SCHOOL OF INTERACTIVE & DIGITAL MEDIA Interactive & Digital Media SCHOOL OF INTERACTIVE & DIGITAL MEDIA I n AY2013/14, the School of Interactive & Digital Media (SIDM) sustained its efforts towards the vision of being one of the best institutions in Asia for Interactive and Digital Media (IDM). Going global was a key focus. First was the International Games Concept Challenge, an initiative by SIDM in partnership with Trident College of IT from Japan and Supinfogame from France, followed by our successful Medallion of Excellence win at the WorldSkills Competition held in Leipzig, Germany. For ay2013/14, SIDM welcomed 418 new students, bringing its enrolment to 1,158 students for its six courses Diploma in Digital Entertainment Technology (Games) Diploma in Digital Visual Effects Diploma in Digital Media Design (Animation) Diploma in Digital Media Design (Games) Diploma in Digital Media Design (Interaction Design) Then there were the three out of five animations that were selected to represent Singapore at the 15th TBS (Tokyo Broadcasting System) DigiCon6 Awards coupled with the games created by SIDM students that were among the Top 10 at the Global Game Stars Competition held in San Francisco, USA. There were also increased opportunities for students to go on study trips, overseas industrial attachments and student exchanges in countries such as the US, France, Finland, Japan, Korea, Hong Kong and China. Diploma in Motion Graphics & Broadcast Design 109 The IGCC MOU was signed between NYP, Trident College of Japan and Supinfogame of France. Key Initiatives & New Developments International Games Concept Challenge In 2013, due to the success of an earlier competition, a Memorandum Of Understanding (MOU) was signed by NYP, Trident College and Supinfogame, in Japan, to establish the International Games Concept Challenge (IGCC) for another three years. The initiative creates an international competition in games concept and prototype with like-minded institutions from around the world. The uniqueness of the IGCC is that each team must comprise a mixture of international and local students from participating institutions. 110 MOU with Ogilvy & Mather SIDM and Ogilvy & Mather signed a three-year MOU on 1 February 2014 to cooperate in the areas of internship programmes, joint-project development and collaborative mentorship. Up to four students per quarter will have the opportunity to go for the threemonth internship. Renewal of MOU between Rubika and NYP The MOU with Supinfocom and Supinfogame was extended by another five years in AY2013/14. The MOU provides for student exchanges both inbound and outbound, and for cooperation in IDM areas such as animation, games development and design. Serious Game Project Collaboration with Windesheim University of Applied Sciences SIDM and the Windesheim University of Applied Sciences, in the Netherlands, jointly designed a serious game based on the story of Odysseus by Homer, revolving around the theme of intertextuality. Industry Tie-Ups & Projects National Day Parade 2013 Large Scale LED Display SIDM has been involved in the Interactive & Digital Media National Day Parade (NDP) for the past three years. For 2013, a segment entrusted to students was entitled Reinvent. A group of 16 final year Motion Graphics & Broadcast Design students worked closely with the 2013 NDP Show Committee and creative team to capture the energy of sports and represented it through colourful motion graphics and animation to complement the onstage dance performances. The Journey: A Voyage Project Collaboration with MediaCorp Nearly 30 Animation and Digital Visual Effects students produced over 300 special effects shots within five months for the MediaCorp production, The Journey: A Voyage. They worked on scenes that required special effects like explosions, artificial storms, crowd simulation and time travel. They even had to simulate an amputated leg on one of the actors and a gory scene of a decapitated head. To achieve these effects, they used a variety of techniques, including motion capture, matte painting, background composition. Students were proud to be credited for their contributions to the MediaCorp production, The Journey: A Voyage. The graphics projected onto a 3D structure at the Nestlé Singapore’s factory. Realistic Simulation Games at Navy Open House 2013 Visitors to the Navy Open House 2013 were able to get a realistic experience of shooting a machine gun and rifle due to the hard work of nine students from the Diplomas in Digital Media Design (Games) and Digital Entertainment Technology (Games), who developed an interactive shooting game titled Operation Nereus. The game was a popular draw, creating long queues at the Navy Open House held from 16 to 19 May 2013 at the Changi Naval Base. This was the third time that SIDM was invited to create simulation games showcased at the Navy Open House. Malay Heritage Centre 3D Visual Projection A total of 15 Motion Graphics & Broadcast Design students collaborated with the Malay Heritage Centre from 24 June to 22 August 2013, to create two dynamic 3D visual projection installations on “Nature and Healing in the Malay World”. The displays were visually arresting, and the reception was positively received. 