CONTACT:
KidStuff Public Relations
Lisa Orman • 608-767-1102
Lisa@KidStuffPR.com
RADZ RAISES THE CANDY BAR IN 2014
WITH DELICIOUS MLB & BARNYARD COLLECTIBLES
Radzify Your Toy Fair Visit With A Stop At Booth 1965 For A Taste Of An
Extraordinary Interactive Toy, Candy & Entertainment Experience
Portland, OR (December 10, 2013) – Technology has made everyday items from cell phones to candy
able to "do" more, and now thanks to Radz, the bar for candy has been raised to its highest level. Radz is
not only a sweet treat but also offers a Radzify game app, over 100 different collectible dispensers and a
code to unlock an online adventure! Visitors to American International Toy Fair can stop by Booth 1965
to taste test the newest Major League Baseball (MLB) and Barnyard collectibles by Radz -- the
world’s first interactive toy, candy and entertainment experience!
"It's all about innovation and re-invention when it comes to appealing novelty candy ideas," explains
Candy Industry Magazine in its October 2013 article. Radz is "a truly innovating" company reports the
industry trade publication. "Their candy dispensers have been on the market for a little more than a year
and have picked up several awards including being named 2013 Top Toy of the Year by Creative Child
magazine."
That innovation continues in 2014 with the launch of two new collectible lines -MLB and Barnyard -- plus a new app called Radzify. Kids of all ages (moms and
dads too) can show some team spirit -- Red Sox or White Sox -- while sporting a
Radz dispenser clipped to the backpack or belt loop. Animal lovers will find
Barnyard animals like Doodle Doo the Rooster or Chops the Lamb enchanting.
Best of all the price tag is affordable for any budget at just $4.99! Collect one or a
barn-full!
These candy collectibles have their own entertaining app, Radzify, that's free.
Discover more than 30 characters with zillions of outfit combinations -- hats,
clothes, costumes, props and more. Discover the bonus of each Radz's secret outfit combination that
reveals a cool character video. Plus, the code that comes packaged with each Radz character also
unlocks new characters in the app. Talk about raising the bar on fun! Once kids conquer Radzify, they
can move on to other Apps including Zap Tap, Zig Zag and Zip Flip, all of which are free and available
in the Apple App store.
Also new for 2014, look for a secret year stamp on the foot of your favorite Radz character and a special
collection-specific stamp on the back of 1 in every 100 characters. These added features bring an extra
excitement to the hunt for collectibles.
It's no wonder the toy industry has bestowed so many awards to Radz as they pack plenty of amusement
in hand and online!
Toy Fair visitors will get to taste, play and click with these new offerings:
Radzify App • Free • All Ages
With amazing high-quality illustrations, this interactive dress-up app provides endless
fun for kids of all ages as they are immersed in RadzWorld. Compatible with iOS 4.3 or
later for iPhone, iPad and iPod touch. The App is optimized for iPhone 5.
Barnyard collectibles feature four personalities: Kevin (aka Bacon) the Pig and his pals, Doodle Doo,
Chuck and Chops:
Doodle Doo • $4.99 • All Ages
Expect this rooster to wake you up morning, noon and night when you open his beak to reveal those
fruity candy flavors. Radz prides itself on showing the smallest details from Doodle Doo's multi-colored
body to its bright red top.
Kevin the Pig • $4.99 • All Ages
This two-toned pink pig may sport a funny name (Kevin? of course, as in Kevin Bacon!) but there's
nothing funny about the amount of value Radz packs into this handsome pig. From his snout to his pink
feet, this little piggy will go to market, to school and anywhere else you want
to go!
Chuck the Cow • $4.99 • All Ages
What's black and white with big blue eyes? Must be Chuck who opens wide with a candy in his mouth
and makes you chuckle! Radz adds rich brown details to Chuck's hairline and adds a spot of brown to
his feet, just like the cows grazing around the barn.
Chops the Lamb • $4.99 • All Ages
There's no black sheep in this family of barnyard buddies! Chops sports a white wooly-like covering
over his black body and sports a bright white head of hair. Gently pull his hair and his pink tongue
dishes out a sweet treat.
MLB themed collectibles boast 30 coast-tocoast baseball teams. Fans of all ages can
show their colors whether New York
Yankees, Seattle Mariners, Tampa Bay Rays
or San Diego Padres. Each Radz has a
distinctive look from head to toe. Each is $5.99.
To find specialty stores such as Hallmark that stock many of the award-winning Radz collectibles, go to
their website, www.RadzWorld.com. Click on the tab "Shop" and then click on "Find A Radz Retailer
Near You." Consumers can also purchase online some of the featured characters, candy refills and
accessories like Mystery Glasses.
ABOUT RADZ BRANDS
Radz Brands provides fans of all ages with the world’s first interactive toy, candy, and entertainment
experience. Each collectible novelty toy candy dispenser in Radz’s line of over 250 characters comes
with its own package of tasty Radz candy and a code to access exclusive videos, games and more on
Radz’s online entertainment portal, RadzWorld.com. Radz codes can also be used to unlock special
features in Radz’s growing arcade of mobile apps available in the Apple App Store. Radz candy is
produced in North America and is gluten-free, peanut-free and kosher certified. Visit Radz’s website at
www.RadzWorld.com.