Her family lives a simple yet happy life; she always finds time in teaching her son good virtues and unwavering faith in God. Having God in her heart, she has nothing to ask for. “Put God at the center and everything will go right”, she shared. JULY - AUGUST 2011 The Scholar BENIGNO “NINOY” AQUINO WHO IS by: Myca Elaine L. Jalla I-BSBA H is life and works has inspired many Filipinos as well as other nations to rise against oppression and fight for independence. And as we remember his heroism let’s take a look at his life as a father, a husband and a hero. Popularly known as “Ninoy”, he exposed himself to current events by becoming a journalist of Manila Times. He was an achiever at an early age, when he was 17 years old he received the Philippine Legion of Honor for covering the war in North Korea. In 1949, Ninoy became a presidential adviser on defense to then President Ramon Magsaysay. He was appointed as an emissary to guerilla leader Luis Taruc, who later surrendered to the government after a four-month negotiation process. Ninoy Aquino has done a notable history in Philippine politics; at the age of 22 he was elected Mayor of Conception, Tarlac. In 1959 he became the youngest vicegovernor of Tarlac, and then in 1961 he became governor. Several years later, in 1967 he became the youngest senator at the age of 34. When President Ferdinand E. Marcos declared Martial Law in 1972, Ninoy, together with his colleagues attempted to stop the Marcos regime, which they believed overpowered the rights of Filipinos. His love for the Philippines and his countrymen is unquestionable. While in prison he suffered from heart attack that pushed him and his family to go abroad. After three years, he decided to go back to continue his noble mission despite the danger to his life. He was remembered saying “if it’s my “Filipinos are worth dying for...” these are the words said by one of the world’s most iconic political leaders of democracy – Benigno S. Aquino Jr. JULY - AUGUST 2011 fate to die by an assassin’s bullet, so be it, rather than be petrified by inaction or fear of assassination, and therefore stay in the side.” Upon arrival on August 21, 1983 at then Manila International Airport he was shot at the back of his head, a murder that remains unsolved. That day, the world lost a great man. He was an ordinary person, a simple man, a responsible father to his children and compassionate husband to his wife that is how his family describes him. And as the nation commemorates the 28th year of Ninoy’s martyrdom, we Filipinos should look back on his life and times; what former senator Jovito Salonga once described as the “greatest president we never had”. His achievements, heroism, and nationalism should always stay and remember by every Filipino. He is not just the father of Kris Aquino and President Noynoy Aquino, he is a man who once became a part of history. His death brought an entire nation to unite and rise for freedom, justice, hope, peace and democracy. Insight Magazine 23 The Scholar Education: A Vital Foundation By:Noel G. Pastorfide III-BSBA Operations Management T oday, the issue of literacy is not the same as in the past; it is not only a matter of knowing how to read or write. We tend to delineate literacy if someone is knowledgeable to one particular field. For instance, an individual who knows how to operate a computer is considered to be a computer literate. But the important thing is, we have to identify where that expertise starts and invest on it for it to become a strong foundation. A carpenter needs to know the angle of ninety degrees in order him to construct a house; a mother doesn’t want her children to suffer from diseases so she needs to know basic hygiene; a professional needs to undertake basic education for him to obtain a degree. These scenarios will always bring us to the core of all social issues – the foundation of basic education. The Philippines belongs to the developing countries where education plays an important part in nation building. Illiteracy caused many social problems - drugs, poverty, over population and crimes. On the part of the Government, there are agencies involved in uplifting the quality of education of our youths. The Department of Education has introduced the K+12 System. It has been initiated by the Aquino administration where students will have to undergo a new system of education. This program will require all incoming students to enroll into two more years of basic education. Thus, the K+12 System will basically include the universal kindergarten, six (6) years of elementary, four (4) years of junior high school with an additional 2 years for senior high school. The program also aims to meet the standards required for professionals who would want to work abroad. The Department of Social Welfare and Development (DSWD) is having its Pantawid Pamilyang Pilipino Program (4Ps). This program is a conditional cash transfer program that provides incentives for poor families to invest in their future by ensuring that mothers and children avail of healthcare and that children go to school. As such, it is a human development program that invests in the health and education of children. Nevertheless, in spite of all the efforts of the concerned agencies, there are still many out of school children in the country. Moreover, the quality of education is continuously declining. Education, like a multi-storey building needs to have a sturdy groundwork for it stand for a long time and battle life challenges. Because Education is one of the few things where all man becomes equal. 