3D Visual Projection and Animated Mural Projection for Nestlé Milo Diploma in Motion Graphics & Broadcast Design students were involved in an infographics video installation for the Nestlé Singapore’s factory in Jurong. The educational video focused on the process of how Milo is produced, packaged from the factory and delivered to the consumers. The visuals are projected onto a physical 3D structure. The students also designed an animated mural which will be projected in the factory’s holding room for visitors. 111 Mercy Relief Humanitarian-themed PC Game The School collaborated with Mercy Relief to develop a PC game to help young audiences understand the work that the non-governmental humanitarian charity does. The game simulates the situations in which a Mercy Relief team works in and the efforts that go into helping communities affected by natural disaster. The game will be released to coincide with Mercy Relief’s 10th Anniversary in 2014. This is the third collaborative project with Mercy Relief. Shell Road Safety Web-based Game A team of nine students created a web-based game Traffic Guardian in consultation with the Land Transport Authority, Ministry of Education, Singapore Road Safety Council and the Singapore Traffic Police. The game educates the young on the importance of cultivating good road safety behaviour. It was launched during the Shell Traffic Games finals held in August 2013 at the East Coast Road Safety Community Park. Major Events Screenshots of the humanitarian-themed PC Game for Mercy Relief. Fusion 14: Spectrum More than 300 graduating students showcased their original productions at Fusion 14: Spectrum, held from 27 to 29 March 2014 at the Singapore Expo Hall. From branding concepts and opening sequences to exhibition space layouts and the design of each space, students put together a show they were proud to call their own, featuring their best works during their three years with NYP. Visitors, including more than 200 industry guests on the opening night, experienced first-hand an excellent showcase of creative works, including 112 Hexlite, SIDM’s first studentdeveloped game for PlayStation®4. They also witnessed what went on behind the scenes of some popular clips, including those from the 2013 National Day Parade, visual effects for local drama serials like The Journey: A Voyage, and even homemade indie games featured in the USA. Singapore Games Creation Competition 2013 NYP partnered StarHub and the Council for Third Age for the 8th Singapore Games Creation Competition, held from 9 to 13 September 2013. This year’s theme was Games for Seniors and Juniors. Over 500 secondary school students from more than 40 schools took part. Close to 100 entries were received and the top 25 teams proceeded to the finals. The event was supported by Infocomm Development Authority of Singapore (IDA) and Media Development Authority of Singapore (MDA), and sponsored by Sony Computer Entertainment and StarHub. Interactive & Digital Media A captive audience at IDM Day 2013. IDM Day IDM Day is an annual event aimed at promoting the Interactive & Digital Media industry as an academic pursuit, career or business venture to artistic, passionate and talented ITE and secondary school students. Over 300 students turned up for IDM Day held on 11 October 2013. Highlights included SIDM tours and talks. The two guest speakers were Senior Lecturer, Mr Jacques Muller, who worked at Disney previously, and NYP alumnus, Mr Zen Tay. They spoke about classical animation, and motion graphics and new media respectively. N.E.Mation! N.E.mation! is a digital animation competition jointly organised by Animagine and Nexus, and supported by SIDM, for youths to express their thoughts on Total Defence. Into its eighth season this year, the competition has proven highly successful, with more than 9,900 students participating since its inception in 2007. With training and guidance, students with no prior experience in animation have been able to produce clips of broadcast quality for free-to-air television. Some of these clips were even selected for international animation festivals and won several awards. SIDM Student Day The annual SIDM Student Day was held on 12 July 2013. The event was officially opened by Board of Governors member and SIDM Advisory Committee Chairman, Mr Freddie Yeo. SIDM students organised the event, which included a talk on the prospects of the CG industry by Ms Zoe Cranley, CG Sequence Supervisor of Double Negative Singapore. Director’s List Awards and SIDM’s Most Improved Student Awards were also given out. About 40 parents of the award winners attended the presentation ceremony. SIDM raised funds for charity at its May The 4th Be With You event in 2013. May The 4th Be With You Charity Fundraising May The 4th Be With You is a charity event organised annually on 4 May, as part of the worldwide Star Wars celebration of the same name. Student volunteers sold home baked cookies and other goodies, while a screening of the original trilogy was held in a lecture theatre. Over 200 113 students participated this year, with funds raised going to the Children’s Society of Singapore. Alumni Movie Night The annual Alumni Movie Night was held on 18 June 2013 at Lido Cinema. This event brings graduates back for an evening of entertainment, networking and connecting with their alma mater. NYP Principal & CEO, Mr Chan Lee Mun, and SIDM advisory committee members, students, faculty and industry partners also joined in the event. SIDM Club Camp The SIDM Club Camp held on 18 and 19 March 2014, enabled students from the various diplomas to understand the function of the Club and to get to know each other better, prior to Freshman Orientation planning. The camp also allowed the School to identify and select the next batch of potential leaders, who will plan and execute various events for SIDM in the future. SIDM entries made a clean sweep at the Safety@Work Competition 2013. Achievements Student Achievements WorldSkills Competition 2013 Joey Ng represented Singapore in the Graphic Design Technology Trade at the 42nd WorldSkills Competition held in Leipzig, Germany and was awarded the Medallion of Excellence. SIDM has achieved one Gold, one Bronze and three Medallions of Excellence since 2003. Competition Commission of Singapore 2013 Joey Ng, our Medallion of Excellence winner at the WorldSkills Competition held in Leipzig, Germany. 114 The Competition Commission of Singapore (CCS) Animation Contest 2013 was jointly organised by CCS and SIDM, the official education partner. The contest raises awareness of competition law in Singapore and generates greater understanding of its function in creating a level playing field for businesses and consumers. SIDM students and alumni did well to clinch the Best Animation Award for the Open and Tertiary Categories, and the First Runner-up Award in the Tertiary Category. Safety@Work Competition 2013 Jointly organised by the Workplace Safety and Health Council and Singapore Technologies Engineering Ltd in collaboration with the Ministry of Manpower, the Safety@Work Creative Awards showcases local students’ creative talents in advocating the importance of safety at the workplace. SIDM’s Animation students took home the Gold, Silver, Bronze and three commendation awards. ComiFest Competition 2013 Three SIDM students and a graduate demonstrated their flair in comics illustrations by winning awards at ComiFest Competition 2013. Held from 4 to 6 October 2013, ComiFest is an annual animation, comics and games showcase festival that gathers Interactive & Digital Media Students and staff at the prize presentation ceremony during the Ministry of Home Affairs Security Awareness for Everyone (SAFE) Competition. creators and fans of local comics and digital media works. In the Original Comic Illustration Competition, a final year Digital Media Design (Animation) student won second prize while third prize went to an SIDM alumnus. For the Comic Character Drawing Fan Art Competition, first year students from the Digital Media Design (Games) won the top awards for both the One Piece Fan Art and Top Avengers Fan Art categories. Ministry of Home Affairs Security Awareness For Everyone Competition 2013 Four SIDM projects were shortlisted for the Ministry of Home Affairs Security Awareness For Everyone (SAFE) Competition 2013. One SIDM entry claimed the Merit Award, while another entry titled Nelson won the Best Mobile App Award. Nelson was highlighted by Mr S Iswaran, Minister in the Prime Minister’s Office and Second Minister for Home Affairs and Trade & Industry, who officiated the SAFE Awards Ceremony held on 9 November 2013. 15th Tokyo Broadcasting System DigiCon6 SIDM students clinched four awards at the 15th Tokyo Broadcasting System (TBS) DigiCon6 Singapore Awards held on 23 October 2013. The awards included second and third places in the Student category and the first and runner-up spots in the Viewer’s Choice category. Three out of the final five films representing Singapore sent for the grand finale in Tokyo on 16 November 2013, were from SIDM. The TBS DigiCon6 Awards is an annual competition that recognises talented creators throughout Asia including Japan, China, Hong Kong, India, Korea, Malaysia, the Philippines, Singapore, Taiwan and Thailand. Global Game Stars Competition 2013 Mono Mino, a student-initiated game that was further designed and developed during a final year project, made it to the Top 10 submissions at the Global Game Stars Competition. The game was made by two Diploma in Digital Media Design (Games) students and two Diploma in Digital Entertainment Technology (Games) students in collaboration with a Supinfogame exchange student; and was one of only two entries from Asia. Global Game Stars is the Mobile Game Demo Contest that attracts hundreds of contestants from around the world. A group of 20 finalists were selected to compete for prizes and a chance to pitch in front of over 1,500 professionals on the Thought Leader Stage at the Global Mobile Internet Conference (GMIC) held in San Francisco, USA. Casual Connect Asia 2013 Five projects were put on display at Casual Connect Asia 2013 held in Singapore. Mono Mino was mentioned as one of the Top 10 Games of the Best of Floor, from over 60 games. 