24 Insight Magazine JULY - AUGUST 2011 The Scholar Mary Ann Ayaay Dueñas Conquering Life’s Challenges T hey say that behind every successful man there is a woman; this can be true but women can also be on the front line of any field they want to pursue particularly in the corporate world. Mary Ann A. Duenas proved that a woman can be successful when she put her heart and dedication in her goal. Mary Ann is twenty five years old and a daughter of Mr. Angel and Maria Ayaay. She is currently residing at Pagbilao, Quezon with her daughter Lieann. However, achieving her dream is not easy. After graduating in high school, she enrolled at Calayan Educational Foundation, Inc. (CEFI), but after only one semester she needed to stop because of financial difficulty. After a year, she realized she was being left out by batchmates and so she decided to JULY - AUGUST 2011 continue her studies. Mary Ann believes that only a good education will enable her to achieve her dream. With that in mind, in 2008 she enrolled at Quezon Center for Research and Studies – Institute of Management. She took the qualifying exam and was granted a 50% scholarship. In September 2008, Mary Ann finished BS Business Administration Major in Management. After graduation she was hired at SM City Lucena as a Cashier but as fortune favors she was contacted by Quezon Capital Rural Bank for a possible position. She was hired as Administrative Assistant of Dir. Ferdinand Z. Garcia – a QCRB Director. She emphasizes that her good relationship with her superior and co-employees made her stay, in fact she is on her third year at QCRB and still she is very much content. Mary Ann is very grateful to her boss for his support not just in her professional growth but also in her personal dilemmas. She said that only her loyalty and dedication to work is her way of showing her gratitude. She is also thankful to QCRB Pagbilao for sponsoring half of her college education. Mary Ann is now focusing on her career and on her daughter. She has her fair share of disappointments and challenges in life but she perseveres to overcome them and attain her objectives. “Some things may not go as planned but it doesn’t matter as long as you do what is right and are thankful to God for what you have and whom you are with”, she said. Sharlene May E. Flores II-BSBA Marketing Management Insight Magazine 25 The Scholar Sailing on a Troubled Sea by Fritz B. Panganiban III-BSBA Financial Management S ometimes you just have to smile and try to condition your mind that every struggle has its end. You only have to be more persistent than usual and learn how to fight, remember we are in warfare. Thus, you should be a vigilant soldier striving for your survival. In this kind of scenario, we are motivated by the expectation that after the turmoil, there will be a better life that awaits us. You could say, “Oh, it’s a simple thing. I can do it.” Yet, there are some instances when this will not be applicable. You cannot just simply rely on your own strength. My friend, it’s not enough. In times of hardships, you could feel you are sailing on a troubled sea; tossed to and fro by the strong wind causing you to tremble. The wind is the force that tests your faith and tries to destroy you. At every blast, there will be a piece in the ship that will be torn apart. There will also be chaotic waves that might fully break you into pieces and bring you in a hopeless state. Drifting in the ocean will be the final destination. You know what’s our usual attitude? We assume that to quit would be the best answer and we are given no choice. Why not look for a broken piece in which you can hold on. During these times, there’s only one whom you can ask for help, it is He who watches over us and can make the sun shine again. Yes, we are broken; He may not bring back the broken pieces into its original state, but He will transform us into a new creature. How amazing our God is. Despite our life wrecked by sin, He is always there to lend His hand to put us back on our feet again with renewed strength to face life anew. 26 Insight Magazine You could say, “Oh, it’s a simple thing. I can do it.” Yet, there are some instances when this will not be applicable. You cannot just simply rely on your own strength. My friend, it’s not enough. JULY - AUGUST 2011 RECERVED PAGE BACK PAGE