115 Phase Shift made its debut in the Asia PlayStation®Store on 7 August 2013. Alumni Achievements Animagine wins Singapore Outstanding Enterprise Award 2013 Animagine, an animation company founded by three SIDM Alumni, won the prestigious Singapore Outstanding Enterprise Award 2013. Animagine has been partnering with the School on N.E.mation, an annual animation competition for schools on the theme of Total Defence. The founders of Animagine with the Singapore Outstanding Enterprise Award. Dark Potato Studios’ Sony PlayStation® Game Phase Shift Debut Phase Shift, the first PlayStation® game conceptualised and developed by SIDM alumnus Hoong Boon Wai, was launched in the Asia 116 PlayStation®Store on 7 August 2013. Built for PlayStation Vita, the 2D shooter is also available on the PlayStation®3 Console. Founding of Daydreams Studio Four Diploma in Digital Media Design (Animation) graduates founded their own animation and design company, Daydreams Studio. Three months after registering its business, Daydreams landed a documentary deal with Channel NewsAsia. The graduates attribute their success to the training in project and time management and creative thinking they received from SIDM. They also learnt that the quality of work and the building of trust with clients are important to make a positive impression on the minds of clients. Interactive & Digital Media Capability Development Students Capability Development concept behind Kult Gallery, which promotes the works of local and international young street artists and illustrators. Talks by Industry Experts Industry Tour at Double Negative Singapore Industry experts were invited to share their experiences with students on various topics. They included: ·Visual Effects Talk on The Changing Face of Visual Effects by Lee Stringer; ·Design practice and Play by Jon Burgerman; ·Photographic lighting techniques by Nadia Winzenried in the StopOver series; ·Motion Design by Xavier Oon , Creative Director of Critica TV; ·Illustration and Design by Ben Qwek, Visual Stylist at MRB Illustrations; ·Design Process by Anthony Chong, Graphic Designer at Cannery Agency; ·Branding by Zen Tay, Integrated Strategic Advisory at Elzeno Design & Advertising; ·Designing Toys and Entrepreneurship by Jackson Aw, Founder and Chief Toy Designer of Mighty Jaxx; and ·Intellectual Property & Copyrights by Samuel Seow, Managing Director of Samuel Seow Law Corporation A total of 50 students had the opportunity to visit visual effects company, Double Negative. They were given a presentation on the works done by Double Negative, followed by a tour of the studio. Puppet Workshop by Paper Monkey Theatre Paper Monkey Theatre creates productions and workshops infused with puppetry for children and family entertainment, encouraging artistic development and enriching learning experiences. A workshop was organised to help 18 Motion Graphics & Broadcast Design students conceptualise and broaden their perspectives, to create experimental film performances. A puppeteer brought the students through the history of puppets in Asia, focusing on how puppets performances interact and entertain through the use of light and shadow. Staff Capability Development Staff Attachment to Side Effects Software Inc in LA, USA Mr Ron Ang from the Game Art and Design group was attached to Side Effects Software Inc in Los Angeles, USA, for capability development in the area of Visual Effects for Games from 1 July to 27 September 2013. Upon completing the attachment, Ron achieved a better understanding of how Houdini can be used in games, specifically in procedural modelling and sprite generation. Kult Gallery Visit and Talk A group of 80 Motion Graphics & Broadcast Design students visited Kult Gallery and attended a talk by its Creative Director, Mr Steve Lawler. The talk was about the local design industry and the idea and Students and staff had the opportunity to visit Double Negative. 117 Staff Attachment to MediaCorp Mr Leong Chee Loong was attached to MediaCorp for capability development in visual effects as an Effects Supervisor over a period of sixand-a-half months. He learnt to shoot on-set and worked with directors, producers, artists and crew from MediaCorp. He also participated in on-set shoots done in Penang and Ipoh, Malaysia, and developed visual effects sequences using green screen, motion capture and look development for a severed leg, decapitated head, crow and crashing truck sequences. Some of the visual effects sequence created for a MediaCorp production. STUDENTS INTERNATIONAL PROGRAMME Overseas Industrial Attachment to Prologue in Los Angeles, USA Prologue provides clients with the design and production of special effects, including computer generated imagery and graphics for the production of motion pictures and television. A Diploma in Motion Graphics & Broadcast Design student was attached to the company from 9 September to 29 November 2013. He was exposed to areas such as channel branding, motion graphics design, and broadcast design. Overseas Industrial Attachment to Carbon TV, Hong Kong Carbon TV is an independent 118 boutique motion graphics and design studio in Hong Kong specialising in the creation and transformation of iconic TV brands that thrive in the everchanging digital cultural arena. Four Diploma in Motion Graphics & Broadcast Design students did internships at Carbon TV over two periods: 3 June to 23 August 2013 and 9 September to 29 November 2013. The students had the chance to work on channel branding, motion graphics and broadcast design, print design, and multimedia window display design, among others. Students had the opportunity to be attached to Carbon TV in Hong Kong. Interactive & Digital Media College of Information Technology in Nagoya, Japan in August 2013. Despite cultural and language differences, they worked closely with the Japanese students on several game projects. SIDM students also had the opportunity to foster an understanding of the Japanese culture by attending art and cultural workshops during the attachment. SIDM students with their counterparts in Trident College, Japan. Student Exchange with Supinfogame, France Six Supinfogame students came to SIDM for student exchange from June to August 2013. They were integrated into the final year project groups to work on various projects. They were also attached to companies in the Games Solution Centre for three to five days. This allowed them to gain first-hand experience of the local game industry and culture by working as game testers. Two SIDM students have gone to Supinfogame in France, from 30 March to 6 June 2014. They will be teamed with Supinfogame students to work on projects which will be presented to a jury of professionals in June. Student Exchange with Kajaani University of Applied Science, Finland The first attachment to Kajaani University of Applied Science (Kajaani UAS) in Finland ran from 25 August to 28 December 2013. Students undertook game development modules at Kajaani UAS, learning from their unique perspective as well as working on projects with Kajaani students. Students also had the rare opportunity to visit some of Finland’s best known game studios such as Supercell and Remedy Entertainment, to see what working as a game developer in Finland is like. Six Trident College students came to SIDM for student exchange for 12 weeks beginning September 2013. They were integrated into the Final Year Project groups. They were also attached to companies in the Games Solution Centre towards the end of the exchange. Student Exchange with Guangzhou Academy of Fine Arts, China This is the fourth round of student exchanges with Guangzhou Academy of Fine Arts (GAFA). The objective of the student exchange is to provide students with the opportunity to engage in international cultural activities, and to collaborate on joint Five students from Kajaani UAS came to SIDM from June to November 2013. Similar to the students from Supinfogame, they were integrated into the final year project groups and attached to companies in the Games Solution Centre. A second attachment to Kaajani UAS was held from 10 March to 26 July 2014. Student Exchange with Trident College of Information Technology, Nagoya, Japan A group of eight final year students from the Diploma in Digital Media Design (Games) and Diploma in Digital Entertainment Technology (Games) went on a three-month exchange programme at Trident SIDM student exchange at GAFA in Guangzhou, China. 119 Diploma in Digital Visual Effect students and one Diploma in Digital Media Design (Animation) student were invited to Siggraph Asia in Hong Kong to assist Side Effects Asia Pacific. Students were actively involved with the company’s presentations and booth at the Siggraph Conference. They were also able to network with industry professional and peers in the visual effects industry. SIDM Students from the Game programmes in the DigiPen Institute of Technology, USA. interactive art and design projects with international students. At the end of the student exchange, an interactive exhibition was held in Guangzhou to showcase what they accomplished. went to the Tokyo Game Show in Japan from 9 to 14 September 2013. They also visited studios such as Polygon Pictures, h.a.n.d. Inc, Sony Computer Entertainment and other galleries. Attachment to DigiPen Institute of Technology, USA Study Trip to Siggraph Asia, Hong Kong This year’s attachment to DigiPen Institute of Technology, in the US, took place during the summer semester at DigiPen’s Redmond WA campus. Three Diploma in Digital Entertainment Technology (Games) students, three Diploma in Digital Media Design (Games) students and one Digital Media Design (Animation) student were sent for this attachment. Siggraph Conference is an international computer graphics (CG) conference with seminars and workshops for educators, CG artists, animators and technical specialists, to be exposed to new trends and emerging technologies in digital entertainment and education. Four Study Trip to Kahang Organic Eco Rice Farm and Kluang Railway Station As part of the Digital Matte Painting Module, students went on a one-day study trip to Kahang Organic Eco Rice Farm and Kluang Railway Station in Malaysia. Students had the opportunity to gather their research for their assignments by photography, as well as sketches of sceneries of a rustic countryside environment. Les Gobelins’ Summer School In July 2013, two Diploma in Digital Media Design (Animation) students attended the annual Les Gobelins’ Summer School in Paris. The Summer School, run for the sixth consecutive year, is open to international students and professionals. Besides attending classes, students also visited During the two-month attachment, the students undertook modules at DigiPen, giving them a taste of what university studies there is like. The students also had the chance to work on collaborative projects with their peers from DigiPen. Study Trip to Tokyo Game Show, Japan A total of 22 students from the Diplomas in Digital Media Design (Games), Digital Media Design (Animation), and Digital Entertainment Technology (Games), 120 Students at Siggraph Hong Kong together with Side Effects staff. Interactive & Digital Media facility in Batam, Indonesia. They had the chance to get an up close look of the Hollywood style interior and exterior shooting set. Besides touring the studio, students also visited Turi Beach to explore the fauna and flora there. Photography and Texture Reference Study Trip to Malaysia Students at the Dong-Ah Institute of Media and Arts International Filmmaking Camp in South Korea. museums, historical buildings and immersed themselves in French heritage and culture. Dong-Ah Institute of Media and Arts International Filmmaking Camp for Youth Dong-Ah Institute of Media and Arts International Filmmaking Camp for Youth programme is an event for filmmaking students from around the world, giving them an opportunity to develop their talents through attending workshops conducted by professionals in the field. Four Diploma in Digital Visual Effects students attended the programme from 22 to 29 July 2013. The team won the Top Prize in the International Category, for its film, Aremac. Overseas Study Trip to Casual Connect Europe 2014 Indie Prize Showcase A student project Game Nelson was shortlisted for the Indie Prize Award (Competition) at the Casual Connect Europe event held in Amsterdam. Students gained valuable experience by sharing their game idea with other participants from all over the world. They also gained insight to the current game industry and popular game development tools, platforms and services while visiting two institutions in Amsterdam. Visit to Infinite Studios’ Facility in Indonesia A total of 31 students visited the Infinite Studios’ animation, visual effects and soundstage shooting Heart for Cambodia Youth Expedition Project Two SIDM students joined 16 other students on a Youth Expedition Project to Cambodia from 28 September to 9 October 2013. The students helped to rebuild a hut by hand for a family on Koh Rumdual Island. They then travelled to Kien Khleang orphanage to help with cleaning, including unclogging drains, scrubbing walls, fixing a broken stairwell and clearing debris from a fallen roof. A photography and texture reference study trip to Johor, Malaysia, provided 30 Diploma in Digital Media Design (Games) students the opportunity to practice their photograph and texture reference skills in a rustic countryside environment for their art creations. Students were required to create a final digital painting based on the combination of nature landscape and architecture. They were given a specific theme of the nature landscape to work on, and the final artwork was to represent a believable environmental background architecture scape with a specific theme, mood and art style. The trip also provided them the chance to observe and identify with the foundation of environment visualisation, such as aerial perspective, linear perspective, atmospheric depth, and different materials, in an external environment. PROFESSIONAL DEVELOPMENT PROGRAMMES Specialist Diploma in Visual Effects Students and staff at the Infinite Studios in Indonesia. The second run of the Specialist Diploma in Visual Effects was conducted from 21 May to 27 October 2013. A total of 18 students graduated and have been employed in companies such as Double Negative, Critica, Blk A Pictures, and Cubic Communications. 121